ignacio riaza lópez portfolio
TRANSCRIPT
* Think of non used concepts * Attractive to both customers and retailers * Cross promotions with partners to maximize synergies * Discuss viability of the campaigns in company * Take action * Get the design agency to work * Deliver the message to end customer (always online and offline communication advertising, Trade Marketing, PR, TV campaign) * Results and analysis of Campaign
Create Innovative Campaigns
* Include a popcorn bag inside DVD * For free (not increasing SRP) * Involve retailers to win-‐win * Make it clear to the customer * Make it attractive in stores * First ever around the world * Great success (20% above target)
Popcorn Campaign
* Include a coaster in each DVD * For free * To celebrate Oscars (Academy Awards) * Using most known films * You pay the drinks * We pay the coaster * In store POP materials * Also possible to win a TV
Coasters Campaign
* Include 1 Theatrical Ticket * For free * In a selection of 20 gangster titles * In exclusive in a retailer * Cross promotion with theatrical * Great in store exhibition * Also 1 trip to Chicago for 2 * Sold out within 1 month!
Public Enemies Campaign
National Lottery Campaign
* Include a participation in each DVD * Not increasing price * Possible to win 3.000€ * For a purchase of 8,99€ * In X-‐mas National Lottery * Also possible to win a secondary prize * A Terminator 2 Collectors Edition
* Win several prizes * Related to soccer * Just sending a text (sms) * With a code included in DVD * Official Spain Adidas T-‐shirts * Official Spanish Ball * Tv * Beer tenders, and many more
World Cup Campaign
* Buy 2 DVD’s (<18€) and get for free at home a DTT decoder * Decoder SRP 30€ * Just before the moment when the analogical shutdown took place (March 2010) * High demand of product * In store visibility key to attract customers * With eye-‐catching FSDU’s
DTT Campaign
* Get 2 Theatrical Tickets * For free in each DVD * To see any movie in cinemas * In 4 months since validation * 6 month Campaign * Great success (10% over target) * Very eye-‐catching design and concept
Theatrical Tickets Campaign
* Get a Theatrical ticket * To watch The Expendables at cinemas * For free * Just buying a 2 movie Boxset * In exclusive in a retailer * Cross promotion with Wide Pictures
Retailer specific Campaign
* Thanks for your interest!
* Contact information: [email protected]
* Linkedin Profile: http://es.linkedin.com/pub/ignacio-‐riaza-‐lópez/b/891/a99
Thank you!