iip report
TRANSCRIPT
Project Report
On
Identifying the market scope of E-Learning products in Trivandrum
Submitted by:
S.Ganesh
Roll-no-M4-17
UNDER THE ESTEEMED GUIDANCE OF
Prof KVS Krishnamohan
SIVA SIVANI INSTITUTE OF MANAGEMENT
SECUNDERABAD
(2009-2011)
DECLARATION
I S.Ganesh declare that the project report entitled “IDENTIFYING THE MARKET SCOPE OF E-LEARNING PRODUCTS IN TRIVANDRUM” from HELIX SOLUTION
COMPANY is an original and bonafide work done by me during the academic year 2009-2011. This is being submitted in the partial fulfillment of the requirement for the award of degree of the POST GRADUATE DIPLOMA OF MANAGEMENT from SIVA SIVANI INSTITUTE OF MANAGEMENT. The matter embodied in this report has not been submitted for the award of any other degree or diploma.
S.Ganesh
Place: Hyderabad Date:
ACKNOWLEDGEMENT
I would like to thank Mr…………, General Manager (HELIX) for sparing his
valuable time for guiding me on the project. I would also like to sincerely thank
my project guide Ms…….., Sr.Exec. (HELIX) for giving me an opportunity to
work on this project. Their constant support and guidance has been invaluable in
shaping up this project. I would like to thank them for the constant encouragement
from time to time which helped me in delivering my best.
I am highly grateful to my college mentor Mr. KRISHNA MOHAN (Professor
Marketing) for giving timely support & guidance on my project.
I would also like to thank the entire Marketing Team for helping & advising me
whenever the need arose. My sincere gratitude goes to the employees/teachers of
schools of Trivandrum for their support; without their responses the project would
not have been possible.
S.GANESHM4-17PGDM (MKT)
CONTENTS
CHAPTER-I
o Introduction
o Objective of the Study
o Significance of the Study
CHAPTER-II
o Literature Review
CHAPTER –III
o Industry Profile
o Company Profile
CHAPTER – IV
o Introduction of Research Methodology
o Research Design
o Tools and Methods of Data Collection
o Limitations
CHAPTER – V
o Data Analysis and Interpretations
CHAPTER – VI
o Findings and Conclusion
CHAPTER – VII
o Recommendations
o Bibliography
CHAPTER - 11.1- INTRODUCTION
1.2- OJECTIVE OF THE STUDY
1.3- SIGNIFICANCE OF THE STUDY
INTRODUCTION
Last few years, the impact of technology is influencing in all sectors from industries to
elementary education. There has been a spectacular development in the use of E-learning in the
past few years, and consequently, computer-mediated communication has attracted more
attention.
E-learning, which employs electronic media as part of delivery system and encompasses diverse
learning strategies and technologies including computer based learning, web based learning,
virtual classrooms, and digital collaborations. Its cost effectiveness, flexibility of learning
anytime anywhere, uniform delivery to all users reducing chances of misinterpretations,
promotion of team learning & discussion, and easy access to global community, has given it a
competitive edge over the traditional method of learning. The distinctive features of E-learning
are making it more popular around the globe.
Elearning is a catch-all term that covers a wide range of instructional material that can be
delivered on a CD-ROM or DVD, over a local area network (LAN), or on the Internet. It
includes Computer-Based Training (CBT), Web-Based Training (WBT), and Electronic
Performance Support Systems (EPSS), distance or online learning and online tutorials. The
major advantage to students is its easy access. There are some typical elements and a standard
approach to developing or authoring eLearning material.
E-learning or electronic learning in India is gaining prominence slowly, but indeed steadily. This
is due to the fact that more than half the population of India today is below 25 years of age and
the number of Internet users is growing continuously. The tremendous growth of the economy in
the recent past has also helped in the growth of online education in India. E-learning in India is
especially popular with the young professionals who have joined the work force quite early but
still would like to continue their education that may help them move up their career ladder
quickly and safely. They find online education in India very convenient, as the nature of the
course work does not require them to attend regular classes. Moreover reputed institutes like
Indian Institute of Management, Indian Institute of Technology, Indian Institute of Foreign Trade
are today offering e-learning courses.
