icrave digital portfolio
TRANSCRIPT
IDEAS FOR THE BRAVE
ICRAVE IS ANINNOVATION STUDIO
WHO WE ARE
We build environments, curate experiences, and develop ideas for the brave.
EXPERIENCE DESIGN IS THE INTERSECTION OF:
OPERATIONAL
PHYSICALDIGITAL
WHAT WE BELIEVE
Event Design
Programming Strategy
Music Strategy
F+B Direction
Interior Design
DEVELOPCONCEPTS
Furniture Design
Lighting Design
Real Estate Marketing
ResearchMaster Planning
Project Management
Brand Strategy
BUILDENVIRONMENTS
CURATEEXPERIENCES
WHAT WE DO: EXPERIENCE DESIGN
HOW WE WORK
STARTIMMERSE01. FINISH
IDEATE IDENTIFY DEVELOP APPLY IMPLEMENT
First, we get smart on the subject by asking the right questions.
Once we’re experts, only then do we begin
to brainstorm.
Pulling the best ideas, we define a realistic
solution, tailored to the needs of the users.
A set of parts are defined that when
combined create the complete experience. We call this a toolkit.
These toolkit pieces guide decisions when designing physical,
digital and operational deliverables.
We make things happen. Our design and strategy is brought to life in a tangible way.
02. 03. 04. 05. 06.
CLIENT ENGAGEMENT
START
KICK OFF WORKSHOP
TEAM BRAINSTORM REVIEW + REFINEMENT
TOOLKIT COLLABORATION SET FOR SUCCESS
FINISH
Launch the project with an active workshop to learn, research and understand the challenge at hand
With key findings in hand, we’re equipped to explore ideas and potential solutions.
Together we work to ensure a successful initiative, paying close attention to every last detail.
We’ll work together to define a kit of parts that satisfies all user and organizational needs.
We work with you through to completion, and ensure that the initiative is successfully realized.
IMMERSE01.
IDEATE IDENTIFY DEVELOP APPLY IMPLEMENT02. 03. 04. 05. 06.
HOSPITALITY
ENTERTAINMENT EVENTS, NIGHTLIFE, CASINOS
HIGHER EDUCATION, STADIUMS, RESIDENTIAL
RESTAURANTS, BARS, HOTELS, CRUISE SHIPS
OFFICE SPACE, COMMERCIAL
HOSPITALS
FOOD + BEVERAGE, DINING, MARKETS, GATE HOLDS
REATAIL
HEALTHCAREDEVELOPMENTAIRPORTS
THE SECTORS WE CHANGE
SELECT PROJECTS
28PATIENT ROOMS
29, 212SQUARE FEET
IMPACTED
16STORIES STRATEGY
EXPERIENCE DESIGNINTERIOR DESIGN
MEMORIAL SLOAN KETTERING, JOSIE ROBERTSONSURGERY CENTER, NEW YORK, NYMemorial Sloan Kettering tapped us to help them reimagine cancer care. Our overarching goal was to deliver a campus for patients, caregivers, and the MSK staff that rethinks the patient journey, from the seamless blend between private and communal seating to interactive installations, recreation areas, healthy, locally-driven food programs and thoughtfully curated technology.
2FOOD HALLS
18STAND ALONERESTAURANTS
2,500IPADS
INTERIOR DESIGNLIGHTING DESIGN
LGA AIRPORT, DELTA TERMINAL C + D,NEW YORK, NYWe established a new air travel experience, extending from the gate-hold areas to the entire terminal’s food and beverage offerings. Inspired by the streets of NYC, we created unique, chef-driven stand-alone restaurants, food halls with open kitchens, grab-and-go options and new seating typologies with industry leading technology. The results? Two new terminals that express the modern Delta experience.
INTERIOR DESIGNLIGHTING DESIGN
DCA AIRPORT, TERMINAL A WASHINGTON, DCWe reimagined Terminal A at DCA Airport, including walk-through markets, specialty retail, and tech savvy dining destinations. The focal point of the terminal is Page, an award-winning 100-seat restaurant that acts as the terminal’s central focal point and seamlessly integrates 75 iPads for an enhanced dining experience.Inspired by modern marketplaces, our innovative retail experiences break away from the traditional mall layout, and concessions are brought into the terminal walkway where passengers can actively engage in revenue-driving activity without straying from their path to the gate.
75IPADS
3DINING
EXPERIENCES
2015TERMINAL
RELAUNCH
STRATEGYRETAIL CURATION
MASTER PLANNING
VIVA VIVTEL AVIV, ISRAELWe were asked to reinvigorate and design the experience of a mixed-use, lifestyle center on top of Tel Aviv’s new, busy underground transportation hub. By curating a retail mix of globally recognized brands and public programming, we created a neighborhood complete with a unique urban park and a vibrant market.
110GUEST
ROOMS
200CAPACITY
EVENT SPACE
6WORLD CLASS
ARTISTS FEATURED INTERIOR DESIGNLIGHTING DESIGN
EXPERIENCE DESIGN
SIR ADAM HOTELAMSTERDAM, THE NETHERLANDSOpening in Spring 2016, Sir Adam is an eclectic, luxury boutique hotel that plays host to lifestyle travelers, locals and neighbors in a curated environment full of music and art. The hotel occupies the first 7 floors of the A’DAM Toren tower, home to the headquarters of the world’s
BRANDINGINTERIOR DESIGNLIGHTING DESIGN
OPERATIONAL STRATEGY
MADE MARKET BY DOUBLETREE, NATIONWIDEICRAVE worked with Hilton Worldwide to create a new F&B concept that would work for breakfast, lunch and dinner. From grab’n’go markets to a full dining experience, we created a tiered mix of design elements and flexible staffing options that would fit within a wide variety of locations.
