icsc retail strategy & trends forumprofessor of marketing, ilum university, milan and president,...

TO REGISTER VISIT WWW.ICSC.ORG/2014RAMC OR CALL +44 20 7976 3100 #ICSCEUROPE

DISCOVER strategic initiatives thatdeliver value inchanging times

DEBATE the opportunities andtake away practicalsolutions

DRIVE your business withstrategic insights

NETWORKwith asset managers,investors, developers,researchers and advisors

Julian TreasureChairman, The Sound Agency

Luca PellegriniProfessor of Marketing,ILUM University, Milanand President, TradeLab

David MattinInsights,www.trendwatching.com

Victor BusserCEO, Arcus Real Estate

Jonathan DoughtyManaging Director,Coverpoint

Expert Speakers Include:

ICSC Retail Strategy & Trends Forum27-28 November 2014Meliá Milano Hotel, Milan, Italy

Enhancing the Value of Retail

ICSC European Partners

ICSC Global Partner

ICSC AssetManagementEducation SeminarJoin this one-day intensivetraining on 26 November 2014 to learn practical tools and gain fresh insightsthat can be applied in your roles!

ICSC Retail Strategy & Trends Forum

Enhancing the Value of Retail

Retailing is forever changing. The customer is diversifying, evolving andadopting a range of ways to shop. Customer behaviour and shopping trendsdictate how retailing must respond in order to remain at the forefront of theconsumers’ needs.

The ICSC Retail Strategy and Trends Forum will examine how we must engage with customers on differentlevels to encourage loyalty and drive new business by offering the consumer more choice and ultimatelycreating true retail destinations to enhance the value of retail. It will provide participants with a valuableinsight into the latest industry trends, combining Research and Asset Management perspectives in anenvironment that facilitates networking and learning.

EARN more with ICSC

We are the global trade and professional association of the shopping centre industry. ICSC is a not-for-profit organisation with over 66,000 members across more than 100 countries worldwide.

We represent everyone in the industry, including shopping centre owners, developers, managers, marketing specialists,investors, retailers and agents. We support you and your company to make the most of business opportunities andprovide you with the services to EARNmore.

Education High quality and customised professional education and awards programmes

Advocacy Industry champion influencing European Union policy and public debate on the retail real estate industry

Research Global source of retail real estate intelligence, including information designed to broaden your knowledgeand keep you informed about industry trends and market conditions

Networking Build strong long-lasting business relationships through international networking at ICSC events andconnect with other members online via our member database

To find out more about ICSC and our membership please contact us.t: +44 20 7976 3104 e: [email protected] w: www.icsc.org/europe

Programme Planning Committee

Conference Chairs

Richard Davies Partner, Head of EMEA Retail Property & Asset, Cushman & WakefieldFabian Wildenauer Head of Research & Strategy, Wincasa AG

Committee Members

Jack Busby Centre Director Gunwharf Quays, Land SecuritiesRenato Cavalli Sole Director, Prassicoop Società cooperativaRafael Pelote Head of Market Intelligence, Sonae SierraAlexandra Petit Group Head of Insight, HammersonHerculano Rodrigues Associate Partner – International, CACIBarbara Somogyiova Head of Leasing, Percassi Group –

Arcus Real Estate

Event Sponsors


Programme

27 November 2014

08:00 Registration Opens

09:00 Welcome Address

Conference Chairs:Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG

09:15 Keynote: The New (Ab)Normal – Globalisation in the Post-Crisis Context

• The known knowns: the pervasiveness of globalisation

• The known unknowns: globalisation in the post-crisiscontext

• The unknown unknowns: the landing spot of the global world

Professor Carlo Altomonte, Associate Professor of Economics of European Integration, Università Bocconi

09:45 Panel Discussion: Megatrends – Shaping the Future of Retail Real Estate

Investigating areas that will have a profound impact on the industry:

• Technological changes

• Demographic shifts

• Climate change and sustainability

• Urbanisation

Panellists:Paul Nicholls, Head of European Retail Asset Management, TIAA Henderson Real EstatePhilippe Beurtheret, Real Estate Director, Immochan, UkraineSimon Wallace, Vice President, European Research Analyst, Deutsche Asset and Wealth ManagementTatiana Romão, Market Research Manager, Sonae Sierra

