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TRANSCRIPT
AUG 2020
90 SAUDI NATIONAL DAYBRANDING MASTER GUIDELINE
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الدليــل اإلرشـاديلهويـة اليـوم الوطنـيالسعـودي التسعون
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CONTENT
INTRODUCTION
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© Saudi National Day Brand Master Guidline / August 2020
الهدف
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صمم موسم اليوم الوطني التسعون استلهاما بمقولة صاحب السمو الملكي األمير محمد بن سلمان "همة السعوديين مثل جبل طويق"، لذاتم اختيار شعار "همة حتى القمة" ليسلط الضوء على الوحدة الوطنية التي أخذت البالد إلى مستوى عالي من التقدم الحضاري بمشاركة قيادة قوية حققت وحدة
أكثر تكامال وترابطا، وليشهد للمجتمع السعودي إنجازاته العظيمة في شتى المجاالت.
THE LOGO
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© Saudi National Day Brand Master Guidline / August 2020
Inspiration Process
شموخ قادتنا مع جبل طويق
The glory of our leaders in the shape of Tuwaiq mountain
الشكل مع العبارة
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Logo structure
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Logo Clear Space
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Colors Options
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Logo Positioning
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Logo Misuse
COLORS
PANTONE P 1-08 U
PANTONE P 3-00 U
PANTONE P 2-86 U
PANTONE P 2-80 U
CMYK
0181000
CMYK
865130
CMYK
927320
PANTONE P 14-148 U
PANTONE P 9-168 U
PANTONE P 4-85 U
CMYK
CMYK
79
100
1
0
093860
CMYK
00127
PANTONEP 12-179 UCMYK
00078
CMYK
97902716
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The colors used in this brand are inspired by the local colors used on Saudi heritage culture materials. Therefore, no colors shall be used with the colors listed below. Colors schedule
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TYPEFACE
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SLOGANS
GROUP 1 GROUP 2
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Slogans
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ICONS
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Pattern Icons
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Main Iconskingdom of Saudi Arabia
Two elements were used on the pattern which they are national visual elements must be used on the patterns.
The Saudi Arabian national emblem
PATTERN
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Main Pattern
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SecondaryPattern
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SecondaryPattern
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Icons Colors Options
These are the colors used for each icon. No other colors shall be used in order to keep the pattern balanced visually.
PATTERNSTRUCTURE
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Pattern Structure
We used squares for the building of the pattern structure. The squares / or the icons on them; must be used without space between them, and
100% not more. And shouldn’t be repeated beside eat other unless the guideline instructed so. In addition, the icons must start from the lower part going to the upper part.
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must be filling the square area
X X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
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The dimensions of the icons must not be stretched on any side and most be used as a square dimensions.
Pattern Dimensions
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On the vertical designs, we advise to use this pattern and minimize the icons when going to the upper side.
The pattern on a vertical design
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On the horizontal designs, the pattern can be built either from the left to the right or the opposite side.
The pattern on a horizontal design
RB Font
3 SQUARES 4 SQUARES
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Typography Typography
The Flag of Saudi Arabia
4 SQUARES
2 SQUARES
Main Icons
Use the icons with negative space around the main icon on order to give it more attention.
٢ SQUARES
٢ SQUARES
The Saudi Arabian national emblem
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The icons around the main icon
Use the icons with negative space around the main icon in order to give it more attention.
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icons with Double or trpie Squres
2 SQUARES 3 SQUARES
These icons must be used on double or triple squares
These icons must be used double
2 SQUARES 2 SQUARES
2 SQUARES
2 SQUARES
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Icons that can be repeated
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When an negative space icon used; a solid color icon must follow.
Arrangement of icons
Below are the footers that could be used on the designs. the supporting visual elements opacity should be %15 in a solid color or solid pattern without opacity.
The supporting visual elements
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Pattern Misuse
Don’t change the icon Dimension
Don't change the color
Don’t rotate the shape
Don’t use the gradient colors
Don’t use shadow, or make the icon on 3d
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Don’t change the icon dimation
Don’t repeat the icon
Don’t place pattern on a solid-color back -ground
Don’t place pattern on a transparent background
Pattern Misuse
Don’t miss use the rules of the Pattern Structure
Don’t put the Pattern on image without reviewing the rules
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TEMPLATE
100%
70%
Season Team
Season Participants Sponsor’s Logo
Event Organizers and Restaurant, shopping centers
Logo dimension according to the importance
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80%
70%
80%
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The season team is the main logo on the designs materials and must be used on fuel ratio 100% height.
Season main Participants logos should have the second importance on the designs materials with a ratio of 80% height.
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Other logo than the once listed obove must have a ratio of 80% height.
١١.Season Team
Logo Guidelines for Participating Entities
Enjoy Saudi team, must follow the guidelines below when using the logo with all digital and print materials.
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Note: In the condition only, the element of "enjoy Saudi" can be upsized to as explained above on the design as an exception.
٢2.Season Partners All ministries, agencies, emirates and secretariats in the Kingdom, must
follow the guidelines below on all digital and print materials.
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Logo Guidelines for Participating Entities
٣3.Event Organizers Entities responsible for the implementation and organization of events on the
National Day Season, and all organizers must follow the guidelines below when using the logo on all digital and print materials.
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Logo Guidelines for Participating Entities
.٤4. Event SponsorsEntities supporting the National Day season activities must follow the guidelines below on all digital and print materials.
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Logo Guidelines for Participating Entities
٥5. Companies and ShopsAll participating businesses, shops and restaurants, must follow the below guidelines when using the logo with all digital and print materials.
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Logo Guidelines for Participating Entities
RB font Bold
Zigzig line
RB font Regular
image
Icon
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Content arrangement on square dimension
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In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.
RB font Bold
Zigzig line
RB font Regular
image
Icon
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Content arrangement on square dimensionIn order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.
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RB font Bold
Zigzig line
RB font Regular
image
Icon
RB font Bold
Zigzig line
RB font Regular
image
Icon
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Content arrangement on horizontal dimensionIn order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.
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Content arrangement on vertical dimension
In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.
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Social Media Template
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This is the suitable and balanced arrangement for the pattern, logos, and the image and shall be followed as the template bellow.
SPONSORLOGO HERE
SPONSORLOGO HERE
SPONSORLOGO HERE
SPONSORLOGO HERE
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Social Media Template
SPONSORLOGO HERE
SPONSORLOGO HERE
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BRANDIMAGE
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Images attached must be following the identity theme and mood. and must include local visual heritage, Saudi faces, costumes, architec-ture, and culture heritage of Saudi including traditional motifs and colors used locally.
Also, the logo and the text on a background must be visible and readable or the background must not be overpowered the text.
Brand Image
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Brand applcation on photos
Select the photoRemove the background and add the brand color
Add the motif to the upper part
Add the icon to integrate with the photosAdd the text
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BRANDAPPLICATIONS
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Brooch Pin
Polo T-Shirt
T-Shirt
T-Shirt Tag
Saudi national day 90 are available through the website
nd.gea.gov.sa
nd.gea.gov.sa
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