2013YEAR OF FIRST
LOCATION OPENING
4,000SQ FEET OF
LARGEST LOCATION
336SQ FEET OF SMALLEST LOCATION
466GUEST
ROOMS
2008YEAR
COMPLETED
10KFF&E BUDGET
PER ROOM INTERIOR DESIGNCUSTOM ARTWORKFURNITURE DESIGN
W HOTEL, ATLANTA MIDTOWNWorking closely with Starwood, we focused on how design can make guests feel glamorous. ICRAVE reinvented the space from top to bottom, turning a severely outdated 500-room Sheraton into an uber-hot destination hotel with new guest rooms, suites, elevators and corridors, public spaces, bars and pool area, and a place making three-story atrium space that connects everything.
BRANDINGARCHITECTURE
INTERIOR DESIGN LIGHTING DESIGN
EVENT PRODUCTIONOPERATIONAL STRATEGY
LE DISTRICT, NEW YORK, NYHPH Hospitality Group reached out to ICRAVE to create a uniquefood hall. We collaborated on the design, architectural, operational,and digital strategies to make a contemporary, urban brand thatis simultaneously as French as it is New York.
13CULINARYSTATIONS
30,299SQ FT
500SEATS
BRANDINGINTERIOR DESIGNLIGHTING DESIGN
STK, NYC, LA, ATL, VEGAS, ORLANDO, CHICAGOTo reinvent the traditional steakhouse, so our team took classic steakhouse motifs and transformed them: the cozy hearth was reinterpreted as a 10-foot tall lavendar-glass fireplace, and traditional cattle horns were reborn as a white flowing sculpture. Over the last 8 years, the brand has gone from a startupup concept to a publicly traded company.
13GLOBAL
LOCATIONS
2006YEAR OF FLAGSHIP
LOCATION OPENING
250AVERAGE
SEAT COUNT
INTERIOR DESIGN LIGHTING DESIGN
Eater LA
OCEAN PRIME, LA & NYCWorking with Cameron Mitchell Restaurants, ICRAVE was tasked to up-date the modern American supper club. In Beverly Hills, the 11,400-sq-ft location is inspired by the glamour of the neighborhood and the Californian lifestyle. On the opposite coast, Ocean Prime NYC evokes a timeless elegance with warm woods and a sophisticated atmosphere
“This dining room screams power lunch, and perhaps even dinner, where the movers and shakers in Hollywood are sure to negotiate the fate of starlets across the silver screen.”
INTERIOR DESIGNLIGHTING DESIGN
THE LITTLE BEET, NEW YORK, NYThe Little Beet is a fast casual, ingredient-driven restaurant in Midtown Manhattan from the owners of Melt Shop and Five Guys. The design emphasizes The Little Beet’s commitment to simple, fresh ingredients by infusing the space with natural elements.
INTERIOR DESIGNLIGHTING DESIGN
PROVOCATEUR, NEW YORK, NYIn the heart of the Meatpacking District, in one of New York’s few out-door garden spaces, Provocateur is a psychedelic romp through an adult fantasy world. The nightclub’s design was a complete transformation into a hyper-surrealist world where 18th century gardens/drawing rooms meet 21st century sound studios/ultra lounges. -Zagat
“Among the Meatpacking’s most exclusive playground for the elite partygoer,
this lounge/club hybrid is one of the toughest doors in town.”
INTERIOR DESIGNLIGHTING DESIGN
HOLLAND CASINOROTTERDAM, THE NETHERLANDSThe Holland Casino recruited us to help them attract a younger, hipper clientele, so we designed a unique gaming experience that blurred the line between casino and nightlife. The new casino floor included new restaurants, bar/lounges and nightclubs, along with a mixture of introvert and extrovert gambling parlors, keeping both gamers and non-gamers happy and engaged.
-Architizer
“ICRAVE’s concept was to create a space to be discovered and unveiled, as glowing lights, tantalizing shapes, and
hidden lounges awaken the senses.”
PRESS AND RECOGNITION
“It seems the firm and their ideas are only getting bigger.”
“Today’s designers are looking to create an environment that’s traveler-centric, says Lionel Ohayon of ICRAVE, the firm behind the designs at Toronto’s Pearson
Airport, among others. “It’s time for the next evolution.”
“A world-renowned cancer hospital and a design firm credited for revitalizing Manhattan’s Meatpacking District would appear to be an unlikely pairing. Yet, Memorial Sloan Kettering Cancer Center has chosen ICRAVE for the design
of its new facilities.”
“Lionel Ohayon has a preternatural sense of what we, the people, want. With a covetable new design studio steps from Manhattan’s Madison
Square Park, Ohayon tailors a design empire inextricably linked to the concept of brand savvy.”
“Luxury line Regent Seven Seas announced plans for its elegant French restaurant Chartreuse on its Seven Seas Explorer ship which will be
[designed by NYC design firm ICRAVE, which is known for some of the city’s most stylish lounges].”
“Memorial Sloan Kettering is updating the look of its expanding empire, jettisoning traditional waiting rooms on the advice of its new design
guru [ICRAVE].”
