38

III COMPANY PROFILE

The survey for the collection of data took place in 4 IT companies

situated at Hyderabad. The detailed information of companies is as

follows:

Company A: LERA TECHNOLOGIES PVT. LTD. HYDERABAD

Company B: DSR SOLUTIONS PVT. LTD. HYDERABAD

Company C: TCS PVT. LTD. HYDERABAD

Company D: INFOTECH PVT. LTD. HYDERABAD

COMPANY A:

Lera Technologies is a global IT Solutions and Services

company that offers a wide array of solutions for a range of key ver-

ticals and horizontals.

Starting from providing solutions for Risk and Compli-

ance, Business Intelligence, Spend Data, Business Process Man-

agement to implementing IT solutions for clients, Lera straddles this

entire space. Their innovative solutions deliver measurable value

through increased process efficiency thus helping businesses to

take faster and better decisions.

- Founded in 2003 to provide high quality services and solutions to

the world market.

39

- Proven consulting methodology developed and perfected in house.

- Experienced professionals with requisite domain expertise.

- Established a proven international market presence through suc-

cessful implementation of high end technology projects.

- Consistent record of repeat customers.

- Maintained a phenomenal growth rate each consecutive year.

- State-of-the-art systems and technology to provide a professional

outsourcing services.

Vision: Empowering enterprise to achieve their business objective

through people, process and technology.

Lera endeavors to deliver IT products and services which are

High Quality

On-Time

On - Budget

Mission: Lera aims to foray into new markets and domains by becom-

ing Learning Organization speeded up by Collaborative Knowledge

Sharing.

Starting from providing solutions for Risk and Compliance,

Business Intelligence, Spend Data, Business Process Management

to implementing IT solutions for clients, Lera straddles this entire

space. Their innovative solutions deliver measurable value through

increased process efficiency thus helping businesses to take faster

40

and better decisions.

2003: Incorporation with focus in software products and Services.

Resource & Project partnering. Tameness T24 Implementation at

MKB, Hungary – Partnered with Idem Soft

2007: Domain Extension to Batch Manufacturing, Logistics and Sales

Force. BPM Implementations in the Pharmaceutical Industry.

2008: Partnered with AL Ghandi Solutions, the 5th largest business

group in UAE. Strengthened R&D activities on real-time application

Vertical & RFID.

2009: Offshore Project Development Engagement from Europe and

Middle East. Product launched for Tameness T24 environment.

2010: First Implementation of model banking for prestigious banking

client in Asia. Two Business Process Management solution imple-

mentations for Leading Pharmaceutical companies in India.

"Pay for Performance" (appraisal system) project implemented for

one of the world's largest financial institutions.

2011: Successful Implementation of Business process management

solution at Olive Healthcare. Extended Software Services to Saudi,

Japan, Taiwan, Philippines and Korea. Implementation of IT solution

to integrate country wide distribution network and HR solutions for

HARTEX Rubber.

41

Integrity: Demonstrate transparency and absolute integrity in all

business commitments. Quality as a Habit

Demonstrate that quality is the foundation for success in business

and in human dynamics. Passion in Innovation

Exhibit creative thinking to overcome technology challenges and de-

sign flexible and reliable solutions to address business challenges

and exploit market opportunities. Global Perspective

Envision and develop solutions that meet local market needs and

empower customers to compete globally. Complete Customer Con-

tentment, Understand customer’s critical needs and design solutions

with passion and commitment to deliverables. Strive to provide the

best customer care in order to exceed customer expectations. Lera

offers customized and cost effective software development services

that extend across the spectrum of software development life cycle.

Lera focuses on the following to help the clients:

-What kind of technologies should be used for application?

- What new technologies are coming up?

- What will happen with current IT investments when requirements

change tomorrow?

- How does business benefit from IT innovations?

