ic 2011 ekit

8
cooperative advertising share the cost. feel the strength. experience the results.

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Page 1: Ic 2011 ekit

thinking green + giving backgreen campaign We are committed to being a responsible business member of the community and are fully aware of the growing need for socially-conscious advertising mediums. We have always printed with soy-based inks and use vendors that believe in re-forestation— tree for tree.

By supporting our cooperative advertising format with its lower frequency mailings, you are effectively leading a campaign to reduce paper usage, waste and excessive mail.

charitable ad donations As a small locally based business, we have the unique opportunity to offer a special forum for non-profit organizations through our product. Through the years, we have consistently donated charitable ad space to accompany our selection of advertisers. We actively seek to spread awareness and support for causes—while promoting a healthy action in others to make a difference in their own community.

1336 West Grand Avenue Chicago, Illinois 60642

312.529.5200 fax 312.529.5229

www.yourguideinside.com

cooperative advertising

share the cost.feel the strength.experience the results.

Page 2: Ic 2011 ekit

for over 20 years, inside chicago™ has

established itself as

Chicago’s premier source

for motivational mail.

a few of our successful advertisers #1 in ChicagolandOur dynamic forum of upscale advertisers and strategically targeted high-income demographics provides your business with a powerful custom ad campaign. It is highly cost-effective and the perfect tool to generate new clients, repeat business, and the ever important “word-of-mouth” referrals.

direct link to high income households Select from 30,000 - 300,000 targeted homes within upscale prime area demographics. Our lists are continually updated to include Chicagoland’s top neighborhoods and newest move-ins.

full-color, original award-winning booklet format Our upscale magazine-style, easy-to-read booklet is conveniently designed to keep all ads available at your fingertips.

365-day exposure Our selection of superior advertisers keep your ad and our product in demand for a full two months at a time, providing you with virtually 365 days of valuable repeated exposure. Consumers use inside chicago™ as a guide and important community resource.

100% trackable response #1 in Chicagoland, our proven results are completely trackable, allowing you the opportunity for customer follow-up and retention.

free consultation + custom ad design We offer each client complimentary “agency” status without the costly retainer fees or added graphic design costs. Our highly experienced, award-winning staff handles your campaign from start to finish. Each ad is custom designed to best express the quality and style of your business.

exclusivity Our unique policy of offering limited exclusivity in your business category offers you the edge over the competition.

cost effectiveness Simply the most successful and most cost-effective form of print media available. We offer a virtual 365 days of advertising for less than 2¢ per household!

Page 3: Ic 2011 ekit

We made $7,000 in pure profit on our first mailing. People came in the first time because of the certificates, but returned again with new friends who then again returned with new friends!

The reviews came out and we began to see lots of new faces, then one week later, the spring edition of inside chicago™ hit and the response was explosive. We have been getting a minimum of 10 parties a night with the ad. inside chicago™ is definitely contributing to our financial success.

Matt Navaro Cuatro Restaurant

inside chicago™ is amazing! I see about 3 - 4 returns a week and I am only one of 15 associates who work the floor. The customers who bring in their inside chicago™ ads usually make the bigger purchase of $1500 AND become repeat customers. People definitely pay attention to the offers in this campaign.

Lori Bohner Lightology

We have advertised in a number of media publications and have tried other direct mail pieces, but have generated the most business with your product. We have a very upscale, professional clientele and I originally had my doubts whether “coupons” would work for us. I was afraid they looked cheap. Our first mailing nearly ten years ago brought in 200 new clients and my doubts were dispelled. Everyone is interested in a good deal, and if a coupon is presented in a classy way, it can work.

Peter B. Rubnitz Urban Oasis

We have had a very positive experience with your mailings. Your list is reaching our target market and we’re getting a great rate of return from high quality customers… We’re experiencing a 3.5% return—over 700 responses!

Bill Bronner Saloon Steakhouse

The response has been phenomenal! We have received over 200 responses and our phones are still ringing. The clientele is exactly the type we were hoping for and the additional word-of-mouth advertising created by inside chicago™ is icing on the cake. I highly recommend Windy City Marketing’s inside chicago™ to any business interested in increasing traffic and profits.

