identifying the perfect customer for your business

Age

Identifying the Perfect Customer for your Business

BUYERPERSONAS 101:

http://landerapp.com/?utm_source=ebook&utm_medium=ebook&utm_campaign=buyerpersonas

2

Buyer Personas 101: Identifying the Perfect Customer for your Business

2015. Landerapp.com. All Rights Reserved.

IntroductionIn his landmark book How To Win Friends And Influence People, published in

1936, Dale Carnegie used fishing as a metaphor for persuading people to take the

action you want them to. He mentioned that he loved strawberries and cream, but

that fish prefer worms.

He didn’t try to catch fish with strawberries and cream, he didn’t call the fish stupid

because they preferred worms, he simply used worms when he went fishing.

When you and I are trying to “catch” customers, if we are going to be successful,

we won’t try to lure them with what we want, we’ll attract them with the “bait” they

want, that they find appealing. What appeals to us in this situation is irrelevant.

Accurately developed customer personas will help you “lure” more prospects

into buying your product, if you use them properly in your marketing. By tailoring

your message specifically to the persona, you can powerfully use one of the most

effective copywriting techniques available – writing to “an audience of one”.

Indeed, you need to target your copy and content, including the words on your

vitally important landing pages, to a specific persona.

When you market specifically to a well-defined persona, instead of a large,

nebulous crowd, you can dramatically increase your sales and your ROI.

In this guide, we’ll talk about how you can leverage the power of customer

personas to increase your conversion rates.


3



Chapter 1: What is Customer Persona

Chapter 2: How do I Create Personas

Chapter 3: The Competitive Persona

Chapter 4: The Spontaneous Persona

Chapter 5: The Methodical Persona

Chapter 6: The Humanist Persona

Final Chapter: So Where do I Begin?

04

06

09

14

20

24

28

Chapters


WHAT IS A CUSTOMER PERSONA

Chapter 1

5



What is a Customer PersonaThe customer persona has been described as “the ideal profile of a potential buyer

or user”. or also you can find it as the “fictional representation of the qualities of

your ideal clients”

This definition includes basic information like demographics and job title, but it goes

deeper than a simple customer profile by including wants, needs and business

goals. Buyer personas paint a more complete portrait of ideal clients.

However, it’s easier to recognize the importance of buyer personas than it is to

actually put them into practice.

Quality buyer personas can guide your content marketing efforts in the right

direction. But too generic personas can result in lackluster content that doesn’t give

website visitors a compelling reason to convert.


HOW DO I CREATE PERSONAS?

Chapter 2

7



Well it’s complex and time consuming. Said so, is a one time job that will give you

an edge over your competitors. The secret is to identify the BEHAVIORAL variables

and link them to goals and motivations. Having this is a cheat guide to succeed in

our business

These are the 3 steps to build them:

ResearchFirst of all you need to make your own research, where you have to identify the

main roles, try to arranged an interview with you stakeholders, do some surveys.

You need to get all the information to build a Persona.

ModelingNow it’s time to analyze all this information, you need to get some conclusions.

You’re suppose to be able to identify behaviors, goals, personalities. You should be

close to create the Personas behind your visits.

ImplementYou made the research, you analyzed that information, now it’s time to get in

action! You have to implement everything you got before. Design your main

scenarios,attached Persona’s goals with the business’s goals. Identify what

elements needs each persona to achieve their goals. More clear, now you have

everything you need to create your Persuasion strategy: How to seduce each

persona.

So this is how you create Personas:

RESEARCH DATA + ANALYSIS + HUMAN PRESENTATION

But... How do I Create Personas?


8



EY! I don’t have all that time!OK, that was awesome! But… I either not have the time, the resources, or the

need! of such a detail or complex work. Am I still eligible to work with this cool

technique? Of course! We still have a lot to do. Depending on your needs, there are

2 approaches we can use.

Let’s see each one of them.

1. Goal Oriented “Personas”

The goal oriented personas is a very easy framework. Modeling is based on the

task that the user performs. Ask yourself: What users come to do to my website?

Don’t try to change user´s visit intent. Use it at your favor, help him to achieve it and

be smart in how to seduce him. At least you’ll have a chance: Not doing will lead to

an certain exit.

2. Bryan Eisenberg’s model: The 4 Buying Personas

There are some typical personas that you can always find, so you can work on it

without doing the specific work we said before. Bryan Eisenberg, made this model

where he explains that understanding the Four Personas is crucial to keeping

prospects on your website and converting them to sales.

