Community Managerv1.5 beta

intro

theafter.be

helloemployee consultant entrepreneur

source: Google Image

sharing elevates.

people + web 2.0 =

social media

word of mouthsource: Twitip.com

http://www.a-g.com/Media-Planning

http://conversations.marketing-partners.com

Alexa.com

theconversationprism.com

elliance.com

elliance.com

build a social website

http://blog.calgarypubliclibrary.com

What about you?

an introduction to the community manager’s role

https://www.youtube.com/watch?v=XC5-dTe3SsQ

Listen

Learn

Act

Engage

Adapt

v1.0 v2.0

#AdaptorDie via Briansolis.com

the community manager

markom

sales

board

support

hr

it

the world

suppliers

r&d

customers

ambassadors

Tasks list

• Listening

• Planning

• Publishing

• Connecting in/out

• Crisis management

• Collaborating

Set of skills• Passionate

• Eager to learn, inquisitive

• Willing to share

• Daring

• Good writing skills

• Open minded

• Communicative

• Responsive

• Positive, Constructive

• Social

• People Manager

• Multi-media skills

basic notions

Search Engine Marketing = SEO + SEA

Definition

• Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).

source: http://en.wikipedia.org/wiki/Search_engine_marketing

global

local

vertical

source: http://www.netmarketshare.com/

source: http://www.netmarketshare.com/

how does it work?

Organic vs. Paid Search

Organic

Paid

Seomoz.org

90% of Clicks

10% of Clicks

Organic vs. Paid Search

Seomoz.org

Click-Through Rates

Seomoz.org

SEO

Definition

• Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results.

source: http://en.wikipedia.org/wiki/Search_engine_optimization

Crawling & Indexing

Seomoz.org

SEO = organic search

Seomoz.org

SEO checklist

SEA

Definition

• Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published

source: http://en.wikipedia.org/wiki/Search_advertising

SEO vs. SEAelliance.com

Resources

Content & Learning Tools & Tips‣ http://www.seomoz.org/blog ‣ http://www.seomoz.org/seo-industry-survey ‣ http://www.marketingcharts.com ‣ http://searchenginewatch.com/ ‣ http://www.netmarketshare.com

‣ http://www.google.com/trends/ ‣ http://ahrefs.com/ ‣ http://www.customreportsharing.com/ ‣ https://freekeywords.wordtracker.com/ ‣ http://www.woorank.com ‣ http://www.google.com/analytics ‣ http://www.google.com/webmasters ‣ http://www.searchenginepeople.com/blog/google-

docs-seo.html ‣ http://www.webconfs.com/keyword-density-

checker.php ‣ http://www.toprankblog.com/2011/01/keywords-

blog-posts/ ‣ http://www.seomoz.org/blog/excel-and-google-

docs-tools-for-the-ultimate-seo-dashboard ‣ http://www.thinkwithgoogle.com/insights/tools/

real-time-insights/ ‣ http://www.thinkwithgoogle.com/insights/emea/

tools/media-planning-toolkit/

Blogging & Content Why bother ?

Blogging Software

Examples

Posterous

Blogger

Wordpress

Tumblr

RSS

Analyticshttp://www.euromonitor.com

on site

stats & insights

www.google.com/insights/search/

www.google.com/trends

www.facebook.com/insights/

http://cim.be/fr/media/Internet/Trafic/Résultats/Publics

https://delicious.com/theafter/statistics

Social Networks

Facebook

Twitter

Youtube

Linkedin

Flickr

Instagram

Google Plus

Pinterest

Foursquare

Issuu Slideshare

Soundcloud

Delicious Storify

MeetUp Eventbrite

enterprise solutions

a step by step guide to social media

step 0 - try & fail

Learn to walk before running

step 1 - build your ID

Set the roots

Personal Branding

people 2.0http://darmano.typepad.com/

the new youhttp://darmano.typepad.com/

Chris Brogan

Scott Monty

step 2 - get a strategy

Think

Information sources

3DR

Define DeliverThis is the "idea" phase.  !You will gather all the info around your business idea : •What's the name? •"Reason why" you do what you do? •What's the business model behind the idea? •Who are you talking to?

This is the "action" phase.  !You will focus on the execution •Find the right team •Find partnerships •Stay FOCUSED

Drive RewardThis is your "amplification" phase.  !Your soul has to cross the line in the real world. Now your idea is alive. Make it known to everyone: •Spread the word •What's your story? What's your content? •Are you relevant to your audience? •Bring customers on board

This is the "thank you" phase. !Your most tangible asset is your customers/employees base •Cherish them •Reward them •Turn them into ambassadors.

The After

step 3 - select tools

Be rational

toolboxhttp://classroomclipart.com

theconversationprism.com

The After

Check list✓ Get all basic brand elements (texts+images)

✓ Book all vanity URLs

✓ Draw the content flow

✓ Create a central password keychain

✓ Get dedicated email aliases

✓ Set up a naming convention

✓ Build your own toolkit

✓ Social Media charter

step 4 - focus & act

Be consistent

step 5 - measure

Keep it simple

http://crackthesocialmediacode.com

How to measure Word-of-Mouth’s

impact ?

http://www.intersectionconsulting.com

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

ROI =(Gain of Investment - Cost of Investment)

Cost of Investment

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

People Technology

Time

Cost reduction More revenue

Measure in the conversation context

Social Media Pocket Guide - Spreadfast

http://www.mdgadvertising.com/

The Big Picturesource: http://www.theuxbookmark.com

10 cases

http://www.petercanthony.com

http://blog.init-marketing.fr

The 1 mio € question

Dragon Search Marketing - SoMe ROI Calculator

People Technology

Time

step 6 - start over

Challenge yourself

http://implementingenterprise2.com

conclusions

in the end

‣ nothing changes

‣ everything changes

http://darmano.typepad.com/

The secret formula

• If you can understand basic human psychology

• If you have enough empathy to relate to the inevitably correlated behaviors

• If you feel like responding

• Then social media will be a piece of cake to embrace

• you can

• try, try, try

• share : in + out

• know why you do what you do

• ask for more...

thank you

2020