ibt prospectus management sciences part 3 2012-13

8/12/2019 IBT Prospectus Management Sciences Part 3 2012-13

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Faculty of Management Sciences

Note from the Dean

As Dean of the Faculty of Management Sciences, it is my pleasure to welcome you to this great Institution which is one of

the pioneer institutions in business management and computer sciences. The Faculty of Management Sciences is flexible

in content and diversity of its courses. Its curricula are in accordance with the standards set by HEC and stand in complete

comparison to the other business management education institutes in Pakistan. As supplement to teaching, it organizes

training workshops, faculty seminars, and conferences. In addition to this, internship projects, grooming sessions and

workshop on personality development are also arranged for students which add further value to their management & Social

sciences related education. As its prime feature, the Faculty invites professionals from the corporate sector to teach applied

courses to create an interface between theory and practice; thus providing the students an access to practical knowledge

directly from the source. Through such closer integration between various parts, the Faculty of Management & Social

Sciences has been producing competent and well qualified human resource for the corporate sector organizations, most

of them holding important positions in national and international organizations. A large number of graduates of this Faculty

has gone abroad as well for higher education or employment. Its strategy remains focused on attracting the best students,

hiring and retaining the best teaching staff and building strong links with business community, simultaneously providing an

environment that is intellectually challenging and spiritually invigorating to groom the students as useful members of society

and efficient professionals for any organization.

Dr. Farooq-E-Azam CheemaDean, Management SciencesDirector, QEC

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BBA Program (138 Credits)

Course ID Course Title

EGL104 Oral & Presentation Skills

HUM121 Islamiat & Pakistan Studies

ECO101 Micro Economics

MGT102 Information & Business Management

CS101 Introduction to Computing

ACC101 Principles of Accounting

First Semester


ECO201 Macro Economics

MAT103 Business Maths

EGL113 English Writing Skills

HUM203 Sociology

MDS101 Introduction to Media & Social Sciences

ACC203 Financial Accounting & IT

Second Semester


MKT201 Principles of Marketing

MAT202 Statistics

FIN211 Introduction to Business Finance

MGT201 Principles of Management

HUM204 Psychology

LNG111 Foreign Language I

Third Semester


ACC302 Cost Accounting

HUM201 Introduction to Business Law

MGT203 Business Ethics

MGT301 Organizational Behavior

MKT401 Marketing Management

LNG211 Foreign Language II

Fourth Semester


MGT111 Basics of Research Methods

ECO401 Money & Banking

MAT304 Quantitative Analysis for Business

MKT404 Consumer Behavior

EGL202 Business & Media Communication

MAT381 Calculus

Fifth Semester


MGT302 Operations Management

ECO302 Development Economics

IR301 International Relations

MGT304 Corporate Social Responsibility

FIN311 Financial Management

HUM451 Public Policies

Sixth Semester


ECO411 Analysis of Pakistani Industries

MGT501 Human Resource Management

CSC491 Management Information System

MGT204 Project Management

Elective-I

Seventh Semester


MGT412 Entrepreneurship

ACC502 Managerial Accounting & Control System

MGT518 Supply Chain Management

MKT605 Advertising & Media Management

Elective-II

Eight Semester

* The sequence of the course mentioned above may not be followed in some cases

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BBA Electives


MKT508 Advertising Strategies

MKT501 Media Buying

MKT507 Advertising & Media Ethics

MKT503 Social Marketing

MKT504 Internet Marketing

MKT505 Commercial & Print Production

MKT506 International Marketing

MKT517 Global Media Ethics

MKT509 Packaging & Social Media Marketing

MKT510 Strategic Social Media Marketing

Advertising and Media Management



FIN506 Consumer Banking in Pakistan

FIN513 Micro Finance

FIN515 Analysis of Financial Statements

FIN518 International Banking

FIN602 Commercial Banking Policies

Banking & Finance


MGT602 Recruitment & Selection

MGT603 Performance Management

MGT605 Compensation Management

MGT606 Industrial Relations & Labour Laws

MGT607 Leadership & Motivation Techniques

MGT609 Talent Management & Succession Planning

MGT613 Strategic HRD

Human Resource Management/Management


TP451 Technopreneurship

TP453 Planning Developing Venture

TP454 Entrepreneurial Marketing

TP461 Enterprise Resource Planning

CS440 Professional Ethics

Technopreneurship

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4/22

BS Media Science (132 Credits)


