ieee region 2 membership development conference call / web cast wole akpose chair, ieee region 2...

IEEE Region 2 Membership Development Conference Call / Web Cast

Wole AkposeChair, IEEE Region 2 Membership [email protected]

January 30, 2009

Welcome Notes

Welcome notes by Region 2 Director

Message from MGA MRR 2010 Chair

MRR Vision and Objectives

2010 focus

New benefit for members Free E Book version of premier IEEE-Wiley publications

GOLD Efforts in Member engagement Rachel Krepps

MRR Focus going forward John Day

Latest Statistics Wole Akpose

Closing Remarks Ralph Ford

Subject Appendix: SAMIEEE and Arrears Recovery, Step by Step

Today’s Edition …

Region 2 MD Web Cast

Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: [email protected]

Slide 2

Today’s Speakers …

Region 2 MD Web Cast Slide 3

Thomas HabetlerMGA MRR Chair

Wole AkposeR2 MD Chair

Ralph FordR2 Direct. Elect

Bill WalshR2 Director

John DayMD Director

Gordon McPhersonIEEE E-Pubs

Rachel KreppsR2 GOLD Chair

Cathy DownerIEEE MD Manager

Webcast presentation available on MD virtual community at https://www.ieeecommunities.org/ieee.md.net in the files section.

Attendee lines are muted, except for speakers. To un-mute your phone during the Q&A portion, press *6. To mute your phone again, press *6.

Please ask topical questions using the chat box

For technical-assistance, e-mail to [email protected] any time during webcast

This webcast is recorded. Presentation and audio will be available as an “on-demand” resource – URL and announcement to be posted in the MD Virtual community.

Web Cast Notes

Slide 4Region 2 MD Web Cast

https://www.ieeecommunities.org/ieee.md.net

mailto:[email protected]


Web Cast Attendance Roll Call

Use the Chat box.

Please type in your name/ title/location

Welcome from Region 2 Director

Bill WalshRegion 2 Director


Member Recruitment and Retention Committee2010

Tom HabetlerChair


ExperienceDiv II Director, 2007-2008.

Technical Activities Board, 2001-02, 2007-2008.

Chair, TAB Membership Ad-Hoc, 2008

MELCC Member, 2008-2009

TAB NTDC, 2009

TAB-Appointed Rep to MGA, 2010

Society Review Committee, 2008-2011

Power Electronics Society– President, 2001-02;

– Vice-President, 1999-00;

– AdCom Member-at-Large, 1996-99;

– Secretary, 1994-95;

– Chair, Membership and Publicity Committee, 1990-93;

– Chair, Atlanta Chapter, 1998-99;


Who I am

Member of Region 3, Atlanta Section

Professor of ECE at Georgia Tech for 21 years in the field of electric machines and power electronics.

Very passionate about IEEE. My enthusiasm stems in part, from its demonstrable effects on my career.


GoalsClearly, my IEEE-life has been in TAB.

MRR may be an MGA cmte, but it is an IEEE-wide function. We need to always think of it that way.

But, member recruitment and retention reaches equally across both MGA and TAB.

We need TAB and MGA working together to help engage members in finding their IEEE home.

My goal is to make section, region, and society MD chairs aligned partners in recruitment.


GoalsWe know that primary reason to join is to stay technically current. We must use the technical pubs and networking of the societies to help the sections attract members.

At the same time, society memberships are decreasing. Societies have a pressing interest in bolstering membership.


Key Issues for retentionFocus on the Member– Members are partners, not customers or clients.

– Many of our members are struggling to stay current.

Engaging industry members– Bringing conferences and other products to the

local level and the desktop

Cannot just be a knowledge community, but embrace other types of community.

Engage volunteers more immediately


GOLD MD Activities

Rachel KreppsRegion 2 GOLD Chair


Practical, Leading-Edge Content:IEEE eBook Classics

Gordon MacPhersonSr. Manager, eBook Products & Conference Publishing30 January 2010


eBooks are NOT the wave of the future…


They’re the wave of NOW


What stands out about IEEE eBook Classics?


Member Value Propositions

The IEEE-Wiley eBooks Library brings added value to IEEE Xplore® by commingling practical, deep-dive book content with Xplore’s journals, transactions, standards, and conference proceedings content


Member Value Propositions (continued)

The IEEE Press Editorial Board recommends volunteer peer reviewers who provide feedback to authors while the books are being written


Outreach Activity:IEEE Societies

Editors of IEEE journals are apprised of IEEE Press interest in book proposals, and provide with Wiley contact for acquisitions


Outreach Activity: IEEE Fellows

We created a direct, low-key e-mail appeal to Fellows, asking for their recommendations for potential book authors and IEEE Press Editorial Board membersContacted Fellows from ComSoc, PES, APS and other key Societies

4,896 messages sent 36% were opened 4% followed a link 16 potential book ideas 30 suggestions for nominees


IEEE eBook Classics:Direct Benefits to Members

Over 2,000 free eBook chapters from over 220 pre-2007 eBooks, delivered via IEEE Xplore

~ 40 newer titles added each year

Purchasing these titles at retail would cost over $25K

Accessible via Xplore using your IEEE Web login


What do the IEEE eBook Classics look like?


