ID CODE.For a generative and participated company identity.

Client Loccioni Group.

- Design & Photo System Tommaso Monaldi- Codes & Lessical Design Giacomo Cesari- Philosophy & General Guidelines Giorgio Di Tullio

e Maria Paola Palermi

ID CODE has the goal to create a generative and participated company identity and storytelling.

It is an integrated system composed by an archive of words and photografic icons available for all company collaborators.

It implies research, process, possibility, relation and than communication.

it is a project to unveil the identity of knowledge companies.

Nothing is better than giving people those instruments taht make them autonomous, able to live and tell their stories, without any prepackaged solutions.

We live a wonderful Country, full of creative people. Knowledge workers are changing the way to contribute to an enterprise. Models are different. The creation of integrated systems, the knowledge and method transfer, the designing of wide usable tools together with education, are an extraordinary opportunity.

This project is research, process, possibility, relation: thus communication.

Tommaso Monaldi, Design & Photo System

What strikes you in Loccioni’s communication is its storytelling impulse, the idea of a deep interconnection between creative inputs and territorial communities: in this continuous exchange the main code is made of the highest poverty (a deep attitude towards aesthetic research leading to sobriety, essenciality and self consciuousness).

Giorgio di Tullio, Philosophy & General Guidelines

Communicate in Loccioni is like trying to catch the wind; there is always something escaping, transforming, hard to tell. But to explore the “identity happening”, as Giorgio Di Tullio teaches us, is different; it is a continuous research, an exciting challenge driving together in Loccioni’s Identity Lab many young creatives, who work side by side with those wise men who keep some black and white Loccioni pictures.

It is this way that the “identity happening” consolidates words, immages, values, visions, colors through which it is possible to reveil and understand the sense of this unique enterprise.

Maria Paola Palermi, Philosophy & General Guidelines

This instrument has a modular nature: each word, if associated with others, can design as many narrative paths as are the possible combinations. The compbinatory nature generates the resonance space where to encounter new signs and significances.

It is teh relation that creates identity.

Giacomo Cesari, Codes & Lessical Design

Matrix contains the primary elements, unchangeble, the bones of Loccioni; Codex collects the behavioural and commitment rules, the muscles kept trained and updated, representing today the keywords, the operative hashtags.

The intersection of matrix and codex creates projects, a multidisciplinary index of new important occasions of work and knowledge.

Giorgio Di Tullio, Philosophy & General Guidelines

Philosophy & General GuidelinesCorporate ID guidelines

ManagementInventario comunicazione

Ricerca ed intervistePassaggio completo in 3 anni

DesignCommunication Strategy

ConceptSystem designPhoto system

Graphic designGuidelines

Schema progetto

Obiettivi- Semplificazione della comunicazione.- Comunicazione efficace delle molteplicità

dell’Impresa.- Spostamento dalla comunicazione

all’Identità auto-generata.- Creazione di strumenti e formazione

per rendere i collaboratori autonominel generare comunicazione.

ID CODEStrategy, process and interviews for a participated communication design and generative identity.

Archivio digitale (Jarvis)Foto - Testi - Template - Linee guida

Strumenti businessReportOfferte

Customer StoryBusiness StoryCase History

Projects

ID Culture Ciclo di incontri - Pillole - Affiancamento

ID Guideline.Highest Poverty, the value of simple things.

Design is not so much a physical process but a way of thinking

(Herbert Simon)

ID CODEWords and images collected in a publication

History is never given in the form of autobiography, its narcisistic form (in which I can only state who I am by telling my story), but is given in the form of biography, in which is someone else telling my story.

(Hannah Arendt)

ID CODEGenerative Identity

ID CODEThe system. Communication kit for all.

Photo graphia

Index

Matrix

TEMPLATES

Codex

GUIDELINES

id code

IdentityLabid code

JARVIS tags

EditoreContenitore

Jarvis is a digital archive with a browser. It is possible to track ID Code contents thanks to a tag and folder system enabling each collaborator to find the right image, template, quote, text.

