Workshops for Business Model Innovation and Strategy Development

© Innovation Intelligence Group - 2010

INNOVATION INTELLIGENCE GROUP

COMPANY PROFILE

IIG is a global leader in business innovation, focusing on business model research and

development. We are continually analysing how the world’s leading companies maintain

their advantage and apply our innovation methodology to design new business models to

solve company and societal problems.

We help companies understand the limitations of their own Business Model, and work with

them to improve the customer value proposition, and how this is delivered to customers,

whilst improving their ability to capture value.

COMPANY HISTORY

Innovation Intelligence Group is a company specializing in business innovation, with a

leaning towards business model research and development. IIG has an international

multidisciplinary team located in China, Mexico, and Oxford in the United Kingdom.

The company was established in 2009 leading on from academic work done in the business

model area. The company’s vision is to help companies achieve high growth and reduce

innovation risk through research-led innovation of business models.

We have analysed the business models and profit models of hundreds of fast-growth

companies across all industry sectors and built a large case study library. Over the past

years we have built an international team of consultants and a wider network of experts in

business models, so we can analyse and share business model knowledge around the world.

We have produced training workshops and advisory tools creating a business strategy

consulting firm.

We now advise academics, businesses, governments, associations and entrepreneurs on

business development strategy.

Our attitude is to improve business performance based on thorough research, helping

companies identify growth opportunities.

© Innovation Intelligence Group - 2010

WHAT WE DELIVER

Business Schools Case studies / workshops / co-consulting

Innovation strategy consultants Case studies / workshops/ business

modeling

Entrepreneurs/ start-ups Business plan / business strategy /

implementation

Synergy partnerships ( finance/ creative

industries)

Add-on services for enhanced service

provision

Established companies Business strategy

Government associations Business model education and problem

solutions development

WORKSHOPS

Workshop type: Business Model Canvas application. Date: October-2010

Place: Cranfield School of Management

Country: UK

Summary: IIG presented a lecture about the applications of the Business Model Canvas.

Further information: http://cranovation.wordpress.com/

Workshop type: Guest lecture on eHealth Business Models

Date: February-2011

Place:School of Management and Governance, University of Twente

Country: The Netherlands

Summary: IIG will be giving a guest lecture on eHealth Business Models

Workshop types:

• Analysing Customer Needs

• Business Model Innovation

Competitor Analysis (value

innovation)

• Strategy & scenario planning

• New product & service development

• Due diligence for mergers or

acquisitions

• Post integration projects

• Culture change projects

• Due diligence for new ventures

• Creating a business plan

• International branding and

relationship management

• Open Innovation

• Analysing Business bottlenecks

• Sustainable development

• Building more Business Value

Analyzing customer needs Objective: This workshop is designed to guide employees on how to identify and analyze customer

needs. The focus is on a Jobs-to-be-done approach and looks at how to measure the characteristics

that customers use to measure how well their needs are being met.

Results: By using a BM Canvas and other tools, participants will be able to identify multiple needs

in a broad range of areas in the sector. Participants will be able to understand how they can provide

a required product or service proposition to meet targeted customers' needs and preferences.

Directed to: Sales and marketing, Business innovation, R&D leaders

Duration: 1 Day

Business Model Innovation

Objective: This workshop is designed as an introduction to business models and the application of

the business modeling process. It explains the different types of business models, how to map them,

and gives examples of how companies achieve winning formulas through their business model

design so participants can apply this knowledge inside the company.

Results: After the workshop participants will understand how their business model works and how

their customer value proposition satisfies customer needs. They will be able to use tools to design

new business models and understand how business model theory can be applied to their business

unit. They will also understand why new business models are needed to suit future trends, and how

new technology is incorporated into the model.

Directed to: Senior operational staff and executives.

Duration: 2 Days

Competitor Analysis (Value Innovation)

Objective: The main goal of this workshop is for participants to be able to map out the business

models of their competitors and study the strengths and weaknesses of their businesses within the

competitive environment. From there we show how to come up with ideas of how to beat the

competition using business model innovation.

Results: After the workshop, participants will have a better idea of how they can be better in their

industry/sector at making the competition irrelevant through innovative ideas and an approach

based on a designing good business model and value proposition. It will also enable participants to

how to develop your business model to keep the competition at bay.

Directed to: Business strategy executive staff.

Duration: 1 Day

New Product and Service Development

Objective: The main goal of this workshop is to guide participants through approaches on how to

develop an innovative product & service. This is developed by understanding how to produce an

environment that supports and rewards innovative thinking.