Thus e-learning in India makes it possible for the learners to pursue their education from reputed
institutes without much hassle.
E-Learning provides easy access
E-Learning provides the student or learner with information that can be accessed in a setting free
from time and place constraints. The student can go through the lessons at his or her own pace.
In many cases--especially in a CBT delivered on a CD-ROM--the material is media-rich
information, including such multimedia forms as audio and video.
The progress and achievement of the student can be assessed in eLearning, with custom feedback
and evaluation available in an interactive environment.
Typical elements:
A typical element of eLearning material comes from good instructional design and is similar to what is used in training and educational classes:
Introduction or overview Information presentation Practice items with customized, instructive feedback Assessment Evaluation feedback
1.2 Objective of the Study
The Study aims to find the growing opportunities for E-learning solutions in Trivandrum
Schools.
1. To find the existence E learning in schools in Trivandrum.
2. To find out the interest of schools in Helix technology solutions in Trivandrum.
3. Opportunity and challenges for digital solutions in Trivandrum.
1.3 Significance of the Study
This Study helps to identify the other major market players in the E-learning Industry.
The Study also helps to know about the Management perceptions regarding the E-
learning Solutions.
This Study helps to know about the entire E-learning Industry in India.
The Study limelight the important factors for selecting the E-learning solutions by the
school.
Brings out the importance of E-learning solutions in schools.
CHAPTER – 2 LITERATURE REVIEW
2.1 – DEFENITION OF E-LEARNING
2.2 – EVOLUTION OF E-LEARNING
2.3 – USES OF E-LEARNING
2.4 – IMPLEMENTATION BARRIERS IN E-LEARNING
2.5 – FOUR DIEMENSIONS IN E-LEARNING
2.1 Definition of E-LearningE-learning is the acquisition and use of knowledge distributed and facilitated primarily by
electronic means. This form of learning currently depends on networks and computers, but
will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite),
and technologies (e.g., cellular phones, personal digital assistants) as they are developed
and adopted.
E-learning can take the form of courses as well as modules and smaller learning objects. E-
learning may incorporate synchronous or asynchronous access and may be distributed
geographically with varied limits of time.
2.2 Evolution of E-LearningE-Learning models are the most preferable mode of education in all parts of the globe. The
foot prints of E-learning models are traced, it shows that the influence of E-learning
models was used for first correspondence programs in the U.S. at Pennsylvania State
University in 1892. They started this service to provide the education access to rural areas.
In later years, the correspondence model is changed into a better education program by
using the technology.
In 1920’s and 1950s, they started to broadcast the course lessons through radio medium.
Due to the advancement of computer and networking technologies are providing a diverse
means to support learning in a more personalized, flexible, portable and on-demand
manner. These radical and sweeping changes in learning needs and technology have
catapulted a revolutionary transition in modern learning tools in the backdrop of the
internet, commonly referred to as E-learning.
The evolutions of E-learning are categorized into four phases. They are
1. Instructor Led Training (Faculty)
2. Computer Based Training (Multimedia, E-book, CD)
3. Web Based Training (E-Learning)
4. Wireless Based Training(M-learning, Satellite learning)
These enhanced training solutions provide greater cost savings, higher quality of learning
experience and are the educational standards are being revolutionize and changing to adopt
e-learning as the basis for many educations levels.
2.3 Uses of E-learningE-Learning is used in everywhere and across all types of areas. Businesses – private or
public sectors, non-profit organizations, NGO’s (Non-governmental organizations) and
Educational institutions. E-learning is deployed with the objective of enhancing the
students knowledge and cost saving. E-learning also helps to explore the subject with
fruitful description and flowery demonstration.
