ICE CREAM INDUSTRAY IN PAKISTAN by: Junaid InamMay 11, 2014

o First ice cream company in Pakistan Hico Ice Cream o Manufactured by Pakistan Fruit Juice Co. (Pvt.) Ltdo Brand Hico has been well established since 1952o  Production capacity is 4.5 million liters of ice cream a yearo  It is marketed in major cities of Punjabo Flavors including chocolate, vanilla, mango, strawberry,

pineapple, apple, and orange

Established in 1981 by an army officer MR. Hamid Nawaz In 1986 Mr. Ijaz Ahmed purchased the company Currently operating in more than 70% of country Average sales are Rs 3 Million/day in summer Less use of new technology and less promotion activities are

the cause of Yummy to have less market share

o IGLOO is operating since 1974 o One of the pioneers to start ice cream business in Pakistano Offer 28 different flavors under the name of IGLOOo Some of there unique flavors are Strawberries & Cream,

Blueberries & Cream, Butter Scotch & Cream, Chocolate Crispy, Strawberry Cheese cake and Coffee Toffee Cookies & Cream

ICE CREAM MAKES YOU HAPPY – ITS OFFICIAL! Wall's is a United Kingdom originated food brand covering,

owned by Unilever Wall’s is a leader in Ice cream and frozen goods in Pakistan Wall’s came to Pakistan in 1995 Feast was one of the first Products introduced by Wall’s Walls acquire Polka in 1999 Jet Sport & Choc Bar two of Walls most popular brands

Omoré was formally launched on April 6, 2009 The ice cream was launched in eight cities and towns The brand started with 24 different formats and flavors, 3

of which never introduced before Production unit in Sahiwal has a capacity of producing

50,000 liters per day Ice cream turnover in 2009 was Rs.751 million

Ice Cream Industry Market Share

WallsOmoreIglooOthers

How Walls Beat Others in Distribution?

RetailerSecurity for the Freezers

Investment on Ice Cream products

Board for advertisement

Total investment required

Others 15000 12-15,000 3000 30,000

WALL’S Nil 12-15,000 Nil 15,000

Promotion Activities by Ice Cream Manufacturers

· TV· Billboards· News papers· Magazines· Radio· Banners· Pamphlets· Stands in shops· Shop boards· Sponsorships of pop stars, actors, models· Event arrangements· Bus Stop Board Ads