identifying extremes users -how might we gather insights and inspiration to design products and...

Insights for InnovationRaquel Félix Jan/Feb 2016

Identifying Extremes

How might we gather insights and inspiration to design products and services for the modern 70 year old?

The new 70's outside their homes (building a visualisation map).

Raquel Félix Jan/Feb 2016


Thinking Outside the curve


Motivations Are they working?

Retired 70’s

Retired and workingNot retired and not working

• Owns a business (i will interview Fernanda)• Old rich (family heritage)




Behavior Knowledge and

Learning

Basic training

Lifelong LearnersIlliterate

• PhD investigators • Students from a Sénior

University • Self-taught

• My grandmothers (Maria and Piedade)




Behavior Where do they

live?

Living on their own homes

Living on nursery homesLiving on the streets

• Someone requiring special care

• Abandoned by their relatives (no place to go)

• Rich person

• Very poor • Someone with a mental

illness • A nomad




Motivations Whit whom do

they live?

Couple

Living with othersLiving alone

• Living with relatives (i will interview Maria)

• Living with students • Living with friends

• Widow or widower (i will interview Mariolinda)

• Single




Motivations Getting out of

home

Stay at their residencial area

Go beyond residencial areaNever leaves home

• Travellers • Members of recreative

societies

• Solitary 70’s • Anti Social • Severe physical

incapability


Identifying Extremes

Let’s try another angle relating extremes from other populations. Well… i wouldn’t call this extremes, but different realities that can bring new insights for this challenge by using extreme lens. What can we learn from other groups that do or might feel something similiar to our population? Think about the products and services that exist for them and them relate them with those that exit for the 70’s.

Put your lens on again!





Health/ Age Products that

should make you feel good.

Healthy active people with comum back

pains

The 70’s with aging painsWorkers between 35/45’s

• Seating all day • Seating all day




Motivation/ Age

Games

People between 70/80People between 25/40

• Boardgamers• Friends on the park

playing cards




Motivation/ Age

Stores

People between 70/80People between 14/25

• Skaters Store• “A Loja do Avô” (products

for old people)

identifying extremes users -how might we gather insights and inspiration to design products and...

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