ie management fundamentals for researchers
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M A D R I D
OC TO B ER 2012
TO MARCH 2013
Management Fundamentals and Skills
for Scientists and Researchers
Linking Science to Business
www.execed.ie.edu/internationalprograms
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Our programs allow executives to renew theircompetitive edge, commitment, entrepreneurial spirit,
global vision and their motivation and later on,our business forums and Centers of Excellence
offer platforms for continuous learning.
Santiago Iiguez. Dean of IE Business School
Fully recognized by the three principal
international accrediting bodies in the field
of business education.
IE Business School is consistently ranked among the top Business Schools
worldwide by international fnancial and economic media groups.
www.ie.edu/IE/php/en/rankings.php
International Executive MBA
The Economist Distance Learning1st worldwide
Feb. 2010
Executive MBA
Financial Times
8th worldwideOct. 2011
International MBA
Wall Street Journal1st in Europe
Jan. 2010
Financial Times1st in Spain
Jan. 2010
Full-time MBA
Aspen Institute3rd worldwide
Sept. 2011
Forbes3rd worldwide
Aug. 2011
America Economa4th worldwide
May 2011
Financial Times3rd in Europe
8th worldwideJan. 2012
The Wall Street Journal1st worldwide
Sept. 2009
Executive Education
Financial TimesExecutive Education
14th worldwideMay 2011
America Economa1st in Europe
Nov. 2010
5th worldwideNov. 2011
Business WeekExecutive Education
10th worldwide Open Programs5th worldwide in company
Nov. 2011
The Economist2nd worldwide
Jan. 2008
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Program Overview
Many scientifc and technical proessionals, while extremely prepared
proessionally, have little to no background experience or education in
business management. In todays world, these are key skills or any
proessional who aims at becoming a good manager and leader. Within
this context, IE has developed a program that will enhance top
researchers ability to make an impact and develop their core skills in
areas such as fnance, strategy, leadership or marketing, just to name
a ew.
Management Fundamentals and Skills for Scientists and
Researchers (MFSSR) has specifcally been designed to provideparticipants with a set o tools and concepts in General Management
and Leadership. Participants will be exposed to a real business
ramework, creating an environment prone to entrepreneurship amongst
them and will develop business projects that will enable them to move
rom bench to market.
In 2013 we will celebrate the 10thanniversary of the inauguration of the
CNIO building. Within only one decade, CNIO has positioned itself as
one of the best cancer research centres of the world as evidenced by
the outstanding quality of its scientific publications. As the new CNIO
Director, I look forward to the next decade of the Centre with two major
goals in mind: to provide the optimal conditions for our researchers to
continue making key discoveries for the advancement of oncology and
to facilitate the important translation of our discoveries into innovative
products and new ventures that improve our capacities to prevent,
diagnose, treat and cure cancer.
The CNINNOTRAIN program will be instrumental to enable our
scientists at the CNIO to achieve this goal by fusing hands-on training
in cutting-edge cancer research and managerial skills into a unique mix
of polyvalent professional skills that are necessary to bridge the gap
between bench and bedside. Within our CNINNOTRAIN program
the Management Fundamentals and Skills for Scientists and
Researchers Programplays a pivotal role. IE Business School has
developed a program that will enhance the ability of top researchers
to make an impact and develop their core skills in areas such as
finance, strategy, leadership or marketing, to name a few. Participants
will also learn to develop a business project, thus optimizing their
potential and professional opportunities.
Mara BlascoCNIO Director
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Program Objectives
Participants in the Management Fundamentals and Skills or Scientists and Researchers
program will learn, in an optimal period o time, to develop their individual skills, acquire a
command o management tools and apply their knowledge and research to the business
world; thus, optimizing their potential and proessional opportunities.
Program Structure
The program is composed o 8 academic modules that will be distributed throughout six months.
The program has a blended methodology, combining ace - to - ace in class periods with on
line sessions. The ace - to - ace periods will take place once a month during 1,5 days (Friday +
Saturday morning). The program will start in October 2012. Topics to be discussed include:
MODULE 1.
Thinking Strategically
Every leaders success depends on his or her ability to obtain results and proftable growth
using the best and most appropriate strategies. To do so, this module will analyze the war
that is market competition and the plan to win it, using challenging strategies that oer added
Management Fundamentals and Skills
for Scientists and ResearchersLinking Science to Business.
