ieee cloud communications april 2015

Current State of Cloud CommunicationsPresentation to Dallas CVT-IEEE

Tracy VentersDirector, Technical Marketing, Cloud Communications

April 2015

| ©2015 Mitel. Proprietary and Confidential.

Agenda

• Introductions

• Definitions

• Obligatory slide

• Drivers/Inhibitors (with a twist!)

• What’s next for CaaS?

• Oh and…

• Let’s keep it interactive

• …..and have fun!

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This is Mitel

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OPERATING INCOUNTRIES

100 MILLIONIN CLOUD BUSINESS

60 MILLION END-USER CUSTOMERS

OVER 1,900 PATENTS

BROADESTPORTFOLIO INTHE INDUSTRY

OVER

CLOUD SEATS

IN EMEAGLOBAL LEADERSHIP

OVER $1 BILLION IN REVENUE

1,000,000

100+

2500 CHANNEL PARTNERS #1

We specialize in Unified Communications & Collaboration


Mitel in the cloud

33 MillionPOWERING

CLOUD CONNECTIONSPER DAY


What kind of aaS do you have?• IaaS - Infrastructure as a Service

• Servers, storage, networking

• PaaS – Platform as a Service

• Middleware environments, development platforms

• IaaS/PaaS lines increasingly blurred

• SaaS – Software as a Service

• Third party owns the software, customer pays for what they use

• Example app types: telecom, CRM, collaboration

• Example vendors: Google Apps, Office 365, Salesforce.com, Cisco Webex

• CaaS – Communications as a Service

• SaaS – specifically communications (e.g., telecom) software

• Example: Mitel, 8x8, RingCentral, Vonage


Who owns it?• Public

• Software owned hosted by third party

• Likely adopted by SMBs

• Exception: also adoption by large institutions in US (Centrex replacement)

• Private

• Software owned by single institution

• Mid-large enterprises

• Most common PBX replacement in a “cloud environment”

• Could be subscription model licensing

• Hybrid

• Mixture of on-prem and cloud

• Mid-large enterprises

• Especially attractive to businesses with mixture of location types, sizes

• Businesses in transition


Components of a Cloud Comms Service

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Software & Devices

Telecom Provider(SIP, LD, DIDs)

Customers

Data Center & Infrastructure

Management and Integration

Third-Party Tools(Billing and

Provisioning)

Installation and Configuration

Customer SupportContract and

Billing

Sales & Marketing

Service Delivery Components

Technology Components


Architectures• Multi-tenant

• One software instance with partitions per enterprise customer

• Cookie cutter approach

• Upgrades usually automatic, affect all customers

• Generally cheaper

• A good option to provide a low cost service to SMB

• Examples: Mitel Telepo, Mitel Clearspan, Broadsoft, Metaswitch, 8x8

• Single instance

• Each enterprise customer has its own instance

• Customizations can be done for each

• Upgrades not automatic

• More flexibility, options per enterprise

• Usually more expensive

• Examples: Mitel MiCloud, Cisco, private cloud solutions


What the Analysts Say

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Market Drivers andInhibitors(Quiz Time)

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IT SimplificationRelatively speaking, how does moving to a public and/or managed cloud solution simplify telecom operations for an organization?

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A: Greatly simplified : the organization only needs vendor contract /procurement management

B: Moderately simplified : the organization needs some staff trained in telecom to order changes such as user moves/deletes, changes to auto attendant trees, etc

C: Minimally simplified: the organization still needs a staff trained in telecom to provision some features, deploy phones, support users and manage changes

D: Depends


IT Simplification

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Answer: A to B

• Depending on size and expectations of users of organization some onsite tier one support may be needed

• Vendor tools, user sophistication and even media such as YouTube help immensely

“We don’t want to be our own phone company” –CIO of major university


Change orders in the 21st century

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Mobility, UCCWhich of the following is a benefit that can only be provided by moving to a cloud environment for communications:

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A: Provide the EXACT same feature set for workers at fixed sites as well as home and mobile workers

B: Provide a complete fixed-mobile-convergence (FMC) solution, including the ability to reply to a text message revealing only the business (PBX) phone number

C: Allows users to easily designate any phone - home, work, mobile, even hotel - as their work number and make/receive calls using that number

D: B and C

Answer: ENone of the above, all can be achieved with a more modern prem system, however a cloud system helps you get their faster

E: None of the Above


CustomizationIn general, can cloud communications (CaaS) solutions be customized per enterprise?

