ibps marketing officer professional knowledge model question paper 9

8/13/2019 IBPS Marketing Officer Professional Knowledge Model Question Paper 9

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Q.1. The following does not represent a market situation:

(A) A bank run dispensary located in its staff quarters

() A fund raising chairity show for the members of an !"#

($) A meditation camp of a religious organisation conducted for its members

(%) A stall distributing kada prasad in a gurudwara.

(&) !one of these

Ans'(%)

Q.. The markets are grouped into different types based on the geographical area location of

market palace productnature of transaction and *olume of the transaction :

+n the abo*e statement the following is not correct:

(A) !ature of transaction

() "eographical area

($) ,ocation of marketplace

(%) -olume of transaction

(&) !one of these

Ans'($)

Q.. The following offering is not a ser*ice :(A) /i0ed deposit receipt

() ostage stamp

($) "ift coupon of a chain store

(%) +nsurance olicy

Ans'($)

Q.2. The act of obtaining a desired ob3ect from someone by offering something in return is called as

a (n)....

(A) Transaction () &0change ($) 4elationship (%) -alue Ans'()

Q.5. &conomists use the term......to refer to a collection of buyers and sellers who transact in a

particular product class :(A) $ustomer () 6arket ($) &0perience (%) !one of these

Ans'().

Q.7. #ut of the items mentioned below......is not a product:

(A) ,ecture by 8hri 8udhansu 6ahara3

() 8imla

($) -isit to ank9s ,ondon office

(%) !one of these

Ans'($)

Q.. A product line is a group of related products that function in a similar manner are sold to the

same customer groups and marketed through the same type of outlets :(A) "roup () ,ine ($) $ategory (%) 6arket

Ans' ()

Q.;. "oods that are typically bought by a consumer based on a comparison of suitability quality

priceand style are called.....goods:

(A) +ndustrial () 8peciality ($) 8hopping (%) $on*enience

Ans'($)

Q.


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($) +mpro*ement in product quality

(%) &0pansion of business

Ans'(%).

Q.11. Abank has a special product for senior citi>ens which pro*ides cheque book on sa*ing account

with customer name on chaque book free of cost debit card with o*er draft facility of rs 15=== a

special pouch for holding passbook cheque book and debit card facility for withdrawal and

deposites at any branch of the bankfree of cost remittances to any branch of the bank and free of

cost remittances to any branch of another bank co*ered under 4T"8 facility. ?hich of the following

is the core product in this offering @

(A) #*erdraft

() 4emittances

($) 8a*ing account

(%) !one of these

Ans : ($).

Q.1. #f the following pricing methods......is not based on competitors pricing :

(A) &nglish Auction

() 8ealed''id Auction

($) "roup ricing

(%) !one of these

Ans : ($)

Q.1. #f the following pricing strategies......is not ideal for new products :

(A) 6arket'8kimming

() %iscriminatory ricing

($)romotional ricing

(%) !one of these

Ans: ()

Q.12.A...discount is offered by the seller to intermediary who performs functionslike selling storing

and record keeping :

(A) Quantity

() Trade


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($) $ash

(%) 8easonal

Ans : ()

Q.15. +n market skimming pricing strategy :

(A) +nitially price is lower and then it is increased

() +nitially price is higher and then it is reduced

($) +ntial price is high and is maintained high

(%) !one of these

Ans : ()

Q.17. ank of 6athura is offering 1 higher interest rate on fi0ed diposite to senior citi>ens of 7=years and abo*e. +t is practising...... :

(A) romotional pricing

() sychological pricing

($) 8egmental pricing

(%) roduct mi0 pricing

Ans : ($)

Q.1. with....pricing the products are priced below list price (or e*en below cost)for a temporary

period to create buying urgency :

(A) 4eference

() y'product

($) romotional

(%) 6arket penetration

Ans : ($)

Q.1;. #f the following pricing methods....is not cost'based method.

(A) -alue pricing

() Target'return pricing

($) 6ark'up ricing

(%) 6arginal cost pricing


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Ans : (A).

6arketing Aptitude Questions ha*e acquired lot of importance now a days as many banks are asking

these type of questions. /or all of you here is another set of marketing questions from pre*ious

years ank # &0ams:

1. +n 8ales $on*ersion means

(1) %esign new product

() $on*ert buyer into a seller

() $on*ert 8eller into a buyer

(2) $on*ert a prospecti*e to a buyer

(5) 4eligious $on*ersion

. /or B#n lineC marketing DD. +s the most effecti*e means

(1) 8a*ings Accounts

() $redit $ard

() Eousing ,oans

(2) !4+ %eposits

(5) usiness Accounts

. 6eaning of $ross'8elling is

(1) $ity'$ity sales

() 8elling with cross'face

() 8ales with crossed fingers

(2) 8elling to e0isting customers

(5) $old'calling

2. 6arketing strategy meansDDD.

(1) +dea for further +ncome

() #ld technique of sales

() ?ays to impro*e 6arketing Acti*ities

(2) ?ays to increase production

(5) !etworking

5.CTarget "roupC means

(1) All buyers

() All sales persons

() rospecti*e uyers


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(2) All $ustomers

(5) %eli*ery persons

7. ?hat is the BF8C in a B8a*ing AccountC@

(1) Eigh 4ate of +nterest

() &asy to operate

() 4isky transactions

(2) $ost by "oods

(5) anking systems

. ?hich one of the following is !#T a Btarget groupC for 8a*ings ank AccountC

(1) 8alaried erson() ,oss incurring companies

() %octors

(2) "o*ernment ser*ants

(5) +nsurance Agent

;. Target 6arket for Eousing loans will be

(1) &0isting clients

() ersons who do not own a house

() ersons who own more than one a house

(2) uilders

(5) !4+Cs


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ibps marketing officer professional knowledge model question paper 9

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