MODULES OVERVIEWModule 1
Thinking Strategically
Module 6
Financial managementand performance measurement
Module 5
Successful operations
for competitive advantage
Module 7
Managing Oneself and Managing People
Module 4
Legal Issues
Module 3
Financial Accounting
Modul
e
8
Entrepreneurship
APPLYING
INNOVATION
Module 2
Adopting the customers perspective
MANAGEMENT FUNDAMENTALS AND SKILLS FOR SCIENTISTS AND RESEARCHERS
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value to its shareholders. It will also provide tools to understand the economic environment
and what lies behind the gap that separates top perorming companies rom those at the
bottom. Understanding the economics o healthcare will also be a part o this module. Finally,
this module will help develop a strategic mindset that will push participants to ully
understand the implications that each industrys endowment o resources and capabilities
has on creating distinctive and value-adding strategies or their frms.
MODULE 2.
Adopting the Customers Perspectives
The ability to fnd, acquire and retain the most proftable clientele has become the key or
competitive advantage. In order to do so, market orientation and client ocus are vital.
Understanding marketing strategies and objectives will help participants play a more active
and eective role in the overall strategic decision making process.
MODULE 3.
Financial Accounting
The fnancial situation o any company is vital when making strategic decisions on any
unctional division or business level. Most decisions need to be justifed and backed-up by
numbers. This module will be provided beore the start o the program in an online ormat.
MODULE 4.
Legal issues
In this module, participants will gain the necessary expertise to interact with legal issues such
as intellectual property and regulatory aspects that aect a scientists work. Thereoreparticipants will be able to ask lawyers the right questions, understand what they are saying
and be able to relay this inormation to ellow managers.
MODULE 5.
Successful Operations for Competitive Advantage
The success o a company is closely related to a perect ftting o all its strategic and
operational aspects. A careul design o operations can be the main cause o success or any
frm, but only as long as it fts in the whole picture, and quite particularly with its mostimportant asset: its people. The objective o this module is to understand how important
operations management is or the success o a company, and how operational innovation
can lead to very positive results even in highly competitive environments.
MODULE 6.
Financial Management and Performance Measurement
This module aims to provide participants with the latest concepts and tools in fnancial
management. How fnancial management tools may help any manager not just the fnance
specialist to make sounder decisions will frst be discussed. Then, emphasis will be placedon two key areas o fnance: how to budget and orecast, including the useulness o sensitivity
and scenario analysis, with practical examples on orecasting short term fnancing needs; as
well as, valuation and value creation, with a ocus on how to appraise specifc investment
decisions.
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MODULE 7.
Managing Oneself and Managing People
From day one o the program, participants will build upon their interpersonal and cross-cultural
experiences, and improve their teambuilding, presentation and communication skills due to
IEs learning model. Furthermore the program introduces key actors that have an impact on
the structure and culture o organizations, as well as the behavior and attitudes o groups and
individuals. Specifc topics to be covered in this module are: negotiation, communication skills
and managing human resources.
MODULE 8.
Entrepreneurship Applying Innovation
Entrepreneurship is the integrative theme and module o the program. It reects the act that
ounding a new business requires an overall entrepreneurial mindset and capabilities.
Thereore, this transversal module will cover the key skills required to create a new venture.
Participants will learn how to recognize and evaluate new venture opportunities,understanding both the entrepreneurs as well as the investors perspective, and how to
develop and pitch a startup business.
Who the Program is Designed for
This international executive program has been designed or scientists and
researchers with a technical background looking to urther their career in the business
environment, developing their individual skills, acquiring a command o management
tools and applying their knowledge and research to the business world; thus,
optimizing their potential and proessional opportunities.
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Learning Model
The program aims to develop the vision, skills and management capabilities required to meet
the many and varied global and economic business challenges organizations are acing today,
and will ace in the near uture.
Our business schools training model promotes personal, intellectual and proessionaldevelopment and does so in a global ramework to expand and deepen international
perspectives among participants.
Our main learning approaches:
Case Method
Business case studies are the main learning
methodology used in the program. These practicalcase studies describe real business situations
where a fnal decision has to be made individually
or by the group ater stimulating discussions and
debates. This is a highly eective learning model
which allows participants to reach their ull
academic potential. Participants have to analyze
each piece o new knowledge, concepts,
techniques and ideas individually, in groups and in
class, which broaden their vision and enable them
to gain a global understanding and strategic
perspective o the business world.