Lera focuses on business analysis and application development

consulting services. Their Business IT consulting engagements in-

clude:

- Information Technology Strategy

- Planning and design of custom software

42

- Quality improvement

- Application performance assessing and development

- Gap Analysis

- Software project specifications creation

- Requirements management

They are one of the fastest growing companies in the

offshore development space, having helped wide range of organiza-

tions in their quest to cutting their costs, while maintaining and in-

creasing the level of software. They develop high quality software

applications that match customers unique business processes and

drive their competitive advantage. Lera has successfully delivered

cutting edge solutions in client server and Internet environments us-

ing proven development methods, detailed processes and standard

tools. They help clients in choosing the technology that is right for

them ensuring that the ultimate decision is driven completely by cli-

ent’s preferences and IT requirements. Lera develops client/server

applications involving advanced three-tier architectures and adopting

popular front-end and back-end tools like COM / DCOM, Active X,

CORBA and Java with industry standard RDBMS like Oracle, SQL

Server etc. Lera covers the entire spectrum of web based applica-

tions including new web-based development applications, web-

enabling legacy applications, developing portals, transaction pro-

cessing services, b2b and b2c e-commerce solutions like supply

chain management, direct marketing systems, vendor management

services, retail services and financial services.

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It is a known fact that replacing legacy applications is a complex &

costly exercise. And also the hard fact is - it is imperative for the or-

ganizations to move to newer technology platforms to maintain the

competitive advantage.

In the last few years the concept of application moderniza-

tion has evolved, wherein replacing the legacy system is not re-

quired, instead, the legacy system itself is modernized to meet ever

changing business needs. Modernization helps organizations to re-

duce operational and maintenance costs while enhancing the appli-

cation functionality and introducing services. This increased flexibility

is crucial for companies that are considering move to a service ori-

ented enterprise.

Their Application Modernization Services helps their cli-

ents in transforming their legacy applications to an environment that

is flexible to accommodate changing business demands. This is ac-

complished by introducing Web services, SOA, concepts in the ex-

isting environment.

Lera take a phased approach in implementing the mod-

ernization services. Below are the high-level activities:

-Detailed study of the problem

- Deriving at the best possible solution

- Customizing the application with approved solution

Through modernization services they offer to their customers the fol-

lowing benefits:

- Extended Application Lifecycle

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- Enhanced usability / higher productivity applications

- Enhanced integration with other applications

- Give good scope for futuristic enhancements

- Reduced Technology Risk

Lera's Packaged Application Framework implementa-

tion maximizes the value of an organization by modeling system and

process changes. Their services and alliances cover packages for

Supply Chain Management, Customer Relationship Manage-

ment, and Enterprise Resource Planning.

Enterprise Resource Planning

Lera's ERP Solution facilitates company-wide integrated information

systems, covering all functional areas and performs core corporate

activities. Their ERP solution has a broad look in Process integrity,

Application security, Infrastructure integrity and Implementation in-

tegrity.

Their ERP solutions will help t0 the organization:

Gain new market insight

Adapt quickly to market changes

Respond to customer requirements in real time

Extend proprietary processes within new software acquisitions

Extend processes beyond the organization

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Supply Chain Management

Their SCM solution is a web service based. Their Solution being

modeled is that of a Retailer system.

Their supply chain management solution include :

- Sales and Operations Planning

- Fulfillment Management

- Collaborative Vendor Managed Inventory (VMI)

- Order Management

- Warehouse Advanced Visibility Enterprise Solution

- Forecast to Plan

- Source to Pay

- Manufacturing Planning and Scheduling

- Supplier Collaboration

- Procurement Management

- Track and Trace

Benefits:

- Makes outcomes more predictable

- Imposes discipline across the organization

- Allows your staff to focus on running your business

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- Achieves on-time, on-budget results

Business Analysis Services: Lera is a consulting firm which is

specialized in assisting companies and organizations to articulate,

map, document and analyze the business and operational process-

es with a view on process improvement.

Their approach to process mapping and consulting will help to:

- Find out how processes work and why they behave the way they

do

- Identify the process improvement opportunities

- Establish performance oriented objectives

- Reveal opportunities towards standardized processes

- Document best practices, standard operating guidelines and pro-

cedures

Oversee major business process improvement, redesign or

- reengineering initiatives

Lera offers Testing Services to wide range of IT seg-

ments. Lera has strong testing expertise on enterprise solutions.

