ict sme ernest_v1
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TRANSCRIPT
IT Training for SME Manufacturers
Social Media Marketing & Intra-Communication Strategy Development
Prepared byERNEST CHAN
Background and Needs: 2,930,660 Facebook users
Penetration: 72% Female & 42 % Male
Background and Needs:
Background and Needs:
Source: 2009/10 ITTP e-branding development and the general facts of SMEs and SMEs manufacturers
Social Media Marketing & Intra-Communication CAN….assist Hong Kong SMEs manufacturers to understand
1.how to build and strengthen their own brand with the use of technology and
2.establish effective Internet and Intra-communication strategy to enhance their competitive advantage in the world arena
Training ObjectivesA. Advanced Social Media Marketing (ASM)
To retrieve the overall idea of e-branding / marketing.
To raise awareness of social media marketing.
To demonstrate how SMEs manufactures can effectively leverage usability and social media to boost performance of their e-campaign.
To train participants to be e-strategy planner.
B. Intra-Communication Strategy (ICS)
To provide introduction of ICS and introduce functions of ICS
To raise awareness of having the Intra-community
To introduce the best practices use of usability, operation and maintenance of an ICS
To demonstrate the benefit of having Intra-community
To demonstrate how the ICS can help in improving efficiency of the business operation internally and externally.
Training ObjectivesC. Professional Consultation Section (PCS)
To provide consultation to participants in adopting e-strategy
To improve efficiency and competitiveness of SMEs manufactures by provide guidance in adoption of ASM and ICS in long term.
Target Participants Hong Kong SME manufactures
providing OEM/ODM services for brand owners,
having their own factories, and;
having keen interest to learn how to strengthen their own brand product and internal operation through new business solution like Internet and Intranet.
invitation through the extensive network and membership bases (over 3000 members) of Federation of Hong Kong Industries (FHKI) and recruit 300 participants for the training in ASM, ICS, and PCS
Dell Outlet
Dell Outlet
$6.5 million in Twitter attributed sales in 2009
$2.5 million from Facebook
80+ Dell branded Twitter accounts for news and offers
100+ Dell staff accounts mainly for customer service
1.5 million Twitter followers
164k Facebook ‘Likers’
B&B in Shropshire
Program Structure and OutlineAdvanced Social Media Marketing (ASM): No of
Participants
Three 3-hour Lecture ~40
One 3-hour Workshop ~40
Intra-Communication Strategy (ICS):
Three 3-hour Lecture ~40
One 3-hour Workshop ~40
Professional Consultation Section (PCS):
Fifteen 2-hour Group Discussion
~20
Advanced Social Media Marketing (ASM) （ 3 hours per course）：Course Code Course Name Course Content
DMF Digital Marketing Fundamental Recap of e-branding knowledge
Basic rules in choosing e-marketing channel
Understanding of various e-marketing channel
Acknowledgement of importance of social media
SMM Social Media Marketing 1. Understand of social media marketing
2. Identify current social media tools and function
3. Explore different cross-media e-promotion campaign
4. Explore advance configuration of social media marketing.
DA Data Analysis of Social Media 1. Understanding of statistical data from Social Media
2. Analysis of the report statistics
3. Use of data generated and implication explanation
Advance Social Media Marketing Workshop （ one computer per student, 3 hours per course ） :Course Code Course Name Course Content
BUSMBest use of Social Media Marketing 1. Review of Social Media platform
2. Guidance in selecting best combination of various Social Media
3. Case study on successful social media campaign
4. Development of e-strategy
Intra-Communication Strategy Lecture （ 3 hours per course）：
Course Code Course NameC
Course Content
IICS Introduction to Intra-Communication Strategy
. Introduction of Intra-Communication
.
How ICS can help in long-term
What is Intranet
.
Difference of ICS and Internet
TTI
TTrend of the Intra-Community
1. Elements of ICS
2. New trend of the Intra-Community
3. Long-term benefit in implementation
CCS
DDevelopment of ICS
1. Development life Cycle of ICS
2. Maintenance and guideline
3. Study of cross-platform use of ICS
4. Development of e-strategy with the use of ICS
Intra-Communication Strategy Workshop （ one computer per student, 3 hours per course ） :
Course Code Course Name Course Content
BUICSBest use of Intra-Communication Strategy 1. Review of ICS
2. Case study on successful adoption of ICS
3. Guidance in selecting best combination of various Social Media & ICS
Programme Schedule
Breakdown on Temporary Jobs Created
Critical Success Factor Satisfying the Market Demand
Content Relevant
Draw Interest via eMarketing
Flexible Time and Location
Evaluation Questionnaire survey after each training session and;
Planned actions taken from the participants after completing the program
IMPACT Bring SME manufacturers in Hong Kong a better and deeper understanding
of new e-marketing perspective to strengthen their current businesses for sustainable development in the long run.
value-add the participants knowledge in the field of Social Media Marketing and Intra-Communication Strategy adoption
create job opportunities IT practitioners for a period of 12 months and this may well lead to longer term employment
transform and operate with different business model