IEEE-Wiley eBooks Library – eBook Home Page

Cover Scan

Bibliographic Information

Abstract

Sample Chapter

TOC


Table of Contents View


Sample Chapter (PDF)


Please feel free to contact me with questions!

Gordon [email protected]

+1 732.562.3890www.ieee.org/press



http://www.ieee.org/press

John DayDirector, Membership [email protected]

30 January 2010

IEEE Region 2Membership Development

Disposition & MD Guidancefor Growing Higher Grade Membership

Alamogordo-Holloman

Utah

Central CoastLas Vegas

Boise

San Fernando Valley

FoothillNorthern Nevada

Tucson

Orange CountySan Francisco Alaska Oregon Secction

Los AlamosAlbuquerque

SeattlePhoenixSanta Clara Valley

Metropolitan Los AngelesSpokane

Sacramento ValleyBuenaventura

RichlandOakland-East Bay China LakePalouse*

San Diego Eastern Idaho

Western MontanaFort HuachucaMontana* Coastal Los Angeles

Hawaii

Central Washington*

-120.0%

-100.0%

-80.0%

-60.0%

-40.0%

-20.0%

0.0%

20.0%

40.0%

60.0%

72.0% 74.0% 76.0% 78.0% 80.0% 82.0% 84.0% 86.0% 88.0%

Alamogordo-Holloman

Utah

Central CoastLas Vegas

Boise

San Fernando Valley

FoothillNorthern Nevada

Tucson

Orange CountySan Francisco Alaska Oregon Secction

Los AlamosAlbuquerque

SeattlePhoenixSanta Clara Valley

Metropolitan Los AngelesSpokane

Sacramento ValleyBuenaventura

RichlandOakland-East Bay China LakePalouse*

San Diego Eastern Idaho

Western MontanaFort HuachucaMontana* Coastal Los Angeles

Hawaii

Central Washington*

-120.0%

-100.0%

-80.0%

-60.0%

-40.0%

-20.0%

0.0%

20.0%

40.0%

60.0%

72.0% 74.0% 76.0% 78.0% 80.0% 82.0% 84.0% 86.0% 88.0%



The Concern…


MD Disposition Methodology


Retention

Yea

r-ov

er-Y

ear

Rec

ruitm

ent

+

-

0

Y

X

Y

Key X-axis = present year retention Y-axis = Year-over-year recruitment


Retention

Yea

r-ov

er-Y

ear

Rec

ruitm

ent

+

-

0

Great Job !

Recommended MD Focus

15% on retention85% on recruitment






100% on retention


Rethink / Develop MD Strategy

Key Color shading = Disposition & Guidance


Region 2 Higher-Grade

by Section


Higher-Grade Membership Disposition Dec 2009 – All Regions

Retention(as of 31 Dec)

Slide 34

Retention

Yea

r-ov

er-Y

ear

Rec

ruitm

ent

Higher-Grade Membership Disposition Dec 2009 – Region 2

66%56%

Slide 35

MD Guidance


Retention

Yea

r-ov

er-Y

ear

Rec

ruitm

ent

Retention

* Small N

Recommended Course of Action Jan through Apr 2010 Slide 37

Retention

Yea

r-ov

er-Y

ear

Rec

ruitm

ent

Yea

r-ov

er-Y

ear

Rec

ruitm

ent

* Small N

Recommended Course of Action May through Dec 2010 Slide 38

Retention

Yea

r-ov

er-Y

ear

Rec

ruitm

ent

+

-

0

1st-Year Member Guide


MGM Program

Recruitment Brochures

STEP Program

SAMIEE queries for non-renewed members

Renewal Outreach Templates


STEP Program



STEP Program Guide


MGM Program

Recruitment Brochures




STEP Program

MD Strategy & Plan Template

MD Tools / Resources by Situation

Timing of tactics / tools change with the business calendar

Slide 39

thank you !questions ?


Region 2 MD Webcast Slide 41

Region & Section Membership Statistics

January 2010

Presented by:

Wole AkposeMD [email protected]

Region 2 membership snapshot : December 2009


Regional SnapshotTotal this Month

’09 vs. ‘08 % Change2010 New

Members (DEC)

Total Membership 32,90132,901 764 2.4 % 13361336

Higher-Grade 28,434 - 53 - 0.2 % 379

Students 4,467 817 22.3% 957

IEEE Worldwide - Total 397,001397,001 14,601 3.8% 25,771

.2010 Retention Dashboard / Benchmark

Cumulative – Through This Month

ProfessionalsGraduate Students

Undergraduate Students

Total

Region – Total Members 61.7% 47.4% 30.5% 59.4%

Region – 1st -Year Members 22.8% 30.1% 25.4% 24.7%

IEEE – Total Members 56.9% 45.2% 16.5% 51.2%

IEEE – 1st Year Members 22.8% 30.6% 11.9% 19.6%


Best SectionTotal Retention

62.3% - Susquehanna

62.1% - Baltimore

61.9% - Lima

60.8% - Delaware Bay

60.2% - Philadelphia

60.0% - Youngstown


Top Section Recruitment

Year over Year (Cumulative)