Lera provides one stop solution for testing any enterprise applica-

tions. Lera has an offshore testing team who are skilled software

testers capable doing quality consulting, in all the stages of soft-

ware development lifecycle includes planning, designing, debugging,

executing, analyzing, reporting and tracking issues till closure.

They have a strategic Staffing Division with extensive business in-

terests in the areas of sourcing and selection. They are fully qualified

47

to offer clients the best solutions for manpower needs and fulfill Tal-

ent needs of various industries. As a global company, they can also

identify candidates beyond your immediate geographic area to in-

clude those willing to relocate. In addition to their ongoing recruit-

ment efforts, they also maintain an extensive database of candidates

to support their searches for the right match. They follow a time test-

ed and advanced hiring process of finding and identifying the right

talent by traversing end-to-end on the recruitment value chain, right

from sourcing to screening to interviewing to bringing people on

board. This enables them to provide customers with resources for a

vast range of technology and functional positions which are High

Quality, On-Time and On-Budget.

The applicants they present to the customers are care-

fully pre-screened. They are committed towards attracting and de-

veloping the best talents in the industry. They focus diligently on

finding people from functional areas that closely match their needs

and constantly reinvent their people networks trough a variety of

means. Whatever the talent customers are looking for, they are just

the right resource to find it.

Lera offers diversified solutions in the areas of Risk Man-

agement, Business Intelligence, Spend data management and Busi-

ness process management to enable enterprises meet the challeng-

es in their respective areas of business.

Their Solutions include:

- Enterprise Risk Management

- Business Intelligence & Data Warehousing

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- Spend Data Management

- Business Process Management

Their solution addresses any BI need – from flexible

ad hoc reporting and analysis, to dashboards and visualization. It al-

so provides powerful data integration and quality as well as pre-

packaged data mart solutions.

Benefits:

- Connect People to Information Effectively and Efficiently

- Better decision making

- Easy access to data

- High speed processing

In recent years, BPM has emerged as a principal management dis-

cipline that bridges the gap between business and IT.

Organizations continue to face intense pressure to improve business

processes, maintain profitability, increase productivity, and increase

shareholder returns. Adding to that, the traditional approaches to

process modeling makes it difficult to accurately align business re-

quirements with IT deliverables. Lera’s “CodeBrix” is a next-

generation BPM framework that provides the business users with

the ability to create new applications, by making use of its powerful

features.

Lera Technologies vision for building software products and

solutions is coupled with a deep understanding of domain-specific

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requirements and are designed to help customers in a specific

vertical market to customize, implement and integrate the busi-

ness processes, and ease IT problems that are unique to the ver-

tical. Through years of accumulated project experience, Lera has

excellent appreciation of business needs & processes in the fol-

lowing industries:

- Banking Financial Services & Insurance (BFSI)

- Life Sciences

- Health Care

- Engineering

The increasing regulatory pressures, increasing costs of new drugs,

quality inspections, fines and industry wide risks associated are ma-

jor challenges faced by firms of life sciences industry.

Healthcare costs continue to rise. The market participants

face pressure from litigations, malpractices. The demand for

healthcare products has been increasing time and again. Healthcare

providers need to strengthen their systems to meet the increasing

demand. The increasing regulatory compliances like HIPAA

are also bigger challenges for the healthcare providers.

Engineering Sector is characterized by intense global

competition, visible business cycles and competition from new

players who offer low cost products. Sharp focus on low operat-

ing costs by the players in the industry would be the key to en-

hance profit margins. Their solution helps firms of engineering indus-

50

try to understand the spending analysis and thus provides all the

features to control and reduce corporate spending.

From enterprise application integration consulting, through product

evaluation and implementation, Lera has the expertise and experi-

ence to ensure continuous, secure, and actionable flow of infor-

mation across the enterprise.

At Lera, I understand the importance of technology in

bringing customized solutions to the market. For over seven years, I

have been committed to pioneering advanced technologies. Lera

ensure that their technology is flexible and robust by using industry

best practices as a foundation, and Lera is constantly looking for

new ways to improve. Today, I implement your solutions using the

latest technologies available in the market.