MDS102 Drawing Perspective

MDS112 Principle of Design (POD)

MDS111 Introduction to Media Management and Advertising

MDS104 Typography & Color Theory

MDS113 Introduction to Media Softwares IMS


First Semester



MDS210 Advance Drawing

FP112 History of Cinema and TV

HUM204 Psychology

MDS211 Digital Image Manipulation

MDS114 Introduction to Art

Second Semester


MDS311 Audio & Video Techniques

MDS212 Life Drawing

MDS213 Copywriting

MDS214 Photography

FP201 Introduction to TVC & Filmmaking

Third Semester


FP202 Camera and Lighting Techniques

MDS215 Script writing and Screenplay

MDS216 Concept and Storyboarding


MDS312 Digital Illustration

Fourth Semester


FP311 Art Direction

MDS313 Creative Development and Activity

MDS411 Advance Image Manipulation

MDS412 Design & Printing Techniques


Fifth Semester


FP403 Sound Design

FP404 Short Film Making

MDS413 World and Urdu Literature

MDS414 Event Management and PR

MKT414 Media Planning and Management

Sixth Semester


Elective I

Elective II

Elective III

Elective IV

Elective V

Elective VI

Seventh Semester


Elective VII

Elective VIII

Elective XI

Elective X

MDS499 Project

Eight Semester


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BS Media Science (Elective)


FP412 Direction

FP413 Drama and Film Design

FP414 Documentary Filmmaking

FP415 Production Design

FP416 Framing and Lighting

FP417 Film and Drama Acting

FP418 Advance Editing and Special Effects

FP419 Hollywood Techniques of Filmmaking

FP420 Broadcasting

FP421 Live Sound Techniques

Electives Film & TV Production


MKT508 Marketing Research

MKT501 Advance Copywriting

MKT507 Advertising & Media Ethics

MKT503 Online Marketing

MKT504 BTL Design

MKT505 Client Services

MKT506 International Marketing

MKT517 Brand Management

MKT509 Product Packaging

MKT510 Ad Design

Electives Advertising and Media Management


AN412 Character Design

AN413 2D Animation

AN414 3D Modeling

AN415 Character Modeling

AN416 Character Rigging

AN417 Texturing

AN418 3D Animation

AN419 Advance 3D Animation

AN420 3D Lighting

AN421 Rendering

Electives Animation with Maya

* The sequence of the course mentioned above may not be followed insome cases

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BS Mass Communication (132 Credits)


MCM101 Introduction to Mass Communication


MGT102 information & Business Management


HUM203 Sociology


First Semester






MKT201 Principle of Marketing

EGL202 Business and Media Communication

Second Semester


HUM204 Psychology

MAT202 Statistics


MGT201 Principle of Management

MCM102 Theories of Mass Communication

Third Semester


MCM203 Contemporary Mass Media


MDS213 Copywriting


MCM204 News Writing and Reporting

Fourth Semester


MCM301 Current Affairs

MCM302 Journalistic Writing (English and Urdu)

FP414 Documentary Filmmaking

MCM303 Sub Editing and Page Designing

MCM304 Photographic Journalism

Fifth Semester


MCM411 Advance Sub Editing

MCM311 Advance Reporting


MGT301 Organizational Behavior


Sixth Semester


MCM312 Broadcast Journalism

MCM313 TV News Reporting and Production

MCM314 Featured Column and Editorial Writing



ECO402 Economic Reporting

Seventh Semester


MKT414 Media planning and Management


MDS506 Media Laws and Ethics

MCM412 Sports Journalism

MCM499 Project

Eight Semester


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BS Social Science (132 Credits)