ID CODEThe system. Communication kit for all.

Photo-graphia.The enterprise designed with light

*Attached a photographic selection.

Photo graphiaid codephoto

IdentityLabid code

JARVIS tags

EditoreContenitore

Pictures have been take during two years time in order to define a style and create endless possibilities of storytelling.

*Attached a photographic selection.

id codephotoIdentityLabid code

JARVIS tags

EditoreContenitore

Thanks to ID Code guide lines any project can be defined autonomously with coherence and simplicity.

Matrix.The bones of the company

Matrix contains the primary elements, unchangeable, the bones of Loccioni’s action.

personepeople

mercatomarketplace

emozioneemotion

famigliafamily

Consistenzaconsistency

terraland

ingegnotalent

autenticitàgenuineness

lavoromaking

Pro-gettaredesigning

energiaenergy

tecnicatechnic

fare megliodo it better

laboratoriolaboratory

Accoglienzaaccueil

Matrixid codematrix

IdentityLabid code

JARVIS tags

EditoreContenitore

The Matrix can be organized in: text, phrase, quote, keyword.The combinatorial nature of words and images produces consistent endless stories.

Codex.The muscles of the company

Codex contains the behavioural and commitment rules, constantly trained and updated and revealed in teh shape of keywords and operative hashtags.

Codex

misuraremeasure

prospettiveprospective

informazioneinformation

pro-fittopro-fit

valorivalues

giocoplay

scambioexchange

sincronicitàsynchronicity

tessituretextures

ecosistemaecosystems

datidata

sviluppodevelopment

comunitàcommunity

conoscenzaknowledge

aperturaopenness

id codecodex

IdentityLabid code

JARVIS tags

EditoreContenitore

The Codex can be organized in: text, phrase, quote, keyword.The combinatorial nature of words and images produces consistent endless stories.

Thanks to the guidelines and ID CODE all projects are declined autonomously with consistency and simplicity.

Index.The projects, the history.

From the intersection of Matrix and Codex are born the projects, a reasoned index of multidisciplinary instances giving space to new importnat work opportunities. To bring innovative work in the Esino valley is the final destination and the future origine of Loccioni as ainnovation community.

Index

Summa

Leaf community

2km

Research for Innovation

Play factory

Alaya-Shiki

Research for Development

LOV

id codeindex

IdentityLabid code

JARVIS tags

EditoreContenitore

TemplateDesigned for all

Templateid codetemplate

IdentityLabid code

JARVIS tags

EditoreContenitore

On the following pages there are some examples created with the templates.

*Attached some examples.

With the best in the worldto learn everyday, to exchange valueto collect the highest challenges

Land. Some stories

start in a garage.Our in a barn

Guidelines.Examples, guidelines, training.

Guidelinesid codeguidelines

IdentityLabid code

JARVIS tags

EditoreContenitore

Open Sans Open SansInstruction

Projectand method

* * * *

Sotrytelling Photography n.

Speakertool kit

ProfileLoccioni

From data to value

Speaker tool kit.Cosa dire, come farloe qualche consiglio.

1

Loccioni 2015 - From data to value

2km di Futuro® - Loccioni

*

Speaker tool kit.What to say, how and bits of advice.

ID CultureDesign culture process

To transfer competences and method is the base for participated design and the spark of innovation.

1. ID-CODE: Project and Method2. Storytelling3. Grid Systems4. Information Architecture6. Using images7. a) Photography b) Photography c) Photography

2016

Guidelinesid codeguidelines

IdentityLabid code

JARVIS tags

EditoreContenitore

Some examples of “Training pills” for 2016.

ID CODE.As social strategy.

Automatic generation of coherent contents.

The combinatorial nature of words and images produces consistent endless stories.

Thanks

Tommaso MonaldiDesign & Photo System

Giacomo CesariCodes & Lessical Design

Giorgio di Tullio Philosophy & General Guidelines

Maria Paola PalermiPhilosophy & General Guidelines

LoccioniClient