Service Oriented Architecture (SOA) is gaining popularity

nowadays in the market. Many vendors and companies are planning

to migrate to an SOA environment due to the flexibility that it offers

for adapting systems to business process and technology changes.

Forward-thinking architects and developers are addressing the com-

plexity of the applications and IT environments with SOA which

serves as a blue print for a flexible, adaptable and reusable for de-

veloping enterprise applications as modular business services that

can be easily integrated and creating a truly flexible & adaptable IT

infrastructure. Lera exalts this trend by building their solutions using

the SOA framework.

Lera engages with its clients to evaluate current and future

integration needs, and assist with the assessment of disparate eco-

systems. Their consultants can also help identify specific problem

51

areas and provide customized EAI solutions. Lera consulting mod-

el is an integrated logic/conceptual model called – ‘Enterprise In-

tegration Model (EIM)’. It aims at intercepting knowledge at eve-

ry level of the client’s organization through the following four

knowledge levels.

Clients:

1 Bank of America

2 THALES

3 Commercial International Bank

4 BOS

5 BANK Leumi

6 Bank Albilad

7 MKB Bank

8 TEMENOS

9 Medilux

10 Hartex

11 Olive Health care

12 Glochem

13 AL Ghandi Solutions

Lera invest in their people and their technologies, and consistently

deliver Quality Services to their global customers.

Lera promotes and motivates their team of professionals to be at the

top of their game. Lera have a strong culture where talents are rec-

ognized and collaboration is rewarded.

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Lera Technologies

Plot #1, New SBH Colony, West Marredpally, Secunderabad-26,

Andhra Pradesh. Tel: +91 40 27700000

Email: info@leratechnologies.com

Company B: With the aim of taking enterprises to the next level of opti-

mization by giving business value to the technology, DSR was start-

ed in January 2000.

Chief promoter and CEO of the company, Sree Duddilla, is

a visionary and a competent component architect. He teamed up

with highly competent and experienced management and technolo-

gy experts. Core management of the company has over 80 man-

years of industry experience and international exposure.

Vision: "Leadership through Innovation in Enterprise Process & Ser-

vice Function Management Products & Solutions"

Achievements: DSR's Enterprise Optimum is an Enterprise Process

Management tools that confluence Business Processes and Tech-

nology to meet organizational needs. Enterprise Optimum provides

the ability for an organization to identify the enterprise processes,

understand the interactions within the processes and validate the

improvements that are necessary to reach the desired outcome im-

proving bottom-line financial results beyond what can be achieved

solely through statistical methods. Enterprise Optimum empowers

the Enterprises to conduct businesses through Process, Program,

Portfolio and Project Management.

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DSR's Schedule Optimum is an end-2-end Service Func-

tion Management Solution which fuses Customer Service Manage-

ment, Contract Management, Workforce Management, Service Sup-

ply Chain, Field Force Management, Automated Dispatch and Mo-

bile Technician, deploying efficient Scheduling Engine as fulcrum to

control and monitor Service Functions. The foundation of Schedule

Optimum is the Powerful Scheduling Engine, built on Intelligent Al-

gorithms, based on Scheduling Techniques and Methodologies.

Strengths

- Entire intelligent architecture

- Products featuring EAI technology

- Scalable products and well-merited technology

- Matured technology and management teams

The products are of high business value because of the

technology prowess gained through proficient usage of XML and

loosely coupled components built on intelligent algorithms using

COM+, .NET & EJB. J2EE is more than just a Java technology plat-

form. it is a complete enterprise development philosophy. Develop-

ing component-based enterprise applications and deploying Java

application on multi-tier distributed object architecture, majoring:

- Components that hold presentation and business logic

- Containers that provide context for components

- Connectors that provide access to legacy enterprise database

systems

Clients of DSR Company

1. NASCO

2. Sun plus Data Group

3. NOAA

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4. TATA

5. Allianz Cornhill

6. Speck

7. Government of India

8. IT & C

9. Nvionics

10. APIA

11. Spice net

12. Ricoh

13. Bharat Sanchar Nigam Ltd.

14. Mitsubishi Motors

15. Broward country

16. E Governance

17. Omicron

Partnerships start with investors. DSR also extends it to em-

ployees who can be the source of the technical base that mon-

ey just can’t buy." - Sree Duddilla, CEO

"I at DSR understand and appreciate that employees

are the lifeblood of any organization. DSR provide great career op-

portunities for professionals across the industry. One of their goals is

"Dedication to their employees". They offer excellent career op-

portunities for tapping and retaining their people with them. DSR en-

joy an open and casual work-culture.

