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2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 1 IBWA and NAMA 2017 Conferences Same Dates and Same Location November 6-9, 2017 Gaylord Texan Hotel, Grapevine, Texas The International Bottled Water Association (IBWA) and the National Automatic Merchandising Association (NAMA) will again conduct two of their conferences over the same dates and at the same location. The 2017 IBWA Annual Business Conference and Trade Show will be held November 6-9 and the 2017 NAMA CoffeeTea&Water show will be held November 6-8. Both conferences will be held at the Gaylord Texan Hotel in Grapevine, Texas, just 6 miles from the Dallas/Fort Worth Airport (DFW). The two organizations have met together annually since 2012. Feedback from conference attendees continues to support that this co-location is a successful and beneficial partnership. Joint attendance in 2016 reached 1300 registrants. Attendees were able to experience a new level of networking and education through access to 163 exhibiting companies during the trade show and by participating in the 28 educational sessions that were offered. IBWA and NAMA plan to continue to build on this success for their 2017 conferences in Grapevine. The IBWA registration fee includes access to all NAMA events. PLAN TO ATTEND REPRESENT THE BOTTLED WATER INDUSTRY & REGISTER AS AN IBWA ATTENDEE “Many bottled water companies, particularly those in the home and office delivery (HOD) business, also offer coffee and tea to their customers. Co-locating the IBWA and NAMA conferences will enable attendees and exhibitors to achieve a greater return on their investment by providing expanded educational programming, exposure to a broader range of products and services, and increased networking opportunities.” Joe Doss, IBWA President and CEO The IBWA Annual Business Conference is the only national bottled water-centric event held in the United States. According to the Beverage Marketing Corporation, bottled water sales increased by 10% in 2016, now totaling $16 billion (wholesale). With sales on the increase again, and new regulations under the Food Safety Modernization Act (FSMA) being rolled out by the U.S. Food and Drug Administration (FDA), attendance at the IBWA conference will provide the networking and educational opportunities you need to leverage and ensure a return-on-investment for you and your company.

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2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 1

IBWA and NAMA 2017 Conferences – Same Dates and Same Location

November 6-9, 2017 – Gaylord Texan Hotel, Grapevine, Texas

The International Bottled Water Association (IBWA) and the National Automatic Merchandising

Association (NAMA) will again conduct two of their conferences over the same dates and at the same

location. The 2017 IBWA Annual Business Conference and Trade Show will be held November 6-9

and the 2017 NAMA CoffeeTea&Water show will be held November 6-8. Both conferences will be

held at the Gaylord Texan Hotel in Grapevine, Texas, just 6 miles from the Dallas/Fort Worth Airport

(DFW).

The two organizations have met together annually since 2012. Feedback from conference attendees

continues to support that this co-location is a successful and beneficial partnership. Joint attendance in

2016 reached 1300 registrants. Attendees were able to experience a new level of networking and

education through access to 163 exhibiting companies during the trade show and by participating in the

28 educational sessions that were offered. IBWA and NAMA plan to continue to build on this success

for their 2017 conferences in Grapevine.

The IBWA registration fee includes access to all NAMA events.

PLAN TO ATTEND

REPRESENT THE BOTTLED WATER INDUSTRY

&

REGISTER AS AN IBWA ATTENDEE

“Many bottled water companies, particularly those in the home and office delivery (HOD)

business, also offer coffee and tea to their customers. Co-locating the IBWA and NAMA

conferences will enable attendees and exhibitors to achieve a greater return on their

investment by providing expanded educational programming, exposure to a broader range

of products and services, and increased networking opportunities.”

— Joe Doss, IBWA President and CEO

The IBWA Annual Business Conference is the only national bottled water-centric event held in the

United States. According to the Beverage Marketing Corporation, bottled water sales increased by 10%

in 2016, now totaling $16 billion (wholesale). With sales on the increase again, and new regulations

under the Food Safety Modernization Act (FSMA) being rolled out by the U.S. Food and Drug

Administration (FDA), attendance at the IBWA conference will provide the networking and educational

opportunities you need to leverage and ensure a return-on-investment for you and your company.