Results: At the end of the workshop participants will be able to learn new innovative ways in

which they can conduct a successful market research, how to implement technology and build

intellectual property, how they can be innovative with branding and design, how to exploit

adjacency opportunities (new channels, products, geographies, or channels) what approaches they

can take to design a business model and ultimately create a business that is supportive to

innovation.

Directed to: Innovation, operational, planning and marketing departments.

Duration: 1 Day

Open Innovation

Objective: The goal of this workshop is to provide participants examples and know-how of ways

of using and being successful through Open Innovation.

Results: Participants will be able to learn from different examples of companies who have

succeeded in implementing successful open innovation strategies, they will see how these have been

applied and the benefits it brings. They can see how this can benefit the organization and how it

changes the resources needed within the organisation.

Directed to: R&D, Business strategy, Executives.

Duration: 1 Day

Analysing Business Bottlenecks

Objective: This workshop is designed to give participants the ability to detect business bottlenecks

by analysing the business from the perspective of each stakeholder in the supply chain. This allows

value proposition, customer needs, incentives and profit models to be assessed for each stakeholder

to ensure the right incentives and processes are in place to ensure the smooth running of the

organization.

Results: After the workshop, participants will be able to analyse the business from the different

stakeholder perspectives making sure everyone is incentivised to deliver their services and be

encouraged to find creative ideas and cutting-edge solutions to problems.

Directed to: Planners, manufacturing, production, maintenance, and quality managers.

Duration: 1 Day

Implementing innovative processes and ideas related to

sustainable development

Objective: This workshop is designed for companies looking to incorporate a sustainable

development agenda, and gives examples for how the business model can be altered to include this

important aspect. Business design according to the latest needs and trends about sustainable

development, customizing it to actual processes, and looking at the value proposition development

that would be gained from this model.

Result: After the workshop, participants will know how global companies are adapting to global

changes and need for sustainability inside their companies; what are the best approaches and how

they can adapt these changes to their actual Business Model and strategies.

Directed to: From operational staff to executives.

Duration: 1 Day

Building more Business Value

Objective: The main goal of this workshop is to come up with ideas through the participant’s active

participation about how existing assets can be deployed to increase the value of goods and services.

Results: Participants will be able to recognize in which areas they can create more value through

designing the right value proposition.

Directed to: Senior managers, marketers, strategic personnel and decision makers.

Duration: 1 Day

Our other workshops for which we can provide more information on

request;

• Due diligence for mergers or acquisitions

• Post integration projects

• Culture change projects

• Due diligence for new ventures

• Strategy and Scenario Planning

• Creating a business plan

• International branding and relationship management

SEMINARS & EXHIBITIONS

Innovation Intelligence Group believes in having a global reach-acting local. Therefore we

are very active globally and attending the latest seminars and exhibitions related to

innovation, entrepreneurship, networking, etc.

In 2010 we attended important seminars and exhibitions in different parts in the world.

Below is a brief summary of these seminars & exhibitions where IIG attended.

Brussels Innova - November 2010

IIG sponsored the Inventors competition and will be giving advice to the winner on their

Business Model and business plan.

Further information: www.brussels-innova.com

HKTDC SME Centre Exhibition - December 2010

Hong Kong, China

We attended the HKTDC SME Centre Exhibition helping entrepreneurs gain valuable

knowledge on what it takes to truly turn their idea into a profitable business venture. A vast

range of service providers were at hand to assist entrepreneurs and SME’s such as,

Branding, Accountancy, Web-Design, Management Consultancy firms and many more.

Further information: http://www.hktdc.com/info/trade-events/EX/en/Exhibitions.htm.

Brussels Innova Seminar IIG -CEO Stephen Newbury presenting the

cheque at the Inventors Competition

CASE STUDY LIBRARY

Our case study library has more than 120 cases of Business Model Innovation as well as

much more unpublished research; these cases examine the cutting-edge business models of

high growth and interesting companies, and cover innovations in sales and marketing,

business strategy and technology. We are continually adding to our case library for

members:

Industry

Sectors:

Agriculture

Education

Energy

Food and Beverage

Manufacturing

Financial Services

Public Administration

Gaming / Social

Healthcare

IT & Technology Leisure & Hospitality

Marketing Media / Entertainment NGO

Real Estate / Construction Retail

Telecom / Networking Travel Professional Services

Utilities

Waste / Recycling

Business Characteristics:

Sustainability

- Low Carbon

- Ethical

- Community/Society

- Social Responsibility

Techology Development

- Internet

- Mobile Phone

- Car

- Software

Monetisation

- eRetail

- Freemium

- Subscription

- Advertising

- Compensation

Human Resources

- Remote Working

- Training and

Partnerships

- Unorthodox

- Supply Chain

Quality

- Operational

Value

- Cost Reduction

Customer Focus

- Authenticity

- Transparency

- Mindset

- Crowdsourcing

Open Innovation

Menu system

Flow diagram example

Stephen Newbury

CEO Stephen worked for 12 years as a chartered engineer and most recently as head of concept design

and as a technical project manager for a large turn-key consulting firm in the European

automotive industry. He developed a number of vehicle concepts and played a key role in

delivering projects for Volvo and Renault into production. In recent years he has set up three new

companies and created and authored eight editions of the car design yearbook series. He has

worked in the UK, Sweden, France and China.

Paul Hobcraft

IIG Associate MBA from Henley Management College.

He runs Agility Innovation Specialists; an advisory business that focuses on stimulating sound

innovation practice.He helps build innovation capability and capacity for organisations, teams

and individuals. Paul´s personal journey has been varied and global. He has lived and worked in

Saudi Arabia, Kenya, Malaysia, Switzerland, the Netherlands, USA, Australia, and recently spent

eleven years in Singapore. Paul is based in Switzerland and presently shares his time between

Asia and Europe

Dimitris Tsagdis

IIG Associate Senior lecturer at the Scarborough Management Centre. PhD in Process and Knowledge

Management at Lincoln University. Has held a number of visiting and associate professorships:

Roskilde University (Denmark 2003-04), Kaplan Institute (Singapore 2007-2008), Los Andes

University (Bogota, Colombia 2009-2010), Bordeaux Management School (France 2009-2010).

Chris Van der Hoven

IIG Associate Lecturer in Innovation at the Cranfield School of Management.MBA

Prior to joining Cranfield, he was a director and ran the European office of a niche consultancy

company. Chris has facilitated, project managed, or supported various strategic business projects

(including "One Europe" for Seagram, the EU "Corporate Project Office" implementation for

Capital One, "Streamline" for Shell International, and numerous projects for the catalogue retailer

Argos). He has been a member of the Institute of Directors (IoD), the International Association of

Facilitators (IAF) and is still a registered practitioner of the Higher Education Academy (HEA).

He is in the final stages of completing his PhD at Cambridge University.

What people are saying

Innovation and Business Modelling

IIG have developed a broad set of methodologies that combine desk research, interview techniques

and practical applications to give you the right intelligence you need, irrespective of what you

know, IIGglobal provide much of what you don't know but really needed to know to make a success

of your breakthrough thinking!"

Paul Hobcraft - Agility Innovation

AREAS OF COMPETENCE

• Identifying customer needs (or ‘Jobs-to-be-done’)

• Designing a suitable business model

• Revenue and profit modelling

• Assessing the business environment

• Defining customer segments

• Value proposition development

• Analyse how the offer fits with the overall company objectives

• Resource efficiency development

• Partner risk analysis

• Partner locate and development

• Propose customer relationship improvements

• Research and Identify new cost effective channels to market

• Devise channel strategies for international markets

• Propose technologies enabling new revenue models

• Business plans and business cases development

• New venture due diligence

• Due diligence for mergers or acquisitions

• Culture change projects

• Post integration projects

• Solving industry and societal problems

Opportunities for business model innovation are right in front of every organization. But to pursue

them, executives have to rethink their core beliefs about the who, what, and how of their business.’

Ann Baxter - Director, Deloitte

"We are innovating at a much faster pace than we were in the early days--at any given time, a

reasonably large number of Google users are playing with one of the ideas in a designer's or

engineer's head."

Amit Singhal - Head of Google Ranking

‘I appreciate the open discussions that span from technology to business models, which are

becoming more and more important as ICT influences our daily lives.’

Justin Rattner - CTO Intel

‘In the coming years, the business models of most industries will drastically change with the

increased pervasiveness of new technologies.’

Dr. Vishal Sikka - Board Member of SAP AG

Innovation Intelligence Group 7200 The Quorum, Oxford Business Park Oxford, OX4 2JZ, United Kingdom tel.+44 (0)1865 256014 at@IIGglobal.com www.IIGglobal.com

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