Be part of a team
Teamwork is the core element o this program.
Participants will learn how to manage business
decisions in an international context by working
with a wide range o cultures, personalities,
business unctions and industries. During the
program they will be divided into groups where
they will have to learn how to work together, shareexperiences and knowledge in order to achieve a
common goal: make the right business decision.
Apply the learning and develop a business plan
The startup business plan project is one o the
most valuable team exercises o the program. It
will help participants bring all the management
concepts together and implement the learning in
a business plan which will be developedthroughout the program. The cross disciplinary
Entrepreneurship module will include a range o
learning experiences that culminate in the
development o such a plan.
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Online Methodology
The online learning dynamic is based on combining Online Presentations, Live Videoconference
sessions, Case Studies and simultaneous discussion Forums. Topics are analyzed through
participants discussion o real business cases and simulations under the guidance o the
proessors, who lead and ocus the debates.
Advantages of the Online Methodology
IE Business Schools online training programs oer executives the opportunity to urther their
studies without interrupting their work schedule.
With more than 10 years o success in the feld, IEs Online Methodology has become a reerence
all over the world . IE Business School has been recognized as providing the #1 distance learning
Masters Program in the World by The Economist Intelligence Unit, February 2010.
Participation
Class participation is undamental in our learning methodology, providing participants with
the know-how required to make decisions, solve problems and deend their positions.
Online Campus
Our virtual campus provides an exceptional communication platorm bringing together peers,proessors and IE sta members at any time o the day, regardless o their location.
This virtual campus is the principal tool used by students and proessors and is the basic web
platorm which supports the programs online activities.
Networking Exchange work experiences and expand yourpersonal network.
Balance Reconciliation between work, life and study.
Investment Save on travel expenses and time.
Flexibility Choose the time that is most suitable for you toactively participate.
Technology Use of communication tools essential to modernbusiness practise.
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Every participant is issued his or her own personal access codes to allow them to use the
campus whenever they wish. Once logged in, executives have access to orums dedicated
to the subjects they are currently studying, as well as, use o private orums or group work
and the Virtual Ca; a space where all class members may discuss anything they choose.
Live Videoconferences
These sessions provide both executives and proessors
live participation via video and audio connections using
webcams.
Each session lasts 90 minutes and attendance is
mandatory.
This allows class members to maintain ace-to-ace
contact with proessors and ellow participants.
Sessions consist o a mix o case discussions, group
presentations and interactive academic sessions.
Forum DiscussionsExecutives participate in discussions, share their opinions and experiences, and debate with
proessors and ellow students through online orums.
These orums are active 24 hours a day, allowing each executive to actively participate and
contribute at the most convenient time or them.
Case discussions may go deeper than in traditional ull-time programs as they last several
days, providing you, your peers and proessors with the opportunity to gain a deeper
understanding o the business issues at hand.
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World Leading Faculty
This international executive education program has been designed and will be taught by IE
Business Schools distinctive aculty who are exceptional individuals, educators andresearchers with highly diverse personal and proessional profles, and who are able to apply
their knowledge to the science sector they know well.
Claire Bastien is an Associate Proessor at IE Business School, since 2008 Master inBiotechnology Management teaching Marketing & Sales. She is currently the Business Unit
Director at Abraxis BioScience Spain. She holds an MD, PhD rom University Paris VI, France;a Master in Human Biology: Pharmacology, Biostatistics, Clinical Development rom University
Paris VI France; has a Bachelor and holds diplomas on Strategic Marketing, INSEAD,France, and Finance or non - fnancial executives, IE Business School, Spain. Claire Bastien
undertook her proessional path in the Pharmaceutical industry in France, taking advantageo the small size o a amily owned company in order to learn and develop multiple
competences and skills: detailing to doctors, training the Sales Forces (in-house andlicensees), medical inormation and other Medical activities including clinical development.
Ater joining Aventis (at that time Rhne-Poulenc Rorer) her responsibilities were national -France & Spain - and international: < Worldwide Product Manager & European
Communication Director.
