Using Social Media to Further Your Career

Callum Sinclair, Partner, DLA Piper (callum.sinclair@dlapiper.com)

Sarah Lawrence, Senior Associate, DLA Piper (sarah.lawrence@dlapiper.com)

Marissa Pick, Senior Social Media Marketing Manager, Euromoney (marissa.pick@euromoneyny.com )

15 January 2014

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Introduction

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My LinkedIn Story

6 steps to today Decided what I wanted out of LinkedIn

Joined and designed a basic profile

Took a course

Started to use and experiment

Won some work and realised potential

Ran 1 to 1 pilot with LinkedIn consultancy

Quick tips Profile

Groups

Recommendations/Endorsements

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Further Reading

Winning Work with LinkedIn – An Extended Guide (Adam Gordon, www.linkedin.com/in/adamwgordon)

LinkedIn for Lawyers – Connect, Engage and Grow Your Business (Kirsten Hodgson, www.linkedin.com/in/kirstenhodgson)

www.linkedin.com/in/callumsinclair

Using LinkedIn to build a brand

Behind the scenes

Control

Personalise your URL

Using groups

24/7 – timely, relevant and interesting posts

Use visuals

Learn to share

Promote new services

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Avoid common LinkedIn Mistakes

Stop lying! And a few other mistakes… No photo/old photo/glamour shot

More isn't always better…

Being 'social' does not mean hard sell!

Adding people you have no connection with

Thinking too small

Use of recommendations

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Social Media Misuse

Recruitment – vetting/discrimination issues

Misuse during employment

Posting inappropriate comments/material

breaching client confidentiality

Infringing third party IP rights

Harassment/bullying/unlawful discrimination

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Misuse of Social Media on termination of employment

Competing Interests How can LinkedIn assist employees on termination of

employment? Access to former employer's client details LinkedIn announcement Profile update Articles/Groups/Discussions

Do LinkedIn contacts = Confidential Information?

Who owns your LinkedIn contacts? In the course of employment v personal account?

Whitmar Publications Ltd v Gamage and others [2013]

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Social Media – New issues for Restrictive Covenants?

Quick recap on main types of restrictive covenants: Non-compete, non-solicitation, non-dealing and non-poaching.

Non-Solicitation – what amounts to solicitation in the context of LinkedIn? a targeted approach to clients; and an explicit or implicit request to do business

"Dear [ ]

This is to inform you that I left the Partnership of Taylor Stuart & Company on 18 November 1994. With effect from 1 December 1994.

I shall be establishing my own professional practice and can be contacted above.

Yours sincerely."

Risk in updating LinkedIn profile?

Use of non-dealing covenants?

Non-poaching of employees?

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Practical Solutions for Employers?

Work dedicated LinkedIn account

Copy LinkedIn contacts over to employer's main database

Require employees to amend the visibility of connections

Right of access/password control

Be specific regarding social media in restrictive covenants e.g. specify what amounts to solicitation – try and remove uncertainty

Require employees to delete existing or prospective clients from all social networking sites and/or close down their LinkedIn account

Prohibit employees from reconnecting with clients or prospective clients for the period of their restrictive covenants

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@Marissapick

Demonstrate your proficiency with all things digital, including Twitter & Facebook This shows you’re up on digital trends, which affect every

company

Employers are increasingly looking for this competency in potential employees

This is important for baby boomers: If you’re over 50, companies are worried that you won’t be able to use social media and other digital tools

The fastest growing demographic on Twitter is the 55-64 year age bracket

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@Marissapick

Learning from your digital network Have a two-way dialogue and listen to other people’s points of

view

Becoming part of an online community is a great way to identify and follow trends in your areas of interest

Turn to your network through Facebook and Twitter with specific questions about your field, for a job search, or for other ways of advancing your career Not everything you read is true!

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How can you use Facebook to further your career?

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Promote yourself on your Facebook page Include a link to your CV, your LinkedIn page, or Twitter profile

Highlight skills and experience using the tools Facebook gives you Feature pictures of your projects or latest work

Use your events calendar to promote any speaking engagements or seminars you are attending

Highlight and tag any associations you’re a member of to boost your credentials

How can you use Twitter to further your career?

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Use Hash Tags

Attend Twitter Chats

Build a Supportive & Engaged Network

Locate Industry Conference’s and Events

Other Platforms to Utilize

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'Vine Resume' Woman Gets a Job

Think Before You Post

Marina Shifrin quit her job in a viral video dancing in office at 4:30 am from her Taiwanese animation company due to frustration over her boss requiring quantity of videos versus content

To date the video has received 17 million+ views

What happens on YouTube stays on YouTube

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Questions