BY:DEEKSHANT GAHLOTGORLE KRISHNA CHAITANYAGAJENDRA SINGHDIVYA PRAKASHDHONDI SAIKRISHNAOutlineIntroductionViion And Buine Ide!IKEA "irit: In#$!r K!%"r!dCro&Cultur!l Iue !nd reolution'uture Pro"ect: In Indi!(!r)etin# Inno$!tionIntroductionDei#n !nd ell re!d* to !e%+le ,urniture !""li!nce !nd -o%e !cceorie in ,l!t to" +o.e/'ounded in 0123 in S4eden +* ! 05 *e!r old In#$!r K!%"r!dSt!rted +uine +* ellin# "en6 C-rit%! c!rd 7 eedReco#ni8ed t-e +uine o""ortunit* in c-!n#in# Cultur!l $!lue9Gr!du!ll* #re4 into ! ret!il tit!n in -o%e ,urni-in# Re$enue: :;1/3< +illion ='Y 02>E%"lo*ee: 0256:'lo4er $!e ,or drin)in# #l!eDi,,erent i8ed +ed6 cloet !nd dr!4erCro&Cultur!l IueIKEA entered C-in! in 011MN -ere it ,!ced "eculi!r "ro+le%Lo4&"rice tr!te#* cre!ted con,uion !%on# C-inee conu%er 4-ile loc!l co%"etitor co"ied it dei#nNe4 tr!te#*:T!r#eted *oun# %iddle&cl! e#%entProEected itel, ! !n !"ir!tion!l 4etern +r!ndC-!n#ed tore l!*out re,lectin# %!ller li$in# "!ce !nd %odul!r 4!rdro+eCurrentl* o"er!te 0M toreCro&Cultur!l IueIKEA r!n into contro$er* in S!udi Ar!+i! 4-ere it !ir+ru-ed 4o%en ,ro% t-eir c!t!lo#ueSA SwIKEA IN INDIAC-!llen#e:Corru"tion !nd +ure!ucr!c*E.itin# lo4 "riceN No +r!nd reco#nitionNo DIY Culture !nd $!r*in# conu%er t!teLe#!l:'DI in in#le +r!nd ret!il3< K %!nd!tor* loc!l ourcin#T!)e!4!*:AdEut "roduct to loc!l needInteni$e %!r)etin# e,,ortO"enin# %!ller tore +e,ore ,l!#-i"Cuto%er !4!rene: DIYIncre!e loc!li8!tion o, "roductCuto%i8e u""l* c-!in to #!in co%"etiti$e !d$!nt!#eIKEA IN INDIAC-!llen#e:Corru"tion !nd +ure!ucr!c*E.itin# lo4 "riceN No +r!nd reco#nitionNo DIY Culture !nd $!r*in# conu%er t!teLe#!l:'DI in in#le +r!nd ret!il3< K %!nd!tor* loc!l ourcin#T!)e!4!*:AdEut "roduct to loc!l needInteni$e %!r)etin# e,,ortO"enin# %!ller tore +e,ore ,l!#-i"Cuto%er !4!rene: DIYIncre!e loc!li8!tion o, "roductCuto%i8e u""l* c-!in to #!in co%"etiti$e !d$!nt!#eTi%e o, Indi!: IKEA +u* l!nd in H*der!+!d ,or ,irt Indi! toreIKEA: Inno$!ti$e (!r)etin#C!t!lo#ue =5Printed ;