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 2

Represent the bottled water industry and register with IBWA to attend the 2017 IBWA Annual

Business Conference, November 6-9, in Grapevine, Texas, and select among the many

components:

➢ 23+ Education Sessions offering 18.25 continuing education credits (CEUs) (inclusive of

NAMA sessions)

➢ 160 Exhibitors at the Trade Show on Tuesday, November 7 (inclusive of NAMA exhibitors)

➢ Keynote Presentations

➢ IBWA General Session and Annual Business Meeting with a Keynote Presentation

➢ IBWA Board of Directors and Committee Meetings

➢ Drinking Water Research Foundation (DWRF) Fundraiser at Topgolf – fun for everyone!

➢ IBWA/NAMA Welcome Reception

➢ CPO Exam

…and last, but certainly not least—a $213 room rate at the Gaylord Texan Hotel

For Conference and Trade Show Information: Contact Michele Campbell, Director of Conventions,

Trade Shows, and Meetings at 703-647-4606 or via email [email protected].

For Membership Information: Contact Cheryl Bass, Manager of Member Services at

703-647-4615 or via email [email protected].

IBWA REGISTRATION INFORMATION

The Registration Form with participation fees accompanies this document. Registration rates begin at

$299 per person for IBWA member bottlers, distributors, and academic/government attendees, which is

a great deal considering all the education and networking opportunities that are being offered! Non-

member rates are also available and very affordable.

Thank you for registering with IBWA. This enables IBWA to meet contract obligations with the

hotel for food and beverage spending, as well as hotel reservations, thereby avoiding costly

penalties.

4 Ways to Register:

Fax: 703-683-4074

Email: [email protected]

Mail: IBWA Annual Business Conference

1700 Diagonal Road, #650, Alexandria, VA 22314

Online: http://bit.ly/IBWA2017Registration

Registration Questions/Information

Email: [email protected].

Phone: 703-647-4610 or 703-647-4606; Monday to Friday, 9:00 am – 5:00 pm EST

Cancellation and Refund Policy

▪ Requests to cancel or have someone substitute must be in writing.

▪ Cancellation requests must be postmarked by Monday, October 16, 2017.

▪ All cancellations received on or prior to October 16, 2017 are subject to a $50.00

administration/processing fee.

▪ No refunds are granted for cancellations after October 16, 2017.

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 3

▪ Substitutions for pre-registrants after October 16, 2017 will be processed at the on-site

registration counter. Please bring a copy of the registration form of the person you are

substituting for.

HOTEL INFORMATION

The Gaylord Texan Hotel will serve as the headquarters location for all meetings and events related to

the 2017 IBWA Annual Business Conference and the NAMA CoffeeTea&Water Show.

➢ Room Rates: $213 single or double + taxes ($240.69 total per night)

➢ The conference rate is being offered on a “space available basis” 3 days prior to and post the

meeting dates.

➢ The reservation cut-off date is Monday, October 16, 2017.

➢ Available rooms are limited, and may sell out prior to the cut-off date, so make your

reservations today!

➢ If you make reservations and then decide not to use them, please release them immediately to

make them available for other attendees.

➢ If you need to cancel your reservation after the October 16 deadline, please contact Michele

Campbell at IBWA (703-647-4606 or [email protected] ) as late registrants may

be on a waiting list.

➢ The room block and rates are intended for conference registrants only. Registration lists and

hotel reservation lists will be monitored carefully. Individuals who have made hotel

reservations, but are not registered, will be notified and given a grace period to register. After

that they risk having their hotel reservation moved to the public rates or having the reservation

cancelled.

HOTEL RESERVATIONS

To make reservations at the Gaylord Texan Hotel and receive the IBWA Conference group rate:

➢ Do not make reservations on the Marriott web site (Gaylord Hotels are now owned by Marriott).

