Ƶilelebiz 2010: arbomobile, aurora enghis
TRANSCRIPT
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“The best way to predict the future
is to create it!”
Peter Drucker
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Cicluri tehnologice de cate 10 ani
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Viitorul – utilizatori internet mobile in 2014
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Rata de penetrare a telefoniei mobile in Romania
Sursa: ANCOM
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Conexiunile la internet prin puncte mobile
Sursa: ANCOM
0,6
1,09
2,74
4,58
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
2006 2007 2008 2009
Milioane Utilizatori
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Utilizatorul de internet mobile in .ro:
75.062
271.243
69.849
245.026268.657
673.001
241.419
787.754
0100200300400500600700800900
vizite afisari vizite afisari
m.hotnews.ro realitatea.mobi
2009
2010
Crestere 350% vizite
Sursa: Sati.ro
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Profilul utilizatorului de internet mobile:
Early adopterTrend setterBusinessmanGrabit, in miscare
Dornic de informatie divertisment
(socializare)
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Interes programe TV – Romania & Interes achizitie smartphone
stiri
filme
em sportive
telenovele
talk-s
how
68,70%
6,40%3,40%
3,30% 2,90%0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
Sursa: Centrul de Sociologie Urbană şi Regională
Prima jumatate a anului 2010:
↓ vanzari telefoane 15% ↑ vanzari smartphone-uri de
peste 50%
Sursa: GFK
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Ce continut cauta utilizatorul de internet mobile:
Informare - Stiri
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Informare: Business; General; Meteo
Ce continut cauta utilizatorul de internet mobile:
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Informare: Going out
Ce continut cauta utilizatorul de internet mobile:
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Divertisment: socializare, continut
Ce continut cauta utilizatorul de internet mobile:
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Canalul mobile :
Un mediu – contorizat (Sati) - best practices ( W3C) - standardizat MMA
Propice advertisingului : reach (adaptare la consumatorul de azi)eliminare banner blindnessparticularitatile canalului
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Particularitatile canalului mobile :
Combinatie unica: aparat foto/videomesagerie instantaneejocuriinternetGPS
Posibilitate raspuns imediat
Potential viral
Mesaj personalizat
Masurare, targetare, localizare
Adresare1- 2 -1
Continut personalizat
Informareoriunde
Continut la cerere
Mobile
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Particularitatile canalului mobile :
Actiune imediata:
Click-to-call
Click-to-send to a friend
Click to enter competition / vote
Click to receive mobile coupon
Click-to-buy
Click to receive content
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Internet Mobile Advertising
Wap banners
Video
Interstitials
Text links
Games/Aps
Sponsorizari sectiuni
Creare content branduit
Rss feeds
Cupoane
Banner
Advertorial
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Mobile Advertising in Romania
Ursus, Vodafone, Nokia, Reiffeisen
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Canalul mobile in mix 360 :
Raspuns imediatPersonalizareEngagementInformatia acolo unde e nevoie de ea
Mobile
TV Radio
Web
POSOutdoor
QR
Sms/mms
Portaluri
Site-urimobile
Brandedcontent
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Mobile in 360
Campanie H&M:
QR code: catalog, afise, bus
Site mobil
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TV+Online+Mobile – AXE wake up call
TV ad Wake up Inc Website + mobile site
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TV+Online+Mobile – AXE wake up call
Setare alarma de pe PC/ mobileConfirmare pe telefon – sicronizat cu monitor PCColectarea unui wall paper cu fiecare din cele 14 personaje/ apelAplicatia wake up call +Tamagochi girl gratuita
prima luna200.000 UU/ 1 mil PW
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De ce mobile ?
O noua mass-media , the next internet
Cel mai inovativ si personal mod de a ajunge aproape de consumator
Posibilitate de raspuns/contact instantaneu
Extensie si “+” de noutate vechilor canale media
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Multumesc !
Aurora EnghisBusiness Development Manager
ARBOmobile + 40 (0) 372 111 777 + 40 (0) 372 111 711
Aceasta prezentare este proprietate ARBOmobile si nu poate fi folosita/publicata decat cu acordul ARBOmobile