Let’s see in the following chapters the characteristics of each of them and what you

can do to convert them. We will talk about:

A - Competitive

B - Spontaneous

C - Methodical

D - Humanistic


THE COMPETITIVE PERSONA

Chapter 3

10



As the name implies, the competitive persona is well…competitive! He wants things

done his way. He craves a feeling of control. He wants a “leg up”. He wants an

advantage over his competitors. So it’s very important that you show him how your

product or service can give this advantage to him, if it can.

Typically, the competitive persona is looking for ways to improve his skills and

abilities. By all means, tell him exactly how you can help him do that.

Tell him specifically how he will benefit when he invests in your offering. Of course,

you want to tell all of your readers how they will benefit from doing business with

you,regardless of which persona they fit into, but this talk of benefits will resonate

especially well with the competitive persona.

When you are marketing to this persona, avoid copy and content that focuses on

you and your company (with an exception we’ll discuss in a moment). Focus your

message on him.

Work extra hard in your marketing efforts to make competitive types feel important.

Are You Qualified?The competitive persona sees himself as being highly competent and wants to do

business with qualified vendors. He requires a high degree of convincing before

he’ll buy from you. He demands proof that you are qualified to give him what he

wants. So you’ll want to show him as much proof as you can that you are indeed

qualified.

Use reams of testimonials in your marketing – not vague ones, but detailed, very

specific testimonials with numbers and statistics about how your product has

The Competitive Persona


11



performed for others.

And (here’s the exception from a moment ago) although you still want your message to

focus primarily on him and how you can help him, you need to spend some time talking

about yourself and your qualifications and why he would want to choose you over another

vendor.

“Members of this group want the best option. Explain to him the ways

your product is the best.”

The competitive persona tends to have a high website bounce rate. He likes to get to the

point and typically won’t respond to messaging that is long and drawn out. Make your copy

and content aimed at this group brief and succinct.

“Give Me The Bottom Line!”When they buy, they tend to be in a hurry and want to get quickly to the bottom line, not

just in terms of the price, but also how your product will help him accomplish his goals.

Competitive persona types hate inefficient processes, so make your online buying

procedure as quick and streamlined as possible for them.

“When dealing with people, remember you are not dealing with

creatures of logic, but creatures of emotion”

Dale Carnegie

Members of this group are usually quick decision makers and tend to be more logical in

their decision making process than the spontaneous or humanistic personality types.

But remember this: even though many competitive types would probably not admit to it,

their buying decisions are influenced by emotion. People, including those who tend to be

more logical, make buying decisions based on emotion, to one degree or another.

“The essential difference between emotion and reason is that

emotion leads to action while reason leads to conclusions”

Donald Caine


12



So, in your marketing messages to the competitive persona, weave in the emotions that

will resonate with him, that will make him anxious to take action.

What are some of the emotional motivators this personality type feel when making

a buying decision? I think we can all agree they crave a feeling of importance. And this

feeling is loaded with emotion.

They are goal-oriented and relish a feeling of accomplishment. Their emotional motivators

include pride, longing and fear. Think about it; if he’s competitive and goal-oriented, and

he’s looking to you to help him reach his goals and get ahead of his competitors, he fears

(on some level) losing.

He’ll feel a sense of pride when he accomplishes his challenging goal. And he’ll feel

longing for what he wants but doesn’t yet have.

So target him with copy that will address his fears and then ease them by showing

how you can help him win. Talk in glowing terms about the pride he will feel after he

invests in your product, and it helps him reach his goal. And tell him how your product can

help him get things he wants.

The competitive personality type likes and welcomes challenges, so feel free to issue

a challenge to him in your messaging. One of the most successful sales letters in

marketing history was deployed by American Express to sell readers on applying for Card

membership. It began by issuing a challenge:

Dear Mr. Smith,

Quite frankly, the American Express Card is not for everyone. And

not everyone who applies for Card membership is approved…

This challenge worked as a marketing tactic. American Express used this letter from 1976-

1988. It’s believed – based on projections of the amount of charges made to AMEX cards

that readers of the letter signed up for – to be responsible for over $1 billion of revenue.

Don’t be afraid to issue a challenge to the competitive personality type. It just might help

your marketing campaign be very successful. Even though he probably sees himself

as being logical, you can use strong emotions in your copy to motivate him to buy your

product.


