“Management is doing things right; leadership is doing the right

things." -Peter Drucker

Great leaders have amazing social intelligence, a passion for change, and above all, vision that allows them to set

their sights on the "things" that truly deserve real attention.

Urbi’s CFO for over 10 years

Mexican women, businesswomen, mother & wife

Through the I time I had the opportunity to work directly with her I

can stress that she is:

◦ Committed to her work and her people

◦ Inspiring, assertive and open to new ideas

◦ Enthusiastic & positive attitude: difficulties = opportunities

◦ Confident in her ideas and beliefs

◦ Big spirit to help others and their causes

◦ Determined, with clear goals in mind

◦ Strict & time manager

Has lead Urbi for over 10 years, making it, the 3rd largest

homebuilder in Mexico.

She has build-up and insipired successful high-performance teams.

A role-model as mother and wife, knowing how to combine work &

personal life.

Has boosted the role of women in business at Urbi and Mexicali.

She cares about her local community, entrepreneuring programs for

kids.

I believe we both are:

• Committed, work should always be accomplished, no “quitter”

attitude is accepted.

• Confident in my ideas. There’s always a chance to succeed, you

got to try!

• An idea is always better if complemented with different points of

view: be open & tolerant.

• We aren’t alone, share our knowledge and talent for the benefit of

our community.

My way to work differs from hers in these ways:

• Prefer to work under pressure & stress: the hard way.

• When time is a key factor, decisions should be taken by few or

just one person.

• One step at a time: one clear goal per day.

• Realistic vision of situation rather than idealistic/positive views.

• Consistent words = actions & vice versa.

• Adaptable, the world changes every second.

In my personal opinion Selene = role model as leader and businesswomen

When worked with her at Urbi, I learned the most I can, & I really did.

Tomorrow’s business world, needs leaders rather than followers.

Rather than being a follower of her leadership style I consider my

self an apprentice that in the near future will overcome his tutor.