➢ Do reserve online by pasting this address into your web browser: http://bit.ly/Hotel2017IBWA

➢ Do call the corporate Marriott reservation line at 817-778-2000 and indicate you want to make a

reservation at the Gaylord Texan Hotel within the International Bottled Water Association room

block.

Thank you for booking your reservation within the IBWA group room block as it enables the

Association to receive the benefit of complimentary meeting space and helps prevent IBWA from being

assessed penalties for not meeting our contracted room block guarantee. IBWA doesn’t get credit for

rooms book through corporate programs or rooms booked with loyalty points.

BE AWARE that outside companies, not affiliated with IBWA, may call or email you with a discounted

room rate. Please be aware that you will most likely be required to pay for your room in advance and the

reservation may, or may not be legitimately made with the Gaylord. Some of these companies are just

gathering credit card information. Rooms booked with outside companies are not considered part of the

IBWA block and therefore do not contribute to the contract minimums we are required to meet. Use

only the web link and reservation number provided in this letter.

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 4

HOTEL SERVICES AND AMENITIES

Location: Gaylord Texan Hotel

1501 Gaylord Trail, Grapevine, TX 76051

Arrival Policy: Check in: 4:00 pm, Check out: 11:00 am

Internet: Complimentary

Health/Spa/Fitness: Facilities include two pools (indoor and outdoor), fitness facility, and a full-

service spa

Parking: $22 per day self-park or $31 per day valet parking

Hotel Shuttles: Gaylord Texan provides shared transportation to DFW Aiport every 30 minutes

(at every hour and half hour) between 5:00 am – 2:00 pm. The fee is $15 per

person. Please note this does not include transportation from DFW Aiport to the

hotel.

TRAVEL INFORMATION

AIR TRAVEL/GROUND TRANSPORATION

Dallas/Fort Worth International Airport (DFW) is 6 miles from the Gaylord Texan Hotel, with travel

time being about 15 minutes. Taxi fare is approximately $25 one-way. Dallas Love Field (DAL) also

services the area and is located 20 miles from the hotel with a taxi fare of $60.

GRAPEVINE, TEXAS

Website: www.GrapevineTexas.com for dining, shopping, siteseeing

Shuttle Service: Service between the Gaylord Texan Hotel and historic downtown Grapevine (15

min.) as well as to Grapevine Mills and the Grapevine Towne Center.

$5 - Individual Daily Pass or $10 - Family Day Pass

Sunday 11am-7pm; Monday-Thursday 3pm-11pm; Friday-Saturday 10am-11pm

WEATHER

Temperatures in November in Grapevine are quite pleasant with an average high of 70 degrees

Fahrenheit and a low of 50. Average rainfall for November is 3 inches so you may want to pack an

umbrella – just in case.

ATTIRE

Be comfortable in business casual attire, and good walking shoes. The air conditioning is running year-

round and may at times be cool in public areas of the hotel and in the meeting rooms. We suggest you

bring a sweater, jacket, or wrap as a “just in case” for the times you find yourself in those locations.

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 5

IBWA SCHEDULE-AT-A-GLANCE (*IBWA membership required for attendance at these meetings.)

(Schedule current as of 8/09/17. Descriptions and updates will be posted at www.bottledwater.org/convention.)