13



Remember what we said earlier about “fishing” with the right “bait”. You need to tailor your

message to the persona you are trying to reach. The competitive persona is no exception

to this rule.

When you are trying to reach this type, you need to market specifically to him regardless

of which marketing tools you use; this includes your landing pages. The copywriting and

content marketing rules you would follow when trying to convert the competitive persona

from a reader to a customer need to be followed here.

What Can I do to Convert Them With my Landing Pages? This type wants to make a quick decision and doesn’t require a lot of information to help

him make it. Choose a landing page template that is uncluttered. Avoid any irrelevant or

unnecessary graphics or images. Keep your landing page content brief and on point.

Talk about how you will help him solve a problem, reach a goal, improve his performance

at his job, etc. Show him why you are the best option for his needs and why he should

choose you over other vendors.

You have to use triggers like “new”, ”exclusive”, “just arrived”. Also works using rankings,

third experts reviews, use comparative data like 30% faster.

And remember this: even though he tends to be more logical than some other personality

types, he’s still human. His buying decisions are influenced by his emotions. His emotional

motivators include fear, pride and longing.


THE SPONTANEOUS PERSONA

Chapter 4

15



As you might have guessed by the name, the spontaneous persona tends to make

buying decisions quickly, on the “spur of the moment” and tends to make these

decisions while being strongly influenced by various emotions.

As we discussed in the previous chapter, people, regardless of which of the four

persona categories they fall into, make buying decisions to one degree or another

based on emotion. But the spontaneous persona is highly driven by it, much more

so than the competitive or methodical personas.

The emotional triggers that drive him include frustration, embarrassment, hope,

excitement and validation (a feeling of importance). Write copy that addresses the

specific emotions he’s feeling – the ones related to the problem he’s facing, the

problem your product can solve for him. This will make him more likely to buy from

you.

When a spontaneous type sees something he wants, he wants it now! He

doesn’t want to take a long time to deliberate or weigh his options. Not only does

he buy based heavily on emotion, he is often influenced by outside factors and

other people.

He is easily persuaded by thought leaders, cultural icons and celebrities, maybe

the latest popular Hollywood actor.

He could be easily influenced by someone he admires who acts as a spokesman

for the product in question. This is especially true if this “hero” has used the product

to overcome the same problem he’s facing and is tired of dealing with.

He is also influenced by “word of mouth” marketing. He can be “pre-sold” or

“unsold” by his friends or social networks.

The Spontaneous Persona


16



Strategies for Marketing to theSpontaneous Persona

Remember that the spontaneous persona is trying very hard, maybe to the point of

desperation to solve a problem or reach a cherished goal, a goal or problem that he was

probably struggling with long before he heard of your product. And keep in mind that he

buys largely based on his emotions.

He buys so quickly because he wants to see a solution to his problem or progress toward

his dream as soon as possible. If your product can indeed help him get the quick results

he wants, tell him this. And reinforce in your copy how enjoyable it will be to see results

soon, not “someday”.

Because the spontaneous persona is so easily influenced by his friends and social

networks, you will want to have a strong social media presence for your product.

“You can use social media to share success stories about

your current customers enjoying the benefits of your product,

especially video testimonials with a strong emotional hook.”

The spontaneous buyer doesn’t want to have to make an in-depth decision. So don’t offer

him a lot of choices.

Make his buying decision as quick and simple as possible.

A Powerful But Often OverlookedMarketing Tool

When marketing to him, use the very powerful, but often ignored, marketing tool that is

storytelling. Yes, storytelling! People, not just spontaneous types, pay attention to stories.

It’s almost like we are mentally “hardwired” to respond to them.

Stories, especially emotional ones into which the reader can easily project himself are


17



a very powerful way to sell products. So use them when marketing to the spontaneous

persona.

Benefits are powerful in copywriting. But take it a step further. Don’t just give him a list of

the benefits of the product.

“Paint a vivid “word picture” in which the spontaneous type can

see himself enjoying the lifestyle or pleasant emotions these

benefits make possible.”

Here’s an example that will help illustrate this point. It’s often been said as a marketing

axiom; “People don’t buy the drill, they buy the hole in the wall”. True. But on a deeper

level, they are buying the sense of pride they will feel when they put a picture of their

beloved family on the hook that they have put into that hole. Make sense?

Keep this in mind when selling to emotional, spontaneous types. They don’t care about

your “drill”. They care somewhat about the benefit that is the “hole”. But they care deeply

and passionately about the feeling they will experience when they look at the picture of

their family your “drill” let them hang on the wall.

