icjr digital media & advertising kit - final v2

ICJR DIGITAL MEDIA & ADVERTISING KIT

Release Date 09/2020 v1

For more information, contact (512) 294-4329 Information Subject to Change or email [email protected] 1

ICJR DIGITAL MEDIA & ADVERTISING KIT OVERVIEW ABOUT ICJR ................................................................................................... 2 PROMOTIONAL MARKETING & DIGITAL ADVERTISING .............................. 3

E-mail .............................................................................................................................. 3 Website ........................................................................................................................... 3 Social Media .................................................................................................................. 3 Webinars ........................................................................................................................ 3

OUR AUDIENCE ............................................................................................. 4 KEY METRICS .................................................................................................. 4 DIGITAL MEDIA SPONSORSHIP OPPORTUNITIES .......................................... 5

Promotional Marketing - E-mail ................................................................................... 5 Traditional Digital Advertising - Website ..................................................................... 6 Premium Digital Advertising - Website ........................................................................ 7

DIGITAL MEDIA: AD LOCATION & PLACEMENT .......................................... 8 Figure 1: The Weekly Report eNewsletter ................................................................... 8 Figure 2: Home Page - Top Banner Ad & Column Ad .............................................. 9 Figure 3: Surgeries Page ............................................................................................... 9 Figure 4: In-content Pages (exclusive) ........................................................................ 9 Figure 5: Articles Page ................................................................................................ 10 Figure 6: Reports Page ................................................................................................ 10 Figure 8: Home Page Pop-up Ad (exclusive) ........................................................... 11

QUICK REFERENCE GUIDE .......................................................................... 12


ABOUT ICJR In late 2007, the founders of the International Congress for Joint Reconstruction (ICJR), each a recognized authority in orthopaedic surgery, joined together to begin developing the next generation of education and community for physicians involved with joint reconstruction. Today, ICJR provides quality education for the orthopaedic surgery community through live CME meetings and a website featuring surgical videos, articles, and news on joint replacement of the hip, knee, and shoulder. Topics we cover include:

- Surgical techniques for joint arthroplasty - Implant choices - Management of complications such as infection, fracture, and dislocation - New technologies such as computer navigation and robotic surgery - Practice management, value-based care, and economics - Issues in outpatient joint replacement surgery

MISSION ICJR is a 501(c)(3) non-profit organization with a mission to provide a pre-eminent educational experience and content to the global orthopaedic community through a transparent and inclusive organization with consistent philanthropic contributions for research and education.

BOARD OF DIRECTORS EXECUTIVE BOARD BOARD President W. Norman Scott, MD, FACS

Director Henry D. Clarke, MD

Vice President Arlen D. Hanssen, MD

Director George J. Haidukewych, MD

Secretary R. Michael Meneghini, MD

Director Raymond H. Kim, MD

Treasurer Bryan D. Springer, MD

Executive Director Jason Heath

COMMITTEE CHAIRS LIVE MEETINGS Bryan D. Springer, MD

MEMBERSHIP Raymond H. Kim, MD

DIGITAL MEDIA TBD

BYLAWS R. Michael Meneghini, MD

RESIDENTS & FELLOWS George J. Haidukewych, MD

INTERNATIONAL Henry D. Clarke, MD


PROMOTIONAL MARKETING & DIGITAL ADVERTISING For advertisers seeking brand visibility that reaches influencers and decision makers, ICJR’s wide-ranging media network offers effective channels for delivering educational messages and opportunities to the global orthopaedic community.

E-mail E-mail is the most powerful and direct way to connect with our audience electronically. Our proprietary e-mail lists provide value for advertisers looking to have their unique message delivered directly to the inboxes of our contacts. Our weekly eNewsletter, The Weekly Report, is delivered to inboxes of opted-in contacts who want the most current clinical reports, features, and news available. Banner ads, featured content, and live polling place your message among our sought-after content.

Website Our website hosts an abundance of relevant and timely content that readers come back to over and over again for research, reference, and expert insights. Banner ads and other online advertising opportunities put your message directly in front of orthopaedic professionals.

Social Media We have active Facebook and Twitter accounts that can be used to further reach, target and deliver educational content.

@ICJRortho /InternationalCongressForJointReconstruction

Webinars Work with ICJR’s Education Committee to produce a program that educates orthopaedic professionals on a topic of interest to the orthopaedic surgery community.


OUR AUDIENCE • Physicians/Doctors

• Physician Assistants

• Medical Students

• Nurse Practitioners

• Nurses

• Clinical Researchers

• Hospital Administrators

• Other credentialed professionals allied to the Orthopaedic field

KEY METRICS Distribution*

• 13,000+ ICJR subscribers

Website Engagement**

• ICJR.net Average Six-Month Page Views: 270,000

• Clinical Content Annual Page Views: 152,000 (+43% YOY)

• Clinical Content Annual Unique Page Views: 98,000 (+46% YOY)

Email Engagement*

• The Weekly Report eNewsletter Average Open Rate: 25%

• The Weekly Report eNewsletter Average Click-through Rate: 14%

NOTE: Metrics and analytics, such as impressions, taps, open rate, click-throughs, etc., will be tracked for reportable and measurable ROI for the sponsor company.