Monday, November 6, 2017

10:00 am – 7:00 pm IBWA Registration

***************

10:30 am – 11:30 am IBWA Education Committee*

11:30 am – 1:00 pm IBWA Committee Chairs Lunch (closed)

1:15 pm – 2:30 pm Data, Science, and Common Sense: Tools to Refute Opposition to

Bottled Water (1.25 CEUs)

2:30 pm – 3:30 pm Bottled Water and the Revised FDA Labeling Rules (1 CEU)

3:30 pm – 4:30 pm FSMA Problem-Solving Mini-Workshop (1 CEU)

1:15 pm – 2:15 pm IBWA Supplier and Convention Committee*

1:15 pm – 2:30 pm IBWA State Affairs Task Force / IBWA State and

Regional Associations Committee*

2:30 pm – 4:00 pm IBWA Membership Committee*

2:45 pm – 4:00 pm IBWA Environmental Sustainability Committee*

5:30 pm – 7:00 pm IBWA/NAMA Welcome Reception

7:30 pm – 10:00 pm DWRF Fundraiser – Topgolf (Ticketed Event)

Tuesday, November 7, 2017

6:30 am – 8:00 am WIN Boot Camp / Fitness Walk

7:00 am – 5:00 pm IBWA Registration

7:30 am – 9:00 am Continental Breakfast

***************

7:00 am – 9:00 am IBWA Executive Committee (closed)

8:00 am – 9:15 am Make Social Media Marketing Work for Your Business (1.25 CEUs)

8:00 am – 9:15 am Route Management Technology (1.25 CEUs)

8:45 am – 10:45 am IBWA Technical Committee*

9:30 am – 10:45 am Creating Messengers to Grow Your Business (1.25 CEUs)

9:30 am – 10:45 am Defensive Driving (1.25 CEUs)

11:00 am – 12:00 pm Government Affairs Update: Impacts on Your Business (1.25 CEUs)

11:00 am – 12:15 pm Water Consumption and the Influences on Your Cognitive Function, Mood,

and Risk of Illness and Disease (1.25 CEUs)

11:00 am – 12:15 pm IBWA Communications Committee*

12:15 pm – 5:30 pm IBWA/CTW Trade Show/Lunch

2:00 pm – 3:15 pm DWRF Trustees Meeting

Wednesday, November 8, 2017

7:00 am – 5:00 pm IBWA Registration

***************

8:30 am – 10:15 am IBWA General Session and Annual Business Meeting with Keynote Speaker

10:45 am – 12:00 pm Bottled Water Sales Trends (1.25 CEUs)

12:00 pm – 1:30 pm IBWA Political Action Committee Board Meeting*

1:45 pm – 3:15 pm IBWA Government Relations Committee*

1:15 pm – 2:30 pm Improving Energy Efficiency in a Bottled Water Facility (1.25 CEUs)

1:15 pm – 2:30 pm Coaching for Results (1.25 CEUs)

2:45 pm – 3:45 pm A Half Plus A Half = A Whole Lot of Opportunity in Recycling (1 CEU)

4:00 pm – 5:15 pm CPO Study Session (1.25 CEUs)

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 6

Thursday, November 9, 2017

8:00 am – 10:00 am IBWA Board of Directors Meeting*

8:00 am – 11:00 am IBWA CPO Exam (Ticketed Event)

SPECIAL EVENTS

IBWA/NAMA Welcome Reception (Included in registration fee; Guest Ticket $40 each)

Monday, November 6, 2017 5:30 pm – 7:00 pm

IBWA and NAMA registrants will come together for a welcome reception to kick off the week and this

collaborative co-location. This relaxing event will allow attendees to network with peers, catch up with

old friends, and enjoy an evening of hors d’oeuvres and an open cash bar.

Drinking Water Research Foundation (DWRF) Topgolf Fundraiser

Monday, November 6, 2017 7:30 pm – 10:00 pm (Ticketed Event - $165)

(Transportation shuttles begin departures from the Gaylord Hotel at 7:10 pm)

We’re heading to Texas and DWRF is changing it up this year. Join us at Topgolf for the 2017 Drinking

Water Research Foundation (DWRF) Fundraiser. Topgolf is a premiere entertainment venue where

attendees can socialize, enjoy food and drinks, and leisurely hit a few golf balls. The signature game of

Topgolf is a competition where players hit micro-chipped golf balls. Then points are scored based on

accuracy and distance. This is a venue and an event that caters to all skill-levels, so whether you’ve

never hit a ball or hit the links once a week, this event won’t disappoint. You can come out and learn

how to swing a golf club with the help of a Topgolf Pro, engage in a little friendly competition, or

simply sit back and enjoy an evening with good company. Check out the Topgolf website to learn more:

https://topgolf.com/us/the-colony/.