Businesses used e-learning for introduction or orientation learning of the organizations and
their products and services in addition to remedial training, to provide certifications, to
promote products and services, to support organizational initiatives and to keep up to date
with the latest software’s. Educational institutions used it for broadening the academic
scope. E-learning can provide much more references and learning scopes than the ones
provided in the usual text books.
2.4 Implementation Barriers in E-learningSeveral barriers to the implementation of e-learning had previously been identified in the
literature. The examples are:
1.Increased time commitment (workload) for academic staff.
2.Development time
3.Delivery time.
4.Lack of strategic planning and visions.
5.Lack of training in technological developments.
6.Lack of support for pedagogical aspects of developments.
•Lecturers’ lack of time. Mainly it is related to preparing the e-course and adjusting
existing courses into e-course format.
•Learning materials and time management. In case of ordinary learning situation, the
planning and time management is being done for the student by curriculum administration
department. But in case of e-learning course, the student himself /herself has to take active
role in it and that necessitates much more self- discipline and becomes one of the major
issues why students drop e-courses.
•Loss of “teacher’s aura” and possibility of discussion. Some special subjects (e.g.
social science, Moral etc.) require a lot of discussion and quick feedback and that makes
the notion of turning these courses into full-fledged e-courses highly questionable. Blended
learning offers solution: lectures in virtual environment, seminars, and practical
assignments in class room – in face-to-face environment.
•Technology. The technology issues followed two main themes: hardware problems with
the school’s network server and Internet bandwidth issues.
•Lack of face-to-face communication. Some younger students expressed regret that they
were not able to sit in math class with their peers.
•Comparison to regular courses. Some students felt that their on-line course work was
more difficult than the work their peers in normal regular school were doing. Others said
that they felt their Cyber School courses took more time than that of their peers in regular
courses. One had also remarked that there was a drop in his math score in the on-line
school compared to what he had obtained in a regular course the previous year.
2.5 Four dimensions in E-learning:In the E-learning design process of any subject is very important. This design process done
on the basis of four dimensions. They are
1. Student – Student Interaction
2. Student – Teacher Interaction
3. Student – Resource Interaction
4. Student – Computer Interaction
Student – Student Interaction: Ability for the students to communicate and interact with
one other is an important factor of E-learning design
Student – Teacher Interaction: Mixed mode or blend of both contents and traditional way
of face to face teaching can be used as supplement.
Student – Resource Interaction: Students may obtain curriculum content through
traditional means, but conduct learning activities and other quizzes through E-learning.
Student – Computer Interaction: Most of the distance education is mainly designed
under this dimension only, but in the school education this mode can’t be used.
CHAPTER – 33.1 – INDUSTRY PROFILE
3.2 – COMPANY PROFILE
3.1 Industry Profile
India is fast emerging as an E-learning hub, because of its ability to provide a large pool of a highly educated workforce. There are a number of other potential factors for IT outsourcing in India, such as cost-efficiency, quality, technical support and a growing economy. In that context education is costly and moving ahead for higher education is even costlier, so major portion of masses remain uneducated and lot many learners have to quit their education half way. With fast growth of Internet, technology and multimedia the world has come closer and provided us with numerous benefits over the older technologies and learning techniques, maintaining learner's interest and providing extensible, rich learning experiences with integration of physically objects.
Indian E-learning industry employs about 11,000 people and total revenue is estimated at $316 million
Domestic E-learning industry is about 10% of the total industry size and stands at around $30 million
Indian E-learning industry had been experiencing a healthy CAGR of approximately 30% over last 5 years. Except the current fiscal year, the industry is to grow at similar or better pace for coming few years.
Over time, professionals of the e-learning industry and their clients saw the need for cost-effective solutions. Thus, the developed solutions are cost-effective, as compared to other developed nations and also assure the same level of quality. A number of companies in India possess quality certifications such as ISO and SEI-CMM and meet international standards.
Table 1.1 –Organization strength of companies
In India, there are over 30 organizations with 100+ employees, who are trying to give better solutions with the best knowledge.
