March 2010 Identifiers in the Audiovisual Sector 14 May, 2014 Rev 1

What is EIDR – one page summary

EIDR Technology Summary

-Interoperable, standards-based infrastructure -Built on ISO Digital Object Identifier (DOI) standard -Application integration through public APIs and schemas, freely available SDK for members -Efficient infrastructure for new and existing applications

EIDR Purpose

-Make digital distribution competitive -Help reduce costs -Improve collaboration and automation across multiple application domains & platforms -Enable new businesses and create new efficiencies

What EIDR is

-Global registry for unique identification of movie and TV content -Designed for automated machine-to-machine communication -Flexible data hierarchy down to the product & SKU level, incl. edits, clips, composites, encodings, and relationships

What EIDR is Not

-Profit-making -Rich commercial metadata -Ownership or rights information -US-only

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Scope and basic approach

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•  Permanent and persistent B2B service

•  Continuous registration of new and back-catalog/archive content

–  Metadata providers and production companies

•  In operation since December 2010

–  Currently 45 member companies

–  ~645,000 IDs registered

–  High level of member participation

Industry enabling philosophy

•  Cost-effective for large-scale use

•  Cost-recovery participation fees

•  Not competitive with existing commercial services

–  Minimal descriptive metadata

–  Strong focus on metadata for uniqueness only

•  Interoperable with existing standards and IDs

A proven resource to the industry A clear positioning

•  Clear boundaries for what it does and doesn’t do

•  Designed for ubiquitous adoption w/ no restrictions on use or mirroring

•  IP-neutral with no implication of ownership, no rights data

•  Opaque IDs with all metadata kept up to date in a database

EIDR – enabling scalable content services

Metrics & Analytics

Ownership and license

rights

Contributor metadata

(cast, crew, etc.)

Offer terms

Digital revenue reporting

EIDR

Value-added

metadata and

services

Run by the members, for the members

•  2 non-profit industry associations & 7 commercial companies on the board

•  Membership dues based on company size (set annually, currently $5K - $ 35K)

•  Some non-profits join for free and contribute in kind in various ways

•  Very small participants interact through a service bureau model

Lean and agile technology

infrastructure

All-you-can-eat use model and access

•  Registrations are free for members

•  Lookups are free to anyone through the EIDR registry UI and the DOI Proxy

•  Members can integrate with the registry API using a variety of technologies (Java, .NET, XML and REST)

•  Members can mirror the entire Registry.

Governance and operations

•  Operations and most engineering are contracted out

•  Small permanent staff •  Some staff loaned by

member companies •  New features are

defined by technical working groups

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Producers & programmers

Aggregators Distributors

Metadata Infrastructure and media services Reporting, tracking, business intelligence

Industry & standards organizations

Archives

Labs

Ecosystem snapshot

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The Need for a Global Unique Identifier Registry

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Millions of film and TV products created each year C

umul

ativ

e un

ique

as

sets

for d

istri

butio

n

Versions Edits

Formats, Regions, Languages, Subtitles

Packages Retailer SKUs

Digital encodings of movies, TV shows, clips

Network , Pay TV Distributions

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An ideal ID registry for the supply chain

Coverage: Ability to generate unique identifiers for all types of digital AV content

Flexibility: Support wide

variety of objects, hierarchies & relationships between objects

Cost-effectiveness: Must

make economic sense for large volumes

Interoperability: Must be able

to interoperate with other registries & ID’s

Scalability: Ability to handle very large volumes of registrations and lookups at production level SLAs Extensibility: Can be readily extended to accommodate new types of assets in future Value-added Services: Must support the ability of vendors to offer value-added services & applications Accessibility: Open search and query access without restrictions. All applications have equal access. Network accessible.

