idea turnover
TRANSCRIPT
-
7/29/2019 idea turnover
1/30
Aditya Birla Group
-
7/29/2019 idea turnover
2/30
The roots of ADITYA BIRLA GROUP date back to the
19th century in the picturesque town of pilani , set amidstthe Rajasthan desert . It was here that Seth Narayan Birlastarted trading in Cotton in 1857, laying the foundation forthe House of Birlas.
In 20th
century Ghanshyamdas Birla set upindustries in critical sectors such as Textiles & Fibres ,Aluminium , Cement & Chemica
Introduction about Aditya Birla
group
-
7/29/2019 idea turnover
3/30
About Birlas
Aditya Birla Group started at 1857.
Shiv narayan Birla started cotton trading
operation in the small town of pilani in
rajasthan.
Ghyanshyamdas Birla(GD birla)-1919-he set
the manufacturing company.
Grandson of G.D.Birla is Aditya VikramBirla(A.V.Birla)-1964-
Son of A.V.Birla is Kumar mangalam
Birla(K.M.Birla)-1995.
-
7/29/2019 idea turnover
4/30
Aditya Birla Companies and Brands.
-
7/29/2019 idea turnover
5/30
COMPANY: HINDALCO
Everlast aluminium roofing sheets
Freshwrapp aluminium foil
Freshpakk semi-rigid containers
Permashield waterproofing
Aluminium foil
Aura alloy wheels
Hindalco extrusions
COMPANY: HINDALCO
Birla Copper
Birla Gold
Birla Silver
-
7/29/2019 idea turnover
6/30
COMPANY: ADITYA BIRLA
NUVO
Birla Carbon
COMPANY: GRASIM
Birla Super
UltraTech Cement (formerly BirlaPlus)
Birla Ready Mix
Birla White
COMPANY: ULTRATECH
UltraTech cement
-
7/29/2019 idea turnover
7/30
COMPANY: GRASIM
Birla Cellulose
COMPANY: INDO GULF
Birla Shaktiman Urea
COMPANY: HINDALCO
Birla Balwan
-
7/29/2019 idea turnover
8/30
COMPANY: ADITYA BIRLA NUVO
Linen Club
Pyroguard
Ray One
Kolorone
COMPANY: GRASIM
Ice Touch
Uncrushables
Purista
Clean Fab
COMPANY: THAI ACRYLIC FIBRETexlan
COMPANY: ADITYA BIRLA NUVO
Louis Philippe
Van Heusen
Allen Solly
Peter England
Esprit
-
7/29/2019 idea turnover
9/30
COMPANY: BIRLA NGK INSULATORSPVT. LTD.
Aditya Birla Insulators
COMPANY: ADITYA BIRLA CHEMICALS(THAILAND) LTD.
Polyphos
Epotec
Birlasulf-SS
Birlasulf-SM
Birlasulf 35
COMPANY: THAI PEROXIDE CO. LTD.
Ecare
Encare
Aqua X
OCARE
Birlox
Herlisil
-
7/29/2019 idea turnover
10/30
key products and brands capacities
country
PSI Data Systems Ltd. (subsidiary of
Aditya Birla Nuvo Ltd.)
IT solutions (banking,
finance and insurance)
India
key products andbrands
capacities
country
Aditya Birla Minacs WorldwideLimited (subsidiary of Aditya Birla
Nuvo Ltd.)
BPO / ITES 9,089
seats
India
http://www.psidata.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.minacs.adityabirla.com/http://www.psidata.com/ -
7/29/2019 idea turnover
11/30
COMPANY: IDEA CELLULARLTD.
Idea
COMPANY: ADITYA BIRLARETAIL LIMITED
more.
-
7/29/2019 idea turnover
12/30
-
7/29/2019 idea turnover
13/30
-
7/29/2019 idea turnover
14/30
About k.M.Birla
Kumar Mangalam Birla is a chaiman
of aditya birla who is son of A.V.Birla.
K.M.Birla done C.A and MBA from
london business school, at the ageof 28 taken responsibility towards
business having total revenue of
INR 15,000 crores with assets of INR
16,000 crores.It had a strength of
75,000employees and 6,00,000 shareholders.
-
7/29/2019 idea turnover
15/30
K.M.Birla
After taking up the change,K.M.Birla decided to
consolidate entire entire groups companies under one
umbrella of the Adithyas birla group.
Many critics were opinion that K.M.Birla would unable
to manage the group successfully
When k.M.Birla handovered business from his father in
1995,his critics dismissed him as a soft and shy person.
who lacked the business expertise and assertiveness of
his father A.V.Birla.
.