Diana Grassfield Skin Deep Medical Spa

inside chicago™ has proven to be our #1 source of print advertising referrals. In 2009, we experienced over $175,000 in new revenue from our ad. I attribute my results to the constant awareness, exclusivity and new business that an annual campaign in inside chicago™ provides. We have never missed an issue in over 5 years. Because of the success we are with having this program, we have been able to cut back on other more expensive, less-effective forms of advertising. I highly recommend inside chicago™, it is a great return on investment!

Mladen Kralj, DMD Ora Dental Studio

At first we were apprehensive about using motivational advertising, even though we liked the way inside chicago™ looked. We were spending most of our advertising budget on PR. We are so happy we finally tried it!

We’re now into our second year … we love your product! inside chicago™ brings us so many new customers. One Tuesday night we actually got in 35 certificates. On a Tuesday! We think you’re great!

Marcos and Edgar Castañeda Zocalo Restaurant and Tequila Bar

Testimonials

1336 west grand avenue chicago, illinois 60642 312.529.5200 f: 312.529.5229 www.yourguideinside.com

Mailing Areas

New East SideFulton River DistrictSouth LoopPrinter’s RowMuseum ParkCentral StationPrairie DistrictUniversity VillageWest LoopWest TownRiver WestEast Village Ukranian VillageWicker ParkRiver North

StreetervilleGold CoastOld TownSandburg VillageLincoln ParkDePaulBucktownLakeviewWrigleyvilleBuena ParkRoscoe VillageNorth CenterSt. Ben’s Andersonville

Chicago Areas

Page 4: Ic 2011 ekit

*All Mailing Area bordersare approximate and

subject to changewithout notice.

Mailing Map CommitmentOur mailing areas are constantly evolving to include the most

accurate mailing lists for maximum redemption. Mailing lists are

evaluated on a regular basis to accommodate fluctuations within

any given area. As always... new ‘move-ins’ are included in

every mailing.

Page 5: Ic 2011 ekit

*All Mailing Area bordersare approximate and

subject to changewithout notice.

Mailing Map CommitmentOur mailing areas are constantly evolving to include the most

accurate mailing lists for maximum redemption. Mailing lists are

evaluated on a regular basis to accommodate fluctuations within

any given area. As always... new ‘move-ins’ are included in

every mailing.

Page 6: Ic 2011 ekit

We made $7,000 in pure profit on our first mailing. People came in the first time because of the certificates, but returned again with new friends who then again returned with new friends!

The reviews came out and we began to see lots of new faces, then one week later, the spring edition of inside chicago™ hit and the response was explosive. We have been getting a minimum of 10 parties a night with the ad. inside chicago™ is definitely contributing to our financial success.

Matt Navaro Cuatro Restaurant

inside chicago™ is amazing! I see about 3 - 4 returns a week and I am only one of 15 associates who work the floor. The customers who bring in their inside chicago™ ads usually make the bigger purchase of $1500 AND become repeat customers. People definitely pay attention to the offers in this campaign.

Lori Bohner Lightology

We have advertised in a number of media publications and have tried other direct mail pieces, but have generated the most business with your product. We have a very upscale, professional clientele and I originally had my doubts whether “coupons” would work for us. I was afraid they looked cheap. Our first mailing nearly ten years ago brought in 200 new clients and my doubts were dispelled. Everyone is interested in a good deal, and if a coupon is presented in a classy way, it can work.

Peter B. Rubnitz Urban Oasis

We have had a very positive experience with your mailings. Your list is reaching our target market and we’re getting a great rate of return from high quality customers… We’re experiencing a 3.5% return—over 700 responses!

Bill Bronner Saloon Steakhouse

The response has been phenomenal! We have received over 200 responses and our phones are still ringing. The clientele is exactly the type we were hoping for and the additional word-of-mouth advertising created by inside chicago™ is icing on the cake. I highly recommend Windy City Marketing’s inside chicago™ to any business interested in increasing traffic and profits.