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Example EIDR movie hierarchy

E d i t i o n s ( P e r f o r m a n c e s )

IsEditOf IsEditOf

Movie  

Theatrical  (Original  Domes5c)  

Mezzanine  (EN,  FR,  SP)  

Director’s  Cut  

T i t l e s ( A b s t r a c t i o n s )

Home  Entertainment  Edi5on    

IsEditOf

Theatrical  (Regional  Release)  

IsEditOf

M a n i f e s t a t i o n s ( D i g i t a l )

Retailer  SD  (EN)  

VOD  (EN,  FR,  SP)  

Retailer  HD  (EN)  

IsManifestationOf

IsManifestationOf Similar  Hierarchy  Here  

Blu-­‐Ray  Disc  Image  

Movie  Trailer  

IsPromotionFor

Mezzanine  (EN,  FR,  SP)  

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Example EIDR episodic hierarchy

S e a s o n s ( A b s t r a c t i o n s )

IsSeasonOf IsSeasonOf

Series  

Season  1  

Retail  EST  (EN,  FR)  

Season  2  

S e r i e s ( A b s t r a c t i o n s )

Episode  1  

IsEpisopdeOf E p i s o d e s ( A b s t r a c t i o n s )

IsManifestationOf

Similar  Hierarchy  Here  

Episode2   Episode  N  …  

E d i t s ( P e r f o r m a n c e s )

Broadcast  Edit  

IsEditOf

Broadcast  Edit  

Broadcast  Edit  

Retail  EST  (EN,  FR)  

Retail  EST  (EN,  FR)  

Season  2  Trailer  

IsPromotionFor

UGC  Upload  

M a n i f e s t a t i o n s ( D i g i t a l )

Promo5onal  Clip  

IsClipOf

Social  Upload  

IsPromotionFor

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EIDR Operations: Content database details

Category   Apr.   Mar.   Increase  

Total  records   623,355   619,014   4,341  

Original/Atle-­‐level  content:  

Movies   81,357   79,951   1,406  

Shorts   3,801   3,134   667  

One-­‐Time-­‐Only  TV   30,570   30,477   93  

Series   13,804   13,645   159  

Seasons   18,614   18,572   42  

Episodes   317,758   317,428   330  

Edits   148,147   146,974   1,173  

Manifesta5ons   9,231   8,769   462  

* NOTE: Does NOT include Rovi continuous seeding for Apr.

EIDR Growth

0  

100,000  

200,000  

300,000  

400,000  

500,000  

600,000  

700,000  

Dec-­‐10   Dec-­‐11   Dec-­‐12   Dec-­‐13  

Edits  &  Manifesta5ons  

Shorts  

One-­‐Time-­‐Only  TV  

TV  Episodes  

TV  Seasons  

TV  Series  

Movies  

Real-World Applications of the Entertainment ID Registry (EIDR)

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Benefits - what EIDR helps you do

Cut matching & other manual processing costs •  Matches content & metadata quickly and efficiently •  Allows automated B2B delivery of avails, metadata, & content •  Reduces manual processing of ingested content •  Eliminates costly translation between proprietary ID systems •  Improves back office billing & fulfillment in online retail & VOD

Increase revenue opportunities •  Speeds time to digital sales •  Avoids missed window starts •  Reduces sales tracking error rate •  Enables automated micro-transactions

Deliver services – multi-platform coordination

•  Connects consumer services to product ID’s •  Allows multiple vendors to coordinate product-triggered services •  Simplifies multi-platform interoperability & services •  Facilitates new consumption metrics & tracking

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Online retail - UltraViolet ecosystem

Studio  Content  Provider  

EIDR  

Content  Delivery  Network  

Retailer  DSP  

UltraViolet  Coordinator  

Web  Portal  

Retailer  

Request  

Fulfillment  

Rights Metadata and EIDR #s

Registrations and EIDR #

LASP – Locker Access Streaming Provider DSP – Download Service Provider

Other  LASP  

Metadata, Video and EIDR #s

Media and EIDR #s Vudu  LASP  

Streaming  (LASP)  

