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IfM B i fi DIfM Briefing Day
Collaborative Opportunities in Technology and Innovation ManagementTechnology and Innovation Management
Tuesday 13 May 2014
D id P b t D Abi R b Ph lDavid Probert, Dayo Abinusawa, Rob Phaal,
Letizia Mortara, Quan Zhou,
CTM research
Objectives:
• Integrated understanding of science, engineering and businessand business
• Better management of t h ltechnology as a resource
• Help for managers facing practical problems
Agenda• CTM Introduction David Probert
• How can corporate venture capital be used Dayo Abinusawa• How can corporate venture capital be used Dayo Abinusawastrategically?
• The Strategic Technology and Innovation Rob PhaalThe Strategic Technology and Innovation Rob PhaalManagement Consortium
- How is technology intelligence assimilated Letizia MortaraHow is technology intelligence assimilated Letizia Mortarainto decision making?
- Issues for R&D location with a focus on China Quan Zhou
• Questions and discussion All
Agenda• CTM Introduction David Probert
• How can corporate venture capital be used Dayo Abinusawa• How can corporate venture capital be used Dayo Abinusawastratgically?
• The Strategic Technology and Innovation Rob PhaalThe Strategic Technology and Innovation Rob PhaalManagement Consortium
- How is technology intelligence assimilated Letizia MortaraHow is technology intelligence assimilated Letizia Mortarainto decision making?
- Issues for R&D location with a focus on China Quan Zhou
• Questions and discussion All
How can corporate venture capital p pbe used strategically?
Dayo Abinusawaaa762@cam [email protected]
In the UK CVC units Trending Strategy have closed & attracting
new ones challenging
Recent History
2 Portfolio Strategy
© 2014 Abinusawa
How can corporate venture capitalHow can corporate venture capital be used strategically?AimsUnderstand how investments can be used to strategically
support short as well as long term projectssupport short as well as long term projects
ApproachInterviews about the structure, process and relationships of
Corporate Venture CapitalWorkshops using ”2 Portfolio strategy” technique p g gy q
OutcomesG id C t V t C it l d tf li St tGuidance on Corporate Venture Capital and portfolio Strategy
management to improve coordination of resources for responding to technological (and market) threats and
t itiopportunities
Agenda• CTM Introduction David Probert
• How can corporate venture capital be used Dayo Abinusawa• How can corporate venture capital be used Dayo Abinusawastrategically?
• The Strategic Technology and Innovation Rob PhaalThe Strategic Technology and Innovation Rob PhaalManagement Consortium
- How is technology intelligence assimilated Letizia MortaraHow is technology intelligence assimilated Letizia Mortarainto decision making?
- Issues for R&D location with a focus on China Quan Zhou
• Questions and discussion All
Strategic Technology & Innovation Management Consortium
A practice-oriented research and networking collaboration between industrial partners and the Centre for Technology Management, delivering a
combination of practical and academic outputsp p
2014 Programme Consortium
STIM Concept
2014 STIM Programme
2014 STIM Research Portfolio
1) How technology intelligence is 2) ‘Marketing’ process for2) ‘Marketing’ process for1) How technology intelligence is) gy gassimilated in decision making- Letizia Mortara
) g ptechnology- Clare Farrukh
) g ptechnology- Clare Farrukh
) gy gassimilated in decision making- Letizia Mortara
3) Project and portfolio selection forpre-commercial investigations- Rick Mitchell
4) Capturing the ‘white space’ for R&D- Chris van der Hoven
3) Project and portfolio selection forpre-commercial investigations- Rick Mitchell
4) Capturing the ‘white space’ for R&D- Chris van der Hoven
5) Innovation simulation- Simon Ford
6) Scalable toolkit platform- Clive Kerr
6) Scalable toolkit platform- Clive Kerr
5) Innovation simulation- Simon Ford
7) Visualising portfolios- Clive Kerr
8) Value creation and capture- Val Lynch
8) Value creation and capture- Val Lynch
7) Visualising portfolios- Clive Kerr
9) R&D location decisions - China- Quan Zhou
9) R&D location decisions - China- Quan Zhou
10) Platforms and roadmapping- Nida Wongphanlert
10) Platforms and roadmapping- Nida Wongphanlert
www.ifm.eng.cam.ac.uk/research/ctm/stim
Strategic ‘platforms’ and roadmapping g p pp g(MPhil Project)
• Define the meaning of various strategic platforms (e.g. product and t h l )technology)
• How platforms can be developed using roadmapping tools
• Basic definition: A set of common components, pmodules or parts from which a stream of derivative products can be efficiently d l d d l h ddeveloped and launched
• Contact: Nida Wongphanlert ([email protected])
Existing technology and platform framework
Agenda• CTM Introduction David Probert
• How can corporate venture capital be used Dayo Abinusawa• How can corporate venture capital be used Dayo Abinusawastrategically?