This is a venue with upscale amenities that offers fun for everyone and is a new destination for the

annual fundraiser. Don’t miss out on an evening full of fun, laughs, and great company. Tickets cost

$165 per person, which includes a shuttle to and from the Gaylord (roundtrip transportation shuttles

begin departures at 7:10 p.m.), Texas cuisine, one drink ticket for an alcoholic or nonalcoholic beverage,

private event space, hours of Topgolf game play with reserved golf bays and golf pros and instructors,

and inclusion in the raffle of great prizes. (Of the $165 entry fee, $80 is tax deductible.)

Your participation in the DWRF Topgolf fundraiser helps support the vital research that impacts the

bottled water industry now and in the future. Please mark “Yes” under “DWRF Topgolf” on the

registration form to attend this event.

Please register no later than Monday, October 30, 2017 so food guarantees can be made to the

restaurant and the correct number of busses can be ordered.

Limited sponsorship opportunities are also available for the DWRF fundraiser. Sponsorships are a great

way to help support DWRF, while also getting recognition for your company. When you sign up to

sponsor the DWRF fundraiser, your company will receive recognition in conference promotional

materials, including IBWA’s weekly e-newsletter Splash, and the Bottled Water Reporter, as well as on

signage at the event and in the onsite program. For more information, please contact IBWA Program

Coordinator of Education, Science, and Technical Relations Claire Crane (703-647-4612 or

[email protected]).

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 7

IBWA/NAMA Trade Show and Lunch

Tuesday, November 7, 2017 12:15 pm – 5:30 pm

Do you have questions for a current vendor? Have you been searching for that one offering that will

take your company to the next level? The IBWA/NAMA Trade Show offers attendees the opportunity

to be introduced to the latest and greatest products and services offered by vendors who know the

bottled water industry. With time dedicated solely to conversation, decision making, and networking,

it’s no wonder this event has established itself as one of the most popular and well-attended conference

events.

IBWA General Session and Annual Business Meeting and Keynote Presentation

Wednesday, November 8, 2017 8:30 am – 10:15 am

The “President’s Report”, delivered by Joe Doss, IBWA President and CEO will highlight the year’s

achievements, the present state of the Association, and what’s in store for the future.

Members will also vote on the slate of nominees for IBWA’s board of directors, and IBWA

Chairwoman Shayron Barnes-Selby, DS Services of America, Inc., will discuss what she has learned

during her tenure.

IBWA presents another memorable moment at the General Session with the “Passing of the Gavel”

ceremony, which honors the leadership, time and commitment of 2017 Chairwoman Shayron Barnes-

Selby, and formally introduces the incoming 2018 Chairman Lynn Wachtmann, Maumee Valley

Bottlers, Inc. to the IBWA membership.

EDUCATION SESSIONS

The IBWA Code of Practice requires members to have at least one Certified Plan Operator (CPO)

in each member facility. All IBWA education sessions at the 2017 IBWA Annual Business

Conference will be eligible for continuing education credits (CEUs). This makes the conference an ideal

time to become certified, or to obtain CEUs to keep your certification current.

To keep certification current, CPOs may either retake the CPO exam every three years or accrue the

required 21 CEUs (up to 6 CEUs can be from non-technical/business topics)--within each three-year

period which averages out to only 7 CEUs per year.

IBWA offers an outstanding education program that encompasses the industry’s key issues, including

business and technical challenges, and solutions. Leading experts and bottled water professionals will

provide the latest information on a wide variety of topics relative to today’s competitive marketplace.

