Operations Toolbox

Warren Dietel

About Me

• Family business began in Trinidad as pastry shop

• Entrepreneurial from the beginning• Professional Experience

– Car Detailing, Puff ‘n Stuff Catering, Disney Weddings, Disney Institute, Scott Kay,

– Back Home!• The big purchase!• What drives me

The Puff Story• Opened in Central Florida in 1980 as a family-owned business• Purchased in 2003, annual sales of $1.8 million, at operational limit• Antiquated infrastructure with inefficient space & poor equipment • Tremendous potential + aggressive growth plan = 267% growth in 3 years• 2010, over 200 staff members strong (40 FT)• Diversifying segment base

Building a Case for Operational Excellence

1. Infrastructure• Support current and future growth projections• Planning – Sales drives EVERYTHING!

2. People • Quick growth required for rapid changes• Structured training - a work in progress!

3. Process• Introduce systems with efficiency• Technology and automation• Systems as safety nets

Hurricane Charley, the Catalyst • Friday August 13, 2004

– Hits Central Florida at a Devastating Category 4

– Catering for approx 300 • Sunday – The four o’clock call!

– Plug in the espresso machines!

– No power – Anyone want to trade a

fuse for a steak? • 10,000+ meals per day in 14

different locations• Followed by huge holiday

season

WE WERE HERE

Planning for tomorrow• Plan for the future of the business

– What is the business is today?– What will it be in 5 years? 10 years? – Is your community growing? – Build in space for growth – how many

trucks?– Equipment storage and rentals– Build a forward-thinking team who

understands where you are going– Keep your ego in check! Don’t build

the Taj Mahal if you don’t need it.

The Growth Process• Annual million dollar incremental growth 04 - 07• Improve infrastructure to support growth • Find a building

– Raw land – ground up construction – Similar use facilities– Purchase or Lease

• Our location– Good bones – Could easily see offices, kitchen, and warehouse

Facility Ownership ROI• Why take the risk?

– Long-term financial security/real estate investment – Create separate entity to hold real estate asset – Extensive infrastructure warrants investing in yourself – Positioning for growth – Open up new lines of business – Efficiencies & cross utilization– Designing for your specific needs – Huge tax benefit! – Competitive EDGE!

Next Wave Floor Plan

Cooking up a plan• Flow

– Logical from entry to exit– Loading and unloading– Garbage collection

– Staging areas – Infrastructure today,

equipment as you can afford it

Assembling a Team • Our Team:

– Kitchen Designer • Lee Simon – Innovative Food Service• www.ifdesignteam.com

– Contractor • Mike Moore – Aagaard Juergensen, Inc.‐• www.ajconstruction.com

– Architect & Engineering • Ken Boyle – Interplan LLC• www.interplanorlando.com

– Laundry & Warehouse • Francisco J. Serrano – Textile Automation Group• www.tag-america.com

• Other options – Design/Build

• A single source is used for both the planning • Helps when looking for funding and for better

planning• Myth that it costs more money

• BYO-GC– Don’t do it! – YA DON’T KNOW WHAT YA DON’T KNOW!