E-learning market focuses on e-learning assets, e-learning objects, flexible e-learning content creation and platform integration services. E-learning has defined no technological boundary or
platform for learning practices so this ultimately provides best knowledge management solutions for spreading knowledge. With technology arbitrating knowledge and learning, education industry is has seen a steep growth. Classroom learning stands for formal learning for it has stated objectives and gives fixed results. Some kinds of e-learning also give formal education and learning experiences online. Online learning is boosting up because of its flexibility. This enables a learner to learn according to his pace and can browse through the topic until he understands it fully.
Table 1.2 – Comparison between E-Learning and Software Related Services
The organizations that have achieved certain scale are going for more and more direct presence in geographies which are making them big E-learning producers. The growth rate of these organizations at CAGR of 30 – 40% or more. E-learning business is growing at 80-100%, now the corporate sectors is eyeing on Indian E-learning business.
In the transformation happened in education sector many players came into market which is
giving the cut-throat competition for other well established players. The major market players are
1. Educomp Smart Class
Educomp Smart Class is a digital initiative pioneered and invented by Educomp and has already
been adopted by over 2500 progressive schools in India. Smart Class is transforming the way
teachers teach and students learn in schools. It’s a new age technology movement that is fast
becoming an imperative for schools. Soon it will touch every class and every progressive school
in India.
The core of Educomp Smart Class is a vast repository of digital instruction materials exactly
mapped to meet with the specific objectives laid out by different learning standards and
curriculum of schools across the country. The modules are embedded in a template that allows
the teachers to teach a chosen lesson in class. Frame by frame, with engaging and instructionally
sound animated set of visuals while retaining complete control on the pace of delivery.
2. Everonn
ICT: Instructional and Communication Technology--- This is in collaboration with various state
Governments. It has worked with 16 state governments and has a base of around 5700 schools as
at December 2009.
ViTels: Virtual and Technology enabled Learning Solutions—this uses VSAT to deliver
lectures by well trained faculties from a remote location to various schools and colleges. This
segment includes Learning academy in colleges, Kompass (retail centers), Classontheweb.com
(online learning portal), and education infrastructure consulting initiatives of Everonn.
ISchools: Everonn converts the normal class room into a technology enabled virtual classroom
equipped with interactive whiteboards, LCD projectors, computers and remote connectivity
through VSAT. Trained school teachers use this infrastructure and content to teach students.
Here Everonn caters only to CBSE Schools and has currently around 734 schools in its fold.
Everonn Education Resources Solutions Ltd (EDURES): Everonn supplies educational
materials, tools and IT products to various schools and colleges.
Everonn toppers Tutorials Pvt. Ltd (Toppers): In this package, the company provides
training for clearing entrance exams for IIT-JEE, and AIEEE. The two subsidiaries EDURES &
Toppers are likely to provide around 30-40% to the consolidated revenues to the total revenue of
company.
3. NIIT
NIIT, Asia’s No. 1 IT trainer and leading Global Talent Development Corporation, offers
learning and knowledge solutions to over 5 million students across 40 countries. Rated among
India’s Business Super brands 2008, NIIT’s Individual Learning Business offerings include
industry-endorsed programs for students seeking careers in IT - GNIIT, Integrated ANIIT for
Engineers (IAE), and Advanced Technology Programs for IT professionals. NIIT offers turnkey
IT integration program for schools. NIIT has provided computer-based learning to over 9,500
government and private schools. NIIT constantly endeavors to enhance teacher-student
interactivity, to facilitate a conducive environment of learning and growth in school education.
NIIT eGURU solutions:
eGuru is the ‘Interactive Classroom’ solution based on Intel technologies and architecture; NIIT
eGuru ‘IT Wizard’ curriculum is based on Microsoft’s Windows Vista and Office 2007 suite.
