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© 2011 IBM Corporation
IBM Social Intranet Platform@rchiabra
#ibmsocialbiz
Roberto ChiabraSocial Business & Web Experience Technical EvangelistIBM Collaboration Solutions - Latin [email protected]
© 2011 IBM Corporation2
Today: disparate user experiences
© 2011 IBM Corporation3
Traditional static intranet as one of many information sources
WelcomePage
CorporateNews
Directories
DocumentAccess
HRSelf-
Service
© 2011 IBM Corporation4
Traditional static internet as one of many information sources
WelcomePage
CorporateNews
Directories
DocumentAccess
HRSelf-
Service
in·tra·net [in-truh-net]Internal Web application that presents the proper information, applications, services and tools that people need to do their job
Now IBM Intranet Solution
WelcomePage
CorporateNews
Directories
DocumentAccess
HRSelf-
Service
Personalization
Enterprise Applicationintegration
ContentManagement
Collaboration
Blogs & Wikis
Social Networking
Mobile
© 2011 IBM Corporation6
ECM
Messaging, Team, &
Real Time Collab
Cultural Change
Business Adoption
The Evolving IntranetWe rarely take away what we already have
LegacyWebAppls
BusinessProcesses
WebContent
Management
Mashups
Social
Integration PortalCollaboration in Context
Mobile Devices Browsers Desktop
© 2011 IBM Corporation7
Start With Your Intranet Objectives
Objective Use an Intranet To:
Reduce Business Costs
Reduce paper with eForms Eliminate manual processes with process automation Increase ROI by reusing existing enterprise – and other –
applications in new ways for new users
Reduce IT Costs Reduce IT support cycles with IT self-service (knowledge bases, software downloads, etc.)
Remove IT from Web content process by empowering LOB web content authoring/publishing
Eliminate need for disparate client applications and reduce the cost of managing desktops
Increase Operational Efficiency & Productivity
Extend workspace access beyond the office Reduce time to find information with enterprise search Speed time to access information with document management,
single sign-on, simpler application use
Drive Corporate Culture
Present targeted, personalised messages to staff Build communities of expertise Deliver social collaboration in real time
Improve Business Processes
Speed time to service customer inquiries Provide one view of the customer to all employees React faster to changing market needs & desires Keep management better informed via dashboards
Social Business Transformation
Embrace networks of people to create business value Become Engaged, Transparent and Nimble
Typical Examples
© 2011 IBM Corporation8
Global Intranet Trends 2011Jane McConnell (@netjmc, netjmc.com)
Five megatrends are re-shaping the intranet● The intranet is becoming the front-door into the “workplace web”
● the content, services, tools and applications people need to do their jobs
● The intranet is becoming more team-oriented● project and collaborative spaces are being integrated
● The intranet is becoming people-focused● its scope is expanding to include internal networking
and social media
● The intranet is enabling people to communicate in near real-time● through web-conferencing, micro-blogging and other tools
● The intranet is place-independent● access from outside the enterprise and through mobile devices & smartphones
http://www.digital-workplace-trends.com
© 2011 IBM Corporation9
Drivers for a Better Intranet
http://www.cmswire.com/cms/social-business/50-ways-to-a-better-intranet-012447.php
http://www.intranetresearch.com
Intranet Extranet
Acme example:
Tim HillAcme Sales
Anna BauerAcme HR
Richard DowningAcme Client
Sale
s Vi
ewpo
int
HR Viewpoint
Clien t Vi ew
p oint
Acme BeNeLux Sales Representative
Works from different locations
Requires Access to Mail / Calendar / Chat / Busines Analytics / CRM / ERP
Business Case: Acme Inc., Sales perspective
Tim Hill
Search: Enter your search words here
Sign In
User Name:
Password:
[email protected]@acme.com
••••••••••••••••••
Profile = Personalisation
Home Sales Dashboard Collaboration SpaceMyHR LearningSearch: Enter your search words here
Company NewsJerry Seinfeld has publically recognized the entire sales team for their knowledge efforts…(read more)Benelux Sales overachieve in Q3 due to unique sales play... (read more)Our CEO signs the new corporate social responsibility act in the presence of... (read more)
Latest Customer Success Stories
A security-services group based in Stockholm establishes dynamic networks of colleagues that it can use to drive innovation and execute more effective business initiatives globally when it works with IBM Business Partner Edgeguide AB to develop a collaboration environment based on IBM Collaboration Solutions...(read more)A manufacturer of industrial-automation, electronics and healthcare devices in the Netherlands uses social-media tools to maximize the value of information-sharing enterprisewide when it engages IBM Premier Business Partner Portico Consultancy to implement a collaboration platform based on IBM... (read more)Leading supermarket chain in the Netherlands improves business processes and customer service with fast and easy user access to all needed applications when it contracts with IBM Global Services - Application Services to design, develop and maintain a new portal solution running on IBM WebSphere Portal... (read more) an organization connecting the local government employees in more than 140 large cities in over 30 European countries, has chosen IBM software to help its members collaborate on improving social, environmental and economic conditions for citizens. ... (read more)
Product Announcements15/06/2012: Exceptional Web Experience Conference in Berlin, Germany. (read more)
Q3 2012: Websphere Portal and Web Content Manager 8 will be released.