Since the spontaneous buyer is in such a hurry to start using your product, here’s

something for you to keep in mind if you are selling a physical product that he won’t take

possession of right away:

• Don’t make him wait a long time to get your product in his hands after he purchases it.

• If there is any assembly or product setup required, make it as simple, quick and self-

explanatory as possible.

• Also, offer first-rate customer support after the purchase.

• You want his positive emotions that led him to buy your product to continue after he

buys it.

This will make him glad he bought from you and will make him more likely to buy again in

the future.


18



A Caution About Marketing to the Spontaneous Personality Type

When someone is spontaneous and very emotional by nature and is in “buying mode”,

he is vulnerable. And he can easily fall prey to unscrupulous marketers trying to take

advantage of him.

Your spontaneous prospects have a problem they’re hoping your product can solve, or a

goal they hope you can help them accomplish. If you market to them effectively, chances

are they will buy.

But be very careful to only offer very high quality products from which they can benefit in

a big way. Go for the win-win. Seek to only be involved in transactions where you and the

customer gain.

Immediately after the sale, reinforce to the spontaneous persona (this is a good idea for

you to follow with all of your buyers) the benefits he’ll gain from his decision. Send him a

thank you email telling him this, and laying the groundwork for future sales.

Keep in mind that when someone buys spontaneously, he is more likely to have “buyer’s

remorse” afterwards. Offer him an ironclad, money-back guarantee if he is unhappy with his

purchase for any reason.

What Can I do to Convert ThemWith my Landing Pages?

As we discussed earlier, the spontaneous persona buys quickly and under a strong

emotional influence. Unlike the competitive persona, he doesn’t require a lot of product

details and specifications as “proof”.

So although you want to use your landing page copy to reinforce any decision he’s already

made to buy your product, you don’t have to include a lot of “logic”. You can use more of

your landing page space to fire up and maintain the emotions that will possibly lead him to

buy.


19



And since he is in a hurry, your landing page message doesn’t need to be as long and

detailed as it would need to be with a methodical (more logical, cautious and slow in

making decisions) persona.

Use trigger words like : “Now”, “Limited offer”. Try with scarcity and urgency strategies, use

videos with product in action. You always need to know what is trendy.

It’s not often that you need so much landing page copy that it becomes a multipage letter,

but with the spontaneous persona – who is in a hurry to buy – try not to have any part

of your copy below the fold.


THEMETODICAL PERSONA

Chapter 5

21



As you might have already guessed, the methodical persona goes about the

process of buying very carefully and deliberately. Each of the four personas can

be categorized on whether they tend to be emotional or logical and fast or slow in

their buying habits.

The methodical persona can be classified as both slow and logical in his buying

decisions. In order to reach him, you need to keep this in mind and market

accordingly.

In other words, don’t rush him through the buying process. He wants to take his

time and consider his decision from a number of different angles. Give him plenty of

marketing content to read, and don’t be afraid to make it wordy and lengthy.

Make your marketing copy and content very detailed. Include lots of specifications

and facts about your product. Also, show him proof that your marketing claims are

true. He’s skeptical by nature. If your content only makes stupendous claims that

you can’t back up, he won’t buy from you.

Proof, Proof And More Proof!

We can’t emphasize this point enough. You need to show the methodical persona

proof that your claims are true. Avoid marketing “fluff” like cute slogans; focus on

facts instead. Include plenty of visual proof like charts and graphs in your content.

And when you talk about benefits, focus on specifics. In your benefit statements,

give him numerical examples of how your product will benefit him.

The Methodical Persona


22



Don’t say “It will save you money”. Say “It will save you $2,543

per year”.

Likewise, when you are showing him testimonials from your current very happy clients,

offer testimonials with numbers and other specific, believable details.

For example, show testimonials like this:

“The XYZ premium deluxe model reduced our manufacturing

costs by 27.43% last year”

Bob Claymore, Division Manufacturing Manager, Acme

Corporation, San Antonio, TX

DO NOT try to win over the methodical persona (or any of your prospects for that matter)

with testimonials like this:

“It was awesome!”

Bob C.

Do you notice the big, big difference between these two examples? Put yourself in the

shoes of the methodical personality type for a moment. Which of these two testimonials

would you be much more likely to respond to?

