ieee-usa communications & successful local media coverage chris mcmanes, ieee-usa sr. public...
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IEEE-USA Communications & Successful Local
Media Coverage Chris McManes, IEEE-USA
Sr. Public Relations Coordinator
IEEE-USA Leadership Workshop12 March 2005; Tucson, Ariz.
IEEE-USA Communications Vehicles
IEEE-USA Web site (www.ieeeusa.org) IEEE-USA Today’s Engineer Webzine IEEE-USA Today’s Engineer print edition IEEE-USA Today’s Engineer E-mail alert What’s New at IEEE-USA Eye on
Washington Helps you inform your local members of
the many activities taking place on their behalf
IEEE-USA Today’s Engineer Webzine
Timely feature articles, columns, polls and feedback on career and technology policy
Averaged 25,727 monthly visitors in 2004 (up from 21,460 in 2003)
New authors welcome
Average monthly visitors - 2001-2004www.todaysengineer.org
0
5000
10000
15000
20000
25000
30000
2001 2002 2003 2004
IEEE-USA Today’s Engineer (Print)
Goes to every U.S. member quarterly
Highlights IEEE-USA actions and activities on behalf of U.S. IEEE members
IEEE-USA Today’s Engineer E-Mail Alert
Now in its second year Sent to 198,260 U.S. members in January Links to IEEE-USA news & information
What’s New at IEEE-USA Eye on Washington
Biweekly opt-in electronic newsletter More than 10,000 subscribers Summary of news from Washington
affecting science, engineering and technology
External Communications
Fulfill media inquiries for interviews, photos and information
Volunteers – Staff – Spokesperson Trade, mainstream and online U.S. Newswire and EurekAlert
2004 IEEE President Art Winston
“IEEE-USA, it seems to me, does an excellent job maximizing public relations.”
(IEEE All-Hands Meeting, 2-9-05)
Radio & TV Coverage (2004-05)
CNN (Lou Dobbs Tonight) Marketplace Radio Program (twice) United Nations audio news release
Print Coverage (2004-05)
USA Today Business Week Time Magazine Seattle Post-Intelligencer Washington Post New York Times San Jose Mercury News Miami Herald Atlanta Journal-Constitution International Herald Tribune
Public Outreach
AAES COPAE AAAS Mass Media Fellowship Program Coordinate the IEEE’s participation in
National Engineers Week Lead Society for EWeek 2004 International public relations award
Maura Schreier-Fleming Professional Activities Chair - Dallas Author, trainer, consultant, speaker Former lubrication engineer with Mobil
and former territory manager for Chevron Created IEEE in Action TV series
How You Can Receive Coverage
Use whatever public relations resources are available
If none, contact local media outlets to find out best person to contact
Ask about public service announcements E-mail or fax the reporter the information Voice contact is best
News Release
Used to announce news Get it in the right hands Have interview subject available
Media Advisory
Announces an event that might interest the media
Easy to read Answers What, Who, When, Where, Why
you should attend and the people speaking
Contact information Boilerplate
Chris McManes202-785-0017, ext. [email protected]