Presented By:

IRM Summit 2014

Identity Management at Yellow Pages Group

© Copyright 2014 Yellow Pages Group. All rights reserved.

© Copyright 2014 Yellow Pages Group. All rights reserved. 2

Contents

•About Yellow Pages Group

•The Initial Deployment

•The Bigger Picture

© Copyright 2014 Yellow Pages Group. All rights reserved. 3

About Yellow Pages Group

© Copyright 2014 Yellow Pages Group. All rights reserved. 4

Yellow Pages Group is a leading media and marketing solutions company in Canada

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7.3 million Unduplicated unique visitors to our network of websites

6.5 million Downloads of our mobile apps

26% Internet users reached in Canada each month

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Traffic & Distribution ChannelsTo name a few…

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We serve approximately 300,000 local businesses

Through our nationwide sales force of 1,100 media consultants

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The InitialDeployment

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The Visible Part

Digital Transformation

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Digital Transformation

Marketing

Sales

Information Technology

Customer Service

Fulfillment

CulturalTransformation

The “not-so” Visible Part

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Next-Generation Intranet

Employee Generated

Content

Learning

Collaboration

Knowledge Sharing

Social Interactions

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Details That Matter

• Works on any browser

• Works with any device

• Works from anywhere at anytime

• Anyone can contribute

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Key Components

Global Navigation and Announcement Bar

Global Search

Identity and Access Management

Enterprise Social

Platform

Document Storage &Sharing

Self-Service Learning

Portal & Web Content

Management

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Project Metrics

• Started in December 2012• Went Live in April 2013• Duration of 16 weeks

• Staffing of 9 FTE’s• Involvement of a « Niche System Integrator »

• 2500 Employees• 4 Major Platforms (2 SaaS, 2 Hosted In-House)

• In the following, we integrated approximately a dozen of other enteprise applications

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The Bigger Picture

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Identity Relationship Management

• Have a Single IAM Platform for ALL users• Employees• Customers (advertisers)• Consumers• Partners (subcontractors, consultants, …)

• Put it in ALL applications – Properly understand the context

• Key Design Factors• Works from anywhere, anytime, on any device, …• Is the foundation for our Big Data strategy• Non-Stop, highly performant and adaptable

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Benefits of the New Approach

• Same IAM technology for all platforms

• Removes unnecessary intermediates /overhead by having the right userperform the task directly

• Skips unnecessary « login and search »steps

• Shifts the design from « Do we need IAM for this application? » to « What are the Use Cases for each user groups? »

• Provides a Universal Key to refer to a User (access, resources , Big Data, …)

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Search Results (consumer’s viewpoint)

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Search Results (advertiser’s viewpoint)

Navigate to the “Edit Content” Application

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Search Results (advertiser’s viewpoint)

Navigate to Performance Analytics Application

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Search Results (advertiser’s viewpoint)

Navigate to the Purchase and Upgrade Application

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Project Metrics

• Project started in January 2014

• It will go live in June 2014

• 250,000 Customers

• Initial on-boarding of 32,000 Customers

• Next Phase (end of 2014) will address consumers (4-5 millions)

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Key Takeaways

• IAM can be an “Enabler” to the Business Strategy

• Don’t Fight the “New IT Models” – Embrace Them

• Plan Use Cases Thoroughly – Involve Marketing

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Thank You!