The methodical persona is arguably the most difficult type to persuade and convert,

and he doesn’t want to be rushed. Like we mentioned earlier, give him plenty of detailed,

fact-rich content to read. Let him take his time reading it and making his decision.

Don’t rush him. Don’t place your calls to action too early in your content.

Something to Remember

Even though the methodical persona can be generally classified as “slow and logical” in

his decision making habits, he’s still human. He has emotions. And these emotions affect

his buying decisions, although probably not as much as they would if he were of the

spontaneous or humanistic persona.


23



So what are the dominant emotional motivators felt by the methodical persona type?

This list includes security, trust and control. He wants to be confident he is making the

right decision, and is often fearful of making a wrong one.

He wants to be convinced he’s dealing with competent professionals with high quality

products and services that will live up to claims made about them. He wants to feel like

he’s directing the buying process, not being pushed by marketers and salespeople

anxious to rack up another commission.

What Can I do to Convert ThemWith my Landing Pages?

The methodical persona craves a lot of detailed content when he is making his buying

decisions. He is an ideal candidate for a multi-stage content campaign that includes case

studies, white papers, email marketing and webinars.

And a most effective tool for marketers to use to help persuade prospects to sign up for

content, as well as a great tool to capture leads, including the methodical persona, is the

landing page. But remember to keep your landing pages consistent in tone and feel with

the rest of your marketing pieces.

The methodical persona likes order and precision. He hates chaos and disorganization. So

you should follow the follow tips:

• Keep your landing page design simple and uncluttered.

• Don’t include any graphics not directly related to your message.

• Offer plenty of facts and proof on your landing pages as you attempt to convert him at

the critical moment of truth.

• Include relevant, fact-filled, specific testimonials. Video testimonials are a powerful tool

to use as marketing proof.

• Use comparison tools and detailed facts sheets .

The most data the better

• Include expert reviews and don´t try to trick them, they’ll read any small letter of your

promos.


THEHUMANISTIC PERSONA

Chapter 6

25



Each of the four personas can be classified based on whether they tend to make

buying decisions quickly or slowly and whether they tend to be more logical vs.

more emotional in their buying decisions.

The humanistic personality type tends to make slow, drawn-out buying decisions

influenced more by emotion than by logic. You will want to adjust your marketing

approach and map out your content and copywriting strategy accordingly.

Humanistic types don’t view buying from a strictly transactional perspective.

They highly value relationships with the vendors they buy from. They love being

included as part of a community of like-minded product enthusiasts.

You can help lay the groundwork for marketing to them successfully by setting

up and nurturing an online community – whether through social media, an online

discussion forum, or both – and inviting them to be part of it.

Marketing to the Humanistic PersonaAll of your prospects, regardless of which persona category they fit into, are

human. And humans are emotional. Their emotions affect their buying decisions,

even if they fall into the more logic-oriented (methodical and competitive) persona

categories.

Humanistic types tend to be very much driven by emotion as they make their

buying decisions. One of the main emotional drivers for many, perhaps all people,

is validation.This is especially true with the humanistic personality type.

He longs to feel valued; he responds positively to marketers who show that they

value having him as a customer. A very effective way to show the humanistic

The Humanistic Persona


26



type that you value him is to offer a special discount or other buying incentive.

When the humanistic persona is reading your marketing materials, he’s asking himself

certain questions, even if he’s only asking them subconsciously. These questions include

1. “How will buying and using this product make me feel?”

2. “Can I trust the people in this company?”

3. “Who else uses this company’s products?”

If you will answer these questions and others like them in your marketing content to his

satisfaction, you can strongly influence the humanistic persona and make him much more

likely to buy from you.

Let’s address these three questions and consider some content strategies you can use that

will resonate with the humanistic persona:

1. “How will buying and using this product make me feel?”

Stories are a very powerful, effective content marketing and copywriting tool that many

marketers ignore or outright dismiss as being “old fashioned” or “unsophisticated”. Don’t

make this mistake!

To answer this question and powerfully persuade the humanistic persona, offer him stories

about your product and how it helped others like him overcome a nagging problem.

Make your stories more emotional than logical in tone and feel.

Write stories in which he can see himself as the hero. Make it easy for him to see himself

enjoying the same kind of end result your very satisfied customers have enjoyed.

Tell him about the benefits he’ll enjoy, but take it a step further. “Paint” a vivid, emotion-

drenched “word picture” that allows him, in his mind, to easily place himself into the story. If

possible, make it a story that shows him enjoying the lifestyle your product enables.