Stock Value
Message from the CEO
Welcome Back, Tim | Sign Out - Edit Profile
Aggregation of Web Content
HomeHome Sales Dashboard Collaboration SpaceMyHR LearningSearch: Enter your search words here
My Top Opportunities
Account Amount Stage Product
Nippon Steel Concern € 98.000,00
1 Websphere Portal
AER Systems € 85.400,00 1 Websphere Portal
Big Apple Productions € 74.500,00
2 Websphere Portal
Golden Gate Hotel Group
€ 66.000,00 1 Collab. Accelerator
Hamilton Industrial € 66.000,00
3 IBM WCM
Marton Salt € 54.000,00 2 IBM WCM
Talk America € 51.000,00
2 Collab. Accelerator
Sunco Hospitality Inc. € 49.000,00 3 Collab. Accelerator
Cervezeria Kunstman € 49.000,00
1 Websphere Portal
New York Corporate Inc. € 47.000,00 3 IBM WCM
View all opportunities
My sales vs Quota
Q1 Q2 Q30
100000020000003000000400000050000006000000700000080000009000000
0100000020000003000000400000050000006000000700000080000009000000
PlanActual
Pipeline per Product
w ebsphere PortalCollab. AcceleratorIBM WCM
Opportunities per Region
Pipeline per Product
Opportunity Account Decision Maker Amount Stage
E-Commerce Portal Nippon Steel Concern John Wallace 98000 1
Intranet AER Systems Guy Davidson 85400 1
HR Portal Big Apple Productions Rudy Dickins 74500 2
Intranet Golden Gate Hotel Group Francesca Smith 66000 1
Customer Service Hamilton Industrial Group Richard Hill 66000 3
HR Portal Marton Salt Dave Green 54000 2
Marketing & Comms
Talk America Alida Riddell 51000 2
Intranet Sunco Hospitality Inc. Paul Vaughan 49000 3
HR Portal Cervezeria Kunstman Chris Michaels 49000 1
Customer Service New York Corporate Inc. Louis Via 47000 3
Welcome Back, Tim | Sign Out - Edit Profile
Application Integration & SSO
Home Sales Dashboard Collaboration SpaceMyHR LearningSearch: Enter your search words here
Applications Inbox My Contacts
My Shared Documents
Your Calendar Today
MailSocial CollaborationCorporate Travel
09:00 - Customer Visit11:00 - Team Meeting13:00 - Performance Appraisal 15:00 - Dentist Appointment17:00 - Fetch kids from School
Welcome Back, Tim | Sign Out - Edit Profile
Context
Home Sales Dashboard Collaboration SpaceMyHR LearningSearch: Enter your search words here
Applications Your Social Network Activities My Contacts
My Shared Documents
Your Bookmarks
MailSocial CollaborationCorporate Travel
Your Communities
Welcome Back, Tim | Sign Out - Edit Profile
Wiring Portlet Actions
Home Sales Dashboard Collaboration SpaceMyHR LearningSearch: Enter your search words here
Applications Contact HR
Performance Review
My CareerMy SkillsMy MoneyMy HealthMy Life
My Leave
Begin Date End Date Status
13/04/2012
19/04/2012
22/06/2012 13/07/2012
03/08/2012
13/08/2012
Request Leave
Anna Bauer
Start Chat | Call Me
My Profile
My Expertise is neededMy Career Score
Apply for a job abroad
Find appropriate learning
Anna Bauer
Welcome Back, Tim | Sign Out - Edit Profile
Tim Hill
Capitalise on legacy applications
Acme Europe HR Consultant
Requires Access to Mail / Calendar / Chat / Busines Analytics / CRM / ERP
Is responsible for performance reviews, talent management and knowledge management in the organisation.
