IGNITE! MF 2014 Campaign & Exhibitions Town Busking Summary of Town Busking Objectives Campaign Details Plans Production Line Up Logistics Required Manpower Required Things to Do (At a Glance) CONTENT PAGE We will be heading to town to generate buzz through activities, performances and cheers to spread the awareness of IGNITE! Music Festival and garner interest from the public (particularly youths and music enthusiasts) Town Busking IGNITE! INVADES ORCHARD 2013 Spread awareness of IGNITE! Music Festival to the public Create hype in Orchard road on IGNITE! Music Festival through town busking Create buzz Make an impression Garner interest from the public Show passion & compassion for IGNITE! Music Festival Objectives Execution Date(s) : 9 August 2014 (Saturday) Venue(s) : Orchard MRT to Marina Barrage Suggested locations to cover: Ngee Ann City Civic Centre, *Scape, Orchard Central, Plaza Sing, Gardens by the Bay, Marina Barrage Campaign Details Execution Details Reporting Time: 1000 am (Mob leaves reporting location at 1100 am sharp) Reporting Location: Orchard MRT Things to bring: Money (for lunch & dinner, and transport) - Roughly around $30 Water Bottle EZ-Link Card Plan Come in: IGNITE! shirt and jeans/appropriate shorts (for IGNITE! Committee) Black T-Shirt with jeans/appropriate shorts (for volunteers, first aiders and those from the various IGs) Red lips (for girls) Done during briefing/assembly: Spray paint streaks of hair red Tape self with IGNITE! tape Paint face with red face paint Outfit Details Plans Activities Form a frozen tableaux of a group of people holding out IGNITE! Flyers in the middle of the crowd at specific locations that are marked out for a timeframe of 1 minute and/or disseminate into crowds to approach people to tell them more about IGNITE! Walking along the street reaching out to the crowd to tell them more about IGNITE! > Telling them to follow social media (on their phones/tablets) Plans (cont) Activities At night at Marina Barrage: Gear up with glow sticks (having the IGNITE! logo on shirts and instruments to be lined with glow sticks as well) As a mass, walk up the slope to the audiences and stop when we reach the top. Collectively take out our thick red glowsticks / red flares (TBC) to break, shout IGNITE MUSIC FESTIVAL 2014!, disperse then spread the word! PlanIGNITE! Freeze ROUTE Orchard MRT > Dhoby Ghaut (PS) > Raffles City > Bayfront > Satay by the Bay > Marina Barrage Start timeEnd timeActivity 10:00 AM (Assemble at Orchard MRT steps) 10:30AM Aim: Leave the MRT and take to the streets via escalator with members wrapped up, cameras set up, everyone briefed on flyers) Assemble & briefing (All participants to have breakfast beforehand & bring their own water bottle or snacks) 11:00 AM (First Flash Point: Ngee Ann City) 11:30 AM Aim: Leave Ngee Ann City Civic Plaza (Takashimaya) by 11:30 AM Busk from Orchard MRT to Ngee Ann City Civic Centre 12 pm (Reach Scape) Second Flash Point: *Scape 12:30pm Aim: Leave *Scape by 12:30pm The buskers are to cover all three levels of scape before leaving the area; Busk Ngee Ann to *Scape 1:00pm Third Flash Point: Orchard Central 1:30pm Aim: Leave OC by 1:30pm Assembling outside Orchard Central entrance; Busk from *Scape to Orchard Central 1:30pm Crossover to Centrepoint for lunch 2:30p m Aim: Assemble outside Centrepoint by 2:20pm Busk from Orchard Central to Centrepoint 3:00pm Fourth Flash Point: Plaza Sing outside 3 :30 pm Aim: Assemble at entrance sliding door panels to get ready to go into PS Spread awareness to people sitting outside PS; Busk from Centrepoint to PS 3 :30pm Go into PS and havoc 4:00 pm Aim: Assemble at first floor exit Busk together from first floor all the way up and down Route Details Start timeEnd timeActivity 4pm Early dinner at PS 5:30pm Aim: Assemble at MRT Entrance at basement Have dinner! 5:30pm Take the Circle Line to Bayfront MRT 6:00pm Aim: Reach Bayfront MRT Take MRT to Bayfront Station, can busk a subtly on the way but dont get caught/stomped 6:00 pm Walk from Bayfront to Gardens 6:30pm Aim: Reach Gardens by the Bay Busk to the tourists to come for IGNITE! 6:30pm Walk through Satay by the Bay to Marina Barrage 7:30pm Aim: Reach Marina Barrage Walk and busk on the way! 7:30pm Prep for glowsticks on shirts 8:00p m Aim: Gather at start of slope Using the thin glowsticks, form the IGNITE! logo (triangle and if possible the lightning) on our black shirts 8pm (or after fireworks) Make an entrance 9pm Aim: Get people to like us on our social media platforms or know more about IGNITE! As a mass, walk up the slope to the audiences and stop when we reach the top. Collectively take out our thick red glowsticks (red flares would be super dramatic and nice at this point but ok) to break, stare at them, disperse then spread the word! (TBC) 9pm: Gather downstairs at the end of slope 9:30pm Aim: To dismiss ASAP and go home Clear up and Debrief *****Formation***** Front Jammerz + Instruments (Mer and Ain) IGNITE! Committee (In-charge Charissa) All Other Guerillas etc. (Carlissia) IGNITE!Committee (Nicole) IGNITE! Freeze (in town) Alert method: Break up mob into groups Contact the group leaders for alert Group leaders to stand in front of group When group leaders freeze, the rest follow; likewise when group leaders move off, the rest move off as well. SITE RECCEE: TOWN BUSKING SUNDAY, 13 JULY 2014 Meeting pt 1: ION Orchard MRT (Exit C) 10 AM // Assemble at ION Orchard MRT: - Come in IGNITE! tees and shorts/jeans - IGNITIFY ourselves with red tape - Brief participants on the itinerary for the day Leave at 11 AM// people are irrelevant so far so good Flashpoint 1: Ngee Ann City AM// - Busk/bustA RHYMES some moves - Ellen Dance dares - Freeze for 3 mins AM// carli nicole strangers 1 & 2 gr8 lighting mer Honk point 1: Traffic Light outside Taka (Flash Point) AM// Honk If You Want Us To Dance - Basically we hold up signs saying ^ - If they honk, we do a dance move continuously - If they do not honk we still dance anyway us ignoring judgement judger Flashpoint 2: Disperse Through Scape Flea (Flash Point) AM // Limited amount of people can be in groups to do a flash mob Solution: Split up and disperse to suddenly freeze 11.35AM// this is nicole and this is carli we are frozen in time Busk point: *Scape AM // Reach Scape March around shouting IGNITE! related things e.g.I G N I T E (exclamation mark!) IGNITE IGNITE WE ARE IGNITE! x2 - Busk around all 3 levels of Scape Should head to the top floor at about PM // AM // carli was supposed to stand at the railing but shes a loseR Cont. Busk Point: Rara to all inhabitants AM// Top floor of *Scape - At the top level of scape, we could do a dance dare AM Head for H&M traffic light // this shot required multiple attempts Honk point 2: H&M Traffic Light 12 PM// Honk if you want us to dance FINALLY CHA JOINED THE FUN HI CHA Flashpoint: 313 Somerset Main Entrance 12.10PM// -Freeze -Busk around and disseminate flyers ALTERNATIVE LOCATION: ORCHARD GATEWAY ENTRANCE (larger space) Suggestions? //12:25PM being shameless and ugly CentrePoint PM PM PM PM (Buffering time) PM Leave Honk point 3: Concorde Traffic Light 1.55 PM // Honk if you want us to dance KUA SIMI KUA LA Buskpoint: Plaza Singapura 2:10 PM // - Busk around the mall (lifts, escalators etc.) 2:45 PM // SUPER EARLY DINNER: Dhoby Ghaut MRT Station 2:45PM 3:45PM (Break) Buffertime: 3:45PM 4PM 4 PM // - Head to BayFront nic is leaving because shes a little shit kaopei TRAVELING: Bayfront MRT and LinkWay to Gardens By The Bay 4:30 PM // - Just keep walking -Do the occasional dance dare THEY MADE IT TO BAYFRONT STILL TRAVELLING: Gardens By The Bay 5PM PM // - At this point, we are almost there - Continue chanting about IGNITE! related things till we reach Marina Barrage - Do the occasional dance dares this is not the end of the journey im sorry TRAVELLING STILL: On The Road To Marina Barrage We should reach this point about 6 PM // - Were on our way to Marina Barrage! u guys are adorable MEETING POINT: SATAY BY THE BAY (can buy food to picnic at barrage) We should reach this point around 6:15 PM // - Continue walking towards Marina Barrage still cute but u guys look so tired FINAL DESTINATION: MARINA BARRAGE FINALLY 6:30-7PM -celebrate reaching at barrage yey Ugh finally FINALE: Time To Head Back Home! 7PM: stay and watch fireworks together 8:30PM: Fireworks 8:45PM: BREAK GLOWSTICKS 9PM: - Debrief - Give comments on how to improve using google docs smlj go home la Emergency Plans OPERATION LOST SHEEP(In the event people get lost): Person is to contact leader of the group Group leader to notify mob guardians (any one of us) Guardians to call and instruct how to get back / fetch the person back OPERATION MAN DOWN (If the people feel unwell): Group leaders to get someone from their group to accompany the sick person to the side Notify Mob guardians Guardians to notify first aiders Precautions: Group leaders are to do a head count of their group at every station to report strength through whatsapp before we move off to the next location Hydrate self constantly Emergency Plans SegmentMob Guardians*Group LeadersGroup FrontMerissa and Ain3 from JAJA Inner FrontNicoleAida, GeorgeIGNITE! Committee MiddleCarlissia and Rachel2 from SAIG, 1 Rep from all other IGS CREATE + Other IGS BackCharissaBen, JaniIGNITE! Committee OPERATION CAWCAW: Situated in every team to look out for security guards or other authorities In the event we are freezing or lingering they are to run to the front to rush us off Faith, Valerie and Video Team (IGNITE! Challenge): They would be filming at a segment of the walk and would join the team after. First Aiders: One in each segment *any member of campaigns team can and should be approached if there are any issues, they are certified mob guardians as well :) 100 people max create igs, ignite committee, student ambassadors Jammerz peeps: 15 (with instruments) First aiders: 3-4 (They will be a part of the volunteers) Photographers (From Photo IG): 3 Filming crew (Video Team) Manpower Required CHECK US OUT!! Ignitemusicfest ignitemusicfest Ignitemusicfestival