*ICJR Data

**Google Analytics

DISTRIBUTION AUDIENCE

Professionals' Homes and

Offices

Hospitals

Educational Institutions

Facility Health Information

Departments

Private Practices

Outpatient/ Ambulatory

Centers


DIGITAL MEDIA SPONSORSHIP OPPORTUNITIES

The Weekly Report eNewsletter summarizes editorial content – features, clinical reports, and news – published on ICJR.net in the previous week, with links to each article for surgeons and other orthopaedic professionals who want to read more about the topic. The Weekly Report is published weekly (every Monday or Tuesday). Ad sponsorship will run for one full month. Minimum of four runs per month. Metrics and analytics, such as impressions, taps, open rate, click-throughs, etc., will be tracked for reportable and measurable ROI for the sponsor company.

New sponsorship(s) will start the first Monday of each month. Advertising incentives and bundling discounts available (new product launch, multiple products, frequency, etc.). Contact ICJR for exclusive opportunities or monthly/quantity discount program.

See FIGURE 1 for ad location and placement location.

Promotional Marketing - E-mail Content

Type Advertisement Type, Deliverables, Requirements & Specifications Pricing

NEW! THE WEEKLY

REPORT eNewsletter

BANNER AD (static) Exclusive: One Available per month

Specs: Single, traditional banner ad - 728x90 pixels @ 72-DPI; Sponsor must include click-thru URL link; Static only (non-rotating ad). This is an exclusive opportunity to maximize advertisement exposure.

Materials Due: 7 days prior to publish date; First of each month

$1,500 per month

SINGLE-QUESTION POLLING Exclusive: One Available per month

Specs: Instant market research opportunity includes one-question per send; Two response choices max; 95-character max; Up to four question content changes per month. This is an exclusive opportunity to maximize advertisement exposure.

Materials Due: 7 days prior to publish date; First of each month

$2,500 per month

FEATURED CONTENT Exclusive: One available per month

Requirements: Headline title and two sentence max description; Sponsor must include click-thru URL link. Embedded video content player feature available; Sponsor must include hosted YouTube channel link; max-time video length is 5-minutes; Up to three content changes per month. This is an exclusive opportunity to maximize advertisement exposure.

Preferred content: New product launch, featured products, and promotions Materials Due: 7 days prior to publish date; First of each month

$5,000 per month


DIGITAL MEDIA SPONSORSHIP OPPORTUNITIES continued

ICJR.net contributes to the educational mission of the International Congress for Joint Reconstruction by providing a platform for the orthopaedic community to access high-quality surgical videos, clinical articles and reports, and news on joint arthroplasty of the hip, knee, and shoulder. Topics covered on ICJR.net include:

• Surgical techniques and options for implants • Management of complications such as infection, fracture, and dislocation • New technologies such as computer navigation and robotic surgery • Practice management, value-based care, and economics • Issues in outpatient joint replacement surgery

Text- and video-based clinical content available on the website is of high value to the orthopaedic community, with interest expanding dramatically from 2019 to 2020: For clinical content, we experienced a 43% increase in page views and a 46% increase in unique pages year-over-year. During the same period, overall page views and unique page views for ICJR.net remained steady, demonstrating the importance of the premium content on ICJR.net to the orthopaedic community.

New sponsorship(s) will start on the first of each year’s month or quarter. Advertising incentives and bundling discounts available (new product launch, multiple products, frequency, etc.)

Contact ICJR for exclusive opportunities, back-to-back runs, or monthly/quantity discount program. Exclusive and limited opportunities available on a first-come, first-served basis

Traditional Digital Advertising - Website Content


NEW! WEBSITE ICJR.net

BANNER AD (rotating) Limited: Five available per location

Specs: 728x90 pixels @ 72-DPI; Sponsor must include click-thru URL link; 5-second display rotation; Banner ad itself must be static (video files or animations will not be accepted); No more than five banners will rotate to maximize advertisement exposure.

Three Locations Available: • Home Page (top) - Figure 2 • Surgeries Page (top) - Figure 3 • Articles & Reports Page (middle) - Figures 5 & 6

Materials Due: 7-days prior to publish date; First of each month

$1,500 per month $3,500 - 3 months $5,000 - 6 months

Price includes one

location of choice. A 50% discount off second

location.


Premium Digital Advertising - Website Content


NEW! WEBSITE ICJR.net

IN-CONTENT BANNER AD (static) Exclusive: One available per every 2 months

Specs: 728x90 pixels @ 72-DPI; Sponsor must include click-thru URL link; Banner ad itself must be static (video files or animations will not be accepted). This is an exclusive opportunity to maximize advertisement exposure.

