ibm\'s transformational journey

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© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved Cardinal Points Group Navigating Business Success "Experience is a hard teacher because she gives the test first, the lesson afterwards." – Unknown IBM’s Transformational Journey United States Brazil Canada Puerto Rico Great Britain France Romania Japan China Singapore Australia New Zealand Spain Austria Belgium Germany Russia Italy Belgium Slovenia Slovakia Sweden Denmark Finland Poland Nigeria Kenya South Africa

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Business Transformation Journey

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Page 1: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Cardinal Points GroupNavigating Business Success

"Experience is a hard teacher because she gives the test first, the lesson afterwards."

– Unknown

IBM’s Transformational Journey

United StatesBrazilCanadaPuerto RicoGreat BritainFranceRomaniaJapanChinaSingaporeAustraliaNew ZealandSpainAustriaBelgiumGermanyRussiaItalyBelgiumSloveniaSlovakiaSwedenDenmarkFinlandPolandNigeriaKenyaSouth Africa

Page 2: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Happy Birthday100 years old and counting…

Brand Statement“No one ever got fired for buying IBM”

Page 3: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

VisionIts view of a “network-

centric” future driven by the desire of people and

enterprises to connect to other people and enterprises

around the world….

Cover of IBM’s1995

Annual Report

+ + =Instrumented, Interconnected, Intelligent… A Smarter Planet

NOW

THEN

Page 4: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

International Business Machines Corp (IBM)Jan 25, 2011: 161.61 +0.17 +0.11%

Open: 161.67 High: 161.76 Low: 160.42

Recent History

Gerstner Palmisano

Page 5: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Revenue Mix (Millions)

1993 2002 2010Hardware 30,591 49% 27,456 34% 16,983 17% 13,608 -44%Software 10,953 17% 13,074 16% 21,978 22% 11,025 101%Services 17,006 27% 36,360 45% 56,943 57% 39,937 235%Finance & Misc 4,166 7% 4,296 5% 1,998 2% 2,168 -52%

62,716 100% 81,186 100% 99,900 100% 37,184 59%

Change since 1993

Full-Year 2010 highlights:• Diluted earnings per share of $11.52, up 15%, 8th consecutive year of double-digit EPS growth• Record net income of $14.8 billion, up 10% • Record free cash flow of $16.3 billion, up $1.2 billion• Gross profit margin of 46.1 percent, 7th consecutive year of increase

Page 6: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Subtle Changes

Divestitures

PC CompanyNetworking DivisionHDD BusinessPrinter Division

Acquisitions

PWC Consulting DivisionISSCognosMaximoFilenet

116 Acquisitions since 2002

Page 7: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Other Key Data Points

233Value Distributors

1,50010,000Business Partners400,000300,000Employees20101993

Many Untold Stories

Page 8: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

CopycatsDell to Acquire Perot Systems for $3.9 Billion, Creating Comprehensive, Customer-Focused IT-Solutions Company

HP to Acquire EDS for $13.9 Billion, Transaction expected to more than double HP's revenue from services, furthering its standing as world's largest technology company

Xerox to Acquire Affiliated Computer Services, for $6.4 Billion, Creating a new class of Solution Provider

“Imitation is the most sincere form of flattery”

Page 9: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Food for thought…

“Culture is everything”“You can’t improve

what your not measuring”

“Expect only what you inspect”

Page 10: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Sample Partner Epitaphs“We didn’t want to see it coming”

“Died from a thousand paper cuts”“Was too afraid to change”

“Not only did we miss the boat rather, we missed the ocean”

“Didn’t move fast enough”“Too little, too late”

Page 11: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Tough Questions for Partners

What’s our opportunity?How do we fit in?

Are we ready for this journey?Where do we go from here?

How do we transform?What’s our Investment?How much is the ROI?

Page 12: IBM\'s Transformational Journey

© 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

Contact Information

Warren R. [email protected]://www.linkedin.com/in/warrenturner(O) 770-913-0048(M) 404-664-6000