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International Management

Coursework 2010

Please read the following carefully and also follow the guidelines

provided in the module handbook.

Please select TWO of the four proposed topics:

1. The Eastern European banking market: Market entrystrategiesCompare and contrast the expansion of Raiffeisen International andUniCredit into the Eastern European banking market since 1995. Inparticular, address the following issues: (1) speed of expansion; (2)impact on revenue growth; (3) impact on costs and profits; (4)modes of market entry.

Support your arguments by analyzing company and market data. Iexpect that you use tables and figures to provide evidence for yourargumentation.

Sources (available online):

Use the CEE Reports (Raiffeisen International) to get marketdata

Annual reports of UniCredit and Raiffeisen International

Related academic literature (see UWE library sources)

2. The global life insurance business: Diversification andmarket entryCompare and contrast the expansion of Generali and ING since1995. In particular, address the following issues: (1) speed ofexpansion; (2) impact on revenue growth; (3) impact on costs andprofits; (4) modes of market entry.


Sources (available online): Use the Swiss Re Sigma Report to obtain market data (see

www.swissre.com) Annual reports of Generali and ING


3. Sustained competitive advantage through outsourcing?
http://www.swissre.com/http://www.swissre.com/

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Dell was founded in 1984 by Michael Dell and offered a uniqueconcept by selling computers directly to customers. Since the earlydays of the PC, the industry and technology changed, whichaffected Dells position and future growth potential. You have toaddress the following issues: (1) Discuss the history of Dell focused

on products and services offered; (2) discuss the importance ofoutsourcing and the consequences for costs and revenues; (3)analyze Dells international expansion; (4) discuss the long-termdevelopment of revenues, costs and profits based on annualreports. You find additional information on the company in annualreports and other sources including academic publications.



Use the annual reports

Check for industry reports (UWE library online database;Marketline)


4. Googles business portfolio and corporate strategy:Portfolio management

You are asked to assess the portfolio strategy of Google since 2000using public information on the products offered and acquiredbusiness units. Using the portfolio tools discussed in the lecture, youhave to develop your view on the complex portfolio mix and its long-term potential. In addition, you have to consider strategic moves ofcompetitors that might block further expansion. You have toaddress the following issues: (1) develop a method to map Googlesbusiness portfolio; (2) define and discuss the areas of keycompetence; (3) discuss and critically apply the Strategic fittheory; (4) analyze and discuss the strategic moves of Googlescompetitors and Googles best response.



Use the annual reports

Check for industry reports (UWE library online database;Marketline)


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Plagiarism

You are reminded that all assessments are governed by the Rulesand Regulations set out in the Student Handbook 2009 2010,section Assessment and Examining. You should ensure that your

work does not include plagiarism. Fundamentally you should ensurethat in your essays you identify your source of information, data,and ideas by the inclusion of in-text citation. Where you use thedirect words of others you must identify it as a quotation by meansof opening and closing quotation marks, viz: The structuralevolution approach had its roots in one of the most influentialevolutionary models of enterprise, Alfred Chandlers Strategy andStructure (Westney and Zaheer, 2001: 351). Equally the exactsource of all data tables must be similarly identified at the base ofeach table.

We address the requirements of academic writing in Seminar 5. Inassessing this module it is assumed that you attended Seminar 5,

and that you have read the following article, which will be suppliedat the seminar: Sue Burkill and Caroline Abbey, AvoidingPlagiarism, Journal of Geography in Higher Education 28:3, 439 446. We also assume that you have read a copy of the BBSdocument, Doing it Right Good Practice in Academic Writing forUndergraduate Students.

English Language and Academic Writing Support

See Student Handbook 2009 2010 for further information.

Disability Resource Centre

If it is appropriate for you, the DRC can provide advice on:

arranging dyslexia and other support needs

availability of special equipment for disabled students

special needs of disabled students in classroom and examsituations

Plagiarism is passing off

someone elses work, whetherintentionally or unintentionally,

as your own for your ownbenefit (Jude Carroll,A Handbookfor Deterring Plagiarism in HigherEducation, (Oxford: OCSLD, 2002),

p. 9.).

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Disability Resource Centre, Centre for Student Affairs, University ofthe West of England, Frenchay Campus, Coldharbour Lane, BristolBS16 1QY

You can call in at their office: Room 1E22, Frenchay Campus

Telephone: 0117 344 2564Minicom: 0117 344 3644Fax: 0117 344 2935E-mail: [email protected]

You should also consult the section in the Student Handbook 2009 2010, headed The provision of special arrangements forassessment of students with disabilities and specific learningdifficulties.

Dr XXXXX8 March 2010IM coursework 2010
mailto:[email protected]:[email protected]

im cw 2010

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