Interactive Classrooms – Designed as per the recommendations of National Curriculum
Framework-2005, NIIT eGuru Interactive Classrooms is an integrated teaching and learning
solution aimed at the teachers. At the core of NIIT eGuru Interactive Classrooms is the
embedded Teaching Learning Material, that enhances teaching and learning through elements of
interactivity, automation, customization, web links library, and Teaching Learning Plan. The
solution provides tools through which the teachers and the management will be able to track the
performance of an individual child and assess the areas where the child is weak.
Math Lab - NIIT eGURU ‘Math Lab’ enables school students to learn and explore mathematical
concepts and verify mathematical facts and theorems using technology tools. Based on the three
fundamentals of Imagination, Investigation and Interaction, NIIT eGURU Math Lab offers
Multiple Teaching and Learning Aids entailing Technology Applications, Videos, Measuring
Instruments, and Tables and Charts among others.
IT Wizard - This unique new IT program from NIIT enables Schools to keep abreast of
technology. It equips the students with core computer knowledge and IT skills, which is an
essential part of the Child’s development & intellectual growth for the 21st Century.
4. Edurite
Edurite's core business is in providing curriculum based digital content solutions for teachers,
students, parents & administrators. Edurite is an established player in the K-12 (Kindergarten to
12th) domain.
Edurite offers
Technology aided solutions for classrooms
Technology aided Tutorial services for students
Modern Teaching methodology to teach English
Digital Content Value-adds for aligned products
Self-study packs for students in CDROM’s/Online
Edurite in collaboration with Manipal started, Manipal K-12 Education Programme
5. Hicommand
Hicommand specializes in delivering high-quality e-learning solutions to corporate organizations
and educational institutions worldwide and helps them with robust, reliable and cost-effective IT
solutions to their learning needs.
Hicommand offers products developed with years of pedagogical insight and instructional
excellence. In the K12 education domain, Hicommand has created a unique solution called
PRODIGY™ after extensive research with students, teachers and others involved in the domain.
PRODIGY™ offers a powerful learning experience for K12 learners and is currently being used
by students and educators across 200 classrooms in India.
ESWOTS is an award-nominated product with learning objectives in multilingual game-based
pedagogy model for children from Class 1 onwards.
6. Samvit
Samvit Education Services is a joint venture between Murugappa Group and IIT -Madras Rural
Technology and Business incubator. Samvit is being incorporated as a subsidiary of Laserwords
Private Limited, which is a part of the diversified conglomerate Murugappa Group.
Products offered by Samvit are
1. School (K-12) – For the Students from Class 1 to Class 12
2. Higher Education – This is for Higher Secondary School students
These products give a greater insight to every individual student to enrich their knowledge with
help of Interactive Media.
3.2 Company Profile
Helix is a fast-growing e-Learning company which creates innovative and student friendly
computer based learning products. At Helix, they used to understand the requirements of the
students so that we can create learning products that the students would love to use. The core
focus of Helix is to make the total learning experience interesting, practical and intuitive.
LearnNext is the first product in a series of offerings from Helix.
Helix believes that learning is a continuous journey of exploration and discovery. At times it can
be exciting and fun, while at other times it may seem tiring and difficult. The aim of Helix is to
be a guiding spirit and mentor for the student in this adventure of learning and discovery.
Headquartered in Hyderabad, Helix has been established by IIT alumni who have a track record
of having built successful e-commerce businesses. Helix has a workforce of 300 committed
employees and is promoted by a strong management team with varied experience across multiple
domains.
Core Values of Helix
At Helix, values are more than words. The values are our guiding principles – they are the way to
go about our work. They are the essence of our success. The values are:
• Passion for innovation
• Commitment to quality
• Inspiring leadership
• Performance and Excellence
3.2.1 Company Overview
Helix is a technology-based education company involved in developing diverse educational
products that aid the educational process. The essence of Helix lies in its technology, talent and
domain expertise.
Technology
World class technology, sophisticated learning management tools and effective content
management systems are used to develop our e-Learning products. We make extensive use of
technology to provide the best possible learning experience.
