iimnet ventures shared services group (ssg) presents contact : rakesh kumar: +1-201 282 8030...
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Social Media Management & Monitoring
IIMnet Ventures Shared Services Group (SSG) Presents
Contact :
Rakesh Kumar : +1-201 282 8030 [email protected] Mallesh : +91-9739291034 [email protected] Patro : +91-99874 87554 [email protected]
We are on a mission to help ‘growing businesses’ drive meaningful business outcomes through social media marketing & monitoring services…….
IIMnet.com (Social Media Platform for MBAs) founded in 2009 by IIM alumni, Currently 3 IIM alumni managing the organization full time
Currently providing Social Media and Monitoring services to a business house having group revenue of 50+ million USD
Currently Providing Marketing Strategy and Execution services to two business houses based out of Mumbai and Hyderabad respectively
We are based at Bangalore, Mumbai and Chicago
Why?
Reduce customer acquisition cost Increase customer engagement Retain borderline customers Manage better customer
relationships Reduce SG&A costs and increase
operational efficiencies Gather valuable feedback and
insights
Social Media Management helps you to meet key business 0bjectives
So what’s stopping you?
Challenges
Social Media Conversations happen in real-time It involves massive amount of content on disparate
platforms It happens at the tip of the funnel Conversion tracking requires analytical due-
diligence
Social is difficult to measure because..
• Intent Generating Channels
• Intent harvesting Channels
Two types of Marketin
g Channels
• Multi-touch tracking attributes
• Last touch tracking attributes
Two types of Conversi
on Tracking
Where are you?
Inflated Expectations or Plateau of Productivity in Social Media Graph?
Engage
Reach
Get Feedba
ck
I have a facebook page & twitter handle but not sure how to .....
Build Brand
Awareness
Get Repeat Busines
s
Get word out
We help businesses move from ‘trough of disillusionment’
to ‘Plateau of Productivity’
What we doCreate value at each customer touchpoint
Audit & Consulti
ng
• Review your existing activities & accomplishments ( ‘post & pray’ vs. ‘scientific rigor’)
• Provide a 3/6/12 social media execution roadmap aligned with business objectivesResearc
h & Analytic
s
• In-house analytical tool to focus on social engagement outcomes based on past data
• Utilize best in breed frameworks to engage your target audience through campaigns
Monitoring
• Track conversations taking place in online media and turns them into actionable data for better brand understanding and improvement by providing timely reports
Execution
• Establish and fine-tune your brand on major social platforms • Build / Integrate various APIs with your portal, build apps for auto
registration etc.
Phase 1 (2 weeks) : Gather & Analyze your current marketing data (primarily from social
media platforms – facebook insights, twitter data, blog response etc.) Understand your marketing needs to map with social media initiatives Prepare a social-media road-map for 3/6/9/12 months with associated
KPIs in consultation with your marketing & business development team
Phase 1: Create Social Media Strategy Roadmap
Phase 2( 6-8 weeks) : Establish/Fine-tune your business branding on major social platforms, viz.
Facebook, twitter, google+, YouTube, blogger/WordPress & Others ▪ Facebook: Optimize current page to facebook timeline standards, provide
quantitative & qualitative analysis of conversations – type of posting, subsequent impact, reach etc. to optimize future interactions on your facebook page
▪ Google + : Connect Google+ page to your website to increase higher search rankings
▪ Twitter: Build/Customize twitter handle for managing customer relationship better▪ Blog : Create blog content in alignment with your company offerings & customer
needs Provide detailed facebook Insight analysis Create facebook app to auto-register on your portal Create YouTube channel in alignment with your brand Create a dedicated 1000+ ‘super-user’ group to help you in:
▪ Developing and refining ideas for new products and services▪ Getting a better sense of the day-to-day customer experience▪ Better understand customers collective psyche and their real needs
Phase 2: Execute
Build / Fine Tune your brand on Social Media Platforms as per industry best practices
Phase 3: Ongoing
Social Media Management & Monitoring
Lead Generati
on
Campaign
Conversion
Customer Engagement
Interaction
Satisfied
Customer
Lead Generation to
Conversion
Engagement for Repeat Business
We help businesses, through Social Media CRM, to Generate Leads & meaningfully engage with your customers on shared
services platform framework
Plan Details Standard
Plus Pro Premium
Price (INR) 10,000.oo 15,000.oo 20,000.oo / month
30,000.oo / month
Establish/ Fine Tune Facebook Page, Twitter Handle, Customize YouTube Channel *
Yes Yes Yes Yes
Customize facebook page as per Timeline requirements*
Yes Yes Yes Yes
Blog Integration with your portal * Yes Yes Yes Yes
Customized Facebook Welcome App to Auto Register with your portal via a campaign*
Yes Yes Yes
Ongoing Facebook Page Management – 2 updates per day, 24 hrs TAT for answering queries as per Playbook
Yes Yes
Ongoing monitoring of social media channels viz. Facebook, Twitter, LinkedIn, Blog and others via Hootsuite/ equivalent tools
Yes Yes
Facebook Analytics Report per month Yes Yes
Ongoing Content Creation for Blog ( 4 / month)
Yes
Marketing Campaign Management /Quarter
Yes
PricingPro & Premium on Shared Services Model
* One time activity
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Advisory Panel includes faculty of IIM Calcutta, IIM Ahmedabad,
IIM Indore and Other B-Schools
Manjunath M, IIMnet Ventures
PGDM from IIM Shillong,
B. E. from PESIT, Bangalore
Worked at SAP, Oracle & Cognizant
Winny Patro, IIMnet Ventures
PGDM from IIM Calcutta,
B. E. from GITAM University, Vizag
Worked at T.I.M.E., Market Insight Consultants
IIMnet Team
Dedicated to your cause
Rakesh Kumar is founding member at IIMnet Ventures and has 12+ years of experience in Consulting, Marketing, Sales & BD. For his thought leadership he has been invited at MIT Media Labs and ITU Geneva ( UN body) to speak among industry leaders.
FounderCo-
Founder
Co-FounderExperts at IIMnet.com
IIMNET VenturesC-602, Gayatri Shivam, 90 Feet Road,
Thakur Complex, Kandivli (East), Mumbai - 400101
Contacts:Rakesh Kumar : +1-201 282 8030 [email protected] Patro : +91-99874 87554 [email protected] Mallesh : +91-9739291034 [email protected]
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