Virginia Bombn holds an MBA rom IE Business School and has a Bachelor in BusinessAdministration rom the European University in Madrid and Brussels; she is currently in her
third year o Psychology at the UNED University in Madrid, Spain. Virginia is a reelanceconsultant and a proessor in Finance at IE Business School since 1999, mainly in Financial
Management. Ater fnalizing her MBA in 1997, she was hired to organize and commercializethe executive development programs. In this position she began preparing hersel as a lecturer
and imparted her frst class in 1999. Since then, she enjoys transmitting fnancial knowledgeto students rom all types o programs (MBA, higher education programs, seminars and tailor-
made courses), both online and in-class ormat programs. She is specialized in fnance ornon-fnancials, inspiring enthusiasm to proessionals unaware o the corporate fnance feld.
From 2002 until 2003 she was the ielearning.net Sta Director and rom 1997 until 2002 shewas the Executive Development Program Manager in IE Business School. From 1994 until
1996 she was the responsible or Exel Logistics in Guadalajara.
CLAIRE BASTIEN.
Associate Proessor o Marketing & Sales at IE Business School.
VIRGINIA BOMBN.Proessor o Finance Management at IE Business School.
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Peter Bryant joined Instituto de Empresas Entrepreneurship Faculty in 2009, having earnedhis PhD in 2006 rom the Macquarie Graduate School o Management in Sydney, Australia.He also holds an MA in Management rom the same university. He has a BA in History romUniversity Medal, The University o Sydney, Australia. His research ocuses on the origin andevolution o entrepreneurial organizations, their capabilities and strategies. His researchprogram synthesizes a number o disciplines and felds, including social cognitive psychology,organizational theory, the theory o the frm and competitive strategy. Peters work is publishedin The Journal o Business Venturing, Applied Psychology: An International Review,Management Decision and Frontiers o Entrepreneurship Research. He has presented at someo the most prestigious conerences in the felds o entrepreneurship and strategy, includingthe Babson College Entrepreneurship Research Conerence, Academy o Management AnnualMeeting and Strategic Management Society Conerence, among others.
Javier Fernandez-Lasquetty graduated rom the Law School o the University o Madrid in
June 1979 with specialised post-graduate diplomas in European Law and Company LegalAdvisor. He was in house counsel in several IT and consulting companies. He was also partnerwith a multinational law frm. In January 2004 he joined ELZABURU as partner.Javier is a member o the Madrid Bar Association since 1980. He is Proessor on IntellectualProperty at the IE Law School since 1988 and director o the Intellectual Property AdvancedProgram. He is also an active member o proessional associations such as INTA, AIPPI, LESand ALAI, and Panelist o WIPO Mediation and Arbitration Center.
Joachim Greuel is ounding and managing partner o Bioscience Valuation in Germany. Thefrm supports private and public biotech companies worldwide to communicate their valuepropositions and to close fnancial transactions successully. He is also Co-ounder oBioCapital Advisors, a company recently ounded in Madrid, ocusing on the evaluation andmarketing o healthcare investment opportunities. Joachim began his proessional career ashead o a research team at Bayer AG (Germany). Ater his business education he joined thestrategic services practice o Andersen Consulting (Switzerland and Germany). Beoreounding Bioscience Valuation, Joachim was the investment manager at New MedicalTechnologies, a Swiss venture capital und. Joachim studied biology in Marburg (Germany)and Cambridge (UK) and received his Ph.D. summa cum laude rom the Max Planck Instituteor Brain Research in Frankurt (Germany). He holds an MBA in a fnance and health careocus rom the Wharton School o the University o Pennsylvania (USA). Joachim is a membero the American Finance Association and a number o proessional healthcare organizations.
JAVIER FERNNDEZ-LASQUETTY.
Proessor o Intellectual Property at IE Law School.Partner with Elzaburu, International Law Firm.
PETER BRYANT.
Proessor o Entrepreneurship at IE Business School.
JOACHIM GREUEL.
Proessor o Economic Environment at IE Business School.