Business Case: Acme Inc., HR perspective
Anna Bauer
Search: Enter your search words here
Sign In
User Name:
Password:
[email protected]@acme.com
••••••••••••••••••
Profile = Personalisation
Home Collaboration SpaceMyHR Learning
Enter your search words here
Company NewsJerry Seinfeld has publically recognized the entire sales team for their knowledge efforts…(read more)Australian talents invent a more optimal production process... (read more)Our CEO signs the new corporate social responsibility act in the presence of... (read more)
Performance Appraisal Status HR Activity Guide
Stock Value
Message from the CEO
Plan a new activity
Welcome Back, Anna | Sign Out - Edit Profile
Due Date Activity
13/04/2012
Performance Appraisals due
22/06/2012 Talent Scouting
03/08/2012
Midyear Reviews
Personalised HR Dashboard
Acme BeNeLux customer
Requires to do business with Acme. Uses the website, phone, reseller store, mail to accomplish this.
Business Case: Acme Inc., Client perspective
Richard Downing
Search: Enter your search words here
Sign In
User Name:
Password:
[email protected]@gmail.com
••••••••••••••••••
Profile = Personalisation
Home Product Catalogue Track & TraceSearch: Enter your search words here
My Latest Orders Diadora Kobra K Pro BX 14
My Facebook friends
Product info on Youtube
Welcome Back, Richard | Sign Out - Edit Profile
Product Status
Delivered
Delivered
Shipped
My Cart (1) My Wishlist (25)
Contact My Rep
Start Chat | Call Me
Tim Hill
(115 Customer Reviews) Read Reviews or Write a Review
Add to My Cart Add to My Wishlist
Online: € 205
Was: € 299
We know that Diadora have already established a game plan to showcase their latest technology in South Africa with the aid of Brazil s Felipe Melo,who will be wearing the Kobra this summer.
My Friends' wishlists
&
&
Social Commerce Platform
IBM Intranet Example
External Example
© 2011 IBM Corporation25
About Western Union Headquartered in Englewood, CO Global financial services provider 445,000 agents in 200+ countries
worldwide 6,700+ Employees Worldwide
Objectives More efficient communication of
corporate vision, strategy and news Organize information in less-confusing
categories for quick access to tools and content
Empower business users to author news and feature stories for specific regions or departments in my language
Create an easy-to-use and self-managed Employee Directory that makes finding physical addresses and fellow international employees easier
Results (from previous Employee Intranet) 3% more unique visitor traffic and 13% more repeat
visitor traffic - indicating more reliance on The Wire as an information source
Total page views down 25% indicating people are finding what they are looking for in less time and with less clicks
-7% abandonment rate and a 4.3% increase of time between one and five minutes further indicates employees are relying more on The Wire for information
Example: The Emerging Social IntranetWestern Union Intranet
© 2011 IBM Corporation26
If you were building a “Green Field” Intranet today...
• For a new company– with open minded,
innovative management– and no existing
company culture
• What would it look like? Command & control
or open & collaborative? Replace “official” sources
with “trusted” sources? Replace content mgmt
with communities ofexperts & their content?
Build independent bus. apps.with embedded social?
Loosely coupled servicesor tightly integrated UI?
• i.e. “Build an intranet”or just deploy Web Apps?