SSC111 Introduction to Social Sciences

IR101 World History (General)

First Semester


MDS101 Introduction to Media & Social Sciences



HUM204 Psychology

MAT202 Statistics


Second Semester


IR301 International Relations

HUM235 Social Work I

HUM203 Sociology

LNG211 Foreign Language II


MAS302 Contemporary Urdu Literature I

Third Semester


HUM361 Introduction to Peace Studies

HUM306 Philosophy I

HUM363 International Law & Human Rights

HUM364 Introduction to Anthropology

MAS304 Contemporary Urdu Literature II

MAS305 Introduction to Media & Manager

Fourth Semester


HUM362 Introduction to Education

IR303 Pak-Foreign Policies/ Elective I

HUM335 Social Work II

HUM371 International Politics (Regional )

ECO404 Global Economics Issues

Fifth Semester


HUM372 Culture & Change

MAS301 Introduction to Mass Communications


MGT412 Entrepreneurship/ Elective II

HUM433 Comparative Religion

Sixth Semester


IR402 World History II (General)

HUM311 Business Law & Corporate Governance/

Elective III

HUM453 Constitutional Development of Pakistan

HUM451 History of Industrial Revolution

SSC498 Research Project I

Seventh Semester


HUM461 Philosophy II


IR448 Global Foreign Policies/ Elective IV

IR404 World History (Asia Pacific, ME & The West)

SSC499 Research Project II

Eight Semester


ED102 History of Education

ED402 Educational Leadership

ED403 Children's Literature

ED206 Teaching Exceptional Students

ED207 Educational Psychology

ED307 Strategies for Literacy for Middle/High Schools

ED309 Family Dynamics

Electives Education


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MBA (30 Credits)


MS695 Advance Research Methods

FIN503 Financial Reporting & Analysis

MKT407 Strategic Marketing Management

Elective-I

First Semester



MGT502 Strategic Management

Elective-II

Elective-III

Second Semester


MS699 Project

Third Semester






HUM311 Business Law & Corporate Governance


First Semester




MGT513 Leadership & Organizational Behavior

MGT405 Business Process Management & IS


ECO411 Analysis of Pakistani Industries

Second Semester





Elective-I

Third Semester




Elective-II

Elective-III

Fourth Semester

MBA Program (66 Credits)


MS 699 Project

Fifth Semester


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MBA (93 Credits)





FIN211 Introduction to Business Finance



First Semester




MAT202 Statistics



Second Semester







Third Semester





MGT405 Business Process Management & IS


Fourth Semester





Elective-I

Fifth Semester




Elective-II

Elective-III

Sixth Semester


MS699 Project

Seventh Semester


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Master of Mass Communication


MCM101 Introduction to Mass Communication

EGL202 Business and Media Communication


MCM102 Theories of Mass Communication

MCM203 Contemporary Mass Media


First Semester


MDS213 Copywriting

MCM204 News Writing and Reporting

MCM301 Current Affairs

MCM302 Journalistic Writing (English and Urdu)

FP414 Documentary FilmMaking

MCM303 Sub Editing and Page Designing

Second Semester


MCM304 Photographic Journalism

MCM311 Advance Reporting


MCM312 Broadcast Journalism

MCM313 TV News Reporting and Production


Third Semester


MCM314 Featured Column and Editorial Writing


MKT 614 Adv. Media Planning and Management

MCM411 Advance Sub Editing

MS699 Project

Fourth Semester


1


11/22

Master of Media Science


MDS102 Drawing and Perspective

MDS112 Principle of Design (POD)




