1. Identifying the Rhetorical Tools of Ethos, Logos, and Pathos
ENG 112
Instructor: Mona Marshall

2. What is Ethos?
Ethos refers to the expertise and trustworthiness of the source.
Does the author or the person talking to you in the advertisement sound credible?
Does he or she sound like an expert?
How can you tell?
Often, you can tell because the person uses lots of Logos (facts and information), to back up his or her point.

3. Examples of Ethos:

• The speaker describes actual firsthand experience with the topic
• 4. The speaker knows someone who has experienced the topic
• 5. The speaker is able to cite experts in the field
• 6. The speaker sounds well-informed
• 7. The speaker is able to provide historical background
• 8. The speaker knows the latest facts and statistics available
• 9. The speaker knows the most current thinking on the topic
• 10. The speaker is able to predict new angles , approaches, modes of thinking, or trends on the topic