At this year’s conference, 18.25 CEUs are available—8.25 Technical CEUs and 10 business

CEUs .

IBWA members who want to take the CPO exam can do so on Thursday, November 9, 2017 from 8:00

am – 11:00 am and are encouraged to study the IBWA Plant Technical Reference Manual and Bottled

Water Code of Practice to study for the CPO exam.

For CPO Questions/Information: Contact Claire Crane, Education and Technical Program

Coordinator at 703-647-4612 or via email [email protected].

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 8

Monday, November 6

1:15 pm – 2:30 pm 1.25

Data, Science, and Common Sense: Tools to Refute Opposition to Bottled Water

Presenter: Louis F. Vittorio, Jr., PG, EarthRes Group, Inc.

With the growth of bottled water as a healthy packaged beverage of choice, it has come under

unprecedented attacks for a variety of unfounded reasons, including climate change, sustainability, water

scarcity, environmental impacts, recycling, lack of regulation, water quality, and cost. However, upon

analysis such reasons advanced by non-scientific opposition parties and a willing media don’t actually

“hold water.” Vittorio’s presentation will cover the main points of opposition to bottled water expressed

by critics and provide data, science, and common sense information that you can use to refute those

arguments and proudly discuss your bottled water products.

2:30 pm – 3:30 pm 1.0

Bottled Water and the Revised FDA Labeling Rules

Presenters: Bob Hirst, IBWA, and Lawyer from Hogan Lovells

FDA has announced a delay in the effective date for its revised food labeling rules. This delay provides

a great opportunity for you to become better informed about how the revised rules will eventually

impact bottled water. The primary impacts of the revised rules on bottled water include calorie and

sodium declarations and fluoride labeling. Also, with an increase in volume from 8 ounces to 12 ounces

on the Nutrition Facts Panel (NFP), how will that affect sodium labeling? What is a dual column NFP?

All this and more will be clearly explained during this session. Bring your questions because this is a

great opportunity to get answers from the people who know.

3:30 pm – 4:30 pm 1.0

FSMA Problem-Solving Mini-Workshop

Presenters: Bob Hirst, IBWA, and Members of the IBWA FSMA Joint Subcommittee

Bottled water professionals who have completed a Preventive Controls Qualified Individual (PCQI)

workshop know about problem-solving while developing a food safety plan. But how good is your food

safety plan at anticipating problems that arise in a bottling facility? Have you planned for all potential

events? What would your response be to such an event? This session will be organized in a table-top

exercise format, and teams at each table will debate amongst themselves how they would handle the

event and then report out to the group. As you have probably learned from experience in IBWA’s PCQI

workshops, when faced with a situation that requires a response, we don’t always think of all possible

options. Learn from others in this interactive session.

Tuesday, November 7

8:00 am – 9:15 am 1.25

Make Social Media Marketing Work for Your Business Presenters: Jill Culora, IBWA, and Panel

Should you produce your social media content in-house or outsource? How do paid social ads

work? Interested in running contests? This session will help you determine what social media options

best suit your business needs. Learn from IBWA members about the best practices to get the most return

on investment for your efforts. Not on social media yet? Come and listen to how other bottlers,

suppliers, and distributors are navigating this complex social world.

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 9

Tuesday, November 7 (cont.)

8:00 am – 9:15 am 1.25

Route Management Technology

Presenter: David Kroutil, Advantage Route Systems

Want to stay up on the latest in technology and how can you apply it to your business? Ever wonder how

handhelds can add to driver efficiency? Do you use route optimization to reduce mileage and increase

profits? These are just a few of the topics that will be covered during this entertaining session. Time to

brush up on what’s happening in technology!

9:30 am – 10:45 am 1.25

Creating Messengers to Grow Your Business

Presenter: Jim Karrh, Karrh & Associates

Even companies that are committed to efficiency and great customer service can find it difficult to grow.