• The Strategic Technology and Innovation Rob PhaalThe Strategic Technology and Innovation Rob PhaalManagement Consortium
- How is technology intelligence assimilated Letizia MortaraHow is technology intelligence assimilated Letizia Mortarainto decision making?
- Issues for R&D location with a focus on China Quan Zhou
• Questions and discussion All
How is technology intelligence assimilated in decision making?assimilated in decision making?
Letizia Mortara, Ying Wan Loh
Emerging technologiesSource: ubm’s future cities
Emerging technologies
Source: Contour Crafting
Source:www.gizmag.com
Long history 1903
Typography
Photo sculpture
Technology gyPrecursors1960s-70s
Several technologies i li d (RP)
Computing and Digital Informatics commercialised (RP)
1980s- early 90s
Processes used for tooling and casting
Informatics
g gLate 90s
Processes used for production parts
Early 2000s
Machine market expanding sensibly
2010s
Distributed manufacturing?
Technology intelligenceTechnology intelligenceCycle
Insight
Insight assimilation
s g tDelivery
Kerr et al. (2006)
Insight implementation
How is technology intelligence assimilated in decision making?assimilated in decision making?
Letizia Mortara and Ying Wan LohLetizia Mortara and Ying Wan Loh
Aims•Uncover what types of technology intelligence messages get through toUncover what types of technology intelligence messages get through to decision makingApproach•Interviews about the history of decision making about new technologies (e g AM)•Interviews about the history of decision making about new technologies (e.g. AM) •Workshop using “Organisation scan” technique Outcomes•Guidance for technology intelligence and decision makers to improve on communication of early warning signals about technological threats and opportunities
Agenda• CTM Introduction David Probert
• How can corporate venture capital be used Dayo Abinusawa• How can corporate venture capital be used Dayo Abinusawastrategically?
• The Strategic Technology and Innovation Rob PhaalThe Strategic Technology and Innovation Rob PhaalManagement Consortium
- How is technology intelligence assimilated Letizia MortaraHow is technology intelligence assimilated Letizia Mortarainto decision making?
- Issues for R&D location with a focus on China Quan Zhou
• Questions and discussion All
Doing R&D in China: Challenges andDoing R&D in China: Challenges and opportunities
Quan ZhouVisiting PhD student at CTM
Zhejiang University/University of Cambridge
Philips Research China
In-car air purifierSoy milk maker
About the topicSetting up product design, development, engineering andresearch in emerging counties like India and China is a globaltrend for multinational companies in recent decade. Whilstmultinational companies from the west has long being doing R&Doverseas, the unique challenges and opportunities in emergingoverseas, the unique challenges and opportunities in emergingcountries might require a strategy that involves careful analysis ofthe location-specific context.
Main questions to be addressed
How can we better understand and manage R&D in China?
Why China?The quantity and quality of scientific production,2011N b f d t d t fWhy China?
Environment
Number of documents and percentage of world's top-cited
Environment•Availability of talents•Science and technology ecosystemecosystem•Infrastructure
M kMarket•Specific market demand and preferences•Proximity to manufacturing base•Fast response to market
Policy•Government regulations•Local standardLocal standard
Who is there?Almost everyone ( >1,500 R&D units;150,000 R&D personnel)Multinational companies and specialised R&D
What do they do?Global for localLocal for localLocal for Global (reverse innovation, basic research)
Where are they?Shanghai: 1/3 of the companiesBeijing: policy incentiveXi’an, Hangzhou…..: regional innovation resources
What’s troubling them?Top Seven Capabilities for Innovation in
Chinatop challenges for foreign
enterprise in China
What s troubling them?
(1=low importance, 5=high importance)
Source: Booze, 2013 China Innovation surveySource: Deloitte China, 2011
What can we do?Entry and growth strategy• Risk assessmentJ i G fi ld
C i
• Joint‐venture v.s. Greenfield • Scale of R&D activities
Creating synergy • Global R&D networks• Balance between local autonomy and mother company control
Embedding into the local science and technology ecosystem• Building trust with local science and technical communityBuilding trust with local science and technical community• Government relationship• Domestic S&T funding/subsidy
Intellectual property protection• Patent protection• Staff retentionStaff retention
How do I propose to do it?
Lessons learned(Literature review): ongoingInterview: what are your company’s concerns?y p yTailed report: managerial suggestions
Thank youFeedback & suggestions are more than welcome
Questions and discussion
Contact:
David Probert [email protected] @Dayo Abinusawa [email protected] Phaal [email protected] Mortara [email protected] Zhou [email protected]