icrb consulting

• Statement of Capability icrb consulting

Introduction

ICRB is a leading research and consulting firm that provides pragmatic and cost effective innovative solutions that help clients conceptualise and develop new products and services. ICRB understands that providing our clients with clear understanding of the consumer and the market is fundamental to making right decisions. ICRB has been conducting deep dive ethnography led consumer and market research to create innovative strategic solutions for companies, public and private associations as well as research institutes ICRB's Strong and wide spread network of consultants and domain experts enable it to operate in diverse markets and consumer segments

Approach

• Survey Design

• Study Design

• Discussion Groups

• Hypothesis Building

• Scenario Analysis & Planning

Design

• Capability Mapping

• Product and Service Mapping

• Consumer Insights

• Innovation gaps

• Trend Mapping

• Experience Mapping

• Lifestyle Development

Discover

• Business Strategy

• Option Assessment

• Risk Assessment

• Future Scenario Building

• Implication Analysis

• Product, Positioning, Placement, and Communications Strategies

Develop

• Implementation Planning

• Develop Flow Experience Deploy

Tools

– Domain, Online & Secondary Research – Literature review and Scientific Journals – Ethnographic Tools

–Documentation of Subjects and Communities –Diary Writing –Shadowing

– Projective Techniques – Contextual and Cultural Analysis – Mystery Shopping

– Discussion Guide – Prioritization and Filtering of Concepts – Field Design – Input Output Matrix

– Opportunities Identification – UX/UI Testing – Conjoint Studies and Price-Value Analysis – Concept Visualization – Design Development – Workshops

– Stakeholder and Customer communication – Infrastructure preparation – System roll out – Training Change management – Business Process Re-Engineering

ICRB

Services Offering

Market Assessment

Strategy Consulting

Turn Around Strategy

Implementation Service

Social Sector Strategy

Market Assessment

Market Insights Stakeholder Management

• Market Scan

• Socio Economic

Research

• Brand Research

• Media Research

• Audit Services

• Consumer Research

• Customer

Satisfaction

• Employee

Satisfaction

• Dealer/Distributor

satisfaction

• Supplier

Satisfaction

Strategy Consulting

– Product Launch Strategy

– Market Entry Strategy

– Market Penetration Strategy

– Market Development Strategy

– Diversification Strategy

– Stakeholder Management Strategy

– Communication and Media Planning

Turnaround Strategy

– Cost Reduction Strategies

– Asset Redeployment Strategy

– Revenue Increasing Strategies

– Financial Restructuring Strategies

– Product/Market Redefinition Strategies

– Management and Cultural change

Strategies

Implementation Services

Communication Activities

– Product activation

– BTL Activities

– ATL Activities

Distribution Set up

– Assessment of potential distributor competence &

interest

– Assessment of clash with current business

– Legal agreements & Business Process

– Appointment of Distributor

– Monitoring of distributor

Partner Search

– Assessment of potential partner competence

– Assessment of potential partner interest

– Assessment of synergy

– Legal agreements

– Process of Business

– Organization Structuring

– Role Clarity

• Baseline and Benchmarking Study

• Monitoring and Evaluation Studies

• Impact Assessment

• Social Marketing

• Capacity Building

• Communication Plans

• Training

Social Sector Strategy

Media Consulting - Jewellery brand

ICRB drafted a media strategy for a leading jewellery brand. Social, psychological and physical aspects were researched. Based on in-depth study of different mass media tools, a detailed report was drafted elaborating upon different mediums, Return on investment and their effectiveness.

RECOMMENDATIONS METHODOLOGY UNDERSTANDING KEY

OBJECTIVES RESERCH & ANALYSIS

The client wanted a sound media strategy to reach out to the target market for its Polka and diamond jewellery. Client wanted to identify the characteristics of the target audience, who should receive messages and define the media that will be used, with the intent of influencing the behaviour of the target audience.

An exploratory research was conducted to study elucidating patterns of media usage and effects, and it placed significant weight on Qualitative research to measure the media related phenomena.

The questionnaires captured the nature of the different mediums, how they work, kind of technology involved, similarities & differences to any other media. The functions and/or services the medium provides along with its cost, access, the effectiveness. Alternatively, a communication message was drafted once the most appropriate medium was selected.

New innovative mediums with high ROI were suggested. The communication messages focussed strongly on Design among other key factors that influence purchase. New Schemes and offers to attract and retain customers was launched.


