MissionTo be for all our clients the integral solution in marketing issues, transforming their products and services into potential and original strategies of marketing, which manage to be efficient and to aim in the construction of the relationship between our clients and their consumers. All our services based on the core values of the company.

VisionFor 2016 to be the lead

agency in integrated

marketing solutions in

Colombia, with a global

focus and regional

expansion.

Being professionals in the

management of new

communication

technologies.

Objectives Make every day smart

advertising, identifying the needs

of our customers, being

innovative and at the forefront of

today's world.

Achieve a high degree of

satisfaction and confidence in

clients through our efficiency.

Transform our customers‘

advertising investment, in results

that exceed their expectations.

Being agency leader and

innovative socially responsible,

friendly with the environment

Being profitable To Our

Shareholders.

That our work do not content

exclusionary attitudes

encourage to any kind of person

(stratum, religion, creed,

nationality, sex)

Objectives

Customers’ Portfolio

Mission

We are the best ally of the customers in meeting their financial needs. We provide a wide range of products and services through innovation, efficiency and kindness, and generate value for our customers, partners, shareholders and the community

Vission

As an organization committed to excellence, which meets the financial needs of customers with comprehensive and innovative solutions.

History

. In 1875 the bank of Colombia was founded as an alternative for the Colombian’s saves, the main idea was to create organization with capabilities to supply and attend the financial needs of the Colombian economy and Colombian customers.

In that time the organization was catalogued as the leader financial organization in promoting the saving in more than 1 million of citizens

It was the second bank in being founded in Colombia after the bank of Bogotá.

In 1984 the bank, was nationalized with the objective of making it stronger and more profitable.

This process took 10 years and before this process the bank was bought by the Gilinsky family and some other international investors in 1994 which paid more than 400.000 millions of pesos for the 75% of the stocks.

The Beginings of new joints

. In 1998 the Gilinskys sold the bank to the actual owners “Grupo Empresarial Antioqueño” specifically to their financial division “Sumaricana de Inversiones”

. In 1998 the bank of Colombia starts a joint between the industrial bank of Colombia, changing the name from Bank of Colombia to Bancolombia S.A.

Later in 2004 and 2005 Bancolombia S.A started a new joint between Conavi and Confisura.

The purpose of this integration was to take advantage of the recognition that the 3 “brands” and organizations always have had in the country and take the three labels and complement the whole new financial group by creating and founding the biggest bank in Colombia.

The knowledge, the experience and the quality of the human team present inside the organization and within the group, formed a new organizational culture based on values and principles that plus the great service for customers, today is one aggregated value that is one of the highlights of the new organization and one of the things that makes Bancolombia the Number one Financial group and Bank in the entire Country.

SOCIAL RESPONSIBILITY

Through Bancolombia Foundation embodies the social and community commitment of Grupo Bancolombia, through development programs with emphasis on strengthening education, support to sustainable productive projects and promotion of culture in urban and rural communities vulnerable.

Bancolombia Foundation

Economic Responsibility

Since 2005, Bancolombia support

government programs to finance affordable housing, between 2008 and

June 2009 were awarded $ 479,529

million pesos.

Bancolombia Mi Negocio, in addition to

offering credit for small

businesses and single mothers

from 800 thousand

dollars, offers a portfolio

according to their needs:

savings, debitcards,

insurance and seed plan. Also, customers will receive advice

on financial education

The CNB is a mean storeach

populations where it currently has

notreached the bank, in order to

facilitate community access to financial

services

Bancolombia Verde

To establish the framework, structures, principles and guidelines for planning, implementation, monitoring, and improvement of the Integrated Environmental Management Group Bancolombia.

The policy covers, without exception, to all financial companies of Grupo Bancolombia in the development of their activities, businesses and operations, both locally and internationally.

Principles: Support sustainable development of different economic and social activities, preferring those that have responsible practices tailored to the environment and environmental regulations.

Marketing Objectives

Free Press Occasional publication that

seeks to inform and educate the public about the bank's activities based on an information strategy aimed at national and regional media, linked to the concept of how the organization contributes to the economic and social development.

Characterized as Patriotic Neutral Inspiring Passionate Optimisim Values

MARKETING

Radio T.V. Internet Billboars Fliers As sponsors Construct

T.V Comercials

“Caracol y Bancolombia más cerca”

Sports (tennis matches)

Bancolombia in Media

Our Recomendati

ons

Improving Bancolombia…

Eco-friendly branch offices: Less waste of paper and

becoming more digitlized- Use of green energy. Recycling as a culture

Green policies:- Low rate of interest in “Green Investments”- Green campaigns promoting going green.

Improving Bancolombia…

Easy Website:-Friendly website-Simple and easy to use

Branch Offices- Spacious branches and subsidiaries.- Quicker service- A confortable area to stay while waiting.

Human Resourses:- Stronger corporate culture.

Carolina AyalaJaddi Barreto

Catalina TorresAlejandro UrregoNicolas del Real

Elaborated by:

Bibliography

www.grupobancolombia.comwww.grupobancolombia.com/verde