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Simon Giord has more than 20 years o management consulting experience ocused on
assisting senior executives address their strategic and operational issues. In this role he has
worked with Board and senior management o medium and large organisations across 5
continents. He is a partner o Genesis Management Consulting, a consulting frm that
specializes in strategy and operation issues. Simon has a Bachelor o Commerce, Statistics
and Business Economics rom UNISA, South Arica. He also holds an MBA in Marketing and
Finance rom UCT, South Arica; and received honors in Marketing Management rom UNISA,
South Arica. His 3 degrees (culminating in an MBA) were in the felds o strategy, fnance,
and marketing and statistics. For more than 2 decades, he has been assisting his clients add
signifcant economic value to their businesses mainly through consulting in the feld o strategy
and operations.
Lola Martnez is a CNN Television Anchor and Reporter. She is a Communication and MediaTraining Consultant and Coach. She is also an actress and director o flms and theatre
worldwide. Lola Martnez is a Voice Over Proessional and Coach. She also flls in as an
Adjunct Proessor in Strategic Communication at IE Business School, Spain. She holds an
MA in English Literature rom the University o Barcelona, Spain as well as an MA in Theatre
and Speech, University o South Carolina, USA.
Fabrizio Salvador is Proessor o Operations Management at Instituto de Empresa Business
School, Adjunct Proessor at the MIT-Zaragoza Logistics Program and Research Afliate at
the Massachusetts Institute o Technology. He has also been a Faculty Research Associate
at Arizona State University. He received a Ph.D in Operations Management rom the University
o Padova, where he graduated o a degree in Industrial Engineering. Dr. Salvador research
ocuses on operation strategy in uncertain environments and customer-centric organization
design. He has been researching such topics as mass customization, concurrent product-
process-supply chain design and organization design or efcient product confguration. Heholds an MS in Engineering and Management rom Universit di Padova, Italy. He has done
consulting work or numerous companies on how to overcome product-variety management
problems and how to implement inormation systems supporting the management o product
variety.
LOLA MARTNEZ.
Associate Proessor o Strategic Communication at IE BusinessSchool.
SIMON GIFFORD.
Proessor o Strategy and Operations at IE Business School.Partner o Genesis Management Consulting, a consulting frm thatspecialize in strategy and operation issues.
FABRIZIO SALVADOR.
Proessor o Operations Management at IE Business School.
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Cristina holds a PhD in Technology rom Open University, Milton Keynes, Bletchley, UK and aDegree in Psychology rom the Universidad Autnoma de Madrid, Spain. Currently shes Deano IE School o Psychology at IE University, a Proessor o Human Resources Management rom2008 to present; and since 2003 Cristina is the Director o the Human Resources Centre at IEBusiness School. Miss Simn has a remarkable corporate experience. From 1996 to 2000 shewas Senior Manager at Ernst & Young Consultores in Spain; Senior Consultant at Coopers &Lybrand rom 1995 to 1996; and Director o European Projects at the Universidad Politcnicade Madrid, Spain rom 1991 to 1995. She was also Director o several National and InternationalResearch Projects or customers such as: Banesto, Endesa, BBVA, Telenica Mviles, AstillerosEspaoles, UMANO, Banco Atlntico, AirMiles Espaa, CajaMadrid, Bankinter, Caixa Galicia.
Daniel Soriano is Director o the International Center or Entrepreneurial Management at IEBusiness School. More than 10 years o proessional experience in IE has allowed him to stay intouch with the basics o the entrepreneurial process both academically and practically. As theExecutive Director o Banespyme-Orange Project, a leader competition or innovative technologystart-ups nationwide, he has been in touch with the experience-based entrepreneurial opportunity
identifcation, easibility analysis and undraising. He has also been responsible or managing theproessional advisory services to new Technology-Based companies in the Community o Madridwhere he was able to identiy the needs o newly established frms with a high technologicalcomponent. Proessor Soriano studied Computer Science at the Universidad Politcnica deMadrid and aterwards obtained the IE Business School MBA degree. His interests are ocusedon the creation o technology-based start-ups, implementation o innovative business modelsand strategic planning in sectors with high growth potential. His participation in severalcommittees or the selection o technology-based start-ups organized by public and privateinitiatives has allowed him to learn about current trends in the feld. He is also the representativeo IE Business School in AEBAN, Spanish Association o Business Angels Network.