The missing piece for growth might be closer than you think: the hundreds of conversations that

employees, customers, and friends have every day. How do the people who know your business best talk

about it? In this session, Karrh will expose the false assumptions that hold some managers back when it

comes to enlisting more messengers for the business. He will also share best practices developed

firsthand with a number of service and delivery clients, and offer practical tips you can put to work right

away. You will be prepared to "Know, Go, and Show," providing your colleagues and customers what

they need to share your story more consistently and more often.

9:30 am – 10:45 am 1.25

Defensive Driving

Presenters: Dianna Marcinik and John Rock, John P. Rock, Inc.

Retired PA State Police Lieutenant John Rock, an experienced defensive driving instructor and former

accident reconstructionist, will be discussing the necessity for defensive driving and driver training. His

presentation will cover the No.1 cause of crashes, how complacency and distractions effect a driver

controlling a vehicle, the impact of criminal and civil liability as it applies to drivers and management,

the advantages of wearing seat belts and the consequences of not wearing one. The program will provide

management and employees an understanding of the importance a commitment to defensive driving

means to assuring every employee goes home safe after every shift.

11:00 am – 12:00 pm 1.25

Government Affairs Update: Impacts on Your Business

Presenters: Eric Dell, NAMA, and Cory Martin, IBWA

Don’t miss this must-attend session, which will discuss many of the issues impacting your business on a

daily basis. Attendees will gain insight on small business regulatory relief, federal tax reform proposals,

bottled water sales bans, movements to privatize rest areas on interstate highways, and much more.

Come to learn about these initiatives, and, more importantly, what you can do to take action on each of

these issues.

11:00 am – 12:15 pm 1.25

Water Consumption and the Influences on Your Cognitive Function, Mood, and Your Risk of

Illness and Disease

Presenter: Lawrence E. Armstrong, PhD, Human Hydration, LLC

A growing body of published scientific evidence indicates that the volume of water you consume each

day is related to your mood, mental performance, and information processing. Also, recent

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 10

epidemiological research suggests that drinking an optimal volume of water each day will reduce your

risk of kidney disease, obesity, metabolic syndrome, and diabetes, across years and decades. In this age

of rising health-care costs, can you imagine a simpler, safer, more cost-effective behavioral change?

Attend this session to determine how much you should drink each day. Are you a “low volume drinker”?

Do you really need to drink eight 8 oz glasses each day? Find out during this session.

Wednesday, November 8

10:45 am – 12:00 pm 1.25

Bottled Water Sales Trends

Presenter: Gary Hemphill, Beverage Marketing Corporation

Bottled water is the most popular beverage in America after surpassing carbonated soft drinks in 2016.

Growth is coming across all segments led by the single-serve PET segment. But will the growth

juggernaut continue? Attend this fast-paced session to hear the latest industry data, learn about the

current category trends, and get a glimpse into the industry's future. This session will also feature

updates on the performance of other competitive beverage categories—for example, carbonated soft

drinks, energy drinks, and more.

1:15 pm – 2:30 pm 1.25

Improving Energy Efficiency in a Bottled Water Facility

Presenters: Richard Crowther, Antea Group; Tom Pullar, EarthRes Group, Inc.; and Gary Tondorf-

Dick, Massachusetts Institute of Technology

In this session, panelists will discuss ideas for monitoring, management, and improvement of energy

efficiency in a bottled water facility. The panel will discuss design considerations when building a new

bottled water facility and options for existing facilities to improve energy efficiency. Along with energy

management, the panel will address topics such as heat recovery, air handling systems, motors, pumps

and fans, and lighting systems applications that bottlers could implement in their facilities.

1:15 pm – 2:30 pm 1.25

Coaching for Results

Presenter: George Heikkinen, DS Services of America

Coaching for Results is a straightforward model that will enable you to guide your team to improved

behavior and results by using specific questions. Many people know what to do but don’t do what they

know. Instead of telling those associates who aren’t performing to expectations what to do, over and

over, use questions to surface what they know. Through their answers, guide them to tell you how and

what they will do to improve their behavior and results.