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A: CaaS supports only limited customizations at a company level such as a company level Auto Attendant

B: CaaS supports company level (e.g. Auto Attendant and Corporate Directory integration) as well as individual (e.g., speed dial and white/black list) customizations

C: With CaaS, customizations are allowed similar to what would be allowed with an onsite PBX

D: D it is vendor and architecture dependent

Answer: DA single instance public cloud, or a private cloud architecture can support the same customizations as a privately owned on-premisePBX.


SecurityWhich of the following statements best describes security considerations when it comes to cloud communications?

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A: Cloud communications are generally less secure than onsite solutions and security is often cited as a reason why some businesses stay with an onsite solution

B: In reality, service providers are often better equipped to provide the necessary compliances than enterprises may be able to achieve on their own

C: Privacy and data sovereignty are serious issues facing the roll out of global cloud communications solutions today

D: All of the above

Answer: DSecurity is a complex subject, however one should not assume that an onsite solution is always more secure


Business ContinuityWhat is the best option to assure your business communications stay up in case of network or system disruption?

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A: An onsite system is actually most reliable; it does not depend on connection to a broader IP network

B: A cloud solution is best; it is the only way to cost-effectively provide geographic redundancy

C: It doesn't matter, we all have cell phones

D: I want it all; just protect my aaS

Answer: DThere are many options available, failover could be onsite survivability, 4G, failover to cell phones or maybe it doesn’t matter


But sometimes it does

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IT FocusCIOs/IT directors are reluctant to move to cloud communications because it threatens their budgets/staff

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TRUE

FALSE

Answer: FALSE

IT struggles to show value…is keeping dial tone on that well recognized?

Let the cool kids work on something else!


TCOThe single most important driver for enterprises moving to cloud communications is that it lowers their TCO

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TRUE

FALSE

Answer: idk


Case Study: Iowa State University • Situation:

Aging on premise system, lacked newer UC features, high annual maintenance costs

• Estimated cost savings by moving to cloud: $600,000 per year

• Savings comes from

• Eliminating PBX maintenance contract

• Eliminating dedicated PBX engineer

• Less expensive handsets (now SIP standard)

• SIP trunking


On-Prem vs Cloud Solutions

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Cost considerations• Software appications

• Telephony, UM, mobility, contact center, other apps

• Hardware

• Servers, media cards, gateways, phones

• Trunking and telecom• SIP• LD• Local/PSTN

• Infrastructure• Floor/rack space, power, cooling, insurance, etc

• Maintenance contracts

• Staff• Support: onsite, tier 1/2/3• MACDs• Vendor management• Professional services


OPEX vs CAPEX• Why does it matter?

• Only pay for what you need without having to overprovision

• Don't tie up large amount of funds up front/cash flow

• Ride the falling price downward

• Reductions due to Moore’s law, falling prices with AWS, CaaS, etc.

• There may always be some CAPEX involved

• Although vendors happy to rent to you – why?

• Buy vs Lease considerations


Changing Business ModelsIs "changing business models" a Driver or Inhibitor for adoption of a communications in the cloud?

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A: Driver

B: Inhibitor

C: Blank so we can have an option D

D: It depends on whether you are the end customer or the vendor/channel

Answer: D


Who benefits from cloud based models

• Customers

• Lots of benefits

• Model they are comfortable: Outsourcing email, storage, CRM, marketing automation, etc…why not telecom

• Dealers (vendor channel partners)

• Trading in a dollar today for $2 over 3 years not so appealing

• New breed of partners required?

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“With the advent of the cloud, I can see 2/3 of my staff becoming irrelevant in the next 4 years. This is what keeps me up at night.” – VAR exec


RiskWhich of the following is the most important benefit of a cloud based communications solution:

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A: Lower TCO

B: Faster time to market for new features

C: Shifts the burden of risk

D: Isn’t it obvious by the slide title

Answer: DThis is the biggest factor in my opinionCloud is “forever upgrade” model

As cloud vendors we have to earn your business every day!


What’s Next?

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Now and Upcoming• Mobile First

• Nordics lead

• Technology and commercial issues

• More sophisticated customer portals/self service

• Continued integrations/cloud mash ups

• Globalization

• Data sovereignty issues

• Business Analytics

• The Netflix of telecom!!


www.linkedin.com/in/tracyventers

THANK YOU!

#Mitel

ieee cloud communications april 2015

Documents

mitel clearspan

mitel micloud

mitel telepo

cloud comms service

cloud environment

cloud seats

cloud business

software instance