In addition to his role as Vice-chairman o the International Advisory Board o Instituto deEmpresa and Chairman o its Center or Innovation in Tourism and Leisure Management, JulioUrgel manages to fnd time to serve as Director o EQUIS (European Quality ImprovementSystem) and o Quality Services at the EFMD (European Foundation or ManagementDevelopment) in Brussels, as well as teaching fnance and negotiation at IE Business School.EQUIS is the leading international accreditation system or business schools around the globe.Proessor Urgels areas o ocus include fnancial analysis, cash and credit management, globalrisk management, valuation and real options. Julio Urgel has a Doctorate o Business
Administration rom Harvard Business School, Harvard University, Boston, USA. Holds an MBArom IESE, Universidad de Navarra, Barcelona, Spain; and has a MSc in TelecommunicationsEngineering, School o Telecommunications Engineering, UPM, Madrid, Spain.
JULIO URGEL.
Proessor o Finance & Negotiation at IE Business School.
CRISTINA SIMN.
Academic Director o the Human Resources Center at IE BusinessSchool.Human resources Proessor at IE Business School.
DANIEL SORIANO.
Proessor o Entrepreneurial Management at IE Business School.Director, International Center or Entrepreneurial Management at IEBusiness School.
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IE Business School is a leading international
business school oriented at providing top-
level training or executives.
The recognized prestige o our teachingaculty, the degree o excellence o our
academic programs and a clear international
ocus are the keys behind a learning model
that has ranked IE Business School among
the fve top business schools in Europe
and among the leading business schools
worldwide or its MBA and Executive
Education Programs.
Our Values
The Drive for Entrepreneurship
IE Business School is a business project
that resulted rom a private initiative set in
motion more than 30 years ago. Since then
IE Business School has worked to oster the
creation o new businesses as an engine or
economic growth.
The Spirit of Innovation
Innovation plays an integral role in IE
Business Schools approach to management
About IE Business School
training. A orward looking mentality isessential to respond to the needs o ourclients.
IE Business School oers continuousupdated content in its training programs,with new approaches, ideas, trends andmanagement practices that are in pace with
business realities.
International Recognition
IE is consistently ranked by the internationalpress as one o the leading businessschools in the world among the top 5 inEurope and top 20 worldwide. IE is also
ully recognized by the three principalaccreditation agencies in the businesseducation arena: AACSB, EQUIS and
AMBA, prestigious institutions whoserecognition guarantees the quality o
business management training programs.This three-old achievement is known in thesector as the triple crown.
We invite you to join our community andbeneft rom a unique learning experience inan environment that nurtures top-level talent
both proessionally and personally.
Program Dates
2012
OCTOBER NOVEMBER DECEMBER
Face to Face Sessions
Online Sessions
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2013
JANUARY FEBRUARY MARCH
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DATES AND VENUE
The program will be held rom October 2012
to March 2013:
6 ace to ace in-class periods that will
take place once a month during 1,5 days(Friday + Saturday morning).
14 weeks o online sessions with
videoconerences and orums.
APPLICATION
To be considered or admission, candidates
must ollow the ollowing criteria:
Fill out the Inscription Form;
Provide proo o a Bachelors degree rom an
accredited college/university or equivalent;
Have a minimum o fve years work
experience in research;
Include the candidates CV and an Intention
Letter explaining why they want to participate
in the program and what benefts they expect
to get rom it;
Go through a Personal interview either in
person or by telephone, depending on thecountry o residence o the participant.
Applications will be processed on a strict
frst come frst serve basis. Early application
is encouraged since places are limited.
PROGRAM FEE
The general program ee is 11.800 .
Fee includes:
Tuition
Course Material and Documentation
All lunches, dinners and coee breaks on
the ace to ace periods
Payment is due within 30 days o the invoice
date or upon receipt o the invoice i
admission is within 30 days prior to the start
o the program. Cancellation policies are
outlined in the inormation provided to
applicants upon admission.
FOR FURTHER INFORMATION,
please contact:
Elena Escagedo
Director o Open Enrollment Programs
Mara de Molina, 27
28006 Madrid. Spain. EU
E-mail: [email protected]
Tel.: +34 91 568 96 91
Fax. +34 91 563 26 32
www.execed.ie.edu/internationalprograms
Application Process
PROGRAM DATES PROGRAM LOCATION PROGRAM FEEFrom October 19th to March 16th Madrid, Spain 11.800
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Mara de Molina, 27
28006 Madrid. Spain. EU
Tel.: +34 91 568 96 69
Fax: +34 91 563 26 32
www.execed.ie.edu