-
7/29/2019 idea turnover
16/30
Key People
Mr. Sanjeev Aga
Mr. D. Bhattacharya
Managing Director, IdeaCellular Limited and Director,Aditya Birla ManagementCorporation Private Limited
Managing Director, Hindalco Industries Limited,
Vice Chairman, Novelis Inc. and Director,Aditya Birla Management Corporation PrivateLimited
-
7/29/2019 idea turnover
17/30
Mr. Shailendra K. Jain
Dr. Santrupt Misra
Director, Aditya Birla
Management CorporationPrivate Limited
Whole-time Directorand President, GrasimIndustries Ltd.
-
7/29/2019 idea turnover
18/30
Dr. Bharat K. Singh
Mr. K. K. Maheshwari
Director, Aditya BirlaManagementCorporation Private
Limited
Head, Global Chemical Business,
Global Trading Business andManagement Services DivisionAditya Birla Group
-
7/29/2019 idea turnover
19/30
Mr. Vikram Rao
Director, Aditya BirlaManagement Corporation
Private Limited
-
7/29/2019 idea turnover
20/30
Changes taken by K.M.Birla to prove that the critics are wrong..
-
7/29/2019 idea turnover
21/30
1.Retirement policy
He introduced a retirement policy in 1995,on the basis of
which around 325 senior emplayees,who were there
early 60s,had quit the organization in the next five years
.subsequently about 400 young employees replaced
them.
Meanwhile ,answering the critics he said, "people in the
group about twice my age when I took over as chairman.
I had great respect for them personally, but I also feel
the need for change.
-
7/29/2019 idea turnover
22/30
2.Corporate logo
In 1996,he launched for the first time a corporate identity
that would serve a corporate logo. The group selected
the rising sun as the logo, which signified optimism and
served as a unification symbol for the group.
K.M.Birla said, The new corporate logo helped inbringing various companies of the group together. This
helped the organization to reenergize and get started to
the path of change.
-
7/29/2019 idea turnover
23/30
3.Recruitment process
K.M.Birla also changed the groups policy in house
recruitment. In 1996,he also made changes in groups
HR system. He hired professionals from other
companies into his management team
-
7/29/2019 idea turnover
24/30
4.Change in decision making
The partha system of daily financial reporting which focused
mainly on production was replaced with an Economic valueadded model. This model focuses on the aspects of
profitability, asset productivity and growth.
K.M.Birla also established aditya birla managementcorporation limited, the strategic decision making for ensuring
the best practices across the group companies.
K.M.Birla decided to reduce the groups dependence on fiber
based business where its market share was low. Instead he
decided to concentrate on non-ferrous metals as there was
less competition and hindalco already had a big presence in
the aluminum sector
-
7/29/2019 idea turnover
25/30
5.Scholarships to students and Awards
to employees
In 1999 K.M.Birla launched the aditya birla scholarship
to promote excellence among students community to
cultivate the leaders of tomorrow.
He said, "cultivating a new generation of managers and
cultivating a participative culture are keys to the
increasingly energetic, people centered, and
performance focused culture we aspire for.
He also launched Aditya Birla awards in 1999 where
team achievements recognized every year .
-
7/29/2019 idea turnover
26/30
6.Happiness at work
Birla had also implemented the organizational health
survey by the late 1990s, which measured the
Happiness at work index. This was carried out totrack the employees satisfaction.
-
7/29/2019 idea turnover
27/30
7.Hierarchy based on performance of
employees
K.M.Birla also brought in some managerial changes in
the group. Before K.M.Birla took the chairmanship, the
hierarchy in the group was determined by seniority
instead of merit. He instituted a performance appraisal
system. He decided to implement performancemanagement systems,reviwed compensations and
accentuated on training to bring meritocracy.
He personally led the recruitment program from
business schools.
-
7/29/2019 idea turnover
28/30
8.Changes in reporting
He also brought about changes in reporting system
being followed at the group. The top 20 executives of
the group, who had greater responsibilities in the group,
could report directly to K.M.Birla, thereby giving them
complete freedom to run their businesses and sameholding the more accountable for their performance.
-
7/29/2019 idea turnover
29/30
Analysts opinion
Several analysts also praised KM Birlas style of
functioning.
Analysts believed that K.M.Birla has began to think big
in recent times. He usually used to focus more on
extracting rather than betting big on growth.
Despite remaining profitable the companys growth has
been slower as compared to its peers in the recent past.
It has been reflected in the stock market. where its
market capitalization of INR30,000 crores is less than its
total turnover.
-
7/29/2019 idea turnover
30/30
By V Lakshmi P Pravallika