I CRAFT BEERProposal for a multi-platform media project encapsulating craft beer -- the elixir of life

I CRAFT BEER:THIS PROJECT WILL BE CENTERED

AROUND THE BEER LOVER WHO HAS THE DESIRE AND PASSION TO CRAFT THEIR

OWN.

Some do it in amazing facilities and some do it in their kitchen.

•They all share a passion. •They all share a zest for the craft. •They all enjoy great beer.

We will hear their stories. We will see their brewing setups. We will drink their beer. We will have fun.

Because when you share your passion for craft beer - fun is inevitable.

WHO WILL WE INTERVIEW?

We will visit passionate brewers from all walks of life.

Some of them have created large facilities utilizing ultra modern “green” technologies. Some have built “pimped-

out” brewing rigs in their garage. Some use a do-it-yourself kit that makes just enough dark golden goodness to satisfy

a group of friends during the playoffs.

The filmmakers quest for seeking out the best, most-interesting or bizarre will be an integral and entertaining

part of the project as well.

I CRAFT BEER IS NOT: IS:

It IS NOT a how-to guide to home-brewing.

It IS NOT a political view on the industry.

It IS NOT about competition or awards.

I Craft Beer IS about the individual who possesses the passion, the creativity and the hunger to create the best beer they can with what they have.

It IS about the artistic vision, the individuality and the “alchemy” of turning water, barley, hops, yeast and other unique ingredients into craft beer.

I Craft Beer IS at times going to be serious, silly, insightful and if we are lucky, we will stumble upon an unexpected situation that just might become “lightning in a bottle”.

The project will engage and entertain on multiple levels via multi-platform content

distribution:

A feature length documentary film distributed on all available platforms

Events, tastings and gatherings surrounding the project

Webisodes and on-line social interactive participation

Behind-the-scenes, the-making-of and transparency during the production

A photographic book & production journal

Mobile applications

The sky is the limit - what is your idea? Lets make it happen.

INVESTMENT PROPOSAL

Budget being raised is $63,000

Offering 36 shares at $1,750 per share.

Each share is worth a 1.5% ownership of the project.

Production will commence when $30,000 is raised. No monies will be collected until $30,000 is pledged.

Payments will be made to shareholders quarterly.

It is estimated the project will earn $95,000 - $120,000 in the first 6 months of release through sales of DVD, digital download, merchandise and events. Of course this is not guaranteed.

If one brand, organization or individual invests at least $30,000 they will have presenter status and access to all marketing, events, credits, website, PR opportunities, etc. Up to 2 presenters available.

All investors / partners will be mentioned on projects website, films credits, and other prominent locations. (Giving brands visible recognition if desired)

Formal proposal in development.

FILMMAKER

Mike Dion - Producer / Director

Mike will be releasing the documentary film Ride The Divide in spring 2010. Ride The Divide is a feature-length documentary film about the ultimate test of endurance and human spirit during a little known mountain bike race in the Rocky Mountains.

Mike has been producing and directing content for over 18 years holding top level creative positions at Starz Entertainment, The Hallmark Channel, and various independent production companies.

Mike has produced content for brands such as DirecTV, Dish Network, Comcast, Vongo, Toyota, Weber Grills and Quiznos.

Early in his career he also crewed on the feature films: A River Runs Through It, Far and Away, Dante’s Peak, The Brave and Re"ie’s Prayer.

Mike is now concentrating on creating digital motion pictures that tell compelling stories for brands and advertising clients in the outdoor & lifestyle industries.

Mike Dion | mikedion@mac.com | 303-579-7877