This is much more powerful than just making a bullet point list of benefits, don’t you agree?


27



2. “Can I trust the people in this company?”

Your prospect will ask himself this question. Prove to him that the answer is an emphatic

“Yes!” This is very important to the humanistic persona. Here are a couple of content ideas

that can help you answer this question and show him that he can trust you:

Produce case studies that show your product has solved the problem he’s facing for

other customers of yours. Remember to include emotional stories that will give him a strong

indication about how he can expect to feel after he invests in and begins to use your

product.

Offer him testimonials from your current, very satisfied customers. Make these testimonials

rich with factual details and specific numbers to back up your claims. And like you will do

with your case studies and other marketing content aimed at the humanistic persona, show

how investing in and using your product made your current customers feel.

3. “Who else uses this company’s products?”

This question can be answered by your case studies and testimonials. And since the

humanistic persona values relationships and the human touch, use a tool that may make

your testimonials even stronger. What tool is that? Video.

As powerful as solid written testimonials are, video testimonials

may be even stronger.

52% of consumers say that video makes them more confident about buying a product.

Because of this, and because the humanistic persona desires the human touch in his

buying activities, it stands to reason that video testimonials will resonate strongly with him.

Extra Tip

Use Trigger words as: “trendy”, “popular”, “satisfied”. Show them “what others purchased”,

allow them to mark products as favorite and wish lists.Ask for feedback: Will love to help.

Make stories, show them your values and important facts like: “Our first shop”, “Why our

logo”, etc.


SO...WHERE DO IBEGIN?

Final Chapter

29



So Where do I Begin?As you’ve learned you need to create your own Website Personas, but we know

that the most difficult thing is always starting. Let’s sum up and write down the most

important steps you need to take.

Well let’s begin doing some interviews with your customer and your prospects, you

can meet with your service team to get involve with your customers like. This is a

must!

You need to know your customer, what he or she wants. Also you can start an

online survey to find out what people is coming to do to your Website.

Once you’ve done that, you should know by now really well your customers, and

be able to identify the main roles accessing to your website. So now ask yourself:

Am I optimized for each one of them?

And if you don’t have time to do all this work, now that you know the most

typical kind of Personas, you can apply the 4 buying personalities model to

your landing pages. Remember always check and see if you are impacting all

personalities.

Now you have all you need to start using Personas into your Landing Pages,

making the correct content for each one of them will make a change in your

conversion rate.

You’re ready to start building the correct content for each

Persona.


30



Special Gift For You!Now that you know how to identify and create the perfect customer for your

Business, it’s time for to start building your high converting Landing Pages with your

Target Audience in mind.

And because creating your perfect buyer persona can take you some time, we

want to give you a big help to save time building your Landing Pages. An especial

promo code to get full access to our Landing Page builder.

Try out all Lander’s Features with this huge discount we’re giving you. Use this

promo code and get 15% discount in any plan for three months!

It’s easy: just login into your account, get into your account settings, and then

choose the upgrade option, once there select the plan that you prefer and paste

the code below. Now just it’s time to start boosting your conversions!

Promo code:

BU73R15%3

GET 15% OFF FOR 3 MONTHS!


https://cloud.landerapp.com/Registration/Login?utm_source=ebook&utm_medium=ebook&utm_campaign=buyerpersonas

Have you found this Ebook really useful?

Share this with your friends!

THANKSFORREADING


http://twitter.com/intent/tweet?text=%5BEbook%5D%20Identifying%20the%20Perfect%20Customer%20for%20your%20Business%20http%3A%2F%2Fbit.ly%2Fbuyer-personas-101%20%23BuyerPersonas&via=landerapp

https://www.facebook.com/sharer/sharer.php?u=http://promos.landerapp.com/buyer-personas-101

https://www.linkedin.com/shareArticle?mini=true&url=http://promos.landerapp.com/buyer-personas-101&title=Buyer%20Personas%20101&summary=%5BFree%20Ebook%5D%20Buyer%20Personas%20101:%20Learn%20how%20to%20identify%20and%20create%20the%20perfect%20customer%20for%20your%20Small%20Business.%20Get%20your%20free%20guide%20here!&source=

https://plus.google.com/share?url=http://promos.landerapp.com/buyer-personas-101

identifying the perfect customer for your business

Marketing

customer personachapter

perfect customer

power of customer personas

quality buyer personas

importance of buyer

generic personas

simple customer profile

potential buyer