i’m so fancy – how to invent your personal brand
TRANSCRIPT
I’m So Fancy
How To Invent Your Personal Brand
Blue Lab Creative Industries Symposium May 2015
Stuart Buchanan stuartbuchanan.com
Some background …
Source: Nielsen, September 2013
Some background …
Source: AdRants
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
Why do we need a personal brand?
Flickr CC: @micadew
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
Why do we need a personal brand?
Flickr CC: @micadew
Understanding your value will greatly benefit your ambitions.
Google searches have replaced resumes.
We need to sell ourselves and influence people.
As we leave jobs behind, we want to build on our successes.
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
What is a personal brand?
Flickr CC: @arunk_photo
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
What is a personal brand?
Flickr CC: @arunk_photo
It encompasses your work, your opinions & the way you live you life.
It’s the footprint you leave behind online.
It’s the projection of who you are, as witnessed by other people.
It can be the make or break between success and failure.
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
How do you discover your own brand?
Flickr CC: @dailuo
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
How do you discover your own brand?
Flickr CC: @dailuo
Build on the authentic reality of who you are - as you and others see it.
Decide on the things that set you apart from others.
Like any brand, you need to understand your values, mission & passions.
What do you need to change to truly live up to your brand?
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
How do you get your brand out there?
Flickr CC: @ vickoviczlatko
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
How do you get your brand out there?
Flickr CC: @ vickoviczlatko
Create compelling content that is valuable to your audience.
Work out where your audience are - and where they are not.
Develop your brand assets - tools that you can use online & offline.
Build a network - both online and offline.
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
How do you manage your brand day-to-day?
Flickr CC: @ toff78
I’m So Fancy How To Invent Your Personal Brand stuartbuchanan.com
How do you manage your brand day-to-day?
Flickr CC: @ toff78
Keep reaching out and building networks.
Integrate your personal brand into all your activities.
Make a plan to reinforce your message & keep you visible.
Keep your eyes open and be responsive.