Location: Banner ad will appear within content (3-4 paragraphs down) on EVERY ICJR.net Articles & Reports pages

• See FIGURE 4 for ad location and placement

Materials Due: 7-days prior to publish date. Scheduled publish dates: Jan.1, Mar 1, May 1, July 1, Sep 1, Nov 1

$5,000 - 2 months

COLUMN AD (rotating) Limited: Five available per every 2 months

Specs: 300x250 pixels @ 72-DPI; Sponsor must include click-thru URL link; 5-second display rotation; No more than five column advertisements will rotate to maximize advertisement exposure.

Location: Column ad will appear on EVERY ICJR.net webpage


Materials Due: 7-days prior to publish date; Scheduled publish dates: Jan.1, Mar 1, May 1, July 1, Sep 1, Nov 1

$4,000 - 2 months

STICKY AD (video) Exclusive: One available per every 2 months

Requirements: Sponsor must include click-thru URL link. The sticky advertisement includes an embedded Video Content Player feature; Sponsor must include hosted video channel link (ex. YouTube, Vimeo, etc.); Video length is 5-minutes max. This is an exclusive opportunity to maximize advertisement exposure.

Location: Bottom right corner on EVERY ICJR.net webpage


Preferred content: New product launch, featured products, or promotions Materials Due: 7-days prior to publish date; Scheduled publish dates: Jan.1, Mar 1, May 1, July 1, Sep 1, Nov 1

$5,000 - 2 months

POP-UP AD (static) Exclusive: One available per every 2 months

Specs: 560x560 pixels max in any dimension; Sponsor must include click-thru URL link; 5-second display click-thru. This is an exclusive opportunity to maximize advertisement exposure.

Location: Pop-up Ad will be FIRST appearance on ICJR.net home page


Materials Due: 7-days prior to publish date; Scheduled publish dates: Jan.1, Mar 1, May 1, July 1, Sep 1, Nov 1

$5,000 - 2 months


DIGITAL MEDIA: AD LOCATION & PLACEMENT

Figure 1: The Weekly Report eNewsletter

728x90 pixels @ 72-DPI

Featured Content (EXCLUSIVE)

Single-question Polling (EXCLUSIVE)

Banner Ad (EXCLUSIVE)


DIGITAL MEDIA: AD LOCATION & PLACEMENT CONTINUED

Figure 2: Home Page - Top Banner Ad & Column Ad

Figure 3: Surgeries Page

Figure 4: In-content Pages (exclusive)




300x250 pixels

@ 72-DPI





Figure 5: Articles Page

Figure 6: Reports Page







Figure 7: Sticky Ad (exclusive)

Figure 8: Home Page Pop-up Ad (exclusive)

Sticky Ad (video exclusivity)

Pop-up Ad

560x560 pixels MAX


QUICK REFERENCE GUIDE SPECIFICATIONS SUMMARY

Banner Ad 728x90 pixels @ 72-DPI

Single-Question Polling See description on page 5

Featured Content See description on page 5

Column Ad 300x250 pixels @ 72-DPI

Sticky Ad See description on page 7

Pop-up Ad 560x560 pixels max

Webinars Contact ICJR for further information and pricing

AGREEMENT TERMS (a) A Letter of Agreement (LOA) and invoice will be sent to Organization from the International Congress for

Joint Reconstruction (ICJR) for execution. 100% of total payment amount is due no later than 14-days prior to advertisement run. If 100% of agreed-upon due is not received within 14-days of invoice issuance, the agreement is subject to a 30% cancellation. Should the issued invoice fall within 14-days of the advertisement run, payment is due upon receipt, prior to ad run. Payments may be paid via the following: Check, Credit Card, or Wire Transfer.

(b) The funds and/or product provided will not be used in violation of any federal, state or local laws, rules or regulations, including, but not limited to, any anti-corruption laws or the Anti-Kickback Statute.

(c) Funds will not be used for Healthcare professional food, beverages, lodging, honoraria (i.e. speaker fees), transportation, gifts, entertainment, rewards or recognition, promotion of product or product specific advertisement during a Continuing Medical Education (CME) activity.

(d) The funds provided will be used in accordance with applicable law and ethical industry guidelines and accreditation standards, including, but not limited to, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals and Accreditation Council for Continuing Medical Education (ACCME) guidelines.

(e) The International Congress for Joint Reconstruction (ICJR), retains the right to terminate this funding at any time for your organization’s failure to adhere to any applicable laws, industry codes, ICJR’s policy or procedural requirements (refer to c above), or your organization’s stated purpose for the funds and/or product.

ICJR CONTACT Please contact ICJR directly for further information on sponsored advertising opportunities and pricing.

Genevieve Moreno Director, Corporate & Member Relations Email: [email protected] Phone: +1(512) 294-4329

icjr digital media & advertising kit - final v2

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