© 2011 IBM Corporation27
Enterprise Portals provide dynamic, role-based workplaces
User Perspective
Dynamic experienceCollaborationCustomizationPersonalizationEngaging UISingle Sign-onPeople AwarenessApplications
Integration “at the glass”
Secure Access, SSORole-based DeploymentScalability & ReliabilityAdministrationNavigationApplication interfacesAggregation
Bringing together applications, content, and people into a single workplace – customised, personalised, targeted
IT Perspective
Other web content
CRM Apps
Databases
Web Cont. Mgt
eHR
Web Services
Syndicated Content
Collaboration
© 2011 IBM Corporation28
WCM data model and design
Elements (text fields, rich text, selection boxes …)
Authoring templates (aggregates the elements)Information
Design
Content-Item(filled authoring template form)
Components (re-used components like images, menus, …)
Content
Presentation templates (HTML with references to items, elements, components)
Presentation
The rendered web content (WCM rendering portlet on portal page)Role-based
delivery
© 2011 IBM Corporation29
IBM Connections and Social Document Management
Home pageSee what's happening across your social network
BlogsPresent your own ideas, and learn from others
CommunitiesWork with people who share common roles and expertise
Micro-bloggingReach out for help your social network
ProfilesFind the people you need
Social AnalyticsDiscover who and what you don’t know via recommendations
BookmarksSave, share, and discover bookmarks
FilesPost and share, documents, presentations, images, and more
WikisCreate web content together
ActivitiesOrganize your work and tap your professional network
ForumsExchange ideas with, and benefit from the expertise of others
Media GalleryAdd sizzle by sharing rich media like Photos and Videos
Ideation BlogsCreate ideas and leverage the crowd to develop them
Document LibrariesSecurely manage and collaborate on business documents
© 2011 IBM Corporation30
Use cases for Files and Libraries
Personal FilesStore my files
Share with individuals
Document LibrariesCreate single version of the truth
Enterprise scale
Manage Documents
Community FilesShare with teams
Collaborate
Relate to a specific community
© 2011 IBM Corporation31
Example of a File's lifecycle
Personal Files● Start with a concept● Create early drafts● Show to select colleagues
Community Files● Share with team members● Generate feedback● Collaborate● Develop new versions
Add to
Community
Document Libraries● Approve final documents● Manage published versions● Retain and Archive● Leverage ECM infrastructure
Add to
Library
© 2011 IBM Corporation32
Document Library today in IBM Connections Community
© 2011 IBM Corporation
IBM Social Intranet Platform#ibmsocialbiz
© 2011 IBM Corporation34
Social Intranet Concept: Status Updates & Aggregated Notifications
© 2011 IBM Corporation35
Social Intranet Concept: Composite People Profiles
© 2011 IBM Corporation36
Social Intranet Concept: Network Invitations & Social Analytics (“Do You Know?”)
© 2011 IBM Corporation37
Social Intranet Concept: Enterprise Blogging
© 2011 IBM Corporation38
Social Intranet Concept: Social Bookmarking
© 2011 IBM Corporation39
Social Intranet Concept: Personal File Management
© 2011 IBM Corporation40
Social Intranet Concept: Collaborate on New and Existing Documents
© 2011 IBM Corporation41
Social Intranet Concept: Collaborate on New and Existing Documents (cont'd)
© 2011 IBM Corporation42
Social Intranet Concept: Communities of Interest
© 2011 IBM Corporation43
Social Intranet Concept: Rich Discussion Forums
© 2011 IBM Corporation44
Social Intranet Concept: Engaging & Attractive Web Content
© 2011 IBM Corporation45
Social Intranet Concept: Engaging & Attractive Web Content (cont'd)
© 2011 IBM Corporation46
Social Intranet Concept: Engaging & Attractive Web Content (cont'd)
© 2011 IBM Corporation47
Social Intranet Concept: Engaging & Attractive Web Content (cont'd)
© 2011 IBM Corporation48
Social Intranet Concept: Non-technical User Empowerment
© 2011 IBM Corporation49
Social Intranet Concept: Personalization Rules
© 2011 IBM Corporation50
Social Intranet Concept: Integrated Applications
© 2011 IBM Corporation51
Social Intranet Concept: Elegant Theme Design for Easy Custom Interfaces