FP112 History of Cinema and TV

First Semester



MDS311 Audio & Video Techniques

MDS213 Copywriting

MDS214 Photography


MDS312 Digital Illustration

Second Semester


FP202 Camera and Lighting Techniques


FP311 Art Direction

MDS412 Design & Printing techniques

Elective I

Elective II

Third Semester


FP412 Direction



Elective III

MDS499 Project

Fourth Semester


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EMBA (66 Credits)








First Semester



ECO502 Managerial Economics



MGT615 Corporate Strategy


Second Semester




CSC491 Management Information System


Elective-I

Elective-II

Third Semester


FIN601 Corporate Finance

Elective-III

MS699 Project

Fourth Semester


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MBA & EMBA Electives


MGT514 Operations Research

MGT523 Leadership for Innovation

MGT602 Recruitment & Selection

MGT603 Performance Management

MGT605 Compensation Management

MGT606 Industrial Relations & Labour Laws

MGT607 Leadership & Motivation Techniques

MGT609 Talent Management & Succession Planning


MGT614 Change Management

Human Resource Management / Management


MKT601 Service Marketing


MKT603 Personal Selling & Sales Promotion

MKT604 Strategic Marketing

MKT605 Advertising & Media Management


MKT608 Customer Relationship Management

MKT609 Dynamics of Logistics & Distribution

MKT610 Export Marketing

MKT611 Interactive Global & Regional Marketing

MKT614 Adv. Media Planning & Management

MKT616 Advertising & Promotion

Marketing & Advertising


HLM601 Strategic Management for Health Care

Organizations

HLM602 Pharmaceutical Marketing

HLM603 Issues in Pharma Industry

HLM604 Quality & Safety Measures in Pharma Industry

Health Management


IBK601 Islamic Modes of Finance

IBK602 Foundations of Islamic Financing

IBK603 Experiences of Islamic Banking &Finance

IBK604 Legal & Constitutional Aspects of Islamic

Financing

IBK605 Financial Statement Reporting in Islamic

Banking

FIN512 Islamic Economics

Islamic Banking


FIN506 Consumer Banking in Pakistan

FIN508 Financial Modeling

FIN513 Micro Finance

FIN515 Analysis of Financial Statements

FIN518 International Banking

FIN601 Corporate Finance

FIN602 Commercial Banking Policies

FIN603 Investments & Portfolio Management

FIN604 Investment Banking

FIN605 Credit & Risk Evaluation

Banking & Finance


TCF601 Treasury & Fund Management

TCF602 Risk Management & Insurance

TCF603 Security Analysis

TCF604 Financial Engineering

Treasury and Fund Management


CSC413 Internet Programming

CSC425 Software Project Management

CSC442 Software Quality Management

CSC451 Network Security

MIS


MDS403 Radio Projects

MDS408 Lights & Lighting

MDS411 Print Media

MDS415 Cinematography / Sound Recording &

Special Effects

MDS416 Documentary & Film Making

Media Management


TP451 Technopreneurship

TP453 Planning - Developing Venture

TP454 Entrepreneurial Marketing

TP461 Enterprise Resource Management

CS440 Professional Ethics

Technopreneurship

* The sequence of the course mentioned above may not be followed in some cases 44


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SCM601 Retail & Supply Management

SCM602 Logistic Management

SCM604 Forecasting & Demand

SCM606 Supply & Retail Strategy

Supply Chain Management


TXM604 Fashion Advertising

MKT610 Export Marketing

MAS602 Fabric Production & Processing

MAS606 Quality Assurance

Textile Management

MBA & EMBA Electives


5


15/22

Certificate in Fashion Designing (18 Credits)


FD101 Introduction to Fashion Designing

FD102 Introduction to Interior Design

FD103 Pattern Making and Clothing

* The sequence of the course mentioned above may not be followed insome cases

Course ID Course TitleFD 201 Textile Design

FD104 Fashion Illustration I

FD106 Needle Craft

FD107 Fashion Illustration II

FD108 Traditional Textile Art

FD109 Clothing Culture and Communication

Diploma in Fashion Designing (36 Credits)



