ikea? what is it?
TRANSCRIPT
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Your one stop sanctuary for
coolness
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Founded by Ingvar Kamprad in 1943.Ikea is named after the place he grew up.
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The right products are always marketed to the right customers in the right way. That is what IKEA did.
Their aim is to create a better everyday life for the many people.
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How does IKEA do it?
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Do It Yourself
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Understanding consumers in different geographic locations
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Affordable
furniture
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Relevant and Fashionable
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Floor plan
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Strategies for reducing costs
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Customer Engagement
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50 43
1,350 27.9
350 11
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Risks – DIY Implementation
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Competetion
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Customization issues
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Different consumer preferences
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Small Spaces
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Summary•History• Ideology and aim•Strategies•Risks•Advertising•Promotions
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DISCLAIMERCreated by Jaitej Baddam, VIT Vellore during a marketing internship by Prof. Sameer Mathur