Talent
Helix most prized possession is the talented human capital. Experience, expertise and enthusiasm
are the key elements of their staff. They have the best in class teams of academicians, subject
matter experts, instructional designers, software programmers, content editors, content writers
and graphic artists who can transform ideas into innovative products.
Domain Expertise
The reason behind the success is their emphasis on understanding and analyzing the real needs of
the learner. Be it the keen grasp of student mindset, learning habits, instructional design
philosophy or wide knowledge base, Helix has the highest quality of domain expertise.
3.2.2 Organization Structure
Helix completely relies on employees – their talent, their ideas, their energies and their
commitment – to lead Helix on the road to success.
Helix is a family of 300 highly skilled, self-motivated and committed team members. They have
the best in class teams of academicians, subject matter experts, instructional designers, software
programmers, content editors, content writers and graphic artists who can transform ideas into
innovative products.
Helix attracts and develops the best talent in a happy, challenging and rewarding environment. It
ensures that working environment promotes well being, treats people with respect, engages
employees and offers attractive incentives and opportunities. It also provides excellent vertical
growth opportunities, equipping employees with the skills and experience they need to compete
and perform successfully.
The Organization Structure of Helix is a flat organization, where the transparency is very high
from one level to other.
The Company works on this to maintain same structure by reducing the communication gap and
not increasing the hierarchy for better understanding.
3.2.3 Products Profile
Helix is focused on making the total learning experience interesting, practical and intuitive for
everybody. We have developed multiple products, as given below, that caters to all stake holders
in education. These products are developed by technologists as well as educationalists with
multiple years of experience in education field.
There are 3 products, which targets different segments with different features. They are
I. LearnNext (LN):
LearnNext is a computer based learning system to study the CBSE syllabus from home. With
LearnNext, a student is assured of the latest CBSE course material.
LearnNext has focused on making it easier for students to understand complex topics, problems
and theorems with the aid of animations and easy to understand voice-overs. Forget about
spending time trying to figure out those confusing explanations in your textbooks. LearnNext
interactive solutions will help students to learn fast and learn better.
LearnNext offers:
Interactive and easy to use course content with audio-visuals to understand complicated
concepts.
CBSE Class VI to X Science (Physics, Chemistry, Biology) & Mathematics syllabus.
Convenience and the ability to learn at any place and any time - without Internet.
Solved NCERT Exercises contain videos of Mathematics & Science exercises in NCERT
textbooks solved by a teacher.
Over 250 lessons explained with audio-visual course content, solved examples &
experiments.
Lesson wise revision tests at the end of every lesson with key and explanation.
An 'Ask the Teacher' feature for personalized doubt clarification
Lessons Tests, Chapter Tests & Model Tests per subject to prepare you better for the
exams.
II. TeachNext (TN)
TeachNext is the most innovative and simplest product that is easy to setup, use and maintain. It
comes with complete content in a box and is operated with a remote.
Benefits of TeachNext are
TeachNext is as simple as using a Television with a stop, start and forward button. No
long training or practice required.
All modules are as per the NCERT syllabus. TeachNext has the entire Syllabus
(Chapters, Lessons, Experiments, Exercises, Test) in a complete audio-visual format.
Lower preparation time required by teachers, as there is no need to go through content
and take out only the relevant parts.
Unique lesson plan system which aids the teacher in Preparation for the subject.
No complicated hardware systems, just one simple solution in a box.
III. SchoolNext (SN)
SchoolNext is a complete eLearning solution for the schools to manage, deliver and track subject
knowledge in an interactive and fun-filled manner. In this solution it gives advantage to Students,
Teachers, Management and Parents.
