Smart Choices, Greener Commute

ProblemFrom ITS Challenge – “Traffic congestion is growing worldwide. People are experiencing longer delays, and on more roadways”.Driving alone – one of the largest contributors to traffic congestionRelated problems• Parking demand• Dependency on oil• Environmental impact

Drive Alone

I do not know other options

Is it really going to save me

money? How much?

What if I am stuck? It is not flexible

Privacy? Sharing a ride

with strangers?

I am still undecided

Problem - Why do people drive alone?

Solution - iCarpool

Alternative Modes (Carpool, Vanpool, Bike, Transit, Walk)

iCarpool gives you all options

iCarpool shows you comparative factors

– cost, time, emissions, quality of

life

Use Emergency Ride Home so you never

get stuck

Flexible - Use everyday or

occasionally. Events, Dynamic Ride

Matching options

Travel together with coworkers, neighbors

or friends. You are always in control.

Attractive rewards to motivate you to make the decision

now!

• SaaS services:– State DOTs, Regional Transits, MPOs, City jurisdictions, TMAs,

Employers– Value proposition

• State of the art, comprehensive, highly effective TDM program – cuts administrative costs

• Compliance – AQMD California, CTR Washington• Employee/commuter benefit, environmental impact – positive image

and effect

• For users: we provide value added services. – Value proposition

• iCarpool has the largest source of carpools and vanpools• One system which shows all options for all trip types• Rewards and commute services are integrated• New scenarios such as SchoolPool. Technology edge with Facebook,

Twitter, Mobile

Business Model

• Built with direct input from TDM experts• Solution scales to wide geography• Targets different players – individuals, employers,

TMAs, cities, transit agencies, DOTs• Multi-pronged revenue streams from different

sectors• Comprehensive TDM program - protected IP• State of the art technology – GIS, GPS, Mobile,

SMS, Social Networking, Feeds• We are ahead – WA, ID, OR, parts of MO, CA, FL

and GA and Fortune 500 employers use iCarpool.

What sets us apart?

• The market for regional deployments is growing very quickly, especially as employers look to participate. Significant interest exists worldwide.

• We want to acquire 40% of this market in United States and extend our services worldwide. We are on track to acquire 20% of this market by end of 2010.

• Strategy– TDM is a close-knit community – successful implementations are key.– Affiliate partnerships for employer programs.– Key scenarios such as neighboring employer match grows employer

programs virally.– Affiliate partnerships for international. iCarpool works across the globe.

Marketing and Sales

Projections and MilestonesYear Regional

ImplementationsLarge Employers International

AffiliatesTotal Users

2009 5 10 N/A 40,000

2010 10 40 3 400,000

2011 20 160 12 4M

Who is using iCarpool today?Partial Client List

Comparison to other approachesChallenge Build more

roadsCongestion Pricing

Avoid construction and accident zones

iCarpool

Investment Significant Significant Moderate Low

Time to implement Significant Moderate Low Low

Political / social issues Maybe Yes No No

Reduce environmental impact

No Maybe No Yes

Strengthen economic productivity

Maybe Maybe Maybe Yes

Move people more efficiently

Yes Maybe Maybe Yes

Prevent accidents Maybe Maybe Maybe Maybe

CompetitionLarger regional implementations• GreenRide, Trapeze Group

Mid size to smaller regional implementations• RideShark

Individual users• ZimRide, PickupPal

We take a unique approach. Our solution works for all levels irrespective of size.

Team Lakshmi Krishnamurthy, Founder

• Over 12 years experience in the technology industry• Expertise working on enterprise level products• Masters in Computer Science from CWRU, Ohio

Amol Brahme, Co-Founder• Extensive knowledge on alternative transportation• Lead development efforts within Microsoft

for product with multi-billion dollar revenues• Been in software industry since 1994

We have built a core team, highly motivated and passionate.

We are looking for investor/advisory board member.

Over 50 clients in different sectors within a year. Delivered a successful solution to SANDAG - over

3million drive alone miles have been saved.Working on one of the largest TDM implementations

for the tri states of WA, OR and ID – going live end of year 2009.

Multi tenant solution on iCarpool providing services to Fortune 500, medium and small employers.

Cutting edge innovations are in the works• Device + SaaS combination • Value added services

Status and Timeline