DSR Solutions

Suite 105, May Fair Gardens, Road #12, Banjara Hills

Hyderabad, AP 500 034 INDIA.Phone: +91 040 23302292

+91 040 23302293

Fax: +91 040 23302296 Email: www@dsrsolutions.com

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Company C:

Tata Consultancy Services is an IT services, business solu-

tions and outsourcing organization that delivers real results to global

businesses, ensuring a level of certainty no other firm can match.

TCS offers a consulting –led, integrated portfolio of IT and IT-

enabled services delivered through its unique Global Network Deliv-

ery Model, recognized as the benchmark of excellence in software

development. Tata Group, one of the India’s largest industrial con-

glomerates and most respected brands. TCS has over 160,000 of

the world’s best trained IT consultants in 42 countries. It has reve-

nue of over $6.3 billion.

TCS is established in 1968, it has grown to its current posi-

tion as the largest IT services firm in Asia based on its record of out-

standing service, collaborative partnerships, innovation and corpo-

rate responsibility. It has proud of its heritage as part of the Tata

Group, founded by Jamsetji Tata in 1868 and one of India’s most re-

spected institutions today.

Mission: To help customers achieve their business objectives by

providing innovative, best-in-class consulting, IT solutions and ser-

vices. To make it a joy for all the stakeholders to work with them.

Vision: To be one of the top 10 global companies by the year 2013.

Values: Leading change, integrity, respect for the individual, excel-

lence, learning and sharing.

TCS’ ability to deliver high quality services and solutions is

unmatched. It is the world’s first organization to achieve an enter-

prise wide maturity level, using the rigorous assessment methodolo-

56

gy. Additionally its integrated quality management system integrates

process, people and technology maturity through various estab-

lished frameworks and practices including IEEE, ISO 9001: 2000,

CMMI, SW-CMM, P-CMM and 6 - sigma.

TCS has a strong network of partners with a joint objective

of helping their customers become high-performance businesses by

maximizing the value of technology investments. Its partner pro-

grams are specifically designed to jointly work on partner tools, and

receive necessary training, support and resources on partner tech-

nology products.

TCS’ global alliance mission in partnering with organiza-

tions is to ensure that TCS and the partner organization derive the

maximum benefit of their relationship, in terms of services and prod-

ucts growth.

Subsidiaries: CMC Limited (India)

APONLINE Limited (India)

C- Edge Technologies Limited (India)

MP online Limited (India)

Tata American International Corporation (USA)

Tata Consultancy Services Belgium

Tata Consultancy services Sweden

Tata Consultancy Services Singapore

TCS Fusty Limited (Australia)

Tata Consultancy Services Canada

Tata Consultancy Services Morocco

Tata Consultancy Services South Africa etc.

Innovate to minimize time-to-market and optimize investments in

an environment characterized by technology obsolescence and dy-

57

namic evolution. Leverage TCS’ High Tech solutions and experience

in engineering services, business process transformation, end-to-

end IT solutions and infrastructure services to maintain operational

excellence and market leadership. TCS’ High Tech industry offering

provides comprehensive solutions for Computer Platforms and Ser-

vices companies, the software industry and professional services

firm.

TCS creates value through its:

Complete Services model: A comprehensive service portfolio o IT

solutions, business consulting, product engineering services, infra-

structure services to focus on core competencies and drive global

service standards.

Partnerships and Alliances: Mutually exclusive capabilities that en-

sure successful go to market initiatives, enhanced product perfor-

mance and segment specific solutions.

Focus on innovation: Dedicated innovative labs, infrastructure sup-

port and Tata research center development provide access to lead-

ing edge technologies, engineering methodologies and embedded

printer solutions.