Benefits for Students
Highly interactive, easy to comprehend course content with audio visuals
Promotes critical thinking, and helps avoid learning by rote
Examples and experiments make the lesson come alive
Aids in understanding complicated concepts
Helps in being better prepared for exams
Lesson wise revision tests at the end of each lesson
Solved examples and experiments that helps in exam preparation
Benefits for Teachers
Easy to use and provides ready aid to teach complicated concepts with illustrated real life
examples
Crisp lessons to give the teacher complete control & flexibility
Engages the student's attention and makes the class fun, interesting and interactive
Perfect complement to conventional teaching
Tailor Made lesson plans as per NCERT guidelines
Benefits for Management
Creates a positive perception of the school among parents/society
Fosters greater student-teacher involvement for better learning and results
Motivates students through the appropriate use of interactive courseware
3.2.4 Market Share & Positioning
Helix Technology solutions being a new company, it started its operation in month of August
2009.It was in this sector for past 3 years but it was in only busy in R&D and content
formulation. It came up with LearnNext variant which is a student based solution.
The full marketing and sales of its three variant stared in month of September 2009 only. In last
7 months of operations it has more than 1000 schools signed or in process of signing of
agreement. The market share of Helix is 2 % in just 8 months as sales process started around
July-August.
3.2.5 Strategies Used
School Contact Programme: It’s being done in the schools, Demo CD’s are provided to Students
mainly related to LearnNext.
Diwali Greeting Cards: It was sent to all the CBSE Schools across the country with the
brochures, got very good responses from the Schools.
Exhibitions: Participated in various exhibitions like Word Didac’09, EIndia’09 etc where the
sales team demonstrated our classroom solution and got very good response.
Seminars: Time to time Helix conducts seminars in different cities where all the Principals are
invited and the Demo is presented in front of them.
Gifts: New Year gifts like Planner has been given to the Principals
Advertisement: Details of the products being posted at different educational websites.
Others: The Banners/Posters/Pamphlets are other sources of positioning our Product.
CHAPTER – 44.1 INTRODUCTION OF RESEARCH METHODOLOGY4.2 RESEARCH OBJECTIVE4.3 RESEARCH DESIGN4.4 TOOLS AND METHOD OF DATA COLLECTION4.5 LIMITATIONS OF STUDY
4.1 Introduction to Research Methodology
In this chapter we are going to focus on research objectives, and methodological framework. In
addition, research design and data analysis methods are also supposed to be conducted to
analyze the given objectives.
Type of Research: Exploratory Research
Method of Research: Data Collection Method and Observation
Sampling Method: Random Sampling
Sample Size: 50
4.2 Research ObjectivesIn this study the aim is to analyze growing opportunities in E-learning solutions, examine the
impact of some variables which are the key drivers for the selecting E-learning solutions in
schools.
Research Hypothesis
H1: There is no significance difference in School Infrastructure for installing E-learning
solutions.
H2: There will be significance difference in School Fees for selecting an E-learning solution for
the school.
4.3 Research DesignAn empirical study was conducted to analyze the opportunities for e-learning solutions. Two
hypotheses were developed to achieve the research objectives. To collect the data, a data form
was distributed in different schools of Chennai.
4.3.1 Tools and Method of Data CollectionThe Tool used for doing this project was the MS-Excel, which used to identify the Descriptive
statistics analysis for the given source.
The Data collection Method used in project are
Primary Data: The data for this project is collected from the primary resource. The Data
forms were filled by the respondents are as per the survey.
Secondary Data: This Secondary data is solely collected from company’s website and
others sources.
4.4 Limitations of the Study
Due to board exams which were happening in March, collecting information
from the authorities was a big task.
Due to some confidential data that was asked in the data form, respondents
are not cooperative.
Due to time constraint and insufficiency in data, I have selected only 50
samples from the collected data for Data analysis.
CHAPTER-5
DATA ANALYSIS & INTERPRETATIONS
1) Schools that are having E-Learning Packages in schools
Frequency Percent Valid PercentCumulative
PercentValid yes 13 26.0 26.0 26.0
no 37 74.0 74.0 100.0Total 50 100.0 100.0
26%
74%
E-Learning Solutions
yes no