Idea Generation:Focus Groups were used as the technique for the ideageneration process. Pain points of the customers were used asthe reference point for the process with ideas being generatedto address or eliminate these pain points. Idea 1: Increase the nutritious value of the pizza. Pain Point: Customers dont fnd any nutrition alue inside the pi!!a. Idea 2:Change the size of the pizza like the shape of the cone. Pain Points: "arious customers leaes the thic# crust of pi!!a aside$ some wor#ing customers not li#ing the idea of heay cheesethreads slipping o% their mouth which might fall on their dress$ aboe all$ the pi!!a was not mobile as li#e other fast food items. Idea 3:Reduce the size of the pizza with increased stung. Pain Point:Customers dont li#e the empty thic# crust of white &our at the end of the pi!!a and hence leaes aside.Idea !creening'sing (dea )creening matri*$ we assign the oerall probability ofsuccess score for each idea.(dea +, Change thesi!e of the pi!!a li#ethe shape of the cone.(dea -,(ncrease thenutritious alue of thepi!!a(dea ., /educe thesi!e of the pi!!a withincreased stu0ng"actors #eightRating$otal"actors #eightRating$otal"actors #eightRating$otal%arketing &' %arketing &' %arketing &'Potential 1ar#et )i!e-2 3 45Potential 1ar#et )i!e-2 2 62Potential 1ar#et )i!e-2 2 627ccess to suitable 8istribution Channels-5 2 257ccess to suitable 8istribution Channels-5 2 257ccess to suitable 8istribution Channels-5 3 35Pricing )trategy-5 3 35Pricing )trategy-5 2 25Pricing )trategy-5 2 25Promotion 1ethods-2 2 62Promotion 1ethods-2 2 62Promotion 1ethods-2 2 62"inance 2' "inance 2' "inance 2'Capital (nestment-5 3 35Capital (nestment2 . -2Capital (nestment2 . -29or#ing Capital2 3 +59or#ing Capital2 2 +29or#ing Capital2 3 +5/:( 2 3 +5/:( 2 . -2/:( 2 . -2(peration 2' (peration 2' (peration 2'Compatibility with -5 2 25Compatibility with -5 2 25Compatibility with -5 . .5e*isting Product linee*isting Product linee*isting Product line7ailability of ;*pertise2 3 +57ailability of ;*pertise2 3 +57ailability of ;*pertise2 . -27ailability of /aw 1aterial5 3 5 7ailability of /aw 1aterial3 2 +57ailability of /aw 1aterial-5 2 25Production