igniting viral campaigns by creating relevant conversations
DESCRIPTION
Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)TRANSCRIPT
Igniting Viral CampaignsLarry Bailin, Author of the bestselling marketing book,
Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing
CLICKING ASS!™
Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO,
Single Throw Internet Marketing
Good News!Good News!
Mommy, Where Do Customers Come From?Second Edition
Available in bookstores and online NOW!
Better News!Better News!
First Step in First Step in Igniting Igniting ANYANY
CampaignCampaign
Pre-IgnitionPre-Ignition
Silent Generation1925 – 1942
Baby Boomers1942 – 1953
Generation Jones(Barack Obama)
1954 – 1965
Generation X1966 – 1980
Generation Y (millennials)1981 - 1995
Customers through the generations
Viral (?) Viral (?) VideoVideo
“Of the nature of, or caused by, a virus," see virus.
Viral Vir-al
“a corrupting influence on morals or the intellect”
Virus Vir-us [vahy-ruhs]
“a segment of self-replicating code planted illegally in a computer program, often to damage or shut down a system or network.”
Virus Vir-us [vahy-ruhs]
“Something that poisons one's soul or mind”
Virus Vir-us [vahy-ruhs]
“Foul or malodorous fluids ,sticky substance, agent that causes infectious disease”
Virus Vir-us [vahy-ruhs]
“Extremely simple microorganisms”
Virus Vir-us [vahy-ruhs]
“Any of various extremely small, often disease-causing agents”
Virus Vir-us [vahy-ruhs]
These videos were viral by accident
But were they successful?
These YouTube celebs never setout to make a
profit……and they didn’t
Could these YouTube celeb videos have been
ignited for profit?
How do you ignite a viral campaign?
Learn to influence
The greatest book ever written on viral, social and affiliate success.
Why is this campaign Clicking Ass?
It evokes emotionHumorDesireBelongingTrustAnticipationExcitementFear
Sales is about persuasion, persuasion requires emotion, emotion requires connection, connection leads to action.
The Character Connection
CHARACHTER
CHARACHTER
MUSCLE!
MUSCLE!
a story about Ronnie Coleman and a candy bar
Why “Ronnie Coleman Interview” not “Ronnie Coleman Video”
Community Connection
10 Video Entries 14 Video Entries
• Hundreds of thousands of views• 20 YouTube honors• 40 plus entries• <$100,000 budget
Leverage your networks
Don’t “F” it up!
Social media with no strategy drives “Traffic”
Strategic thought and value creates “Revenue”
Thinking like a customer
Don’t focus on the “features” focus on the “benefits”.
No bells and whistles!
All bells and whistles do is make noise
You have 5 to 8 seconds to make a connection.It only takes a split second to get the wrong message.
Learn Learn how to how to shine!shine!
• Religious 278
• Health 176
• Family Guy 25
• Knitting 15
• Science 14
Social RulesSocial Rules
Social Rule #1Social Rule #1“You are judged by the
company you keep”
Social Rule #2Social Rule #2“Treat people the way you
would like to be treated”
Social Rule #3Social Rule #3“If you keep doing that you
are going to go blind”
Best Hardwood Flooring
“Hardwood floor is a material that has fascinated humans for thousands of years”
Things Things are not are not what they what they used to used to bebe
How are you going How are you going to end the decade?to end the decade?
Things are not going to get easier. If you want to
survive, if you want to win…
……You have to FIGHT for it!You have to FIGHT for it!
Are You Ready to Start
Clicking Ass!™
1Bestselling Marketing Book,
Mommy, Where Do Customers Come From?Mommy, Where Do Customers Come From?
Resources to Remember
The Website:MommyWhereDoCustomersComeFrom.comThe Blog:ConnectedCustomers.netThe Podcast:MomentsinMarketing.comThe Company:SingleThrow.com
Twitter.com/larrybailin
Facebookcom/larrybailin