Numeric Growth Percentage Growth

28 – Columbus125.0% - Youngstown

23 – Washington 66.6% - Johnstown

20 - Youngstown 52.9% - Dayton


Section NameQualifying

Recuitment GainsQualified

Incentive Payout

Akron SectionBaltimore Section

Central Pennsylvania Section

Cincinnati Section 1 $ 5.0 Cleveland Section

Columbus SectionDayton Section

Delaware Bay Section 5 $ 25.0

Erie Section

Johnstown Section 3 $ 15.0

Lehigh Valley Section

Lima SectionNorthern Virginia Section Philadelphia Section

Pittsburgh Section

Southern New Jersey Section

Susquehanna Section

Washington Section West Virginia Section 1 $ 5.0 Youngstown Section

R2 Qualifying Gains & Payout 10 $ 50.0


Section MD Reports ?


Other Activities

Monthly Region MD NewsletterSection breakdown of MD statistics

First year experienceHand written note to several section MD chairs

Region 2 on FacebookSearch Term IEEE_R2MD

Region 2 Winter Meeting in FebruaryVisit MD Booth in Baltimore on Feb 20.

IEEE-USA Annual Meeting in MarchNashville, Tennessee – March 4/7


Next Webcast

Saturday, April 24 2010 @ 10:00 am


Thank you !


Region 2 MD Webcast

Updates / Wrap-Up / Direction / Best Practices

Slide 51


January through April– 85% effort - Retention / Arrears Recovery– 15% effort - Recruitment

May through August– 15% effort - Arrears Recovery– 85% effort - Recruitment

September through December– 85% Recruitment– 15% Renewal monitoring

All the while … MD Staff support:• Retention / arrears recovery campaigns, electronic and print (through August)• Recruitment / incomplete applications / reinstatement campaigns (monthly)• Recruitment / authors outreach (May timeframe)

Wrap Up / Direction – MD Prioritization

Open Floor Q&A


APPENDIX



Membership Development Portal – www.ieee.org/md



Membership Reports

MD Virtual Community

SAMIEEE access

Membership Development Manual

Member benefits at a glance

Recruitment programs and tools

MD Kits – online order form

Benefit Development Toolkit: Regions 7-10

Online Order Form – www.ieee.org/mdsupplies



The web page to join the IEEE www.ieee.org/joinThe web page for MD volunteers www.ieee.org/md The web page for IEEE benefits– www.ieee.org/benefits

Your Region web page www.ieee.org/??Your Section web page www.ieee.org/??Your Chapter web page www.ieee.org/??Your Conference web page www.ieee.org/??Your Student Branch web page www.ieee.org/??

Online MD Resources



http://www.ieee.org/benefits

Thank you !Questions ?



Appendix

SAMIEE & Arrears Recovery: Step-by-Step


Presented by:Aleksandar SzaboRegion 8 Membership Development Coordinator/Subcommittee Chair

SAMIEEE Predefined Queries

How to select

Arrears

Region 2 MD Webcast


Aleksandar SzaboRegion 8 Membership Development Coordinator/Subcommittee Chair

[email protected]

Slide 60

The Terminator Action

Members who didn’t renew for 2009 till the end of 2008 continued to have all the member benefits during January and February 2009. Such members are named “Pre-Arrears”At the end of February, after the Terminator Action, all the Pre-Arrears who didn’t renew are sorted out, their member benefits, rights and privilages are deactivated (they don’t receive the journals anymore) and they are named “Arrears”Starting from the beginning of March all members renewing for 2009 are transfered from the list of Arrears to the list of Active Members and their member benefits, rights and privilages are activated again instantaneously (they receive again the journals)

Region 2 MD Webcast


Slide 61

Region 2 MD Webcast


User access to SAMIEE is limited by organizational unit and to the following

IEEE volunteer positions(names must be in the Geographic Roster!)

• Region Directors, Director Elects, Past Directors, Treasurers, Secretaries• Region MD Chairs• Section/Council/Subsection Chairs, Vice Chairs, Treasurers and Secretaries• Section/Council/Subsection MD Chairs• Chapter and Joint Chapter Chairs• Student Branch Chairs and Counselors• Society Presidents, President Elects, Past Presidents, Vice Presidents, Treasurers, Secretaries, Executive Directors, Administrators, Chapter Coordinators• Society Membership Chairs

Slide 62

SELECTING THE ARREARS USING SAMIEEE

Use SAMIEEE to get the list of Arrears (members who didn’t renew for 2009) in your Organizational Unit

Go to SAMIEEE www.ieee.org/organizations/vols/samieee/positions.html

Click Access SAMIEEE Insert you User ID and Password and Login Click SAMIeee in Shared Folders Click Geographic Predefined Query and you will get the list of

Predefined Queries From the list of Predefined Queries select (green arrow on the

slide showing Predefined Queries) (GEO) Arrears: Member Contact Info By Section-By Grade

Download the list to Excel and sort the data as you like...



Slide 63

ieee region 2 membership development conference call / web cast wole akpose chair, ieee region 2...

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