Rural marketing basically deals with delivering manufactured

or processed inputs or services to rural producers, the demand for which is basically a derived outcome.

Defining Rural Marketing National Commission National Commission

on Agriculture on Agriculture NGOs NGOs Corporate Rural Corporate Rural

Marketing Definition Marketing Definition

Decisions to produce saleable farm commodities involving all the aspects of

the market system or structure, both functional and institutional, based on

technical & economic considerations and includes

the pre & post harvest operations.

Marketing products produced in rural areas to

urban areas

Marketing products produced in rural areas in

rural markets

Function that manages all activities involved in

assessing, stimulating and converting the purchasing power of rural consumers into effective demand for

specific products and services to create satisfaction & a

better standard of living for achieving organisational

goals.

ICT in Rural Markets Category Category GovernmentGovernment Private Private NGO/ PPP NGO/ PPP

Infrastructure Infrastructure Provision Provision

NIC N- Logue

Tarahat,

Byrraju foundation and Drishtee

Simputer

Rural Services Rural Services Bhoomi( Karnataka) MS Swaminathan Foundation

Sewa

Agri Marketing Agri Marketing Agmarknet E- Choupal Ozhwar Sandhiyes

Agri extension Agri extension Universities EID Parry Pani pancyat

Availability of ICTs in villages

Scource--http://www.itu.int/ITU-D/ict/statistics/ict/index.html

Indicators of ICT(Broadband) Internet access,mobile penetrationInternet penetration ratesMobile growth

Conventional transaction vs e-choupal costs for beans crop

“Rural waves”Tata Power signs MoU with MCX to

empower farmers ‘Sahyog’ (Partnership).

`Spreading ICT revolution to rural India.Common service centers 1,00,000.

http://www.ictrt.org.inhttp://www.dhan.org/themes/itforpoor.php

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