Moderator: Richard Betts, Associate Publisher, PropertyEU

10:30 NETWORKING BREAK

11:00 Sound Affects – Creating the Right Shopping Environment

• How does your brand sound?• Understand the power of sound and how it affects people in their daily lives and shopping

• Understand cross-modality and super additivity• Learn how to unleash the power of sound in a retail environment

• See examples of designed sound in action in retail

Julian Treasure, Chairman, The Sound Agency

11:35 Panel Discussion: The Growth of Travel Retail

• Transforming the airport and rail retail experience

• The importance of product and brand positioning

• Knowing the travelling customer

• Understanding the needs of the leisure and business traveller

• Developing new concepts and pop-up stores

• Maximising opportunities from increased footfall at travel hubs

• International links and expansion possibilities

Panellists:Elisabetta Latini, Marketing Director, Aeroporti di RomaSpencer Sheen, Head of Retail, Gatwick AirportLuigi Battuello, Commercial Director Non-Aviation, SEA Aeroporti Milano Manolo Escudero, Head of Travel Retail, Parfois

Moderator: Barbara Somogyiova, Head of Leasing, Percassi Group – Arcus Real Estate

12:30 Analysing the Latest Pan-European Consumer Developments

• Research findings

• Assessing the latest shopping pattern trends in shopping centres, city centres and e-commerce

Luca Pellegrini, Professor of Marketing, ILUM University, Milan and President, TradeLab

13:00 ROUNDTABLE LUNCH

Attendees have the option to join a hosted roundtable for an in depth discussion on a variety of related topics

14:15 Interactive Workshops

A. Rental Impact Simulator (e-RISC)Marije Braam, Senior Investment Analyst - Research & Strategy, CBRE Global Investors

B. The Future Customer Experience: Digital Transformation to Omni-channel RetailingHeather Hopkins, Senior Analyst, Econsultancy

C. Trend-Led Innovation Workshop: Unpack and Apply F&B Trends for the Retail IndustryDelia Dumitrescu, Lead Innovation Architect, www.trendwatching.com


16:00 Interactive Workshops Continued

17:15 Inspirational Women Working in Retail Real Estate

Moderator: Barbara Somogyiova, Head of Leasing, Percassi Group – Arcus Real Estate

18:30 NETWORKING DRINKS RECEPTIONAperitivo at a secret location in Milan

19:30 End of Day


Programme

28 November 2014

07:45 Registration Opens

08:00 Next Generation Business Breakfast

09:00 Welcome Back


09:10 Futurist Presentation: Key Retail Consumer Trends for 2015 and Beyond!

David Mattin, Head of Trends & Insights, www.trendwatching.com

10:00 An Overview of Occupancy Cost Ratios (OCR)

Robert Bonwell, International Director, CEO Retail EMEA, JLL

10:10 Panel Discussion: City Regeneration and Revitalising Shopping Centres

Panellists:Victor Busser, CEO, Arcus Real EstateAndrea Faccio, Portfolio Manager, TIAA Henderson Real Estate

Moderator: Kathrine Heiberg, CEO, reteam


11:30 The Multichannel and E-commerce Revolution – How Will it Affect the Retail Landscape and the Shopping Centre?

• The explosion of tablet usage and how it can be exploited by retailers and malls

• The evolving shopping centre

• Today’s demanding and ever changing consumers – how marketing strategies will have to meet their every need

Speaker to be confirmed

12:15 Exploring the Expansion Potential of Food & Beverage in Shopping Centres

• Maximising and enhancing the leisure experience

Jonathan Doughty, Managing Director, Coverpoint

13:00 Closing Remarks


13:15 NETWORKING LUNCH

14:15 Walking Tour of Milan High Street

17:00 End of Event

26 November 2014

Facilitator:Peter Cooper, Portfolio Director, Hammerson

09:00 Registration and Networking Coffee

09:30 Learning Objectives for the Morning Session

• Understanding real estate investors and their investment criteria

• Financial performance measurements (IRRs, NOIs and other key metrics)

• Using new performance metrics to drive performance (sales densities, total occupational cost ratios)

