Name: PRATEEK JAIN Enrollment No: 14BSPHH011540

IBS Campus: Hyderabad Mobile No: 9711464354 Email ID: jain.prateek492@gmail.com

INTERNSHIP PROGRAM

INITIAL INFORMATION REPORT (IIR)

1. Internship Program Details:

Title of the Internship Report: Market Potentials in the Semi Urban Clusters

Area of the Internship Report: Marketing and Distribution of cigarettes

Objectives of the Internship Report: Improving and increasing ITC imprints in Semi Urban Clusters

Description of the Internship Report in brief: Studying the potential market for cigarettes in semi urban

clusters, increasing their clients and improving marketing and distribution among existing clients.

2. Organisational Details:

Name of the Organisation: ITC Ltd.

Address of the Organisation : 10, ITC Green Center, Sector 32, Gurgaon , Haryana- 122001

Telephone Numbers: +(91)-124-4171717 Email: info@itc.in

Main activity of the Organization: Marketing & Distribution of FMCG products

Name & Designation of Head of the Organization: Mr Himmat Singh Rana

Work Timings: 10am 6pm Amount of stipend Expected: Nil

Facilities available to the student: NIL

3. Company Guide:

Name: Rohit Paul Designation: Area Manager

Telephone Number: 9958899261 E-mail: rohit.paul@itc.in

4. Report Implementation and Schedule:

Schedule: IIR to be submitted on or before 27th February 2015 and next document to be submitted on

the below mentioned dates.

Methodology: Surveys & use of secondary data for analysis.

Any other details: NONE.

5. I will submit the following reports as per schedule given below:

Evaluation component: Date Planned:

Internship Proposal 13th March 2015

Interim Report 10th April 2015

Final Report 8th May 2015

Faculty Guide Name: Professor Ritu Gupta

Date: 27.02.2015 Signature: