ifra expo 2011: exhibitor and visitor survey results

IFRA Expo 2011Exhibitor and Visitor Surveys - Excerpt and benchmarks

Michael Heipel, Executive Director Marketing and Event Management

Freitag, 18. November 2011

IFRA Expo 2011 Visitor analysis


© 2011 WAN-IFRA, Michael Heipel

Which hall were you most interested in?

51%

49%

Hall A (Systems, Software)Hall B (Production technology)

Vienna 2011

52%

48%

Hall A.1 (Systems, Software)Halls A.3/A.4 (Production technology)

Hamburg 2010


© 2011 WAN-IFRA, Michael Heipel 4

0 15 30 45 60

42

31

37

31

21

22

21

21

20

13

8

12

42

32

34

33

19

25

23

25

19

15

7

12

Presses and Printing

Prepress

Electronic Media

Editorial

Mailroom/distr.

IT

Consumables

Advertising

Business/Management

Industry Information

Archiving

Design

7

2010 Hamburg 2011 Vienna

Areas of Interest of IFRA Expo visitors (%)



Visitor rating of Media Port Programme

Very useful9%

Useful60%

Not so useful25%

Not useful at all6%



How many exhibiting companies have you met?

0% 10% 20% 30% 40% 50% 60% 70%

46%

54%

37,5

62,4

1-6

More than 7

2010 Hamburg 2011 Vienna



0%

20%

40%

60%

80%

100%

6%

94%

11%

89%

7%

93%

5,2

94,8

2008 A-dam2009 Vienna

2010 Hamburg2011 Vienna



Not satisfied/Very dissatisfied

Satisfied/Very satisfied

How satisfied are you with your visit to IFRA Expo?



How do you rate Vienna in general as a location for IFRA Expo?

0%

20%

40%

60%

80%

100%

13%

88%

10%

90%

5%

95%

6,7

92,9

2008 A-dam2009 Vienna2010 Hamburg2011 Vienna



Below Average/poor

Good/excellent



In 2012, IFRA Expo will be held in Madrid, Spain (29 – 31 October 2012, www.ifraexpo.com). Will you...

Definitely attend15%

Probably attend43%

Rather not attend21%

Definitely not attend6%

Still undecided15%


http://www.ifraexpo.com

http://www.ifraexpo.com


Visitor quotes• The IFRA Expo is not just important for Media managers to attend but it should be a must as

it helps you understand the publishing trends. Media owners get a insight on how to invest. (R. Muyimba, Nation Media Group)

• "The best way I know to understand advances in the newspaper technology marketplace and to make the vendor contacts you need most." (Bruce Benson, FTI Consulting)

• IFRA Expo is a pillar of successful business strategies in media. (Maxwell Okeyo, Nation Media Group)

• IFRA Expo is reality check for publishers. (Predrag Roganovic)

• "IFRA Expo is a unique, international highlight – an absolute MUST for anyone involved in the media industry!" (Benjamin Ruschin, Digital Head, straberger conversations gmbh)

• People involved in newspaper publishing, without any doubt, cannot miss IFRA EXPO; beyond to stay up to date with the technology development, it's a great chance to attend seminars and workshops. (Silvio Da Glau, L‘Arena)

• "Die IFRA Expo ist deshalb so interessant, weil hier nicht einfach nur über die Entwicklungen gesprochen wird, sondern Experten aus ihren konkreten Projekten heraus berichten und die Teilnehmer so direkt am Geschehen teilhaben lassen." Oliver Loebert, Geschäftsführer Brasilhaus Unternehmenskommunikation GmbH, Bremen, Germany

• Die IFRA Expo ist die effektivste Veranstaltung, sich umfassend über Branchentrends zu informieren und Geschäftskontakte zu pflegen. (Stephan Puls, FAZ)


IFRA Expo 2011 Exhibitors analysis



How do you assess the quality of IFRA Expo visitors?

0

25

50

75

100

%

91

7369

87

81

2007 Vienna2008 A-dam

2009 Vienna2010 Hamburg

2011 Vienna

Good/Excellent

Source: IFRA Expo exhibitor surveys. Answers: Good or excellent



How satisfied are you with the visitor traffic on your booth?

0

25

50

75

100

%

5454

74

63



Satisfied/very satisfied

Source: IFRA Expo exhibitor surveys. Answers: Satisfied or Very satisfied



Exhibitor rating of Media Port Programme

Excellent23%

Good63%

Fair13%

Poor0%



Facilities and services

0 25 50 75 100

87

63

48

82

64

92

80

55

50

82

75

93

78

48

39

81

68

90

Logistics

Telecom/Internet

Catering: Value-for-money

Exhibitor Services

Hotels: Value for money

Premises in general

2009 Vienna 2010 Hamburg 2011 Vienna



Please rate the value that your company received from exhibiting at IFRA Expo

0

10

20

30

40

50

60

70

%

61 65

40 42

55

47

2006 Amsterdam

2008 Amsterdam

2010 Hamburg

Good/excellent

Source: IFRA Expo exhibitor surveys. Answers: Good or Excellent



How do you assess the market situation in our industry in general today and in the next two years?

0

20

40

60

%

48

43

48

52

21

26

47

14

38 38

41

37

27

31

34

44

1114

9 10

45

36

15

40

2004 A-dam2005 Leipzig




Rise / Strong RiseEqual to todayDecline / Strong Decline



Are you planning to take part in IFRA Expo 2012 in Madrid as an exhibitor?

Yes53%

No12%

Still undecided35%



Exhibitor quotes

• IFRA Expo is clearly the annual trade show that works for our industry. (Steve Nilan, DTI)

• The place to know what is living among the publishers and detect future trends and opportunities. (Jos Claas, 2Imagine)

• IFRA Expo once again managed to provide a platform for us to meet a good number of qualified prospects and existing customers. (Kim Svendsen, cci)



For details, please check (password: expo2011)

• https://www.surveymonkey.com/sr.aspx?sm=jhwChzw2HSOmb4MmGtiag3jcDJ8NNB8llyC9iGm1x3g_3d (Exhibitors)

• https://www.surveymonkey.com/sr.aspx?sm=jo9CWZ_2b1v8qf14J5X3795zPa3bhfj31Y9N0YIOGvFNw_3d (Visitors English)

• https://www.surveymonkey.com/sr.aspx?sm=lWKq9Qo0CGW8Zl6xV2iG43nbvuQyMEFFVWFTTz_2brwUw_3d (Visitors German)


https://www.surveymonkey.com/sr.aspx?sm=jhwChzw2HSOmb4MmGtiag3jcDJ8NNB8llyC9iGm1x3g_3d




https://www.surveymonkey.com/sr.aspx?sm=jo9CWZ_2b1v8qf14J5X3795zPa3bhfj31Y9N0YIOGvFNw_3d




https://www.surveymonkey.com/sr.aspx?sm=lWKq9Qo0CGW8Zl6xV2iG43nbvuQyMEFFVWFTTz_2brwUw_3d




ifra expo 2011: exhibitor and visitor survey results

Business

ifra expo visitors

visitor quotesthe ifra

michael heipelfreitag

nation media groupifra

media industry

event managementifra

fti consultingifra expo

predrag roganovicifra