Retailer  DSP  

Download  (DSP/Retailer)   Media and EIDR #s

Metadata & Rights Tokens

Metadata & Rights Tokens

Rights

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Online retail - metadata & sales enrichment

Comments  from  Friends  

Cri5c  Reviews  

Vendor  Metadata  

Studio  Metadata  

Related  products  offers  

Cast  Bios  &  Filmography  

EIDR

 

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Why EIDR is essential for online SP’s

•  Cut ingestion costs – one ID for avails, marketing metadata, file delivery; one system for all partners

•  Standardized content discovery – surface EIDR IDs in APIs for easy, automated discovery by all apps

•  Matching – match once, then never again •  Metadata acquisition – buy the best data from multiple

sources with one standard ID •  Cross-platform delivery – all vendors on every

platform talk the same ID language •  Data roll-up and reporting – series/season/episode

automatic roll-ups without manual reconciliation

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VOD distribution & tracking

EIDR  

Programmer  registers  content  

VOD  Aggregator  puts  EIDR  in  ADI  feed  

MSO  adds  EIDR  to  internal  tracking    

VOD  results  correlated  with  EIDRs  

Provides ability to report better VOD results, i.e., series level vs episodic level, rolled-up reports for content regardless of format (SD, HD, 3D)

Eliminates need to send content metadata multiple times when re-pitching assets

Enables retrieval of robust metadata from third-parties for QA/enhancement

Enables MSO to integrate metadata from multiple sources in a robust database

Enables MSO to utilize metadata across platforms (Linear, VOD, Online)

Enables MSO to roll up VOD episodes into a series package

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MSO  

Studio/  Programmer  

Online  applica5on  vendor,  e.g.,  

search  Metadata  provider  

EIDR

EIDR

EIDR

Integrated browse, filter, search & recommendations across platforms & products

Consistent, multi-platform data display—titles, program descriptions, genre values, full credit lists, image support

Linear/VOD/online metadata linkage

Search  

Reviews  

Parental  controls  

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Direct audience measurement

•  Panel ratings not sufficient for new TV platforms •  Ad industry needs to measure viewership across an

increasing number of platforms –  Smart phones, tablets, PCs, connected TVs, etc.

•  Direct measurement offers greater reach and accuracy •  Requires standardized IDs for programs and ads •  CIMM-TAXI industry group in North America endorses

EIDR for program ID –  Estimates $2.5B benefit to the media industry

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API call

Request new titleData Servicing

EIDR Registry

Announce availsAvails

Issue title list with EIDR #Data Servicing

Select titles from avails list

Content Ops

Open internal project & place order

Content Ops

Review material requestDistribution Services/

DETE

Create media orderDistribution Services/

DETE

Create & deliver filesDistribution Services/

DETE

Reconcile metadata with asset file names

Content Ops

Process metadata and publish asset to store

front Content Ops

Avails list

Orders

Report POS & royalty data Content Ops

Consolidate reportingFinance & Accounting

Daily/monthly reports

Mezzanine file &

Metadata

Process Re-bill InvoicingTech Ops Finance

Online retail - Warner Bros & Xbox Live

Benefits  Iden5fied  §  Reduc5on  in  QC  efforts  §  Reduc5on  in  customer  queries  §  Improved  repor5ng  /  invoicing  

capabili5es  

Integra5on  Points  §  WB’s  MSB  metadata  

management  system  to  the  EIDR  directory.    Requests  and  applies  new  EIDR  #’s  to  WB  5tles.  