Impact

As an outcome of the study, the Client's media strategy underwent a 360 degree change. A new more targeted media campaign was launched which led to immediate growth in sales


Impact Assessment - Environment

Examine and assess people’s perceptions, opinions, behaviour and awareness towards the environment. Also, measuring the perceived impact of government policies, Ngo’s, CSR activities and work undertaken by academic Institutes



The project intended to critically examine and assess people’s perceptions, opinions, behaviour and awareness towards the environment. Six focus areas selected have been selected i.e. Water, Air, Waste and waste management, Cleanliness of surroundings and health related problems, Climate change, Forests

The population in 6 cities was segregated into distinct, independent strata based on property tax circle. The total Number of colonies/residential blocks in each strata was determined and given a unique code. Two colonies/residential blocks were chosen randomly from each stratum to conduct interview.

A detailed analysis was done once the research was over. The changes in the air quality, water management, Health related benefits received by population and their perception towards sanitation were analysed. The impact of recent government NGO and CSR initiatives were also measured.

People perception towards different entities i.e. government policies, Ngo initiative, CSR activities, academic institutes was measured and recommendations on effectiveness was provided for each focus area.


Impact

The recommendations made have been forwarded to the government agencies and different entities in order to channelize efforts to develop specific focus area and to optimise the policies and increase public awareness towards them


Process Optimisation-Plantation

Mapping plantation process in Rubber and Palm Plantations in Africa and creating SOP of all the process for constant monitoring and optimising organisations 3M (Machine, Manpower and Material)



The key objective od the project was to understand the current efficacy and efficiency levels of various teams at the plantation site, Identify areas of improvement, Make recommendations Implement the key recommendations, Develop tools for monitoring and evaluation

the team will Identify available resources- People, Time, money, etc. Define Current Process– activity mapping.. Simplify the process by removing redundant or unnecessary activities. Collect data and baseline data- Information will be used as yardstick for comparison. Assess process Stability & Capability. Identify Root Case

The ICRB tea is located at three different plantation sites. In Gabon The team is currently working on establishing effective systems to measure and monitor the system. The team will understand Service Quality Gap, Service Design Gap, Service Delivery Gap, Communication Gap and make recommendations

The deliverables will include Defining the change management strategy, Developing sponsorship plan, Develop change management plan & Training, Reinforce Change -Collect and analyse feedback, Diagnose gaps ,manage resistance, Mid Course corrections, Implement corrective actions


Impact

The project is in its second phase wherein the entire monitoring system is being implemented. New systems are being implemented for clients multi billion dollar line of business. In later stages, based on the observations and analysis steps to optimise operation would be taken up.


Network

Our ever-growing database includes specialists offer a variety of creative experience and diverse skill sets. We engages with experts from different domains to assist us with research and consulting projects. Our Network consists of Ex-Government Officials, Public Leaders, Sociologists, Trend Specialists, Product / Industrial Designers, Communication/ Interaction Designers, Architects/Interior Designers, Usability Engineers, Product / Service Developers and Marketing Experts among others. Our on-going engagement enables us to provide the most qualified and up-to-date services. Moreover, we constantly draw from the best practices and top expertise of our extensive network of national and international partners.

Personnel

ICRB personnel are sourced from leading universities and institutions within India and around the world. They include Anthropologists, Sociologists, Interaction and Experience Designers, Filmmakers, Management, Engineering, and Human Factors Specialists. A continuous cycle of induction and training is employed to ensure that all members of the research team are knowledgeable about the different component elements of our consulting work. Personnel from diverse disciplines receive field training as well structured instruction within in Ethnography, Field Survey, Workshopping, Experience-Flow-Mapping and Service Design, as well as in Quality Assurance and Process Engineering. ICRB personnel have not only the ability to synthesize visual, quantitative, qualitative, and systems data to create innovative solutions, but also the desire and commitment to transfer these capabilities over to client's teams.

Presence

• Head Office in Delhi • Residential Offices in Mumbai,

Bengaluru & Hyderabad • In-house panel of over 50 MR

field agencies for conducting PAN India research

• Expert Network Across India • Quality Auditors for quality

control

Strong Vendor Network

Limited Vendor Network

ICRB

For any Query Please Contact Sumeet Malhotra

(0)9871220666 [email protected]

www.icrbconsulting.com

mailto:[email protected]