• A new model of property management – destination management

• Creating a retail asset management value-add plan


11:30 Continuation of the Morning Session

12:45 NETWORKING LUNCH WITH SPECIAL GUEST SPEAKER

13:45 Learning Objectives for the Afternoon Session Including a Case Study

• Asset management levers: leasing, management, commercialisation, marketing and development

• Tenant mix in the 21st century: shaping retail destinations in the age of the Internet

• Case study

• Practical: develop a retail asset management value add plan


15:45 Continuation of the Afternoon Session

17:00 NETWORKING DRINKS RECEPTION

18:30 NEXT GENERATION DINNER WITH SPECIAL GUEST SPEAKER


ICSC Asset Management Education SeminarThis intensive one-day seminar focuses on retail real estate training in the field of asset management led by experienced industry practitioners with an international background and leads to an ICSC Certificate of Completion.

The ICSC Asset Management Education Seminar is designed for Asset Managers, Shopping Centre/Retail PropertyManagers, Owners and Investors who want to enhance their day-to-day performance by achieving strong total returnsfor their investors from income and capital growth. The education seminar offers participants the finest learningexperience to create enhanced value for your property and an unrivalled exchange with industry experts andexecutives. Participants will come away with powerful tools and best practices which can be immediately applied in the workplace. To encourage dynamic interaction among participants and faculty, participants will be asked tocomplete assignments in small groups to review materials, discuss business problems and propose solutions, exchangeideas as well as engage in real life case studies.

Seminar Programme

Ways to register

www.icsc.org/2014RAMC +44 20 7976 3100 +44 20 7222 7791

International Council of Shopping Centers/Europe LLC, 1221 Avenue of the Americas, New York, NY 10020-1099, USA

Accommodation ICSC has secured special room rates at the Meliá Milano Hotel. To make your reservation, please visit www.icsc.org/2014RAMC

Cancellations/substitutions Written cancellation and refund requests received at ICSC by 26 September 2014 will be awarded a full refund minus a €150 processing fee. Refunds on cancellations received between 27 September - 24 October 2014 will be subject to a 50% charge. From 25 October 2014, no refunds will be given. All requests for refunds must be received from ICSC in writing. Substitutions can be made at any time.

Data protection By entering your details into this form you agree to allow ICSC to contact you via mail, fax, e-mail, phone or otherwise regarding their services and events that may be of interest to you or your colleagues.

ICSC Retail Strategy & Trends Forum27-28 November 2014 • Meliá Milano Hotel, Milan, Italy

Register Onlinewww.icsc.org/2014RAMC

Online registration requires a valid credit or debit card.

To download a registration form for payment by invoice only, please go to www.icsc.org/2014RAMC

Group discounts are not valid for online registrations.

DeadlinesTo qualify for the Advance Registration fees, we must receive your registration and payment by 26 September 2014.For your name to appear in the delegate list, we must receive your registration and payment by 21 November 2014.

2014 RAMC

Registration Options

ICSC Retail Strategy & Trends Forum, 27-28 November 2014

Advance Registration Standard RegistrationBy 26 September 2014 From 27 September 2014

Discounted Member Fee €260.00 + €57.20 = €317.20 €360.00 + €79.20 = €439.20

Non-Member Fee €360.00 + €79.20 = €439.20 €460.00 + €101.20 = €561.20

Individual Shopping Centre Managers and Retailers


Non-Member Fee €270.00 + €59.40 = €329.40 €460.00 + €101.20 = €561.20

Next Generation

The Next Generation fee includes full access to the Retail Strategy & Trends Forum as well as the dedicated Next Generation Dinner and Business Breakfast. To find out more about eligibility for the Next Generation fees or to register for this category, please [email protected]

Next Generation Discounted Member Fee €170.00 + €37.40 = €207.40 €270.00 + €59.40 = €329.40

Optional Event: Walking Tour of Milan, 28 November 2014 There are limited spaces available for this event.

Discounted Member Fee €30.00 + €6.60 = €36.60

Non-Member Fee €60.00 + €13.20 = €73.20

ICSC Asset Management Education Seminar, 26 November 2014

Advance Registration Standard RegistrationBy 26 September 2014 From 27 September 2014


Non-Member Fee €200.00 + €44.00 = €244.00 €300.00 + €66.00 = €366.00

icsc retail strategy & trends forumprofessor of marketing, ilum university, milan and president,...

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