§  WB’s  MSB  system  to  the  Avails  system  (RRTS)  to  provide  the  EIDR  #  on  avails  5tles  

§  Facilita5ng  Microsof  repor5ng  back  to  WB  with  EIDR  detail  

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2

1

2

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Rights recovery

Claims & cue sheets

Broadcast data

Scheduling data

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EIDR and Linked Identifiers

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EIDR and Linked Content

•  EIDR is used extensively as a way of cross-linking content IDs –  ~645,000 EIDR IDs –  ~623,000 IDs from other systems on 360,192 records –  ~57% of EIDR records have at least one external ID

•  EIDR has a smallish (~40,000 records) database of production companies, distributors, etc. –  Parties can come as

•  Name only •  EIDR ID only •  ISNI and name •  ISNI only (eventually, since we have to add the code for resolution, etc. to allow

matching parties with IDs and parties without IDs –  But no one is giving us ISNIs yet

•  Not much coverage (in our industry) •  Poorly understood economics/commercial model (at least in our industry)

•  Not using an ID for people yet (though the schema supports it)

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Where do external IDs come from?

•  From new registrations –  Creating a new record –  Matching an existing one and adding an identifier to it

•  From explicit matching projects –  Content owners going through their multiple databases –  Registrants who couldn’t do it at registration time –  Catalogs that are know to be mostly included already –  A few on-line service providers

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Types of Alternate IDs

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0  

20000  

40000  

60000  

80000  

100000  

120000  

140000  

160000  

180000  

200000  

External  IDs  

Examples

•  15 Alternate IDs –  https://ui.eidr.org/view/content?id=10.5240/E5C6-A6EA-403E-5D80-8BBF-G

•  Just 12, but a better film –  https://ui.eidr.org/view/content?id=10.5240/CA23-7B6E-E6CD-07D7-68F2-E

•  Machine-readable –  Full EIDR metadata: http://doi.org/10.5240/CA23-7B6E-E6CD-07D7-68F2-E

–  DOI standard metadata: http://doi.org/10.5240/CA23-7B6E-E6CD-07D7-68F2-E?locatt=type:DOIKernel

•  Annotates IDs with URI forms (if applicable) •  Adds type information; currently only EIDR and BBC IDs support more

than one resolution type –  Eventually this will be done with more standard http content

negotiation

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What do people use them for?

•  In UI-based workflow, makes more metadata available –  Research for on-line storefronts –  Present links to consumer –  Share information between archives

•  In automated workflows, primary use is for matching internal and external records –  Look up a non-EIDR ID to get EIDR ID –  Use EIDR IDs’ other identifiers to find refs in existing databases –  Lots of the broadcast chain is about matching what you have with

something someone else has •  Supplied TV show to EPG database •  Catch-up show to broadcast show •  Broadcast log to rights reporting •  As-run logs to advertising/viewing metrics

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Examples

•  Metadata vendors add their IDs to EIDR –  They can sell their services based on EIDR ID, decreasing work for their

customer •  Studios add internal IDs to integrate new and legacy internal workflows •  Multiple parties join the pieces of a distribution path together

–  EIDR ID has studio ID and retailer IDs à Avails, reporting, etc can be done with EIDR ID or either proprietary ID.

–  EIDR ID has multiple metadata vendor IDs à Service provider can use data from multiple sources

–  EIDR ID has IDs from multiple producers or distributors à Broadcasters and retailers can match avails and works across suppliers and against their existing catalog

•  A recent new member wanted to register 35,000 films

–  We had 22,000 of the already, and added the member’s own ID to the existing records

–  They will use this to enrich their own data, provide more information to their own customers, etc.

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Observations

•  The more IDs, the better. –  Everything snowballs, and interesting new applications appear. –  You need some level of critical mass for it to really take off.

•  Resolvable vs non-resolvable –  Matching works with both kinds –  Resolution currently mostly used in UI-based workflows,

•  expanding into machine-to-machine applications •  E.g. resolve an EIDR ID to get the external IDs

•  Formats –  Human-readable is good and useful –  Machine-readable is domain and application specific

•  EIDR metadata for full and complete information about everything •  DOI metadata is optimized for navigation and relationships •  Don’t get worked up about XML vs RDF vs JSON

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Conclusions

•  Standard identifiers can solve a lot of problems •  Linking identifiers together can solve a lot of problems •  Standard identifiers should support linking to other

identifiers

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