The High-Tech product and service range is broadly classified in to ;

- Business

- Product Engineering

- Technology

TCS started their relationships in 005 to support internal operations

of the organizations Year over year TCS delivered cost savings and

set a strong focus on continuous improvement.

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The five segments serviced by High Tech at TCS include:

- Computer platform and service

- Software Industry

- Professional services

- Electronics Industry

- Semiconductor Industry.

Computer Platform and services focuses on PC manufacturing and

other computer manufacturing, product engineering, warranty man-

agement, storage and printer solutions.

Software industry focuses on business applications infrastructure

software, information management software, any software products

brought by non business users.

Professional services focuses on accountancy, tax, audit, advisory,

management and marketing, HR and employment.

Electronics industry focuses on audio, video, and games console

products, electronic equipments and instruments, test and meas-

urement of equipment manufacturers.

Semiconductor industry focuses on chip makers who de-

sign, manufacture and sell the chip, Fables manufacturing, foundry

companies.

TCS Pvt. Ltd.

Hi-tech City, Hyderabad, AP 500 038 INDIA.

Phone:+9104024402292

+9104024402293 Fax: +91 040 24402296

Email: info@tcs.com

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Company D:

InfoTech Enterprises is a company made up of dedicated

Engineers and IT professionals that provide technology solutions to

manufacturing companies to automate and improve the efficiency of

their business and plant floor processes. They are a full-service In-

formation Technology and Automation consulting firm that delivers

systems in the manufacturing automation and supply chain arenas.

Since 1992, InfoTech has operated from its base in Southeastern

Wisconsin on the principle that "our clients" success defines "our

success".

The InfoTech team is committed to the satisfaction of their

customers in every aspect of their service. Their highly skilled team

of professionals has come to customers with a depth of experi-

ence giving them the flexibility and the means to provide the most

cost effective solutions that deliver on functionality and require-

ments. They have the experience needed to improve their plant

floor operations: from Operator Interfaces to Supervisory Control

And Data Acquisition (SCADA) or Manufacturing Execution System

(MES) applications involving robotics and Automated Guided Vehi-

cles (AGVs) to integration with Enterprise Resource Planning (ERP)

systems.

InfoTech realizes that each customer's requirements are

unique. That is why they take time up front to listen to their custom-

ers and ask a lot questions to determine their specific needs. It look

for the most cost effective solution that meets their customers' re-

quirements. Whether the integration of an off the shelf package or

the development of a custom solution, customer satisfaction is their

first priority. They believe the key to their success is in building trust-

60

ing relationships and they have a history of satisfying repeat cus-

tomers

InfoTech was founded in 1992 with the intent to create a

company that would attract the most experienced and skilled profes-

sionals to provide high quality IT services. Over the years team

members have come to them from diverse backgrounds with a depth

of skill and experience which puts them in an excellent position to

provide a range of solutions for their customers. In 2004 InfoTech

began a partnership with an automation and robotics integrator. The

combination of extensive industry and project management experi-

ence enables customers to deliver turn-key solutions to the custom-

ers.

InfoTech follow a set of core values that stress the im-

portance of people in their business. It understands how important it

is to treat clients with respect and to operate with the highest degree

of integrity. They strive to provide clients excellent service to build

trusting relationships and an excellent reputation. They maintain an

environment where highly skilled people desire to be. All of this ena-

bles them to provide the best service to the clients at the best value.

Services provided by the InfoTech

InfoTech’s expertise spans the range of technologies that exist in an

organization from the plant floor to the top floor. This enables to pro-

vide solutions that range from point solutions all the way to enter-

prise wide systems. Their extensive project management experience

also allows them to do complete turn-key solutions for their custom-

ers. Below is a list of services it offers to the clients.

Consulting in

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Information Technology

Automation Design & Analysis

Automation Integration

Business Process Design

Software Development

Project Management

Solution Architecture

Systems Design/Engineering

Custom Software

Testing

Implementation & Support

Package Software Integration

Some of the clients of InfoTech:

1 Miller Coors \ Miller Brewing Company

2 SC Johnson

3 RF Technologies

4 Paperless

5 Consolidated Papers

6 General Electric - Medical Systems

7 General Electric - Aircraft Engines

8 General Electric - Osmosis