2:45 pm – 3:45 pm 1.0

A Half Plus A Half = A Whole Lot of Opportunity in Recycling

Presenter: Jeff Meyers, The Recycling Partnership

Recycling may seem universal in the United States, but in fact only half of consumers have good access

to convenient recycling. In addition, less than half of recyclables, including water bottles, are being

recovered from the home. What does that mean? We have a lot of work to do to ensure bottled water

continues to have a positive environmental message! Come to this session to find out how The

Recycling Partnership is teaming up with IBWA to measurably increase recycling rates for consumer

packaging to drive environmental benefits, create jobs, and create new raw materials for manufacturing.

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 11

4:00 pm – 5:15 pm 1.25

CPO Study Session

Presenters: Glen Davis, Absopure Water Company, and Bob Hirst, IBWA

This session is always a favorite among those attendees who have signed up to take IBWA’s certified

plant operator (CPO) certification exam. Attendees should put their thinking caps on and be prepared to

have some game-show fun! If studying usually makes you sleepy, you won’t have to worry about that

here, as industry experts will help attendees prepare for the CPO exam—but you will have to be fast on

your feet! Do you have the answers to run a bottling plant? Take the challenge and find out!

NAMA CoffeeTea&Water 2017

Schedule-At-A-Glance* (Current as of 8/9/17)

(Sessions included in IBWA Registration)

Monday, November 6, 2017

7:00 am – 6:00 pm Registration

***************

8:00 am – 12:30 pm Coffee 101 (Ticketed event)

12:45 pm – 2:30 pm Opening General Session

3:00 pm – 4:00 pm Education Sessions

• Protecting Your Business from a Cyberthreat

• The Evolving Bean-to-Cup Market

4:15 pm – 5:15 pm Education Sessions

• Brewing New Business

• Is Your Workplace Café Socially Savvy?

5:30 pm – 7:00 pm IBWA/NAMA Welcome Reception

Tuesday, November 7, 2017

7:00 am – 5:30 pm Registration

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7:00 am – 9:00 am IBWA/NAMA Continental Breakfast

8:30 am – 9:30 am Education Sessions

• The Changing Workplace

• ELN Session

9:45 am – 10:45 am Education Sessions (2 concurrent sessions)

• How Sustainable Business Practices Can Drive the Bottom Line

• 2016 NAMA Census Results 11:00 am – 12:15 pm Education Session

• Government Affairs Update (Joint IBWA/NAMA session)

12:30 pm – 6:30 pm IBWA/NAMA Exhibition/Lunch

Wednesday, November 8, 2017

8:00 am – 11:00 am Registration

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9:00 am – 10:30 am Roundtable Discussion

11:00 am – 12:30 pm NAMA Keynote and Closing Session

*Tentative Schedule – subject to change. As speakers and descriptions become available this page will

be updated at www.bottledwater.org/convention/NAMA.

2017 IBWA Annual Business Conference and Trade Show 10/02/17 Page 12

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WIN In Doubt…Work Out

Tuesday, November 7, 2017

Boot Camp 6:30 am – 7:00 am ($25 registration fee includes bottled water, workout mat and t-shirt)

This 30-minute class is open to all CTW and IBWA attendees. It’s a fast-paced, calorie-blasting

workout, designed to accommodate all levels of fitness and will leave you feeling strong and

accomplished! All participants must sign a liability waiver at check-in. A percentage of the proceeds

from this event will be contributed to the NAMA Foundation to benefit the FitPick program.

Fitness Walk 7:15 am – 7:45 am Free to all CTW and IBWA attendees. Participants will receive a

trail map, bottled water, and t-shirt. Join industry friends and colleagues on a rejuvenating 1.3 mile walk

through woodland views around the southern tip of Lake Grapevine, adjacent to the Gaylord Texan

Hotel and Convention Center.