icb – international celebrity brands · cristiano ronaldo’s own look and feel 7 . the...
TRANSCRIPT
Project Las VegasAugust 12-14 2019
Stand 60732 Las VegasConvention Center
DENIM COLLECTIONUNDERWEARFOOTWEARACCESSORIES
#Playfectionism
BrandBones
Brand Story
Brand Values
When was the last time you tried to reach perfection, and didn’t make it?
When was the last time you gave it your best, but didn’t get there?
Maybe you’re just forgetting the other half of perfection: The pleasure.
The pleasure between commitment and fun.
The pleasure that comes from within, and ignites what you do.
The joy of giving it all you’ve got.
That eternal whisper begging us to smile.
In life, we have all heard that no one was meant to be perfect.
But since when are we supposed to believe everything they say?
Maybe we all should play some more.
ESPN’S MOST FAMOUS SPORTSMAN THE BIGGEST SOCIAL
MEDIA FOLLOWING IN THE WORLD
380M+GLOBALLY 97% OF PEOPLE RECOGNISE RONALDOSOURCE: REUPCOM ANALYSIS
189MFACEBOOK
122MTWITTER
77M
Global Split of Instagram Followers Mapping USA 15.7
UK 8.5
ITALY 4.0
FRANCE 1.3AUSTRAILIA 1.0
SPAIN 4.2
BE, NL, LUX 1.4GERMANY 1.0CHILE 1.2
EGYPT 1.0
MEXICO 3.5
INDIA 1.5VENEZUELA 2.0
COLOMBIA 2.6MAYLASIA 1.5
ARGENTINA 1.3TURKEY 1.2
BRAZIL 10.8
INDONESIA 5.7
FashionDNA
Cristiano’sStyle
1. CRISTIANO RONALDO: STREETVIEW
Cristiano Ronaldo’s own look and feel
7
1. CRISTIANO RONALDO: STREETVIEW
Cristiano Ronaldo’s own look and feel
7
1. CRISTIANO RONALDO: STREETVIEW
Cristiano Ronaldo’s own look and feel
7
1. CRISTIANO RONALDO: STREETVIEW
Cristiano Ronaldo’s own look and feel
7
1. CRISTIANO RONALDO: STREETVIEW
Cristiano Ronaldo’s own look and feel
7
1. CRISTIANO RONALDO: STREETVIEW
Cristiano Ronaldo’s own look and feel
7
The CompetitiveEnvironment
PHILIPP PLEINJACOB COHEN
ACNE FAMKDIESEL
REPLAY
G-STARCALVIN KLEIN
TOMMY
LEELEVI’S
LOISWRANGLER
ZARA
H&M
DSQUARED2
PRPSADRIANO GOLDSCHMIED
PriceHigh
FashionHigh
FashionLow
PriceLow
Business PartnersFashion
CR7 Denim
The denim collection thrives to have a modern look.
Enhancing an urban and metropolitan statement by focusing on movement.
The use of fabrics and fits consistently supports that and as such securing comfort during multiple end uses.
White, Navy and Black are key drivers with a splash of fun (playfectionism) by adding strong seasonal highlight colors adapting the collection to seasonal trends.
CR7 Underwear
Men’s underwear has to be masculine, but with a touch of bright colors and shiny textures, to get the perfect look. The quality of all the materials is mandatory to guarantee maximum comfort. An important detail is to keep the waistband shiny, in order to let the colors stand out, even when the days get darker.
CR7 Footwear To achieve this goal we use the best talent, high quality materials, edgy detailing and authentic outsoles designed and built to create harmonious shoe collections that are versatile in styles, on trend, young and authentically CR7 brand.
A wide offer of shoes that can easily take you from work, to going out, to play with guaranteed comfort and effortless styling.
BrandAssets
Pitti Uomo/BimboStore Concept
Pitti Uomo/June 2019
Pitti Uomo/June 2019
Pitti Uomo/June 2019
Pitti Uomo/June 2019
Pitti Bimbo/June 2019
Dear guest,
We cordially invite you to the launch of the CR7 Cristiano Ronaldo lifestyle brand containing the denim, shoes and underwear collections for boys.
We are looking forward to welcoming you at our stand.
Kind regards,
Pitti Bimbo/June 2019
Pitti Bimbo/June 2019
FW19Campaign
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FW19Campaign
FW19Campaign
FW19Campaign
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FW19Campaign
Digital
Full eCommerce website to launch by the end of 2019.
Website launch
Distribution
Seasonal Sales & Drop Timings
PRE S/S MAIN S/S PRE F/W MAIN F/W
Sales May/June Jul/Aug Oct/Nov Jan/Feb
Delivery Nov Jan/Feb Jun July/Aug
Thank you
Rob van [email protected]+31 6 8193 4373
Creative Design IndustriesArlandaweg 921043EX. Amsterdam