FD105 History of Art & Design


Course ID Course TitleEGL202 Business & Media Communication

FD204 History of Fashion & Costumes

MDS112 Principle of Design



MDS214 Photography

Advance Diploma in Fashion Designing (60 Credits)

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First Semester Second Semester



FD401 Pakistani Culture and Communication

MDS214 Photography

FD402 Advance Fashion Photography



FD502 Thesis: Launching of a Fashion Outlet/Brand/

Fashion Show






FD105 History of Art & Design

FD201 Textile Design



FD203 Draping

FD301 CAD/CAM for Fashion

FD302 Fashion Design and Accessories

FD303 Fashion Merchandizing

FD304 Apparel Quality Control

First Semester Second Semester

Third Semester


16/22

Bachelor in Fashion Designing (132 Credits)





MDS112 Principle of Design



First Semester


MDS111 Introduction to Media Management & Advertising

HUM204 Psychology





Second Semester





MDS214 Photography

FD105 History of Art and Design

FP311 Art Direction

Third Semester


FD106 Needle Craft

FD107 Fashion Illustration II

FD108 Traditional Textile Art


FD109 Clothing Culture and Communication


Fourth Semester



FD 201 Textile Design

MDS414 Event Management & PR


FD203 Draping

FD204 History of Fashion & Costumes

Fifth Semester


FD301 CAD/CAM for Fashion

FD302 Fashion Design and Accessories

FD303 Fashion Merchandizing

FD304 Apparel Quality Control

FD305 Costumes for Film and TV


Sixth Semester


FD401 Pakistani Culture and Communication

FD402 Advance Fashion Photography

FD403 Fashion Research ProjectFD404 Fashion Promotion

FD405 Stage Management

Seventh Semester


FD501 Fashion Research

FD502 Thesis: Launching of a Fashion Outlet/Brand/

Fashion Show

Eight Semester


7


17/22

MS Management Science (30 Credits)





ECO701 Global Issues in Economics & Business

First Semester



MKT601 Service Marketing


MGT523 Leadership for Innovation

MGT516 Project Management

ECO703 Econometrics

ECO704 Global Corporate Strategy

FIN705 International Finance

FIN702 Advance Financial Management

Electives


HUM651 Logic & Analytical Reasoning

HUM655 Corporate Governance

IS590 Independent Study I

Elective-I / Thesis Proposal

Second Semester


IS591 Independent Study II

Elective-II / Thesis Completion

Third Semester


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18/22

MS Media Science (30 Credits)


MDS501 Visual Communication

MDS502 International Media Communication

MKT604 Strategic Marketing


First Semester


HUM700 Literature and Cultural Heritage



MDS591 Independent Study I

Second Semester

MS Mass Communication (30 Credits)


MCM512 Mass Media and Society

MDS511 International Media Communication

MDS501 Visual Communication


First Semester



MCM513 Evolution of Mass communication Research

MCM516 Military Public Affairs

MCM591 Independent Study I

Second Semester



MKT612 Social Media Marketing

MDS592 Independent Study II

Third Semester


MCM517 Development Support Communication

MCM592 Independent Study II

Third Semester

9


19/22

MS Social Science (30 Credits)



HUM700 Literature & Cultural Heritage


ECO701 Global Issues in Economics & Business

First Semester


HUM651 Logic & Analytical Reasoning

HUM655 Corporate Governance

IS590 Independent Study I

Elective-I / Thesis Proposal

Second Semester


IS591 Independent Study II

Elective-II / Thesis Completion

Third Semester


HUM676 International Human Rights

HUM705 Peace Studies

HUM671 Philosophy

HUM708 Comparative Religion & Inter Faith Dialogue

HUM709 NGO Management

HUM710 Social Enterprise Management

Electives


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Pictorials

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ibt prospectus management sciences part 3 2012-13

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