Diana Grassfield Skin Deep Medical Spa

inside chicago™ has proven to be our #1 source of print advertising referrals. In 2009, we experienced over $175,000 in new revenue from our ad. I attribute my results to the constant awareness, exclusivity and new business that an annual campaign in inside chicago™ provides. We have never missed an issue in over 5 years. Because of the success we are with having this program, we have been able to cut back on other more expensive, less-effective forms of advertising. I highly recommend inside chicago™, it is a great return on investment!

Mladen Kralj, DMD Ora Dental Studio

At first we were apprehensive about using motivational advertising, even though we liked the way inside chicago™ looked. We were spending most of our advertising budget on PR. We are so happy we finally tried it!

We’re now into our second year … we love your product! inside chicago™ brings us so many new customers. One Tuesday night we actually got in 35 certificates. On a Tuesday! We think you’re great!

Marcos and Edgar Castañeda Zocalo Restaurant and Tequila Bar

Testimonials

1336 west grand avenue chicago, illinois 60642 312.529.5200 f: 312.529.5229 www.yourguideinside.com

Mailing Areas

New East SideFulton River DistrictSouth LoopPrinter’s RowMuseum ParkCentral StationPrairie DistrictUniversity VillageWest LoopWest TownRiver WestEast Village Ukranian VillageWicker ParkRiver North

StreetervilleGold CoastOld TownSandburg VillageLincoln ParkDePaulBucktownLakeviewWrigleyvilleBuena ParkRoscoe VillageNorth CenterSt. Ben’s Andersonville

Chicago Areas

Page 7: Ic 2011 ekit

for over 20 years, inside chicago™ has

established itself as

Chicago’s premier source

for motivational mail.

a few of our successful advertisers #1 in ChicagolandOur dynamic forum of upscale advertisers and strategically targeted high-income demographics provides your business with a powerful custom ad campaign. It is highly cost-effective and the perfect tool to generate new clients, repeat business, and the ever important “word-of-mouth” referrals.

direct link to high income households Select from 30,000 - 300,000 targeted homes within upscale prime area demographics. Our lists are continually updated to include Chicagoland’s top neighborhoods and newest move-ins.

full-color, original award-winning booklet format Our upscale magazine-style, easy-to-read booklet is conveniently designed to keep all ads available at your fingertips.

365-day exposure Our selection of superior advertisers keep your ad and our product in demand for a full two months at a time, providing you with virtually 365 days of valuable repeated exposure. Consumers use inside chicago™ as a guide and important community resource.

100% trackable response #1 in Chicagoland, our proven results are completely trackable, allowing you the opportunity for customer follow-up and retention.

free consultation + custom ad design We offer each client complimentary “agency” status without the costly retainer fees or added graphic design costs. Our highly experienced, award-winning staff handles your campaign from start to finish. Each ad is custom designed to best express the quality and style of your business.

exclusivity Our unique policy of offering limited exclusivity in your business category offers you the edge over the competition.

cost effectiveness Simply the most successful and most cost-effective form of print media available. We offer a virtual 365 days of advertising for less than 2¢ per household!

Page 8: Ic 2011 ekit

thinking green + giving backgreen campaign We are committed to being a responsible business member of the community and are fully aware of the growing need for socially-conscious advertising mediums. We have always printed with soy-based inks and use vendors that believe in re-forestation— tree for tree.

By supporting our cooperative advertising format with its lower frequency mailings, you are effectively leading a campaign to reduce paper usage, waste and excessive mail.

charitable ad donations As a small locally based business, we have the unique opportunity to offer a special forum for non-profit organizations through our product. Through the years, we have consistently donated charitable ad space to accompany our selection of advertisers. We actively seek to spread awareness and support for causes—while promoting a healthy action in others to make a difference in their own community.

1336 West Grand Avenue Chicago, Illinois 60642

312.529.5200 fax 312.529.5229

www.yourguideinside.com

cooperative advertising

share the cost.feel the strength.experience the results.