if content is king, who is the queen?

WHO IS THE QUEEN?

IF CONTENT IS KING

Jason Davey

Managing Director

WHO CARES?

CONTENT X MORE IMPORTANT IN DIGITAL

COMMUNICATIONS THAN

EVER BEFORE

CONTENT = SERVICES

VIDEO WEB APPS

EMAIL

MOBILE APPS TRANSACTIONS

https://vimeo.com/23835282



WHERE

WHY?

HOW

WHEN

WHAT

WHO

ACTIONABLE DATA

1. Demographics

2. Location

3. Topic / Task

4. Search

5. Time of day

6. Channel / Device

CONTEXT

What’s wrong here?

EMOTIONAL

- The feeling

PHYSICAL

- The doing

COGNITIVE

- The learning

CUSTOMER EXPERIENCE

MANAGEMENT

CXM PLATFORM CAPABILITIES

• Inbound keyword analysis

• Device detection

• SEO optimisation

• Geo-location targeting

• Social integration

• Publish to social

platforms

• Content targeting

• Marketing automation

• Email personalisation

and segmentation

• A/B Testing

• Multivariate testing

• Goal and conversion

tracking

• Campaign ROI analysis

http://www.youtube.com/watch?v=jZkHpNnXLB0

C:/Users/jason.davey/Desktop/A Day Made of Glass 2_Expanded Corning Vision.mp4



KEY POINTS TO TAKE AWAY

• Utilise context to improve the experience

you offer your ‘customers’

• Research and plan your customers’

journeys

• You can’t ignore devices any more

• Everything and everyone connected

• Monitor and measure data to improve

and increase efficiency

YOU ARE THE SOFTWARE

YOU USE “

”

@jasondavey

[email protected]

if content is king, who is the queen?

Technology